It’s true that the benefits of a parent cannot be measured or quantified in any meaningful way. It’s hard to put a price on the emotional commitment and special experience of raising a child as a parent, some of which may not even be realized by the parents themselves until afterwards. But it is undeniable that the experience of parenthood is a rewarding and special time in someone’s life.
Making Extra Money Part 3: Product Selection
When you’re setting up a niche site, you need to monetize it. You need to have a way to make money, or it’s a waste of time.
There are two main ways to do that: AdSense or product promotion. To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.
I don’t do that.
I don’t own a single AdSense site and have never set one up. This article is not about setting up an Adsense site.
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it.
Naturally, picking a good product is an important part of the equation.
The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made. There are a lot of places to find affiliate programs. Here are a few:
- Amazon. If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase. That means you have a lot of product to choose from. Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return. On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
- Commission Junction. These are the people managing affiliate programs for a large number of credit cards and banks. If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!) They have a lot of other products, too.
- e-Junkie. This one is a popular distribution system for bloggers. It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process. A lot of the products available there have an affiliate program, but that is up to the owner of the product.
- ClickBank. My favorite. This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses. Commissions are good, often 50-75%. They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer. This is the site I’ll be using for this series.
The first thing you need to do is sign up for whichever program you intend to use.
If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.
Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.
From here, it’s just a matter of finding a good product to sell. Here are the niches we’re going to be looking for:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing sales copy
I’m going to look for one or two good products in each niche. When that’s done we’ll narrow it down by consumer demand.
For now, go to advanced search.
Enter your keyword, pick the category and set the advanced search stats. Gravity is the number of affiliates who have made sales in the last month. I don’t like super-high numbers, but I also want to make sure that the item is sellable. Over 10 and under 50 or so seems to be a good balance.
The average sale just ensures that I’ll make a decent amount of money when someone buys the product. I usually aim for $25 or more in commissions per sale. Also, further down, check the affiliate tools box. That means the seller will have some resources for you to use.
This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products. After unchecking the affiliate tools and setting the gravity to greater than 1, I’ve got 211 results. Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting. One has a 45% commission, the other is 55%. The X-Pain Method has an initial commission of $34 and claims a 5% refund rate. Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale. I’ll add both to the list for further research.
I’m not going to detail the search for the rest of the niches. That would be repetitive. You can see my selections here:
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Bankruptcy – I’m dropping this one from the list. It’s too complicated and deserves an attorney. I don’t know enough about the topic to make sure it is up to date.
- Conflict resolution at work – Management Training: By the Book; Anger Management for the 21st Century
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider; Eating for Energy: Raw Food Diet for Weight Loss
- Fat kids – I’m dropping this one, too. A kid’s health is too important. I don’t want to sell a dangerous or unethical product.
- Foreclosure avoidance – How to Stop Foreclosure in 7 Days Flat; Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes; Amazing Cover Letters
- Weddings – All Types of Wedding Speeches; The Master Wedding Planning Guide; Amazing Wedding Planning
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
Now we’re going to go through a few steps for each of these products.
The Sales Page
We need to make sure the sales page doesn’t suck. If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.
- Raw Foods is eliminated. The sales video is horrible and the order link is at the bottom of several screens worth of nothing. It’s a crap site.
- The 7 day foreclosure-avoidance product is out. Site’s down today. I want reliability.
- Management Training By The Book is out. I don’t like typos on the sales page, especially in the page title.
The Email List
If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails. If it is, the seller is effectively stealing commissions. In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription. It’s harder–and time-consuming–to monitor that. On of my niche site had a seller completely drop their product. Instead, they pushed for email subscriptions so they could promote other products as an affiliate. Absolutely unethical.
- Wedding speeches is eliminated for throwing a mandatory email entry into the order process. There’s no guarantee they are up to anything shady, but I’m taking the simple route.
Checkout and Credit
Finally, we’re going to visit the checkout page. You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.
The way to tell who’s being credited is to look at the bottom of the order page, under the payment information. It should say [affiliate = xxx] where xxxis your ClickBank ID. Anything else, and the product gets cut from the list.
When you are checking these, don’t click on every possible link at once. That confuses the cookies. Do one at a time. I tried to do it in one batch for this post and lost half of the cookies. If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.
Other Factors
Sometimes, when you’re examining a product, it just doesn’t feel right. When that happens, drop it. There are millions of other products you can promote. In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem. Here’s a life tip: If everyone else is a jerk, the problem probably isn’t everyone else.
- Another important factor is the sales page itself. If it doesn’t make you want to buy the product, why would anyone else?
- Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link. If I have to hunt for it, it’s losing customers.
- Amazing Wedding Planning is getting eliminated because I don’t like the sales page. The buy link is easy to overlook, and it doesn’t compel me to buy.
Now we’re down to 10 products in 6 niches. At this point, we’re comfortable with the sales pages and we know that they are crediting commissions. As it stands right now, all of the products are worth promoting.
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider
- Foreclosure avoidance – Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes
- Weddings – The Master Wedding Planning Guide;
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
We’ll make the final determination after doing some heavy keyword research in the next installment. That’s where we’ll find out how hard it is to compete.
Any questions?
Failure! 30 Day Project Summary – March
My 30 Day Project for the month of March has been to do 100 sit-ups in a single set. Based on February’s results, I had a plan.
I will be doing 5 sets, morning and night, as follows:
Set 1: Half of my maximum amount.
Sets 2-4: 3/4 of my max.
Set 5: Do sit-ups until my abs start to cramp, thus setting my max for the next session.
I failed miserably.
It started off perfectly. My base amount was 20 sit-ups. I had a plan. I’d proven, at least to myself, that I was able to follow an intense workout plan, even through pain. I was encouraged by February’s results, so I dove in.
The first 3 or 4 days went well. I had some muscle strain, but that was expected. I hadn’t done sit-ups for years. I discovered muscles I actually hadn’t known existed, just from how they hurt. This was the good pain, the pain that shows progress. After doing the push-ups in February, this pain wasn’t as bad as I had expected. Push-ups are an excellent ab workout.
Maybe I became complacent. Either my form slipped, or I was going too fast and “bounced” through the sit-ups, but I pulled a muscle in my back. This was the bad pain, the pain that warns of fundamental problems. My form, my size, my history of back problems, who knows? One or more of those possible problems reared up to turn an excellent idea into a disaster. March’s plan got sidelined for a few days.
When my back was better, I started again. Again, everything was fine for 3 or 4 days. Then my back betrayed me, again. Another break, another try, another strain and I gave up. I made it to 50, then just stopped. Too much more, and I wouldn’t be able to tolerate sitting at my desk. Or maybe I just wimped out, afraid to hurt my back again.
I’m disappointed. I haven’t done a single sit-up in the last week.
To make matters worse, without the sit-ups to do in the morning, I’ve been letting myself snooze my alarm clock instead of getting up at 5. March has been such a slacker month.
Lesson learned: Always listen to your body. Don’t get tied into a specific routine–even one you created for yourself–if your body is demanding to stop. Watch your form and make sure you aren’t putting undue strain on anything that can cause long-term damage.
Lesson learned, part II: Push-ups are more fun and less painful than sit-ups. They will be getting incorporated into my ongoing routine.
Ending the sit-ups did leave me enough energy to get an early start on April’s 30 Day Project. The goal for next month is to declutter every room in the house: Every closet, every dresser, every drawer.
To start, we replaced our son’s dresser, bed, and desk with a loft-bed that combines the three. While transferring items from the desk and dresser to the new bed, everything was sorted to make sure it still fit and was used and useful. If it didn’t meet those criteria, it was either tossed or priced and boxed for a garage sale.
In the girls’ room, we removed a dresser, the changing table, a toddler bed, a convertible crib/toddler bed. It all got replaced with a set of bunk beds and the dresser we took from our son. Everything got the same garage-sale check before it was put away.
Both of these changes easily tripled the usable floor space in each room and all of the kids love their new beds. Using the magic of Craigslist, I think we got the new furniture for 10-15% of retail, and have old furniture to add to our sale, which will further defray the cost.
This leaves the master bedroom, the bathroom, the front closet, the kitchen and our entire basement to go. Shoes and jackets that have never been worn. Books that will never be reread. Bye-bye. Some of it will be painful, but we all realize it’s necessary. We’ve already filled more than 2 dozen boxes of stuff to sell. None of it is coming back in the house. If it doesn’t sell, we’re donating it.
More to come as we progress through the mountains of crap.
Budget Lesson, Part 8
This is a continuation of the budget series. See these posts for the history of this series.
This time, I’m looking at our discretionary budget. These are the things that don’t have a fixed cost. Any individual item is largely optional, and, ultimately, we don’t track these purchases closely. At the beginning of the month, I pull this money out of the bank in cash, except for 1 category. When the discretionary budget is gone, it’s gone.
- Groceries/Dining – At the beginning of the week, we sit down with a meal planner and (Can you guess?) plan our meals. The planner we use has a weekly calendar with a checklist below each day to build the grocery list. At the bottom of the page is another checklist for staples that don’t apply to a specific day’s meal, like milk or snacks. We build the list, then transfer it to another sheet, broken out by grocery department. That keeps me from having to criss-cross the store. I make one lap. When I go to the store, I only bring that week’s grocery budget in cash, so I keep close track of how much is going into the cart. Recently, we’ve gotten so good at making our meals cheaply from scratch that I reduced our monthly food budget by $50. I enjoy good food, so I wouldn’t reduce this budget item if it was a sacrifice in quality. For example, the Rainbow Foods store-brand chips actually taste better than Lay’s for half of the price. We stock up when things are on sale and cook creatively. Sometimes, if time has been too tight to make a meal plan, we eat solely from the pantry for a week, buying nothing but bread and milk. By sticking to the list, and not fearing the store’s brand, we are able to feed our family of 5 1/2 for $450 per month and still eat well.
- Discretionary – This is for the random things that come up, and some of the not-so-random. Toiletries, activity fees, admissions, and fund-raisers all come out of this fund. At the end of the month, whatever is left gets tucked into a box and forgotten. When the box gets full, it goes to the bank to be applied to debt. There isn’t a lot to cut here, since this line-item is only $200.
- Baby stuff – This category is continually shrinking. Our middle kid is recently potty-trained and our youngest is trying. There is no baby food and no formula, just 1 pack of diapers every month. In 6 months, this category will be eliminated.
- Gas/oil – This is the single category that isn’t cash-based. It makes no sense to take the kids out of the car to pay inside, especially in the winter. Also, all of the temptation is inside. It’s much better to spend the money at the pump. There isn’t much we can do to reduce this, at the moment. Our next car won’t be a full-sized pickup, but we are several years from that purchase. We’ve started clipping oil-change coupons to keep this down to the minimum amount possible.
- Clothes – We only allocate $15 per month for clothes. In a good month, we don’t spend it. We can’t eliminate it completely, because things do come up. Over the summer, I’m hoping to completely leave it alone to save up for a new(used) winter jacket for our older daughter, who doesn’t get hand-me-downs.
- Blow Money – This is the safety valve. It can’t get reduced and still work.
We’ve now addressed out entire budget, including what we can do and have done to keep our costs under control. Looking back, I don’t see too many cuts I’ve missed.
2011 Goals
It’s that time of the year when people make public promises to themselves that last almost as long as the hangover most of them are going to earn tonight, otherwise known as New Year’s Resolutions.
Not a fan.
I am, however a fan of planning out some concrete goals and doing my best to meet them. I do this through a series of 30 day projects. I set a goal that can be reached in 30 days, and push for it. I tend to make my goals fairly aggressive, and I tend to meet them.
Here were my goals and results for 2010:
- January: Wake up at 5am AND read to my kids every night before bed. These were easy goals to meet. A year later, I am still getting up much earlier than I ever have, even if it’s not 5AM. I write better late at night than I do early in the morning, anyway. I’m not still reading to my kids every night, but we are making progress on teaching my four-year-old to read.
- February: Do 100 push-ups at one time by the end of the month. I accomplished this in 22 days. I also had a secret project that involved doing something sweet for my wife every day. By the end of the month, she was convinced I had done something horrible that I was trying to make up for.
- March: Do 100 sit-ups at one time by the end of the month. It took me a week, but I found out how bad sit-ups are for your back. Pure failure.
- April: Spring Cleaning. I will declutter every room in my house this month. We missed one room and one closet, but made a lot of charities happy.
- May: Have a sit-down dinner with my family, at the dining room table at least 3 times per week. We managed this one and enjoyed it, but we haven’t managed to keep it up. I’ll have to try this again.
- June: No computer use, while anyone else in the family is awake, except for household necessities, such as bills. This one worked well and improved the quality of our interaction. I’m not quite this strict about it, but my computer use has gone down dramatically while my family is awake.
- July: Write fiction every day. I don’t think I wrote more than a few pages of fiction, but I did write every day.
- August: Buy nothing new this month. We came very close to doing this one perfectly. It wasn’t easy.
- September: Attempt to learn a new language. Total bomb. I never even got started.
- October: No yelling at the kids. Have you ever thought about trying this with a a two-year-old and a four-year-old? We never got started.
- November: No complaining. Not at home, not at work. I didn’t make this an actual month, but I’ve been trying to complain much less. I think it’s been working.
- December: I will have done 14 projects this year. December is a month off. As planned, I took December off.
So I missed 4 months of projects. This year, I’m going to modify my overall plan and only do 6 projects, every other month. That will give me a month off to either relax or incorporate the goal into my ongoing habits without any stress.
Here are my goals:
- January: I’m going to do Tim Ferriss’s Slow-Carb diet. Yes, it’s a fad diet, but it beats the constant stream of garbage I eat now. The basic plan is to avoid anything white; no bread, pasta, rice, potatoes, or sugar. That’s accompanied by a targeted supplement regimen and a timed exercise plan to manipulate my metabolism. I’m not adding any aerobic exercise to my day, because I want this to be as controlled an experiment as possible. If it’s working at the end of the month, I will keep it going. It’s time to not be fat anymore.
- March: In February, I managed to get myself able to do 100 pushups in a single set. In March, I hurt my back trying to do the same with sit-ups and that killed my workout habit. This March, I’m going to do the 100 pushups challenge again, but this time, I’m going for perfect pushups. Last year, they got sloppy after about 80. This year, that won’t be good enough.
- May: I’m going to do at least 30 days of the Couch to 5k running program. It’s a 9 week program. As a 30 day project, it’s designed to establish the habit. When I tried picking up running last year, my knees were causing problems. Hopefully, my January project will mitigate that this year.
- July: I’m going to pick up a new language. This is the failed plan from September 2010. I’ve narrowed it down to either Spanish, Swedish, or Italian. One is useful, one is a part of my heritage, and one is for fun. At the moment, I’m undecided.
- September: Undecided. I am leaning towards a “nice” month. 30 days of doing something nice, for someone, somewhere. If I go this route, I’ve got 9 months to plan, because that’s a lot of things to do.
- November: Absolutely undecided. Any suggestions?
That’s my plan for the new year. Six specific goals, each lasting 30 days. I could definitely use some help for September and November. Please give me some suggestions in the comments.
Teaching Kids about Money
Today, Mr Credit Card from www.askmrcreditcard.com is going to contribute with an article about things we can teach our kids about life and money. He asks that you check his best credit card offers page if you are looking for a new card
I honestly think teaching kids about money this is the most overlooked thing that most parents do not teach. Instead, kids learn from our behavior and how we treat money. But I really think the subject of how to manage money must be taught.
I have three kids and teaching them stuff is sure tough. But as a parent, I would like to instill good habits (including money habits). Here are some of the things I think we can do to teach them about various aspects of life that will affect their outlook about hard work and money.
Reward Hard Work hard and Not Just Results – Some kids are talented at certain things like math or baseball. Very often (in their early ages), they excel in school or sports without much effort because of talent. But very often, because of the talent, they do not develop the habit of working hard (because they do not have to). But as they grow older, they are going to face obstacles. If they do not learn the value of hard work and overcoming difficulties, they will hit the brick wall often. Teaching them the value of hard work (even if they are talented) is so important.
What has this got to do with money? Well, I think delayed gratification is one of the hardest thing to teach, so we try to praise our kids when they achieved something due to hard work. We tell them that they accomplished it because they worked at it and we explain that to be able to afford expensive things, they have to study hard, work hard and earn their own money!
Going to Shop Does Not Mean You Have to Shop! – There are various ways to go about doing it. One way is simply to explain concepts as they come along. For example, initially, my kids always wanted to buy stuff when they go to Toys R Us or anywhere else. To put a stop to this nonsense, we had to explain that just because we went to a shop does not mean we have to buy anything. We could be just looking, doing some research or simply buying a gift for someone else.
Ask Them What Happened To Stuff They Bought A While Ago – Another thing that we like to bring up to our kids when they want to buy something on impulse is to remind them of something they bought in the past and whether they are now still excited over it and playing with it. Chances are that they will say no! We found that this was a very effective way to make them realize that they should think twice before buying anything.
Teach Kids to Compare Price – Here is another technique we use: When we go grocery shopping, Mrs Credit Card asks the kids to compare prices of the cheapest cereals. We explain to them that even though they love a particular one, there are times when it is not the best time to buy it. They should only buy it if it is on sale. We also ask them to compare the price relative to the weight of the product to see which gives greater value for money. After a while, they catch on and only buy cereal that is on sale!
Make Them Work – I see lots of kids organizing lemonade stands outside their houses during summer. It could be to draw crowds for a garage sale or to raise money for a fundraiser. I think this is such a great thing as they can learn so many things just from selling lemonade. They can learn the the concept of selling things for a profit.
Another common task kids or teens take is to work to earn some money. It could be as simple as baby sitting, walking your neighbors dog or working at the ice-cream shop. Making them realize that they need to earn before they can spend is a good lesson.
Slowly Give Them More Responsibilities – As kids grow older, I believe in giving them more responsibility. It could be making the oldest kid look after their younger siblings. Or giving them tasks like clearing the trash, doing the dishes, etc. I know of some parents who give their teens prepaid credit cards to start teaching them about using “credit” (though it is not technically credit). Maybe that is a bad idea as you want them to know to manage a student credit card when they are old enough to get one.
Selling Things For Fund Raisers – One of the things that I admire about the Boys Scouts is that they are always doing fundraisers for their scouting trips and events (no money, no outings). It teaches them “cold calling” or more likely, approaching Dad and Mom’s friends to sell things like coffee beans and Christmas wreaths!
Teach Them Not To Waste Stuff – Another thing I like to emphasize to kids is not to waste stuff. Whether it is the water when they brush their teeth or making sure they do not waste food, we are pretty particular about this. I think this is a good mindset to instill in our kids.
Performance Matters More Than How Good Your Look – I find that kids like to buy fancy stuff and beyond a certain age, they are conscious about brands. I’ve mentioned this before, but when my kids first played baseball and soccer, they keep bugging me to get them the fancy gear. I had to keep telling my kids that how you perform matters more than your gear. After a couple of years of playing, I think they have finally come to realize this and no longer bug me about things.
It’s a Never-Ending Process – Teaching your kids about money and other things that are important is a never-ending process. But you have to do it when they are young because once they grow older, they tend not to listen to their parents anymore and are more likely to be influenced by peers.
Update: This post has been included in the Carnival of Debt Reduction.