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Insane Incentives
Spring is in the air.
At my son’s school, that means it’s time for the Minnesota Comprehensive Assessment tests. These are the standardized tests created by the No Child Left Behind Act that determine if a school is doing its job in educating children. If too many kids have lousy scores, the school gets put on the “Adequate Yearly Progress” list and will eventually get penalized financially.
That creates a perverted incentive in the school system. The main metric for a publicly-funded school’s success in Minnesota is the MCA. If a school can churn out illiterate trench-diggers, they will get increased funding as long as the test scores are good.
For a full two weeks before this test, the school effectively shut down the education program to prepare for the MCA test. That’s two weeks of studying for a set of standardized tests that focus on reading, writing, and arithmetic. I’m a fan of schools prioritizing the three Rs over other subjects, but that’s not what they did.
They spent two weeks studying testing strategies, not the material contained in the test.
In science class, they covered essential scientific elements like “Answer all of the easy questions first, so you can go back and spend time on the hard ones later.”
Spanish class covered verb usage similar to “When the time is almost out on the test, answer ‘C’ for all of the hard questions you have left, que?”
They weren’t being educated, they were learning the most effective way to solve a test to gain funding for next year.
For 2 weeks.
That’s not reading practice, or reviewing the parts of speech, or covering the necessary math skills. It’s “This is a #2 pencil. This is a circle. Practice until lunch.”
Is this really what NCLB was trying to accomplish? Standardized tests to measure school proficiency should be a surprise. Let’s randomly send in test proctors to take over a school for a day and see what the kids have actually learned.
A Guide to a Career in Accounting
This is a guest post.
No one knows what the single magic ingredient is to a successful career in any field (if such an ingredient exists). Talking with experts in accounting, however, can shed light onto what qualities people need to get the best accounting jobs today and stick with them for a lifetime. We spoke to a variety of professionals to get their opinions on exactly that. Below is what they had to say.
From the financial professional staffer: Plan early
“While some people fall into an accounting career, the ones who flourish in their careers are the people who plan for it.” That’s according to Greg Menzone, an executive manager in the financial division of Professional Staffing Group. “That means deciding early that you’re interested in accounting and choosing a school that will help set you apart, i.e. a college or university with a strong business/finance reputation where you can major in accounting. Internships, especially through a co-op school, are also important. On another note about education: I recommend getting a master’s degree right away — it’s essential for a career in accounting.”
Menzone continues with advice for those recently out of school.
“After graduation,” he says, “accounting majors typically have a choice to pursue either a job in private industry or public accounting. Going the public accounting route can set you up more favorably for achieving C.P.A. status since both a master’s degree and a specific number of audit hours are required for the CPA. If you choose the public accounting route, I recommend staying at least a few years until you reach a senior level. Doing so will help your reputation and position you for the next step in your career.”
Menzone stresses that sticking with one employer for awhile instead of bouncing among accounting jobs is smarter for the lifelong career of the accountant.
“A successful career is a marathon, not a sprint, and longevity with an employer can be valuable because it enables you to build a solid network and develop trust in your position and abilities,” he concludes.
From the company president: Develop marketing skills
“With growing revenues and uncovering new business opportunities for accounting firms becoming more paramount every day, the successful accountant will need to have skills in business development and marketing,” shares Nick Keseric, president of the Marketing Seeds, a company that outsources marketing and business development initiatives for banks, law, accounting and wealth management firms.
“No longer will an accountant get by or get offered a partnership within a firm because they are only a real good technician in tax or audit. There are a million good technicians but few accountants that are good in — here comes the dreaded word for accountants — SALES. Bringing in new business opportunities and converting a prospect into a client will be the new norm for advancement.”
Keseric goes on to explain how those seeking accounting jobs at Moneyjobs.com or who are currently employed in the field can go about improving this important skill set. Among the techniques he advises are: Observing styles and approaches of those currently employed in sales and marketing; working on being likeable; studying business etiquette; and “smiling, being approachable and extending a hand first and greeting to others.”
“When accountants ADD it up,” he jokes, “business development will SAY it all for their own success.”
From the Excel guru: Master spreadsheets
Breck Carrow knows the value of spreadsheets so well he heads a company that trains people in their use and mastery: StopSpreadsheetErrors.com. He reminds people that finding and keeping good accounting jobs can have a lot to do with how well you know your Excel.
“As with any career, you can achieve greater success based on the unique value that you offer,” he points out. “Knowledge of Excel spreadsheets is a must for today’s accountants. Just knowing the standard formulas and functions, however, does not set you apart from your peers. In order to truly shine, an accountant should know how to properly structure a spreadsheet with effective controls. The resulting process efficiency will pay off many times over with more productive work, faster turnaround and less stress. Moreover, this will help you avoid a major career pitfall: embarrassing and costly mistakes that can tarnish your reputation.”
Can EverQuest Next Compete with World of Warcraft?
Legions of MMORPGs have graced the internet to do battle against Blizzard’s World of Warcraft, yet no challenger has bested
Blizzard’s massively multiplayer online juggernaut. Huge marketing campaigns and years of development by the makers of games like Star Wars: The Old Republic and Rift have left players less than satisfied, with an initial big burst of player excitement and eventual failure.
Every software developer that creates an MMO that tries to take a slice of Blizzard’s pie invariably ends up as a “free to play” model. The latest MMORPG slated to try and take a shot at fighting Blizzard’s dominance is EverQuest Next. The developers are looking to lure players to EverQuest from a variety of other games such as EVE Online and Warcraft, but the design of the game seems to straddle a few different genres.
As with other game releases, the developers at Sony Online Entertainment have tried to suggest that their game will be “new” and “different.” It’s not difficult to understand why skepticism is high. Every game that has seen release in the past few years has had developers boast the same and has crashed and burned just a month or so after the release.
Players of EverQuest Next will find a game focus that includes some familiar fantasy elements of an MMO game (like elves), but developers have sought to step away from the traditional, linear questing experience and offer some world-building opportunities for players (much like EVE Online). One of the interesting features expected of the game is the ability for players to impact permanent change upon the landscape.
For example, during wartime a player might decide to build a wall somewhere, and he or she can accomplish this and actually have that wall erected as a permanent feature in the game world. Similarly, when players fight one another or monsters, a spell or explosion that creates a hole in the world will remain permanently. One of the developers likened this feature to the idea of putting Minecraft into an MMORPG.
Although absolutely everything in the world can’t be destroyed (certain structures will be permanent), this opportunity to build, create, and destroy represents a jump forward from the same opportunities players have had in games like EVE Online. World of Warcraft has occasionally offered players the opportunity to change the landscape, but not on a regular basis. Such changes have generally been implemented after a reset with all the realms taken offline, after which players would log in and see the changes.
However, the lack of appreciable impact on the environment hasn’t stopped players from flocking to World of Warcraft for nearly a decade, and EverQuest Next will need to bring an amazing player experience to lure away current players as well as retain them. The ebb and flow of Warcraft’s player base often coincides with the new release of another MMORPG, but after a month or so the new game’s servers are ghost towns. It won’t take long to see whether EverQuest Next can compete with World of Warcraft.
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Garage & Yard Sale Manual
After months of research and planning I recently had a successful garage. Here’s my how-to yard sale manual.
Step 1: Preparation. You can never be too prepared. I detail advertising, setup, planning and more.
Step 1.5: Marketing. Here is the text of the ads I placed.
Step 2: Management. Pricing, haggling, staffing, and other “Day Of” issues.
Step 3: Wrap-up. It’s done. What now?
Finally, we’ve got a Page of Tips. This is sure to grow over time.
Twitter Weekly Updates for 2010-04-10
- "The best way to spend your money is to spend it on time, not on stuff." http://su.pr/2tr5iP #
- First bonus by stock options today. Not sure I'm impressed. #
- RT @chrisguillebeau: US border control just walked the train asking "Are you a US citizen?" Native American guy says: "One of the originals" #
- @FARNOOSH My credit score is A measure of my integrity not THE measure. in reply to FARNOOSH #
- I'm listening to a grunge/metal cover of "You are my sunshine" #
- There's something funny about a guy on reality TV whining about how private he is. #LAInk #
