- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Nigerian Phishing Scams
phish·ing/ˈfiSHiNG/
Noun: The fraudulent practice of sending e-mails purporting to be from legitimate companies in order to induce individuals to reveal personal information, such as credit-card numbers, online.
Have you ever gotten an email from someone claiming to be a Nigerian prince trying to smuggle money out of the country, or the administrator of the South Sudanese lottery commission?
The emails tend to be similar. You’ve won the lottery, but need to pay the transfer fee and applicable taxes before the money can be sent, and by the way, they need your checking account information to transfer the money out of your account. Or, the elderly wife of the Reverend Saint Whateverhisnameis has the entireGDPof some small African country in her bank account that her dear, departed husband stole honestly, and she needs a trustworthy soul in the States to accept the transfer and your reputation proceeds you.
Yeah, people still fall for it. It’s called Financial Darwinism. Only the strong shall retire.
Yesterday(as of this writing, not as of your reading), I got my first-ever phishing phone call.
The conversation went something like this:
Worthless scum scammer: Hello, you’re schedule to receive a delivery at10:30 this morning and I need to verify your information.
Me: What delivery?
WSS: Is this Linda, L-I-N-D-A?
Me: Yes. (Please note, I am very much a guy and clearly sound like it.)
WSS: You buy international. I’m scheduling delivery. Are you at (lists house number correctly, but no street or city).
Me: What’s getting delivered?
WSS: A brand new Mercedes.
At this point, I wanted to play, but I had to get to work, so I hung up.
Worried that I may have made the wrong decision, I called my wife to see if she made a side trip to buy a luxury car while she was running errands last week, but she said she didn’t. I’m not sure I believe her. I think that it may have just slipped her mind.
It’s worrisome that some scammer call-center in Nigeria is buying lists of potential marks in theUS and calling them. I much prefer my scammers to send emails.
Have you ever gotten a 419 phone call?
Effen Carpets, Effen Pets
We’ve got pets. Lots of pets.
- 4 cats
- 3 kids
- 2 pythons
- 1 dog
- 1 hamster
And yours truly.
I count, I make a good mess.
Pets have hair. Well, except for the python and the horrible abominations of mis-evolved Chinese food known as bald cats.
Pet hair gets every-damn-where.
A few weeks ago, we watched our friend’s dogs for a few days.
Those things pee. Not in the backyard like good dogs, but on the girls’ bedroom carpet.
I hate pee.
Not my own, of course.
I really, really hate animal pee in my house.
So we got the carpets cleaned. Linda told me it would be a bit more than normal, since we were going to get the air ducts cleaned at the same time. I was fine with that. Animal hair gets everywhere, and in the ducts, it makes the furnace and air conditioner work poorly.
Then, I got an email alert from Capital One.
Seven hundred freaking dollars!
That’s about $400 more than I was expecting.
Not flipping thrilled! <—-Understatement.
Thankfully, we have money tucked aside for crap like this, but if stuff keeps coming up, we’re going to be hosed.
Chromecast: Saving Money on Cable
Google has decided to jump into the competition of content streaming by introducing its very own streaming device, the Chromecast. Following in the footsteps of other dominant content streaming devices and services such
as Apple TV or the Roku, Google hopes to allow casual video watchers the ability to watch streaming content on their TV instead of on a tablet or smartphone. With penny pinching being on everyone’s minds as prices increase for everything ranging from food to gas, cutting costs on entertainment expenses by eliminating cable is a wise decision.
Chromecast costs significantly less than other devices available on the market at a mere $35. Three months of NetFlix are included with the purchase, which essentially puts the price of Chromecast at only $11. It is a bit larger than a thumb drive and plugs into an open HDMI port on your high-definition television. It can be powered directly through the HDMI port on newer televisions as long as you have HDMI 1.4, but if you have older HDMI technology, Chromecast can also get power from a USB port if your television has one. As a last resort, you can also get an optional power cord to power the device from a regular outlet. You’ll also need to have Wi-Fi access to send the signal from your chosen device.
Chromecast is designed to allow you to stream your content at a low cost without requiring you to buy a smart TV. Once it is connected, you can stream video or audio content from your phone, tablet or computer directly to your television. One of the key benefits of Chromecast is that it can be controlled with multiple devices, not just Google’s. It can be controlled with an iPhone, iPad or Android-powered tablet or phone. You can also project content that you have open in Google’s Chrome browser on your computer to your TV screen. Unfortunately, you’re completely out of luck for the moment if you use a BlackBerry or Windows device since they trail behind Android and iOS in popularity.
Since Chromecast is relatively new, only a few apps currently support the “cast” ability that projects your content to the screen. The device runs a barebones version of Google’s own Chrome operating system. When you press “cast” through an application the content is sent directly to your television. It doesn’t merely mirror your device’s screen, so you can still play games, surf the web or check your email while watching your TV.
Control of the Chromecast is also simple since you can select what you want to watch, adjust the volume and control playback directly from your device without having to adjust to a new interface or have another remote floating around the house. Another selling point is that family and friends can utilize your Chromecast without needing to jump through any set up hoops along the way.
Ditch the costly cable service and get with the times by utilizing streaming devices and services.
