My post 4 Ways to Flog the Inner Impulse Shopper is up in Free Money Finance’s March Money Madness tournament. Please take a moment to vote for me(Flog).
Thank you. That is all.
Disclosure
I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
Saturday Roundup: Evil Dead
- Image via Wikipedia
Last night, my wife and I went to see Evil Dead: The Musical. I’m a die-hard zombie-movie fan, and the Evil Dead Trilogy is among my favorites. I don’t recognize a difference between Candarian demons and zombies, so it still fits the genre.
The musical beats either of the first two movies, hands down. I was rolling. If you are in the Minneapolis area tomorrow, check it out at the Illusion Theater. If you are elsewhere, watch for it. It’s entirely worth the time and money.
Best Posts:
Sometimes, shopping can save you money, but don’t let it get out of hand.
I’ve never had food poisoning, but my wife has. It was unpleasant.
Bacon soda. Yum. No further comment.
Bad marketers. No donut.
Carnivals I’ve been in:
AAA – Save Some Cash was included in the Festival of Frugality.
The Spending Styles of the Rocky Horror Picture Show was included in the Carnival of Personal Finance.
Crack was included in Foodtastic Favorites.
If I missed anyone, please let me know. Thanks for including me!
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
What motivates me financially?
This post was originally written for a blog swap run by the Yakezie personal finance blog network to answer the question “What motivates you to be financially responsible?“
This may not be the most original motivation, but I am financially motivated by my family. Before I had kids, I didn’t care much about money or “stuff”. My goal was to sell everything I owned and backpack Europe. Yeah, it’s a bit cliché, but that’s the way it is. I was also considering trying to live out of saddlebags while touring the country 1000 CCs at a time.
Now, I’ve got so many other considerations. Four, to be exact. A wife and three kids certainly change your perspective. If it doesn’t, you’ve got flaws that I can’t help you with.
When my family started, it was a huge wake-up call. Suddenly, I had responsibilities (cue scary music). Overnight, I had things to care about that didn’t involve a party, or instant gratification, or, well, me. Merlin the Stork floated down, waved a wand and Poof! I was a grown-up. This may not sound like much of a shock, but my wife and I had baby #1 when we were 20. Adulthood was still pretty new to us, and suddenly we’re parents?
As a grown-up, with three precious little monsters dependent on me for absolutely everything, I had to start worrying about their security. This was more than just keeping them physically safe. I’ve had to manage their emotional health, their physical needs, and their entertainment. They rely on me (and my wife!) for everything. How could I live with myself if I couldn’t put food on the table and a roof over their heads? Winter boots? Clothes without holes? Visits to the doctor? Have you ever noticed how much kids cost, even without considering the Japanese fad games and Barbie dreamhouses? Having a kid is like cutting a hole in your wallet and holding it over a blender nestled comfortably in a roaring fire fueled by napalm.
Then, after I’ve got them clothed, fed, sheltered, and entertained, I have to teach them how to be real people. I’m of the opinion that children in their natural state are little more than wild animals. Generally cuter, but that’s about it. It’s a parent’s job to train that ravenous little beast into an acceptable, successful person. Part of that consists of teaching the little brats how to start paying for their own clothes, food, shelter, and entertainment, and how to manage that without becoming a drain on society. Productivity and success can be defined a thousand different ways, but none of them include letting other people pay your way or borrowing money you have no intention or means of repaying. Ultimately, being an adult–being a successful part of society–involves recognizing your responsibilities and living up to them.
Caring for, providing for, and teaching my children the things I know provides me with an irreplaceable opportunity to watch them grow and learn, while giving me a chance to steer that growth. It is, without a doubt, the best, most satisfying, and most difficult thing I have ever done. The pleasure I get from raising my kids reinforces my desire to become the best person I can be.
Really, I just want to be the guy my kids think I am.
Two Reasons to Save And One Reason Not To
I’m a fan of saving money. I’m not doing as much of it as I’d like, but that’s because I’m focusing on killing my final credit card, first. I postpone saving, knowing that it’s
something that I need to do the moment my credit cards are paid off. It won’t wait any longer than that.
Why do I care so much about saving? It’s because I’m risk-averse. If I can avoid risk, I do, in most situations. I don’t want to risk going hungry if I lose my job, and I don’t want to risk eventually(very eventually!) having to fight the cockroaches for the right to drink my fiber supplements.
There are a couple of excellent reasons to save:
1. Peace of Mind. There is a certain calm that comes from having enough savings to weather a few storms. If your car dies when you’re broke, it’s a tragedy. If it dies when you’ve got some cash saved up, it’s a minor inconvenience. Knowing that the vagaries of fate aren’t going to shatter your life against a cliff is a reward all its own.
2. Cheap nursing homes suck. When I get old, I want to live in a comfortable nursing home. One with extended cable, nice beds, and attractive coeds in charge of the sponge-baths. That’s not too much to ask, but I have to save up for it now. Medicaid doesn’t cover homes like that. Those are strictly a private affair. To make that happen, I need to save and invest now, or I won’t be able to enjoy the fruits of my labors then.
And, of course, there is one shining reason not to save:
1. You’re living your life now. Saving everything you’ve got, to the detriment of your current life, isn’t healthy either. Life is short. Do you really want to be curled up in bed, trying to enjoy a sponge-bath, shivering at the regrets you’ve built by denying yourself everything? I’m certainly not suggesting you waste all of your money on coke, hookers, and video games, but it is important to take the time to build some memories, or your final years will be hollow.
You have to find the right balance between your future and your present. Every moment of your life is important, not just the ones that haven’t happened, yet.
