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A Moment of Clarity
- Image by Matt Stratton via Flickr
Ten years ago, I buried myself in debt. There was no catastrophic emergency or long-term unemployment, just a series of bad decisions over the course of years.
We bought a (short) series of new cars, a house full of furniture, electronics, hundreds of books and movies, and so much more. We threw a wedding on credit and financed an addition on our house. We didn’t gamble or drink it away, we just spent indiscriminately. We have a ton of stuff to show for it and a peeling credit card to prove it.
What changed?
In October 2007, we found out brat #3 was on the way. Don’t misunderstand, this was entirely intentional, but our…efficiency caught us by surprise. It took several years to get #2. We weren’t expecting #3 to happen in just a couple of weeks. #2 wasn’t even a year old when we found out she was going to be a big sister. That’s two kids in diapers and three in daycare at the same time.
The technical term for this is “Oh crap”.
I spent weeks poring over our expenses, trying to find a way to make our ends meet, or at least show up in the same zip code occasionally.
I finally made my first responsible financial decision…ever. I quit smoking. At that point, I had been smoking a pack a day or more for almost 15 years. With the latest round of we’re-going-to-raise-the-vice-tax-to-convince-people-to-drop-their-vices-then-panic-when-people-actually-drop-their-because-we-made-them-too-expensive taxes, I was spending at least $60 per week, at least.
Interesting side story: A few years ago, Wisconsin noticed how many Minnesotans were crossing the border for cheap smokes and decided to cash in by raising their cigarette taxes. The out-of-state market immediately dried up. Econ 101.
So I quit, saving $250 per month.
Our expenses grew to consume that money, which we were expecting. (Remember, we were expecting a baby!) Unfortunately, our habits didn’t change. We still bought too much, charged too much on our credit cards, and used our overdraft protection account every month. At 21% interest!
Nothing else changed for another year and a half. My wife would buy stuff I didn’t like and we’d fight about it. I’d buy stuff she didn’t like and we’d fight about it. When we weren’t arguing about it, we’d just silently spend it all as fast as we could.
Bankruptcy was looming. We had $30,000 on our credit cards and our overdraft protection account was almost maxed out. Have you ever thought you’d have to sell your house quickly?
One day, while I was researching bankruptcy attorneys, I ran across Dave Ramsey. When I got to daycare that evening to pick up the kids, I noticed they had The Total Money Makeover on the bookshelf, so I asked to borrow it.
I read the book twice, had a very frank discussion with my wife about the possibility of bankruptcy, and we set out on the path to financial freedom together.
What made you decide to handle your finances responsibly? Or, perhaps more importantly, what’s holding you back?
5 Reasons to Quit Saving and Start Living
- Image by owaief89 via Flickr
Life is all about trade-offs. You trade your time for a paycheck. Your trade your paycheck for food, rent, and security. Don’t get so obsessed with saving and security that you forget to live your life. There are many good reasons to put your savings on hold in order to really live. Here are five of them:
1. You have an adequate emergency fund. You will never hear me advise against an emergency fund. If you don’t have one, stop reading this and get one. Go. Without an emergency fund, your budget is a financial crisis waiting to happen. With an emergency fund, you can weather life’s speed-bumps without watching them become total train-wrecks.
2. Your retirement is on autopilot. You are not allowed to stop saving and investing for retirement. Ever. Assuming you have a traditionally scheduled career that involves you working until you hit 65 and deferring a huge chunk of living until then, your income will cease when you retire. Do you know how long you will live? Do you want to spend your retirement broke and bored? Are you relying on the responsible financial management of the federal government to make sure you will still get your Social Security? Invest in your retirement and get this investment on autopilot so you can stop worrying about it.
3. Your income is set. I don’t believe in the fairy tale of a company being loyal to its employees. The aren’t. However, if you have a stable-ish job, an in-demand career, and some side-income coming from alternate sources, your emergency fund can be enough to carry you through the low times. That’s what it’s there for.
4. You have dreams. If you’ve always wanted to travel the world, follow a band on your, volunteer extensively, or anything else, it’s time to do it. Don’t postpone your passion.
5. Deathbed regrets suck. Very few people lie on their deathbed lamenting the things they did. Regrets tend to be focused on opportunities missed, skipped, or indefinitely postponed. Do the things that are important to you before it’s too late to do them. Don’t abandon your future in favor of current pleasures, but don’t forget to live, now.
Do you have any other reasons to stop saving?
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
5 Steps to Save
- Image by BitHead via Flickr
“Saving is too hard.”
“I don’t know where to start.”
“How much should I save?”
“Who the heck are you to tell me what to do with my money?”
“Shut up, Jason.”
These are the things I hear when I start talking about getting a good strategy in place to save some money. Financial matters are intimidating to a lot of people. They’d rather not think about their money any more than they absolutely need to, if that much. Here, I’m breaking it down to some simple steps to make saving easy.
1. Get motivated. Why do you want to save some money? Are you trying to make a secure future, or do you just want to buy a new toy? These are the kind of questions you have to ask yourself. Nobody else can tell you why you want to make changes to your lifestyle, and nobody else’s reasons matter in the least. Saving money is something you have to do for you.
2. Figure out how much you can save. Generally, you’re going to need a budget so you can figure out what you can afford to save, but not always. If you are making ends meet, then you get a raise, you can obviously afford to bank the difference. If you do that, you’ll never even notice the missing money. If you try to save so much your mortgage goes unpaid, you’re plan is doomed to failure.
3. Open an account at a new bank. The biggest problem I used to have when I was trying to save was that it was too easy to get the money. Every time I checked the balance of my checking account, I saw the balance in the savings account. Worse, it took seconds to transfer that money from my savings account to my attached checking account. Every time I wanted to see if I could afford whatever toy I was looking at, I’d see money that wasn’t earmarked for anything in particular. Naturally, that money got spent more often that it was ignored and allowed to grow. Now, I can completely forget about the money.
4. Automate. I’ve automated everything I can. All of my bills are paid automatically, except for one company that insists on quarterly paper invoices. I’ve got $665(neighbor of the beast!) automatically transferred to my INGDirect account, to get divided between my various savings goals, including a fund for my semi-annual property tax payments and a fund to pay for the braces we haven’t actually had to buy yet, but will in a couple of years. The money disappears into a bank I don’t use for my day-to-day expenses and grows completely out of sight. Every once in a while, I look at the account and get surprised by how much has accumulated.
5. Get rich. Once you’ve got the other four steps in place, all you’ve got to do is let it work. Over time, you will build wealth in a way that may surprise you. Your goal at this point is to do nothing new. Every once in a while, you can pull out some money and tuck it into an investment account to get some real growth going for you.
“Thank you.”
“You’re the best.”
“What would I do without you?”
“How can I show you my appreciation? <wink><wink>”
“What the heck are you doing with my wife?”
These are the things I always hope to hear after sharing my strategies to save money.
20 Lazy Ways to Save Money
- Image by Paul Vivier via Flickr
Investopedia ran a post on 20 lazy ways to save money. I thought it was worth sharing my take on the post.
1. Schedule automatic payments. I do this obsessively. I run all of my regular payments through my bank’s online bill-pay. I think there are 2 bills that get paid manually; 1 is a quarterly payment, the other is due annually.
2. Eat your groceries. According to the post, Americans–on average–throw away 15% of the groceries they buy. I totally believe that. We don’t throw away that much, but it’s still too much. It tends to be the fresh vegetables, which we eat as side dishes instead of the main course. We need to switch that mindset, both to use the vegetable efficiently and to eat healthier.
3. Bundle services. I refuse. I hate the idea of having a single point of failure for multiple systems. If the power goes out, I lose my cable, but I keep the phone. If, for some reason, I can’t pay my phone bill, I don’t lose my internet connection. I like keeping these things separated.
4. Pay off credit card. Hardly a lazy process, but otherwise…duh!
5. Mark your calendar. I use my Google Calendar as obsessively as I use automatic payments. I put in reminders, grocery lists, or anything else I need to know at a specific time.
6. File your taxes on time. I just helped a friend dig out of this mess. I pay as soon as all of my paperwork is delivered. The IRS doesn’t give up and they have leverage, including garnishment and even jail.
7. Roll it over. When you change jobs, take your 401k with you. Don’t leave it behind like a series of red-headed stepchildren. It’s too easy to lose track of the accounts. Don’t cash it out! I made that mistake once and lost far too much to taxes. A rollover doesn’t count against your 401k contribution limits.
8. Switch credit cards. If you can a good balance transfer offer that’s followed by a better interest rate than you currently have, use it. But don’t forget to pay attention to the transfer fees. Do the math. If it costs you $500 to transfer the money, how much interest do you have to save to make it worthwhile?
9. Use your privileges. If you have a AAA membership, use it. It gives you a discount on hotels, oil changes, car rentals, and more. Read the paperwork. Former military gets a ton of random discounts, too. Ask.
10. Rent instead of buy. Renting can save you money over buying, if it’s something you’ll only use once, but borrowing is free.
11. Buy instead of rent. Rent-a-center is a ripoff, but they can’t even legally operate here. If you’re going to use something regularly, buy it.
12. Ask. I love to call up every company I give money to and ask if there’s a way I can give them less. Outside of chain stores and restaurants I almost always ask for a lower price.
13. Just say no. Extended warranties are generally a waste of money. However, if I can’t afford to replace the item, I do get the warranty. On my car, I brought it in for a full inspection and repair a few weeks before the warranty ran out and made all of that money back. We are slowly building a warranty fund to replace the need for any future extended warranties.
14. Have the awkward conversation. We tried giving gift-giving the axe, but nobody enjoyed that. Now, we cap the gifts at $20 and do a round-robin type of gift. $40 for gifts keeps 10 adults happy.
15. Eat at home. Generally, I can cook almost anything better at home, but I really do enjoy eating out and trying new restaurants. We just keep it from being a regular expense.
16. Balance your checkbook. What a waste of time! With automatic payments and cash for all of the discretionary budget items, I balance the checkbook once a month.
17. Stick with your bank. Either use your own bank’s ATM network, or use a bank that refunds ATM fees. I only take out cash on the first of the month, for the entire month and I do that with a teller, so this is never an issue for us.
18. Use your TV. Cable movie packages instead of a video membership? Really? That’s a horrible idea.
19. Quit those bad habits. I quite smoking, saving $200 a month. I don’t drink much and I’m working on fixing my eating habits. Vices are fun, and this is certainly not a fun way to save money.
20. Forget the pet. There is no way this would fly at my house. we have 5 cats, 2 gerbils, and a dog. Our renter has 2 pythons. We’re a flippin’ zoo and honestly, mess and cost aside, we all like it that way.
How do you stand on these ideas?
