- RT @ScottATaylor: The Guys on "Pickers" should just follow the "Hoarders" teams around- perfect mashup #
- PI/PNK test: http://su.pr/2umNRQ #
- RT @punchdebt: When I get married this will be my marital slogan "Unity through Nudity" #
- http://su.pr/79idLn #
- RT @jeffrosecfp: Wow! RT @DanielLiterary:Stats show 80% of Americns want to write a book yet only 57% have read at least 1 bk in the last yr #
- @jeffrosecfp That's because everyone thinks their lives are unique and interesting. in reply to jeffrosecfp #
- @CarrieCheap Congrats! #CPA in reply to CarrieCheap #
- @prosperousfool I subscribe to my own feed in google reader. Auto backup for in between routine backups. Saved me when I got hacked. in reply to prosperousfool #
- @SuzeOrmanShow No more benefits? I bet the real unemployment rate goes down shortly thereafter. in reply to SuzeOrmanShow #
- Losing power really make me appreciate living in the future. #
Does Money Make Miley Cyrus Act Crazy?
If you’re like millions of people who saw Miley Cyrus’s performance at the MTV Video Music Awards recently, you’ve probably wondered what the effect of massive success on the music and acting star. Cyrus seems to be
doing everything possible to remake her image in the exact opposite of her squeaky clean mold that Disney and other companies have created for her over the last several years. (A rumor has it that Disney even created a contractual obligation for Cyrus to maintain a certain haircut during her “Hannah Montana” television show.) There’s a sense of someone taking on their first sense of independence, and running with it — the star seemed to be sending the message to the audience that she was not going to live according to the expectations of others anymore, and from the look of it, they got that message loud and clear.
The horrified looks of Rihanna, Drake, and Will Smith aside, the real question people had is whether the massive financial rewards of Cyrus’ singing career can explain her crazy behavior. Cyrus is said to be worth about $100,000,000 — certainly a fortune by any standards. And since she is still struggling with the problems of young adulthood — forming an identity, understanding her values and taking a place in society, it’s very likely that her finances contribute to at least some of her behavior.This effect of money can come from many different areas of life. For one, many people who become wealthy at a young age are suddenly struck with the fact that they have no need to work, but who often want to develop a career and contribute to society. Take Steve Jobs for example, who at 31 years old was fired from Apple Inc. by the company’s board of directors. Jobs had in fact started the company himself, and was worth well over a hundred million dollars by that time. And yet, feeling like contributing to society was more important to his life than resting on his laurels, Jobs started a new company, NeXT, where he hoped to contribute inexpensive computers to universities.
The fact that Cyrus is barely into her 20s should tell you something about how much time she has to develop her career. She has enough to retire at an age when most people are just starting their first real job. And that is a tough position to be in. If she is hoping to push her singing and acting career well into adulthood — as most artists would like to — it may be that she is trying to make her mark now. Think of it a bit like Bob Dylan in 1964, releasing electric music for the first time, when before that point he was primarily known as a folk singer making gentle acoustic music.
Dylan’s idea may have been a bit like what Cyrus’ is. That is to say, maybe Miley Cyrus is trying to avoid becoming a has-been, a relic of the 2000’s who burned out playing inoffensive pop music. If this is the case, Cyrus may be able to shift her career into a different mode by showing herself to be an uncompromising artist. Remember that even the greats of the past — Frank Sinatra for example — were once viewed as essentially music for teenagers, and not serious artists. Sinatra even suffered career failure in his 20’s when his audience grew up and moved on to other things. But he came back to record success when he began allowing his music to mature and his ideas to gain focus. If Cyrus can pull such a move, she may not be remembered as a teeny-bopper, but as a serious artist.
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Missing Money
Last week, I checked my credit card account only to discover I was over budget by nearly $1000.
What.
The.
Heck?
It threw me into a bit of a panic. How could we possibly have spent an extra grand without knowing it?
We didn’t buy new furniture. We didn’t buy new computers. We didn’t buy a new car. We didn’t take any trips.
Oh, wait.
I did take a trip. I went to work headquarters for three days. That’s about a $500 mileage allowance, plus three days of restaurant meals.
I forgot to file my expense report.
That’s where my money went.
Somehow, in all of life’s wonderful hustle, I neglected to ask my company for the almost $1000 they owe me. That’s an oversight, for sure.
Luckily, we keep that much padding in our other accounts, so I don’t have to pay interest on that money, but still.
That’s my money and I forgot about it.
I’m so not happy with myself.
What’s worse, is that even though I figured out the problem last week, I still haven’t gotten that expense report filed.
It’s not procrastination, I swear. I’ve just been absentminded and keep forgetting to do it. Right now, I’ve got “EXPENSE REPORT” written on my whiteboard to remind me to file it.
Cuz I’m going to do it tomorrow.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
IRA or Powerball?
“When I win the Powerball, I’m going to buy that house and kick him out. I play diligently, so you know it’s going to happen.”
I had a friend say this to me this week. He’s poor–living on about $500 per month–and he was recently evicted from his apartment.
His plans for the future involve taking nearly 20% of his income and burning it playing the lottery. When he found out that I don’t play, he looked at me like I was stupid.
The odds of winning a life-changing amount of money are 1 in 5,153,632.65. That’s for a $1,000,000 prize. The next step down is $10,000, which, while helpful, won’t change many people’s situation for long. One in 5 million. That’s 5 times worse than your odds of being hit by lightning this year. It is, however, 4 times better than your odds of being sainted and 12 times worse than your odds of dating a supermodel.
It’s not going to happen.
Sure, play for fun–because turning cash into valueless slips of paper is a blast–but don’t play the lottery instead of working to improve your future. The lottery is NOT a retirement plan.
Instead, a much more reasonable plan is to date a millionaire. The odds of making that happen are just 215 to 1, and you can do things to improve your chances.
Improving the odds of dating a millionaire:
- Hang out where millionaires go. Yacht clubs, nice restaurants, rehab, that dark corner of their bedroom where the lamp never quite reaches that just looks perfect for a stalker-cam.
- Do what millionaires do. Golf, high-stakes poker, oppress third-world countries, Centrifugal Bumblepuppy.
- Look like millionaire-bait. For my friend, the 50-year-old black man, it might be hard to look like a 23-year-old blonde hardbody, but it’s worth the effort.
- Be nice, be polite, give good h…nevermind.
Seriously, getting a regular job and socking money away every month will give you a far better return on your investment than playing the lottery. Even if you’re saving it in a mayonnaise jar buried in the backyard next to that obnoxious guy who used to live next door, you will be building security and peace of mind. Every month, you will be better prepared for the storm of crap life tends to throw around.
Do you play the lottery? Why or why not?
Money-Saving Tip: Put Your Groceries Away
Last night, we went grocery shopping. I found a beautiful pork roast, just begging to come home with me. It could spend all day Sunday in the smoker. Rub some brown sugar and garlic on the outside, maybe use a mix of maple and cherry wood chips to turn my pork butt into breakfast food. Picture this: a beautiful chunk of slow-cooked pork butt, covered in a candied crust, falling apart at the lightest touch, and tasting faintly of maple syrup.
It was love.
This morning, I woke up, walked into the kitchen to make some breakfast, and saw that beautiful butt sitting on the counter. Room temperature meat, ruined by my negligence. $15 in the trash.
We got back late last night, and apparently set this wonderful piece of future-food down with the non-refrigerated items were were planning to put away later. We said good-bye to the sitter, chased the kids to bed, picked up the house a bit, and forgot about my new love.
I’m sad.
Here’s my advice: When you get home from grocery shopping, immediately put all of the groceries away. Let the kids juggle knives for a bit, if you have to, but get the food put away. If that’s not going to work, at least take it all out of the shopping bags so you can check your work.
There are starving kids in Iowa. Don’t let potential candied pork roast go to waste.
