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5 Ds of Identity Theft

Scanned image of author's US Social Security card. (Photo credit: Wikipedia)

Identity theft is, at its most basic level, the act of using someone else’s identity or credit without permission. From a stolen credit card to a forged phone bill in Moscow, it all involves your good money paying for the bad habits of another. Thankfully, there are ways to reduce the odds of having your identity stolen. LTC David Grossman reviews the “5 Ds of Survival” in his seminars and books. Today, I bring you the 5 Ds of Identity Theft.

In the words of the master, “Denial has no survival value.” Denying the possibility of identity theft will not keep it from happening. You have to take steps to keep yourself safe. “It could never happen to me” is not a valid defense mechanism in any situation, financial or otherwise.

Deterrence means keeping the information away from identity thieves. The harder it is for the criminals to get your information, the more likely it is that they will move on to an easier target. And yes, a kid stealing Grandma’s credit card is a criminal and needs to be treated as such.

Some people use a shredder, but not me. I have a fire pit that catches all of my personal documents. I’d like to see an thief get my social security number from the ashes in the bottom of the pit.
Don’t carry your social security card. If you lose your wallet, your driver’s license and social security card contain all of the information needed to steal your identity. Keep it locked up at home and don’t give the number out unless absolutely necessary.
Don’t use stupid passwords. Anything listed on yourFacebook profile or otherwise available on Google in association with your name is a stupid password. Don’t make life easy for the people looking to screw you. Your birthdate, maiden name, and “password” all qualify as stupid passwords. Use KeePass to securely generate and store your passwords.
Lock up your personal information. I throw two large parties every year. Purses and wallets get stored in a locked bedroom, so nobody can grab them. That was a lesson learned the hard way. If there’s someone in your home you don’t trust absolutely, lock up anything that can be used against you.
Don’t release personal information to anyone, for any reason, unless you have initiated the contact. Don’t give a credit card number to a telemarketer. Don’t give a spammer your personal information. It’s your privacy, use it.
Don’t click anything in an email. If it’s a company you have a relationship with, type the address in your browser by hand.

Detection is up to you. Some credit card companies will alert you to suspicious purchases, but you can’t rely on it. I was once called because I went to the gas station and Best Buy, which is apparently a common pattern for a stolen credit card.

Examine your credit card statements. If there’s a purchase you don’t recognize, find out what it is.
Watch for bills to arrive as expected. You do know when you pay the gas bill every month, right?
Watch for unexpected bills to arrive. If you get a statement for a credit card you don’t have, it’s a problem.
Check your credit report three times per year. AnnualCreditReport.com will let you see each of the three major credit reports each year. Space them out so you see your report every 4 months.

Defending your identity happens after you’ve detected a theft. This involves getting your credit and sometimes, your money, back.

File a fraud report with the credit bureaus. This will force potential creditor to follow certain procedures before opening new credit accounts for your identity, including calling your cell phone, if you choose. Stop the identity theft in its tracks.
Close the fraudulent accounts. Don’t leave them open for abuse.
File a police report and report the fraud to the FTC at ftc.gov/idtheft . This may or may not help catch the criminal, but without it, there will never be a punishment. Make stealing your identity an expensive proposition. Hopefully, 1o years of his life will be wasted in jail in return for the theft.

Destroy. Unfortunately, fraud and identity theft are not yet capital crimes. Maybe someday.

Deter, detect, defend. These are the secrets to avoiding, and recovering from, identity theft.

Experience the Live Real Magic

Misc

As some of you have noticed, the link to subscribe by email has changed. While you do still have the option to subscribe to the rss feed through Feedburner, I’m no longer providing the link or recommending it. What I have in its place is an actual email list.

Yes, you can now subscribe to Live Real, Now by email, without having to go through Feedburner. That means you can get all of the updates in your email, for free! This is magic. This magic gives me another option to offer contests and free stuff.

There are two lists to choose from.

The Magic option will have occasional deals, giveaways, contests, and opportunities not available to anyone else.
The Posts and Magic option will send make sure you never miss a post from LRN by landing them in your email inbox. All the Magic from the first list is included here.

Your email will never be shared, with anyone, for any reason whatsoever. Ever. I hate spammers with a passion fueled by the fiery pits of hell to which spammers should be cast. I won’t be that guy.

Please, take this chance to subscribe to the magic.

Small Business Solutions to Aid Expansion

Business

For most small businesses much of their strategy will be tailored towards expansion. The transition between being a small and medium sized enterprise can, however, be as tough as it is important. What makes a successful businessman or entrepreneur is the ability to spot the areas in which their business can effect simple changes which have far reaching implications for the success of their company.

Stability online

One of the first places any entrepreneur should look at is cost-effective and comprehensive insurance cover. Firms like Hiscox – Business Insurance Specialist can aid small businesses by looking at what areas of their current business are vulnerable and need cover.

A common problem for smaller businesses which operate largely online can be the type of server they use. Basic servers do not offer the stability a business needs to thrive. For a small business, time offline can be a disaster. Unfortunately, dedicated servers are often costly and, however useful they are in a number of ways, they tend to provide a service which reaches beyond the requirements of most small businesses.

Shared servers often do not provide the flexibility that small businesses need to make the transition to the next stage. As we’ve mentioned, dedicated servers are rarely a viable option for most small companies; instead, many opt to use a virtual private server which simulates many dedicated server features while remaining integrated into a larger, shared server.

Using a virtual private server is a cost-effective way for small businesses to take full control over their server and to apply upgrades as they see fit. The increased levels of performance and independence that virtual private servers can offer a small business can be vital to the realisation of their expansion dreams.

Be critical when considering opportunities

When your company begins to grow and succeed, things are likely to snowball. It is not uncommon for small businesses to face merger propositions and takeover offers. To many young entrepreneurs, this can seem an attractive prospect. Often such deals will involve impressive, short-term financial benefits that make them look appealing to the newly successful business owner.

While mergers and acquisitions can benefit all parties involved, it is important to remain level-headed when considering offers from other companies. For example, in Bain & Company’s 2004 study, they found that shareholder value did not increase in 70% of mergers. A further study conducted at Paris’s Sorbonne found that in excess of 90% of European mergers failed to meet their financial targets.*

Independence and success

The business world has changed rapidly in recent years with the inclusion of social media sites into many businesses’ marketing strategies. With this shift in marketing procedure, the playing field from which businesses are able to reach out to customers has been levelled. This has positive implications worth considering for the small business owner.

It is now possible for any small business to reach millions of people without spending a penny on advertising. Thus, the need for smaller companies to accept stubborn deals from larger companies is lessening. This is not to say that mergers are no longer a viable option for small businesses. Often the resources available to larger companies are indispensable to the smaller company. Instead, this shift in the market could well see small businesses being made more attractive deals by larger companies with a vested interest in the takeover of young and growing companies: just look at the recent Facebook purchase of Instagram.

If your business is facing a similar request or even considering the takeover of a smaller business, speaking with specialists is an invaluable option. Experts can offer advice on the way that such methods of expansion will affect your business and the premiums that you pay.

Utilize Social Media

The establishment of a successful business in today’s climate requires a shrewd and thorough reading of the options available to you online. With a huge proportion of business, small and large, creating a presence on social media and networking websites, this is an area that no small business can afford to ignore.

While business accounts with Facebook, Twitter and LinkedIn are already seen as somewhat necessary tools to the success of a business, use of social media need not stop there. Entrepreneurs who want to get their business on top will be looking to new services such as Google Plus, ensuring that they are the first amongst their competitors to join. Whichever social media platform your business deals with, it is essential to keep your account active, positive and efficient.

*http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/index.html

This is a guest post.

Make Extra Money, Part 6.5: Why I Do It The Way I Do It

Business, Finance

This is a follow-up to part 6 of the niche site walkthrough, Setting Up a Niche Site. If you haven’t read that post, this one won’t mean much. Go ahead. Read it. I’ll wait.

Several people have asked me to explain why I use the plugins and settings I use. In this installment of the Make Extra Money series, I’m going to explain every choice I recommended last time.

WordPress

WordPress is a site development dream. With the right themes and plugins, you can literally make a WordPress site look, feel, and behave in any way you wish. Even without digging too deep into plugins and premium themes like Headway, you can put together a niche site blog in very little time and know that it’s happening on a robust platform that is actively being improved.

Configuring WordPress

Updates

Keeping your site updated is the single most important thing you can do to avoid getting hacked. Since I haven’t yet figured out how to make hacking a terminal disease, I do the best I can to avoid letting them cause problems. Keeping your site updated is the condom of WordPress.

WWW

This is entirely a personal preference, but, after 20 years of reinforcing habits, most people type “www” by default. WordPress will automatically forward visitors correctly, so this isn’t actually a necessity.

The “Misc” Category

I don’t spend much time worrying about categories when I post, and sometimes I experiment with using external software to post from pools of articles, so I set up a default category. “Misc” is much nicer to see than “Uncategorized”, even if they mean the same thing.

Theme Selection

I like SimpleX because it is uncluttered and easy to navigate. It’s hardly the most powerful theme out there, but it doesn’t pretend to be. If I want more, I use Headway.

Plugins

Plugin Central

Plugin Central is just a plugin installer that lets you install and activate many plugins at once. Even knowing exactly what plugins you want, this easily saves half an hour of setup time.

All in One SEO Pack

SEO is important. In fact, it’s what I base my niche site traffic on. All in One SEO makes it easy to manage the SEO titles that search engines see and the meta descriptions that search engine’s display to visitors when they see your site after a search. Some themes do this themselves, but I still use this plugin.

Meta keywords are all but useless, but not entirely. Google and Bing don’t care, but some networking and sharing sites do.

I “noindex” the tag archives because I don’t want the search engines finding each page twice. Identical pages with different addresses will register as two pages with Google. How does it know which one I consider most important? It doesn’t, so I don’t give it the option of indexing my tag archives.

Contact Form 7

This is just a free and easy contact form. I haven’t found anything better for the price.

WordPress Database Backup

Backups are important. Always back up your data. Do you want to spend 3 weeks building a site, just to have your server crash, killing everything? 5 minutes now will save hours or days of headache later.

SEO SearchTerms Tagging 2

When someone comes to your site from a search engine, this plugin takes the term they searched for and appends it in a list at the end of the post the visitor found. This reinforces your site as a good result for that search term. It also provides a handy list of the most popular search terms people use to find your site.

Conditional CAPTCHA for WordPress

I hate spam. If Akismet finds a spam comment being posted, this plugin will give the user a change to enter a CAPTCHA code to post the comment. Even if I turn off comments on a site, I keep this installed in case I ever change my mind. Real comments are good for SEO, so I occasionally test allowing the comments. I won’t waste the time moderating comments on a niche site, so this is a good compromise.

Date Exclusion SEO

If someone comes to a site and sees the last post was two years ago, they’ll leave. I don’t want a post to look like it’s outdated, so I suppress the dates.

Pretty Link Lite

This plugin lets me mask a link and set it to nofollow. Nofollow tells the search engines to discount the value of the link, which removes a spam-site indicator from their algorithms. Masking the link turns a messy affiliate link into a link that looks internal, making it easier for a visitor to click and allowing you to see how often a link is clicked.

Google XML Sitemaps

Making it easy for Google to find your entire site is a good thing. This plugin helps with that.

WP Policies

This plugin provides a long list of site policies, formatted for a WordPress page. The most important one is the disclaimer announcing the fact that your are making money on your site.

WP Super Cache

Super Cache creates a pre-generated copy of your page so the site doesn’t have to hit the database to rebuild it dynamically every time someone visits. It’s all about speed, which affects your search rank.

JetPack

I like using the WordPress.com stats instead of Google Analytics for most of my niche site. I don’t see a need to announce to Google that these 12 sites are owned by me, so I don’t. WordPress.com included their stats plugin in JetPack, then discontinued the standalone plugin, so I use JetPack.

Backup

If I subscribe to my own feed, I get every post in Google Reader. That means I don’t need to make a daily backup of any of my sites. For the amount of changes I make to my niche sites, weekly might still be overkill, but that’s what I do. I get the backups by email so I have a copy somewhere other than the host. I don’t believe in letting anyone control my money but me.

Settings

Discussion

Most comments to niche sites are spam comments, so I hide them without actually turning them off. Sometimes I test letting the comments through, because some niches might have great people that want to post good comments. I haven’t had a lot of luck with that, on my niche sites.

Permalinks

The default permalink structure is absolutely not recommended for search engine purposes. It’s also harder for someone to mention. I don’t put dates in the link for the same reason I hide dates in the posts: I don’t want anything to look outdated.

Menus

I keep the navigation menu simple. It has three purposes:

Link to the page that’s designed to make money.
Link to the pages that show Google and readers it is an active site.
Link to the disclaimer that keeps my butt away from federal fines.

Anything else is wasted space.

Widgets

On my niche sites, I use widgets to help with navigation and to point people to the pages that will make the most money. I haven’t addressed how I do the second part yet, because I haven’t created those pages yet.

Posts

Right now, http://www.masterweddingplanning.net/ has exactly one post, and it’s a duplicated post from eZineArticles. It has served its purpose. This site is fully indexed by Google.

When I get the rest of the content written, I’ll delete that post.

There you have it, the reasons behind every choice I make during site creation. Did I miss anything? Do you have any other questions?

Carnival of Personal Finance #270, the Elvis is Dead Edition

Misc

: Image via Wikipedia

Today is the 33rd anniversary of the death of Elvis, so I’m bringing you the “Elvis is Dead” edition of the Carnival of Personal Finance.

What can the King teach us about finance? The immediate lesson is, of course, to not let success destroy you or your life. Always remember what is important.

“Adversity is sometimes hard upon a man; but for one man who can stand prosperity, there are a hundred that will stand adversity.” -Elvis Presley

Before we get into the carnival, please take a moment to subscribe, either by rss or by email. If you are on twitter, please follow me at @LiveRealNow.

Editor’s Picks

“When I was a child, ladies and gentlemen, I was a dreamer. I read comic books, and I was the hero of the comic book. I saw movies, and I was the hero in the movie. So every dream I ever dreamed has come true a hundred times…I learned very early in life that: ‘Without a song, the day would never end; without a song, a man ain’t got a friend; without a song, the road would never bend – without a song.’ So I keep singing a song. Goodnight. Thank you.”
-From his acceptance speech for the 1970 Ten Outstanding Young Men of the Nation Award. Given at a ceremony on January 16, 1971

Craig Ford from Money Help For Christians presents How to Buy Cars With Cash. This is great advice. My car will be paid off in the next few months and I will be doing exactly this.

FMF from Free Money Finance presents Are Tattoos at Work Really That Acceptable? Do tattoos limit your career? I reference this graphic when thinking about a tattoo.

Pop from Pop Economics presents Getting a raise: The negotiation. It’s always best to raise your top line as high as possible. Bringing in more money is far more effective that simply reducing your expenses.

[Read more…] about Carnival of Personal Finance #270, the Elvis is Dead Edition

My Favorite Present

Parenting

My favorite Christmas present this year was the one I gave to my 13 year old son.

Allow me to walk you through his evening….

First, he opened one of his presents. It was just a small box, about 3 inches by 4. A Japanese puzzle box. Inside the box was a note that read:

Closed off in the smallest room you will find a clue to bring you closer to your prize.

When he checked the cabinet below the sink in our basement bathroom, he found another note that sent him to my business website one a page with a url that contained “the square of my children”. When he eventually figured out that I meant their ages, not their quantity, he found a clue on my website.

This lead him to a section of his Minecraft server. It’s effectively a no-man’s land because he and his friends set off a nuke and turned it into a giant pit. They fall down and die there. Inside the pit was a cave. Inside the cave was a clue. The clue read:

Grandma and Grandpa love you.

What do you do when someone says they love you? You either get scared of the commitment and end a perfectly good relationship, or you say “I love you, too”. When the kid finally called his grandparents to tell them he loves them, they told him to give his parents a kiss.

I’m a jerk.

He came over and gave me a hug and a kiss. I handed him a piece of paper. When he looked at it, he asked if it was supposed to be torn in half. I reminded him that he has two parents, so Mom got a hug and a kiss, too. The resulting clue read:

The Answer to the Question of Life, the Universe, and Everything

Naturally, this points to The Hitchhiker’s Guide to the Galaxy, but the boy hadn’t read far enough into the book to understand the reference, so he had to hit google. After spending time looking for chapter 42, he finally thought to look at page 42, which had this clue:

My Little Pegasus

Two steps to the right

Two steps forward

Two steps up

This clue started at the My Little Pony I set next to a Pegasus in my daughters’ room. The boy was in dense mode because he had to ask his sister what a Pegasus was. She also had to suggest he open the closet door when one step forward made him bump his nose on it.

For all of that work, he got the Ticket to Ride game. He laughed the entire way through the treasure hunt, then decided he hated the whole process. However, for two nights running, he’s stopped the video games to play his new game with his family.

It’s a present he’ll remember forever.

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