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Iggy Azalea – Ghost Writer or Artist? Will it affect her bottom line?
There has been a lot of controversy surrounding Iggy Azalea. Some of it has to do with her appearance and some of it has to do with her lyrics. There have been rumors in the rap industry that Iggy uses a ghost writer.
Specifically, the accusation that her mentor T.I. has ghost wrote many of her songs. But does it matter?
Many people in the rap industry have ghostwriters. Kanye West started out as a ghostwriter. He wrote lyrics and music for many big stars. Neo is another artist that started out as a ghostwriter. This shows that there it’s not unusual. Dr.Dre has spoken about hiring people to write his songs. Ghostwriting is very popular in the Hip Hop community. Many of the most popular artists got their start writing lyrics or music for other singers. The only time it enters into the conversation is when artists get into feuds.
The newest accusation against Iggy comes from fellow female rapper Nicki Minaj. Nicki won an award at the BET awards and when she was accepting the award she insinuated that Iggy does not write her own material. This is publicity and will only help both rappers. Nicki is the top female rapper and she is taking notice of Iggy. It’s common in the Hip Hop world for competitors to get into public arguments. This dates back to the old East Coat v.s. West Coast rap feud. The good thing about this controversy is that neither Nicki or Iggy are gangster rappers so there won’t be any violence. Some rappers like The Game and 50 Cent and Nas and Jay Z used these feuds to become superstars.
This sort of controversy won’t hurt Iggy Azelea. Take Beyonce as an example of a successful artist who uses ghostwriters. No one cares that Beyonce doesn’t write her own songs. All people care about is if the song is good. As long as Iggy and her producers keep choosing good songs and making good music, then she is going to sell records. Her feud with Nicki is only going to add to her popularity. This type of feud helped other rappers such as Nas, JayZ, Eminem, and 50 Cent.
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Real Estate Customer Life Cycle
Recently, my wife and I have been searching for new tenants for our rental property. That’s an irritating customer cycle. We’ve had more no-shows at the showings than we’ve had prospects show up. Most people who call seem to think that the rent on a 2 bedroom, 1.5 bathroom house with a big yard and a 3 car garage 5 minutes from downtown Minneapolis is going to match their little subsidized Section 8 apartment.
Not going to happen.
So we keep looking. In the meantime, it’s interesting to look at how a real estate trainer breaks down the life cycle of a customer.
Enjoy!
NEC Online Degrees
Getting Out of Bed
- Image by Wha’ppen via Flickr
Why do you get out of bed in the morning? Is it so you can exercise the privilege of spending 8 hours in a cubicle?
I didn’t think so.
In Okinawa, it’s call the ikigai. In Costa Rica, it’s the plan de vida. It’s your sense of purpose–the reason you get out of bed in the morning. In these cultures, having a strong ikigai can be directly correlated to a statistically extreme lifespan*. All around the world, the plan de vida is the single factor most likely to cause someone to feel they have lived a fulfilled life.
Do you know your ikigai?
For some people, their plan de vida is to successfully raise their children, then their grandchildren. For others, it is charity. Some folks are serial entrepreneurs, always looking for the next deal, the next business. For still others, it is a collection or an urge to travel. There are even some whose sole reason for getting out of bed(other than potty breaks) is work.
The last category is most common with teachers, soldiers, and police. The problem with wrapping so much of your identity up in your profession is retirement. What do you do when your ikigai–your reason to wake up–goes away? In Okinawa, teachers and police tend to have very short retirements because they lose their reason to for living.
What is your plan de vida, your passion? What drives you to keep going? Do you live to write, or to raise your children? Do you <shudder> live solely for someone else’s happiness? When you find it, it will resonate as “this is you”. Finding it is a deep soul-searching, not a light-hearted explanation or a new fad.
Your reasons can, and should, change over time. You can’t live for raising your children years after they have grown up and moved away. Finding this one factor in your life can be the thing that leaves you on your deathbed looking back with a smile instead of regret.
What is your plan de vida?
* From The Blue Zones: Lessons for Living Longer From the People Who’ve Lived the Longest
Appearances Matter
As my wife ramps up her job search, I’m reminded of this post and decided to bring it to the forefront.
A few weeks ago, I took my son out to my favorite Chinese buffet. There were two women there with names tattooed on their eyelids.
When you have someone’s name tattooed on your eyelids, you are limiting your job prospects to tattoo-shop employee or drug mule. You have disqualified yourself from a burger-flipping career.
When I turned 21, I had 13 piercings in my face and dyed-black hair past my ribs. Everybody is the factory I worked in got used to my bullring in time.
When my son was born, I decided I’d had enough of 12 hour graveyard shifts and not seeing my family, so I pulled out my piercings, put on a nice shirt, and got a corporate-style job in a call center.
Within a week or two, I put most of my piercings back in, and let everyone get used to it.
Six years later, I got laid off, and again, took out my piercings to look for work.
Appearances matter.
I know, for certain, that I wouldn’t have the job I have right now if I still had long hair and enough metal in my face to get me “special” attention at the airport.
A ring of steel through your nose kills the first impression in a business environment.
When you are walking into a situation for the first time, it’s important to pay attention to the persona you are projecting. Ladies, if the gentleman in the picture showed up for a blind date, would you be inclined to go anywhere with him? Men, would you expect anyone to go anywhere with you, if this was you?
Visible tattoos are called job-stoppers for a reason. If you can’t cover them with normal office attire, you won’t get hired in a professional setting. If that fact is a surprise to you, your lack of judgement means you wouldn’t be a good hire, anyway.
Like it or not, people make most of their decisions about others in the first few minutes of meeting them. Some studies show that it’s done in the first 30 seconds. If that time is spent on your facial art, the expletives on your t-shirt, or the briefness of your skirt, don’t expect to have anything else matter. You may be a genius, but your potential boss will never know that because you’ll be out on your butt before they have a chance to look at your resume.
Whose Line Is It Anyway? Why do some shows return from the dead?
Watching TV in the summer used to mean surfing channels of reruns, but lately there seems to be a slew of “new” shows that are repeating old ones. Networks and cable channels are bringing back previously popular shows such as “Whose Line is it Anyway?”, “Hawaii Five-O”, and “Dynasty”. While some people are thrilled that their favorite shows are back, a lot more of us are wondering why we need to keep rehashing the past.
The answer isn’t that the networks have suddenly become nostalgic. With increasing competition from internet videos and more cable channels, many TV networks have seen their profit from advertising drop in the past several years. More worrisome for the networks, many economists are predicting that the model of having companies pay for advertising during show breaks will become obsolete over the next decade.
These factors mean that TV stations are not very willing to take risks with new shows. A new drama or science fiction show can take millions of dollars to produce, and in some cases it will be pulled within a few episodes if it fails to catch on. When reviving an old show, a network has some guarantee that it will be popular. While not every remake catches on (Charlie’s Angels anyone?), a remake will usually attract enough interest to make the first episode a success.
The costs to produce these shows are also much lower than “new” shows. In many cases, networks already own the property rights to the show as well as contracts with many of the former actors, directors, and producers. In several cases, they also have access to props, costumes, and set pieces. Because of this, they can produce a pilot for a much lower costs than a “new” show.
Finally, advertisers like the idea of bringing back a show. While a network usually has to struggle to find sponsors for shows that don’t have a full season of Nielsen data to show, they can easily sell a show that advertisers are already familiar with. Furthermore, advertisers like that they know what to expect. Without seeing a single episode, an advertiser can accurately guess at the demographic that will be attracted to the show just by looking at the data from the original show. Because advertisers are familiar with the plot of these shows, they are also more willing to negotiate for product placement within the show itself. In some cases, advertisers have even suggested how their product could be incorporated into an episode before the first script is even finalized.
