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ING Direct – 2 Day Sale
Today and tomorrow, ING Direct is having a “Financial Independence Days Sale”.
It’s a good sale. If you open a checking account or Sharebuilder account and you’ll get $76. Apply for a mortgage and you’ll get $776 off of the closing costs.
I have accounts at 4 different banks. Two of those were opened for specific debt-reduction purposes. Of the others, one is used for most of my cash flow and bill payments, and the other is ING. As of this moment, I have 15 accounts or sub-accounts with ING Direct.
Opening an account is painless and only takes a few minutes. They are currently offering up to 1.25% in an interest-bearing checking account, though I’ve never qualified for more than .25%. That account comes with overdraft protection, so you are charged interest instead of overdraft fees.
Once you have your first account set up, sub-accounts can be created in literally seconds. Why would you want a bunch of sub-accounts? I have a number of saving goals. Each of these goals has its own account at ING. I can tell at a glance how much we have saved for our vacation next month and far away we are from affording my son’s braces. My kids each have an account here because, currently, the interest rate is at 1.1%, which is miles ahead of most traditional banks. Combined with the convenience of total online control, there’s no contest.
Money transfers are smooth. I use one of my accounts as a transfer account to get money to and from two separate banks.
I also have a Sharebuilder account. For those who aren’t familiar with it, it is a stock brokerage with low fees and a low barrier to entry. If you set up an automatic investment, you get $4 stock trades with no minimum. I’m not aware of any place cheaper.
That all sounds like a lot of ad copy and the links are affiliate links, but the truth is, I am just that happy with ING. I’ve never had an accounting error, or any problems at all.
The downside? Paper checks are verboten. They will not accept paper checks, but you do have a check card to use. You can hit 35,000 ATMS for free withdrawals, but any deposits are held for a few days before you have access to the funds. It can also take 3-4 days to transfer money from ING to another bank. I keep enough in the accounts that I’m always spending or transferring older deposits while I wait for the new ones to clear.
Even if you don’t like the bank, get a checking account, use it a few times and get $76 for very little trouble. Open a Sharebuilder account, buy some stock and collect $76 for it. Without an automatic payment, it will cost you less than $20 to buy, then sell the stock, netting you $56.
Who doesn’t like free money?
Make a Budget
- Image by r.lovewell via Flickr
In the past, I’ve gone through a detailed series of budget lessons demonstrating how to make a budget and showing my personal budget spreadsheet template. If you weren’t here to see them develop, you probably haven’t seen them at all. I’ve never built an actual index for those posts.
This is the master index of my budget planning resources. As I develop more, this will grow.
Budget Lesson #1 – In this lesson, I go over how we handle discretionary income and I explain our modified envelope system. The discretionary budget contains things like our grocery bill, or the clothes we buy. We have near-total discretion over what is purchased, hence the name.
Budget Lesson #2 – Lesson #2 contains the details of our monthly bills. These are the ones that are consistent, predictable, and actually due each month. Most people take these for granted as the bills they have to pay, but it’s not true. You can get almost all of your regular bills reduced just by asking. You would also be surprised what you can do without, when properly motivated.
Budget Lesson #3 – This is where I explain how we deal with the non-monthly bills. That is, the bills that have to be paid, but are not due on a monthly basis. I also share the personal budget spreadsheet template I developed. I am working on a few sample templates to match various imaginary scenarios. If you’d like to be an anonymous case study, and get free help setting up a budget, let me know, please.
Budget Lesson #4 – In this lesson, I describe our “set-aside” funds for things that will need to be paid eventually, but not on a set schedule. Sometimes, they are never actually due. We set aside money for the parties we throw, for car repairs and for a number of other things. A few of these items are outright optional, but they are part of what makes life fun. You can’t make a budget without including some of the extras.
Budget Lesson #5 – This is the companion piece to lesson 2. Learn how I’ve reduced–or attempted to reduce–each of these bills. For the better part of two years, I called Dish Network every few months to ask for a discount. For almost 2 years, it was granted. Then one, day, they told me they were putting a note on our account to keep us from getting any more discounts, so I canceled. 100% discounts help us save more.
Budget Lesson #6 – This is the reduction companion to lesson 3. These bills are harder to reduce. Have you ever successfully gotten your property taxes lowered?
Budget Lesson #7 – This is the reduction companion to lesson 4. Notice a pattern, yet?
Budget Lesson #8 – Here, completely out of order, is the reduction companion to lesson 1. Watch as I magically reduce–or rationalize–our discretionary budget.
So, dear readers, what part of budgeting should I address next?
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Cthulhu’s Guide to Finance
This is a guest post from Cthulhu, written in his house at R’lyeh. In the eons of his imprisonment, he has never contributed a blog post…until now. Be nice, this is his first post ever.
Cthulhu fhtagn. Cthulhu waits. Eons in R’lyeh–dead but dreaming–have taught me well the virtue of patience. Rush not into the abyss of hasty decisions.Lie patiently until the stars align and you can once again dominate your investments. As much as I despise virtues, patience is the one I practice.
Just as looking upon my form may cost you your sanity, obsessing over your finances may cost your loved ones the same. Instead, set your finances on a path of prosperity and work to hasten my return. Spend less than you earn. Earn more than you need. Give the rest to me.
Use the Shoggoth. Thought the postules of greenish light light may disgust those who have never devoured an entire planet, they are good for menial work. Use them, or their demented cousin, the automatic payment, to pay your bills. Set them to the task of making sure all of your bills are paid on time, leaving you free for more productive works. Do not, however, make the mistake of Ubbo-Sathla, whose fecundity spawned the vermin prototype known as homo sapiens. Keep your Shoggoth under control so they do not spend what you have not yet earned.
Avoid the Deep Ones. When dealing with the paramount evil(though I shouldn’t say that as a bad thing) of lenders, beware my servants. If they catch you in over your head, you will be screwed. If you cannot pay the price, there will be fees and punishments galore. A proper Cthulhu-fest of Chaos and Mayhem at your expense! A pound of flesh for every dollar not paid will be the standard when I arise, but for now, it is $39 for missing a payment or spending more than your limit.
“The only saving grace of the present is that it’s too damned stupid to question the past very closely.” This quote by my favorite historian demonstrates the futility of your mortal existence. If you learn from your mistakes, or–less painfully–the mistakes of others, you will grow as a person. Personal growth is entirely at odds with my goals as the Greater Evil. Learning from your mistakes will prevent you from making the same mistakes in the future. Einstein once said “doing the same thing over and over again and expecting different results” is the definition of insanity. That, or looking upon my form. One of those acts can be avoided. It is in your best interests to avoid insanity, at least until I awaken.
So many of those inhabiting my Earthly domain seem to suffer from my get Ghatanothoa‘s curse–absolute petrification in the face of their travails. When faced with a foe, fight! Do not collapse under the burden of your debts! Work! An inch, a dollar, a pound at a time: Defeat it! Do not quit and do not give up. Cthulhu does not forget or forgive.
That is the wisdom brought forth from my dead-but-dreaming slumber in R’yleh. Read it, understand it, follow it. It will serve you well until my return.
This post has been resurrected because I want to see it on the front page again.
Money Problems: Day 11 – Extended Warranties
Today, I am continuing the series, Money Problems: 30 Days to Perfect Finances. The series will consist of 30 things you can do in one setting to perfect your finances. It’s not a system to magically make your debt disappear. Instead, it is a path to understanding where you are, where you want to be, and–most importantly–how to bridge the gap.
I’m not running the series in 30 consecutive days. That’s not my schedule. Also, I think that talking about the same thing for 30 days straight will bore both of us. Instead, it will run roughly once a week. To make sure you don’t miss a post, please take a moment to subscribe, either by email or rss.
On this, Day 11, we’re going to talk about extended warranties.
You’ve been there. You walk into a big box electronics store to buy a $10 cable for your DVD player and the boy in blue at the register tries to pressure you into spending $4 on an extended warranty in case the cable dies due to too much adult video…or something.
The same nameless blue and yellow store is currently selling a laptop for $349 with a 2 year extended warranty for $89. The sales pitch usually goes something along the line of “These things have a tendency to break. You need a warranty to make it worth purchasing.” Thanks, jerk. You just sent me to a competitor since your sales pitch involves telling me you’re selling garbage.
Seriously, getting an extended warranty on electronics is almost always a bad deal. Yes, almost 30% of laptops fail within three years. Most of those fail in the 3rd year. What’s a 2 year warranty going to do for you then? New laptops generally come with a 1 year warranty from the factory. That leaves you volunteering for a 25% markup in exchange for protecting your device for a year that is not statistically likely to include a laptop failure.
A much better idea is to create a warranty/repair fund. When you buy something and have a warranty offered, turn it down and put that money in a special savings account. That money will get set aside to repair your stuff when it breaks. If you do that with everything you buy, you’ll soon have a fund that can pay for most repairs, without stressing your budget. I’ve got $25 going into my repair fund every month, so I’ll never have to worry about an extended warranty again.
It’s called a self-warranty.
But what about a car warranty you ask?
This is where I differ from most people. I’m a fan of extended warranties on cars, with 2 caveats.
1. Use it. If you car has started shaking, knocking, or almost anything else, bring it in. You have a warranty, so get your dang car fixed. When you’re getting close to the end of your warranty, make up an excuse and get that car into the dealer. “My car’s making an intermittent knocking sound. Can you fix it? While you’re at it, please do your 90,000 point inspection and fix whatever you find.” There’s no reason that you can’t get your car running like new when it kicks over the 70,000 mile mark.
2. Negotiate it. The charge you see is typically twice the dealer’s cost. Let them make some profit, since that’s what makes the world go round, but don’t let them take advantage of you. If they offer you a warranty for $2000, counter with $1200.
If you can get a decent price and are willing to make sure you use the auto warranty, get it.
How do you feel about extended warranties? Please leave a comment below and let me know.
