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The Library vs Amazon
A few weeks ago, I discovered the queue at my public library’s website. The process is simple: Select your books, wait a few days, then pick them up. They are available from any library in the county, delivered to my local library. That’s awesome. Much more convenient-and cheaper-than Amazon
So I moved a couple of pages of my Amazon wish-list into the library’s queue.
I must not have been thinking, because two days later, I got an email telling me that 19 books were ready to be picked up and 10 more were in transit.
In this county, each checkout is good for 21 days. For items that don’t have a waiting list, you can reserve 3 times. That’s 12 weeks for 29 books. Hopefully, I’m up to the challenge. Please keep in mind, I’m a father of three, two of whom are in diapers, and I’m married, and I have a full time job.
I have frugally blown every second of spare time for months.
Update: This was another post written in advance. When all of the books came in, I suspended my request list. Little did I realize, the suspension cancels itself after 30 days. That was 30 more books. Whee!
Apple Launches iPad Air in November
With a lighter and thinner chasis, the newly announced iPad Air has a more powerful processor with a great new design and performance features that’s sure to continue Apple’s trend setting reputation. Apple senior vice president Phil Schiller is calling it the biggest leap forward for a full-sized iPad. We expect people have already started packing overnight bags for their long wait on the sidewalks outside the stores.
Apple is promoting its newest innovation as having the power of lightness, hence the addition of the “Air” moniker. That’s because the iPad Air weighs a mere pound and even then doesn’t feel like it. It’s 7.5 millimeters thin and has a design that might remind you of the iPad mini. It’s been engineered with a smaller bezel that shrinks the tablet without losing any screen size. The new dimensions and weight actually makes it easier to hold the tablet in one hand.The device will certainly impress its fans with its incredible power. The new A7 chip has a 64 bit architecture, providing graphics and CPU processing that’s significantly faster than the previous version. Working alongside the A7, the M7 motion co-processor, according to Apple, provides a graphic performance that’s over 70 times faster than the processor in the original iPad model. In fact, in terms of graphics, the Retina Display is likely the most impressive aspect of the new iPad. Graphics promise to render at two times the speed of the last iPad. The pared down bezel makes the screen stand out prominently.The iPad Air is supposed to give a user the chance to do more in more places with an advanced wireless connection. It’s faster than ever in more locations than ever before. The iPad Air brings a WiFi performance twice the speed of the last iPad. It utilizes two antennas instead of one, and MIMO, the latest in communication and smart antenna technology. The WiFi and Cellular model will support more LTE brands, offering greater support and quicker connection anywhere in the world.
With almost a half million apps already available for the iPad, you have a great head start on things to do. Apps built into the iPad Air will include solutions for routine tasks, like web surfing and checking email. A number of previously apps that had to be purchased are now free, such as iMovie, Keynote, iPhoto, GarageBand and Pages. Popular apps for other Apple products, they have all been upgraded to work with iOS 7 and the iPad. Quickly put together an original song or detail a presentation anywhere. As a lot of apps are developed solely for Apple products, these can look stunning on their displays.
The iPad Air’s current launch date is November 1. It will come in black and gray or silver and white. It will start at $499 for a 16 gigabyte WiFi version. This is $100 more than previous generation launches, but supporters say the consumer is getting more screen real estate. The Cellular model will retail for $629. The iPad 2 will continue in the stores for $399.
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Zimmerman Wins Lottery: A Prank, but What Are the Real Odds of Winning?
Satirical reports regarding George Zimmerman have been misconstrued as factual by several media outlets, which have led to the belief that the man who killed Trayvon Martin is now a multimillionaire due to a lucky lottery ticket. The improbability of the story is astounding, but the more inconceivable notion is that reporters actually believed it enough to pass it on to their audience. The origin of the hoax was the same source that profligates fake news items on a regular basis: The Onion.
The outlet makes no claims about their veracity, and yet they have been regarded as a legitimate resource on innumerable occasions. This is an ultimate embarrassment for any organization that failed to recognize the comedic parody as satire. Errors like this indicate an inhuman lack of humor in tandem with a dense mind. Fortunately, news consumers were not to be deluded, and immediately subjected the reporting to a fact check.Through metaphorical symbolism, the original faux news story implied that Zimmerman’s recent acquittal has visible parallels with a lottery victory because both scenarios seem to bestow an improbable fortune. The report
was obviously meant to be disseminated as sarcasm, but the writers must feel tremendous pride in their ability to dupe the mainstream media. An unintended prank has a marvelous ability to generate a lasting reputation for the satirist. Notoriety is now something the author has in common with Zimmerman.
A stark contrast exists between lotteries and trials, and they are not equivalent. The justice system strides to avoid occurrences of random chance while lotteries promote the notion that anyone can win. The legal process is supposed to rely on evidence. Regardless of the circumstances, a victory in the courtroom has to be vigorously earned. Contrarily, there is nothing anyone can do to increase their chances in a lottery short of buying massive amounts of tickets. In a trial, the concept of reasonable doubt exists to exonerate the defendant, which should eliminate any potential for a toss-up. Courtrooms operate using evidence while lotteries are strictly statistical; therefore, the comparison is non-existent.
Even when it comes to jury selection, the process is not chaotically uncontrolled. Both sides have a general composition is mind, and they meticulously scrutinize prospective jurors as they whittle the numbers down. The pool is always sifted for bias. They are analyzed with hopes of picking people that will be sympathetically swayed towards a certain point of view. At the end, one side picked a better jury. Lotto victors cannot pick the numbers that will be responsible for their fate. Winners of lotteries do not stalk unarmed teenagers with a gun and fatally shoot them, but apparently winners of trials in Florida do.
Lotteries are often labeled as a tax for dumb people; coincidentally, this demographic is the same segment of the population that was targeted by the falsified journalism. In fact, real lottery odds are mathematically insignificant. An ABC News study declares it would take 1,684,841 years for the average lottery player to win a jackpot. Not even Zimmerman is that lucky.
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Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
