- RT @bargainr: Life in North Korea is absolutely dreadful http://nyti.ms/dAcL26 #
- RT @bitfs: Weekly Favorites and Gratitude!: My Favorite Posts this Week Jeff at Deliver Away Debt threw together the .. http://bit.ly/9J0gGo #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X # #
- Baseless claims, biased assumptions, poor understanding of history. Don't bother. #AnimalSpirits #KeynesianCult #
- RT @zappos: Super exciting! "Delivering Happiness" hit #1 on NY Times Bestseller list! Thanks everyone! Details: http://bit.ly/96vEfF #
- @ericabiz Funny, we found a kitten in a box last week. Unfortunately, it was abandoned there, not playing. Now, we have a 5th cat. in reply to ericabiz #
Stand Up For Yourself
Monday night, my son was struggling to get all of his homework done before bed. He had a 6 page packet of work from his advanced math class that he was supposed to have done over the weekend.
When I asked him why he hadn’t done it, he told me he forgot about it.
I wasn’t happy.
We’ve had a lot of conversations about responsibility and planning over the years. He knows better.
Cue Dad Lecture #26.
Towards the end, when I’m building up this rocking crescendo about how what he does now will affect him for the rest of his life, I stopped.
“Buddy, weren’t you sick on Friday?”
He didn’t get his weekend homework until Monday. Of course he didn’t do it over the weekend.
Dad Lecture #26 immediately transitioned to Ad Hoc Lecture #4, titled “Why did you let me chew you out for something you didn’t do?”
I’ve always tried to raise my kids to be independent. I’ve never stifled asking questions, and I am willing to explain my decisions to them, even if they don’t stand a chance of winning the appeal. As frustrating as independent, strong-willed children can be, I know it will serve them well as adults.
Now I’m trying to figure out why that fell apart on Monday. I wasn’t yelling at him and he doesn’t think I was. Sometimes, the perception of who’s yelling differs depending on which side of my loud voice you are on.
He doesn’t know why he sat back at took the lecture instead of explaining what happened. He apparently forgot that he was given that homework just a few hours before.
My question to all of you is how can I make my kid behave and obey when necessary, but still have enough backbone to stand up for himself when he’s not wrong? And know when each is necessary.
The Story of Sammy: Complete
This is the complete collection of the Story of Sammy. Sammy is a guy I met after my mother-in-law died in the spring of 2012. My wife and I decided to help him launch a….
Read the stories. It’s better that way.
Part 1, in which we meet Sammy, learn of his dreams and offer to help.
Part 2, in which Sammy jumps into business with both feet, teaching teenagers the value of work.
Part 3, in which Sammy shows us what crackheads and the homeless can accomplish if given the chance.
Part 3.5, in which…holy drama, Sammy!
Part 4, in which I am disappointed.
Link Roundup
Doctor appointments, speeding tickets and too much work. That’s what this week has been made of.
Finance links:
Why do the non-politician folks who want taxes raised think a fund for voluntarily paying extra is stupid? If they were sincere, they’d be contributing to that from the start. As it is, it’s just a demonstration of either hypocrisy or a looting spirit.
Paying off your Visa by charging it on…your other Visa doesn’t accomplish anything for you or for Visa. Even if you are GM and Visa is the federal government.
My wife and I are thinking of starting a potluck/boardgame night. Boardgames are a cheap way to spend a fun evening.
Misc links:
The iFixit Blog. Dedicated to teaching you how to fix your own gadgets.
I am not only a geek, I am a Halloween geek. The Stationery of Horror is full of want.
The Pareto Principle works. Even at work. I get 80% of my value from the time I spend writing blog posts. Err. Nevermind.
Twitter Weekly Updates for 2010-04-03
- Screw April Fool's Day. I'm about ready to clear my entire feed queue. #
- I definitely need a reason to get up at 5 or I go back to sleep. #
- Bank tried to upsell me on my accounts today…through the drivethru. #
- Motorcycle battery died this morning. Surprise 4 mile hike. #
- RT @ramseyshow 'The rich get richer &the poor get poorer' is true! Rich keep doing what rich people do & poor keep doing what poor people do #
- RT @ramit: "How do you know if someone is a programmer?" I cannot stop laughing imagining half my programmer friends – http://bit.ly/9MOipi #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
