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The no-pants guide to spending, saving, and thriving in the real world.
Last week, when I mentioned that I lost my phone, there was some interest in my self-insurance warranty plan.
The truth is, that’s just one of 14 savings accounts I keep. I find it’s simpler to keep track of my savings goals by moving the money to separate accounts than to track everything in a spreadsheet. This lets me tell how I’m doing at a glance.
I have one account each at two major traditional banks. These savings accounts exist to provide a target for an automatic transfer that eliminates fees on the associated checking accounts. Whenever much money accumulates here, I sweep it out and throw it at my credit card.
I also have 12 accounts at INGDirect. I chose ING because they are extremely convenient and, at least at the time, had a competitive interest rate. Different countries have different banking options.
Here are the rest my accounts:
I also have a couple of monthly line items in Quicken that I haven’t broken into separate accounts, just to provide an overdraft buffer, like our gift budget.
That’s proof that I am over-banked. How about you? How do you track your savings goals?
I’ve been walking though my analytics data. That is the Big Brother software I use to know everything about each one of my dear readers. It’s all part of my master plan to rule the world. Muwahaha!
Some of the results are interesting.
The single most-used search term to find this site is “slow carb diet“, which is great, because I really enjoyed writing that post. I’ve been slacking on the diet lately, but I’m still down more than 30 pounds. I’m currently ranked #3 in Google for this term. If I move up 2 more spots, I’ll outrank Tim Ferriss for his own product. If I aggregated all of the “slow carb” variations, this post probably accounts for more than half of my traffic from Google.
Many of you come here by searching for “how to have a perfect life“. I’ll do everything I can to help you achieve that, but it’s going to take work on your part. There are no shortcuts.
“Beat the Check” is another popular search term, but a very bad game to play. It’s almost impossible to win it, since the Check 21 Act of 2004.
It’s interesting that “trained husband” brings a few of you each month. My question: are you shopping, or exploring a new fetish? Don’t be shy.
I’m a bit amazed that “zombie wheels” is something people actually search for, but 140 people hit Google looking for that term every month, and a few of them make it over here.
“How to stretch a meal“, “things you should buy online“, and “unsecured loan advice” are some of the top personal finance terms bringing you all in, though “how to make a bunker” and its variation are popular, too.
“Hoe can you force your wife” is a bit disturbing. Most of the results are naturally for sex. I can’t help but hope that I’ve either really disappointed this visitor, or convinced him that force is a bad idea.
“How much did a pound of gold weigh in 1854?” is a search that makes me giggle. To the best of my knowledge, the troy scale has been used to weigh gold for a lot longer than that.
That was a fun little stroll through my statistics. Hopefully the fact that I used “fetish” and “sex” in a post will draw more crazy search terms.
How did you find me? Inquiring minds want to know, so please tell me in the comments.
You know exactly how much you make, to the penny. You’ve listed all of your bills in a spreadsheet, including the annual payment for your membership to Save the Combat-Wombat. You know exactly how much is coming in and how much has to go out each month. Your income is more than your expenses, yet somehow, you still have more month than money.
What’s going on?
The short answer is that a budget is not enough.
A budget is not…
…a checkbook register. Do you track everything you spend? Are you busting your budget on $10 lattes or DVDs every few days? Is the take-out you have for lunch every day adding up to 3 times your food budget? Are you sure? If you don’t track what you spend, how do you know what you’ve actually spent? You have to keep track of what you are spending. Luckily there are ways to do this that don’t involve complex calculation, laborious systems or even proper math. The easy options include using cash for all of your discretionary spending(no money, no spendy!), rounding your spending up so you always have more money than you think you do, or even keeping your discretionary money is a separate debit account. That will let you keep your necessary expenses covered. You’ll just have to check your discretionary account’s balance often and always remember that sometimes, things take a few days to hit your bank.
…a debt repayment plan. You may know how much you have available, but if you aren’t exercising the discipline to pay down your debt and avoid using more debt, you not only won’t make progress, but you’ll continue to dig a deeper hole. Without properly managing the money going out, watching the money coming in is pointless.
…an alternative to responsible spending. Your budget may say you have $500 to spare every month, but does that mean you should blow it on smack instead of setting up an emergency fund? I realize most heroin addicts probably aren’t reading this, but dropping $500 at the bar or racetrack is just as wasteful if you don’t have your other finances in order. Take care of your future needs before you spend all of your money on present(and fleeting) pleasures.
A budget is a starting point for keeping your financial life organized and measuring a positive cash flow. By itself, it can’t help you. You need to follow it up with responsible planning and spending.
My mother-in-law’s house is ready. The walls are painted, the hardwood floors have been sanded and polished, the carpets have been cleaned. Now, we just have to get the lease signed and let the renters in.
This week, we had our first real bullying incident on the school bus. I guess one of the benefits of having a kid who is the biggest in the school is that nobody punches him. My daughter doesn’t have that benefit. She was punched and pushed for being in the wrong seat on the bus a couple of days ago. Thankfully, the school dealt with it quickly. The bus is equipped with video and the little girl copped to it. She’s s off of the bus for a few days and her parents have been informed. Unfortunately, her twin sister seems to be the vengeful type. She came home yesterday lying about how my daughter behaved on the bus and got another little girl to lie about getting hit and bit by my daughter in school yesterday.
How do I know it’s all lies?
First, my daughter didn’t ride the bus yesterday afternoon. She was scared in the morning, so I promised to pick her up from school. Hard to misbehave on the bus when she was cuddling with her mother on the couch. The other little girl–who goes to daycare with the twins just up the street from our daycare provider (who happens to be the grandmother of the twins)–recanted once she was away from the vengeful twin. Her mother filled us in last night. I’m not a fan of a grandmother defending a kid’s lies. No kids are angels, but helping them lie doesn’t make them better people.
I’m aware that I’ve been a bit of a slacker about posting these links. My apologies to everyone who deserved a link but didn’t get it in a timely manner.
Yakezie Carnival hosted by Narrow Bridge
Finance Carnival for Young Adults hosted by Finance Product Reviews
Carnival of Financial Planning hosted by Family Money Values
Yakezie Carnival hosted by Moneywise Pastor
Lifestyle Carnival hosted by Vanessa’s Money
Carnival of Money Pros hosted by See Debt Run
Carnival of Financial Camaraderie #64 hosted by Master the Art of Saving
Carnival of Retirement #52 hosted by Master the Art of Saving
Yakezie Carnival hosted by Your PF Pro
Lifestyle Carnival #33 hosted by Lifestyle Carnival
Carnival of Financial Camaraderie #62 hosted by Savvy Scot
Carnival of Money Pros hosted by Debt Black Hole
Carnival of Money Pros hosted by Making Sense of Cents
Lifestyle Carnival #31 hosted by Vanessa’s Money
Carnival of Money Pros hosted by The Frugal Toad
Money Mail Carnival #5 hosted by The Money Mail
Carnival of Money Pros hosted by Vanessa’s Money
Money Mail Carnival #4 hosted by The Money Mail
Finance Carnival for Young Adults #39 hosted by 20s Finances
Yakezie Carnival hosted by My Family Finances
Carnival of Money Pros hosted by Growing Money Smart
Carnival of Financial Camaraderie #57 hosted by My University Money
Money Mail Carnival #3 hosted by The Money Mail
Yakezie Carnival hosted by I Heart Budgets
Carnival of Retirement #46 hosted by Making Sense of Cents
Yakezie Carnival hosted by The Ultimate Juggle
Carnival of Money Pros hosted by My Multiple Incomes
Carnival of Financial Planning hosted by Master the Art of Saving
Money Mail Carnival #2 hosted by The Money Mail
Carnival of Financial Camaraderie #56 hosted by See Debt Run
Carnival of Money Pros hosted by Finance Product Reviews
Yakezie Carnival hosted by Parenting and Money
Lifestyle Carnival #27 hosted by Femme Frugality
Carnival of Financial Camaraderie #55 hosted by My University Money
Yakezie Carnival hosted by The Ultimate Juggle
Lifestyle Carnival #26 hosted by Mo Money Mo Houses
Carnival of Money Pros hosted by Debt Black Hole
Carnival of Financial Camaraderie #54 hosted by Cash Net USA
Carnival of Financial Planning hosted by Young Family Finances
Yakezie Carnival hosted by Portfolio Princess
Carnival of Money Pros hosted by Thirty Six Months
Carnival of Retirement #41 hosted by Financial Conflict Coach
Lifestyle Carnival hosted by Master the Art of Savings
Yakezie Carnival hosted by Cult of Money
Lifestyle Carnival hosted by Blue Collar Workman
Carnival of Money Pros hosted by Making Sense of Cents
Carnival of Retirement #41 hosted by The College Investor
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If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.