- I miss electricity. #
- @prosperousfool Do you still need a dropbox referral? in reply to prosperousfool #
- @prosperousfool Dropbox: https://www.dropbox.com/referrals/NTE1Mjk2OTU5 in reply to prosperousfool #
- Don't let anyone tell you otherwise: Electricity is the bee's knees, the wasp's nipples and lots of other insect erogenous zones. #
- @prosperousfool Throw in a Truecrypt partition and the PortableApps launcher and it gets really neat. in reply to prosperousfool #
- @prosperousfool Universal accessibility. I put an encrypted partition on it so any receipts or credit card info or login info would be safe in reply to prosperousfool #
- RT @untemplater: RT @jenny_blake: Deep thought of the day: "How people treat you is their karma; how you react is yours." -Wayne Dyer #quote #
- @FARNOOSH So what's happening to the one good show on SOAPNet? in reply to FARNOOSH #
- RT @flexo: RT @mainstr: 1 million Americans have been swindled in an elaborate credit card scam and they may not know http://bit.ly/cr8DNK #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
Huh?
Am I the only one who just noticed that it’s Wednesday? The holiday week with the free day is completely screwing me up.
Just to make this a relevant post:
Spend less!
Save more!
Invest!
Wee!
Happy Form
If you don’t know why you are hear, please read about the 21 Day Happiness Training Challenge.
Why You Should Invest in Oman? Tapping the Help of International Banks
This is a guest post.
The Sultanate of Oman is located on the southeast coast of the Arabian peninsula, bordered by the Kingdom of Saudi Arabia, the United Arab Emirates, the Republic of Yemen, the Strait of Hormuz and the Arabian sea. Oil is an important source of revenue here. According to an article reported in Arabian Business, Oman’s average daily oil production rose 4% to 918,000 barrels per day (bpd) from an average of 884,900 bpd in 2011. However, as reported in the Al Arabiya News, British oil firm BP estimated that Oman’s oil reserves will run out in 17 years unless the country raises its output from the current levels. To reduce its dependence on oil, the Oman government is diversifying its economy into the non-oil sector and encouraging foreign direct investment in order to enhance the economic growth of the country. Here we will find out why the Oman government is encouraging foreign investment, which non-oil industries present attractive investment opportunities and how international banks can assist and advise foreign investors.
Employment
The unemployment rate of Oman is one of the issues faced by the government. The International Monetary Fund has estimated the unemployment rate at more than 20% of the workforce. According to Muscat Daily, since the last census in 2010, the total population has increased by 38% to 3.83 million at the end of February 2013, of which 56% are Omanis and the remaining 44% are expatriates. The expatriate population has increased by 106.4% while the Omani population has grown by 9.7% per cent since 2010. The number of Omanis employed in the private sector remained fairly unchanged, with only 1.7% increase since 2010.
On the one hand, the Oman government needs to maintain global competitiveness by attracting foreign talents to diversify the economy such as developing large industrial and infrastructure projects. On the other hand, the Oman government is struggling to create enough jobs in the non-oil public and private sectors for Omanis. The ruler of Oman, Sultan Qaboos bin Said, pledged to support citizens in establishing small and medium-sized enterprises (SMEs) through the creation of a 70 million rials fund that will be increased by 7 million rials each year. In order for new start-up SMEs to gain a more competitive edge, the Sultan also ordered state land to be given free to entrepreneurs. In addition, the Oman government is hoping that foreign investment will create more employment opportunities for Omanis.
Investment opportunities in Oman
Oman’s Vision 2020 and Oman’s eighth Five Year Plan (2011-15) set clear objectives for economic diversification and development of Oman’s business and investment potential. Oman’s Public Authority for Investment Promotion and Export Development (PAIPED) is the government-run authority whose main mission is to facilitate investment in Oman and promote exports of Omani products and services to overseas markets. PAIPED’s 2009 Oman Investment and Promotion Strategy has proposed some industries that would meet Oman’s goal of economic diversification. These include automotive, infrastructure, ports, manufacturing, logistics, ICT, management and professional institutes, venture capital, financial services, international trade, insurance services and tourism.
Due to its strategic location, archaeological and historical remains, varied climate conditions and numerous sightseeing attractions, the tourism sector is an important and growing industry that offers lucrative investment opportunities. According to Albawaba Business, the chairman of Sundus Investments and vice chairman of National Bank of Oman, Mohammed Mahfoodh Al Ardhi, said that the Oman government is committed to boosting the tourism sector by investing in prestigious projects and encouraging foreign investment.
There are many benefits of investing in Oman, including a world-class infrastructure, incentive packages, attractive corporate tax and tax holidays, competitively priced industrial and office space, free zones and ports and a talented multilingual workforce. The Oman government also encourages foreign investors to collaborate with local companies in utilising its untapped resources, facilitating technology, innovation and management skills transfer and opening new markets for Oman products and services.
Roles of International Banks
Companies and entrepreneurs seeking to set up, expand and relocate to Oman should use international banks, which offer a range of products and services for corporate customers such as trade services, treasury services, corporate credit cards, and custody and clearing services.
If you are an exporter and need a loan to fill the gap in trade financing, you can apply for export financing in Oman to transport your products overseas. For example, with HSBC Bank, you can get pre-shipment finance to bridge the cash-flow gaps as well as post-shipment finance. If you are an importer, you can apply for documentary credits to help reduce the risks associated with international trade.
While there are numerous opportunities in the non-oil sector in Oman for foreign investors, the benefits and risks should be weighed before venturing abroad.
