- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
Carnivals
I spent the day consoling (read: napping with) a tonsillitis-infected little monster.
Live Real, Now was included in two carnivals last week:
Festival of Frugality #327 hosted by Budgeting with the Bushmans
Yakezie Carnival – Setting Your Clocks Edition hosted by 20 and Engaged
Thanks to all of the hosts for including my posts.
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Have a great week!
Happy Form
If you don’t know why you are hear, please read about the 21 Day Happiness Training Challenge.
Why I chose a prepaid credit card
This is a guest post.
You can’t get credit without a credit card, and you can’t get a credit card without good credit. This is a dilemma that many people find themselves facing, whether they are trying to re-establish their credit or build credit for the first time. In fact, this is the dilemma that I found myself in. My solution was to get a prepaid card, and here’s why.
The Real Deal with Prepaid
Prepaid credit cards have earned a mixed reputation over the years. While it’s true that they usually have more fees than a regular credit card, they also offer a financial solution for people who don’t have good credit. And you should also keep in mind that they don’t charge interest because the cash that you are using is yours to begin with. The important thing to remember about prepaid cards is that they are a means to an end; once you rebuild your credit, you’ll find it much easier to apply for a card with better rates and fewer fees.
In addition, prepaid cards offer several advantages. The most important one for me was the convenience of having a card that I could use to make purchases. Prepaid cards look and work exactly like regular credit cards (you don’t have to enter a personal identification number to use them), so the only one who knows it is prepaid is me. And while I use cash for everyday purchases, there’s no avoiding the need for a card when you have to shop online or pay for gasoline at the pump, for example. Most digital merchants only accept payments from cards linked to large financial brands like Mastercard and Visa, and my card gives me a way to buy what I need from whoever has it in stock. In addition, my prepaid card offers me a way to keep track of all of my purchases electronically, which is helpful since I am trying to keep a closer eye on my budget.
Prepaid cards also offer security. Cash can easily be lost or stolen, but if you lose a prepaid card, you can easily get a replacement. More importantly, your balance is protected by a replacement guarantee from your bank, which comes in handy if you ever have to dispute fraudulent charges.
Perhaps the most convenient factor of a prepaid card, though, is how easy it is to get one. You don’t have to have a bank account in your name to receive a prepaid card. However, if you do have an account, you can easily link it to your prepaid card.
Changing my spending habits and getting out of debt hasn’t been easy for me, but one way for me to show creditors that I am getting better at managing finances is to build my credit with my prepaid card. It’s also a way for me to eventually be able to make big purchases that are necessary, such as a car, and hopefully one day, a home. Prepaid isn’t for everyone, but if you find yourself considering this option, it’s worth a second look.
