- RT @bargainr: Life in North Korea is absolutely dreadful http://nyti.ms/dAcL26 #
- RT @bitfs: Weekly Favorites and Gratitude!: My Favorite Posts this Week Jeff at Deliver Away Debt threw together the .. http://bit.ly/9J0gGo #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X # #
- Baseless claims, biased assumptions, poor understanding of history. Don't bother. #AnimalSpirits #KeynesianCult #
- RT @zappos: Super exciting! "Delivering Happiness" hit #1 on NY Times Bestseller list! Thanks everyone! Details: http://bit.ly/96vEfF #
- @ericabiz Funny, we found a kitten in a box last week. Unfortunately, it was abandoned there, not playing. Now, we have a 5th cat. in reply to ericabiz #
Choosing an eCommerce Platform to Sell Products Online
According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.
eCommerce Platforms: Several Flavors of Opportunity
eBay and Amazon: Ready Made eCommerce Platforms
Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.
Shopify: Out-of-the-box Online Retail Stores
To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.
Facebook: Move Over Farmville
The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.
Wordpress: It’s not just for Bloggers
While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.
From Bricks to Clicks
The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.
This is a guest post.
My Favorite Present
My favorite Christmas present this year was the one I gave to my 13 year old son.
Allow me to walk you through his evening….
First, he opened one of his presents. It was just a small box, about 3 inches by 4. A Japanese puzzle box. Inside the box was a note that read:
Closed off in the smallest room you will find a clue to bring you closer to your prize.
When he checked the cabinet below the sink in our basement bathroom, he found another note that sent him to my business website one a page with a url that contained “the square of my children”. When he eventually figured out that I meant their ages, not their quantity, he found a clue on my website.
This lead him to a section of his Minecraft server. It’s effectively a no-man’s land because he and his friends set off a nuke and turned it into a giant pit. They fall down and die there. Inside the pit was a cave. Inside the cave was a clue. The clue read:
Grandma and Grandpa love you.
What do you do when someone says they love you? You either get scared of the commitment and end a perfectly good relationship, or you say “I love you, too”. When the kid finally called his grandparents to tell them he loves them, they told him to give his parents a kiss.
I’m a jerk.
He came over and gave me a hug and a kiss. I handed him a piece of paper. When he looked at it, he asked if it was supposed to be torn in half. I reminded him that he has two parents, so Mom got a hug and a kiss, too. The resulting clue read:
The Answer to the Question of Life, the Universe, and Everything
Naturally, this points to The Hitchhiker’s Guide to the Galaxy, but the boy hadn’t read far enough into the book to understand the reference, so he had to hit google. After spending time looking for chapter 42, he finally thought to look at page 42, which had this clue:
My Little Pegasus
Two steps to the right
Two steps forward
Two steps up
This clue started at the My Little Pony I set next to a Pegasus in my daughters’ room. The boy was in dense mode because he had to ask his sister what a Pegasus was. She also had to suggest he open the closet door when one step forward made him bump his nose on it.
For all of that work, he got the Ticket to Ride game. He laughed the entire way through the treasure hunt, then decided he hated the whole process. However, for two nights running, he’s stopped the video games to play his new game with his family.
It’s a present he’ll remember forever.
The Story of Sammy: Complete
This is the complete collection of the Story of Sammy. Sammy is a guy I met after my mother-in-law died in the spring of 2012. My wife and I decided to help him launch a….
Read the stories. It’s better that way.
Part 1, in which we meet Sammy, learn of his dreams and offer to help.
Part 2, in which Sammy jumps into business with both feet, teaching teenagers the value of work.
Part 3, in which Sammy shows us what crackheads and the homeless can accomplish if given the chance.
Part 3.5, in which…holy drama, Sammy!
Part 4, in which I am disappointed.
Link Roundup
Doctor appointments, speeding tickets and too much work. That’s what this week has been made of.
Finance links:
Why do the non-politician folks who want taxes raised think a fund for voluntarily paying extra is stupid? If they were sincere, they’d be contributing to that from the start. As it is, it’s just a demonstration of either hypocrisy or a looting spirit.
Paying off your Visa by charging it on…your other Visa doesn’t accomplish anything for you or for Visa. Even if you are GM and Visa is the federal government.
My wife and I are thinking of starting a potluck/boardgame night. Boardgames are a cheap way to spend a fun evening.
Misc links:
The iFixit Blog. Dedicated to teaching you how to fix your own gadgets.
I am not only a geek, I am a Halloween geek. The Stationery of Horror is full of want.
The Pareto Principle works. Even at work. I get 80% of my value from the time I spend writing blog posts. Err. Nevermind.
Future Dreams
While jogging with my wife a few days ago, we had a conversation that we haven’t had in years. We discussed our dreams.
It’s an important conversation for couples to have. What are your hopes? What are your dreams? Where do you want to be in 10 years? In 20? In 50? Planning for the future gives you a map for the present.
My wife and I hadn’t had this conversation in years. A few days ago, we did. Our life-goals are simple and achievable.
I want to leave the corporate world and support my family with writing and the training classes I do. I want a chunk of land outside of any major metropolitan area, but close enough for the entertainment and shopping. I want enough land to expand my classes on my own property, relying on no one.
My wife wants enough land to have some horses. It was unspoken, but I think she wants my goals to take off so they can support her goals, too.
We want a comfortable retirement and we want to help the kids with college.
We’re a bit behind the game for college funding. That’s ok, though. There is nothing wrong with a kid working his way through college and learning those life lessons.
We are also behind on the retirement. But, if I can support us doing the things I love, I don’t need $X million. Retirement isn’t a cessation of activity, it is taking the time to do the things you love on your own schedule. If writing a book while sitting on my private range is enough to fund our life, that’s the perfect retirement.
