- Happy Independence Day! Be thankful for what you've been given by those who have gone before! #
- Waiting for fireworks with the brats. Excitement is high. #
- @PhilVillarreal Amazing. I'm really Cringer. That makes me feel creepy. in reply to PhilVillarreal #
- Built a public life-maintenance calendar in GCal. https://liverealnow.net/y7ph #
- @ericabiz makes webinars fun! Even if her house didn't collapse in the middle of it. #
- BOFH + idiot = bad combination #
Saturday Roundup – Side Hustles Rock
- Image via Wikipedia
We’re busy cleaning for our party next weekend, followed by spending an evening lying in a coffin in my yard, scaring the crap out of kids and giving them candy.
The best posts of the week:
Right now, I am actively pursuing 4 separate side hustles, 3 of which are generating actual cash. It’s about $500 a month at the moment, but each of them are growing. My goal is to hit $1500 a month by spring and have full replacement income within 2 years. Everybody should have some kind of side income, just as a safety net.
One of my side hustles involves training in a niche with 200 companies competing for about 10,000 one-day students each year. I could try to compete on price, but that’s an arms race to bargain-basement pricing. Instead, we compete on value, and as such, we’re on track to bring in several multiples of our share of students this year, with growth projected to go well beyond that next year.
Knowing how much more I enjoy my side projects over my straight job, I want to encourage my kids to develop their own lines of income that will allow them to live the lives they want to live, without being a leech on society.
If they can start to get some of their own income, they can learn the value of the things they own, instead of assuming that everything is free. I will not spoil my kids.
Finally, a list of the carnivals I’ve participated in:
Actions Have Consequences has been included in the Festival of Frugality.
If I missed anyone, please let me know. Thanks for including me!
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Huh?
Am I the only one who just noticed that it’s Wednesday? The holiday week with the free day is completely screwing me up.
Just to make this a relevant post:
Spend less!
Save more!
Invest!
Wee!
Deathbed Regrets
A friend recently pointed me to an article written by a hospice nurse. This nurse spent her career working with people who were dying, beyond recovery, and aware of it. Her job, primarily, was to provide comfort, whether that be physical or emotional.
During her conversations, she found several themes when her patients discussed their regrets and she lists the 5 most common regrets in her article.
I wish I’d had the courage to live a life true to myself, not the life others expected of me.
I don’t see this one being an issue for me. While I did buy in to a standard life template (college, wife, kids, suburbs, office, etc.), I am me. I am undeniably me.
I’d be delusional to think that I wasn’t a bit…different. I see things differently than a lot of other people, I react differently, and I’m vocal about it. That sometimes makes it hard to get close to me. I doubt anyone who is close to me would argue with that.
I also tend to do things. Most people talk about doing things, I try to make them happen. “I wish I were out of debt”, “Honey, I want to start a business”, “Let’s drop 40 pounds this year”, or “I want to build a trebuchet”. I think I know why my wife gets nervous when I say “I have an idea”.
I may not be running anyone else’s script, but at the end of the day, I’d regret not doing things more than I’d regret trying them.
I wish I didn’t work so hard.
This one is a personal struggle for me. I’m scared of missing my children grow up. I hate the idea of looking back and finding my children as adults, with few memories of how they got there.
At the same time, I’ve got a pile of debt I need to get rid of before I can dial back too far. I could quit my job tomorrow, but that wouldn’t be providing a good life for them.
My worry, and the worry of some people close to me, is that, once the debt is gone, I won’t be able to let go of my extreme work hours, even though I’m working so hard now to be able to work less later. “Later”, in this case, means a couple of years, not retirement.
I wish I’d had the courage to express my feelings.
Ugh. Feelings. If this is a standard deathbed regret, I’m screwed. My loved ones know I love them, but other than that, I’m happy to be in control of myself.
I wish I had stayed in touch with my friends.
I do. It’s not always close contact, but it is contact.
I’m of the opinion that life’s too short to spend time with people you dislike, so some people have been relegated to the past. My friends, my family, my loved ones are a part of my life, even if it’s occasionally months between emails or years between visits.
I wish that I had let myself be happier.
I think I do pretty well on this front, too. Happiness is a choice. I could worry about all of the things that aren’t perfect, or I could enjoy the things I have. I choose to enjoy what I’ve got, even while trying to improve the rest.
In the words of Denis Leary : “Happiness comes in small doses folks. It’s a cigarette, or a chocolate cookie, or a five second orgasm. That’s it, ok! [You] eat the cookie, you smoke the butt, you go to sleep, you get up in the morning and go to…work, ok!? That is it!”
Happiness isn’t a hobby farm, a new job, or a dream vacation. Happiness is a date with my wife, or cuddling with my kids to Saturday morning cartoons, or taking my son to the range.
Happiness is the things I’m doing now, not the dreams I’m hoping for someday.
Good Friday
We don’t have daycare on Good Friday.
We do, however, both have to work today. Two rounds of little-girl tonsillitis have zapped our available vacation time.
On an entirely related note, we put our 12 year old son through Red Cross babysitter training a few weeks ago, just for something like this.
My wife gets nervous at the idea of leaving the girls with the boy for very long. I think she thinks the world will explode if he takes care of them correctly.
Our solution for today is to have a slightly older friend come over and help.
She’s 13 and she brought her 10 year old brother with her.
That’s kids aged 3,5,10,12, and 13 in my house today. Total Lord of the Flies.
Hold that thought.
My son, being 12, doesn’t feel it’s necessary to brush his hair for school, or change his clothes every day, and he needs to be reminded to brush his teeth.
This morning, he woke himself up and ran into the bathroom. He emerged with clean teeth and combed hair. I asked him if he was wearing the same shirt as yesterday, and he flew into his room to change.
Hmm. Something is afoot.
While I was putting my shoes on, I reminded him to take care of the house and his sisters, and he made some smart-aleck joke in response.
She giggled.
Watson, I think I’ve found a clue.
Her father told me, just yesterday, the she thinks boys are gross.
The boy has never shown an interest in girls, until this morning.
Grr. The next decade just got considerably more interesting.
Time to lock them both in their respective basements until college.
