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Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Fall From Grace
When you accumulate a certain level of debt, it feels like you’re wading through an eyeball-deep pool of poo, dancing on your tiptoes just to keep breathing. Ask me how I really feel.
It shouldn’t be a surprise that I’m in debt. We have gone over this before. The story isn’t one of my proudest, so I’ve never talked much about how it happened.
Our debt was entirely our fault. We messed up and dug our own poo-pool. There were no major medical bills, no extended unemployment, just a strong consumer urge and an apparent need for instant gratification. Delayed gratification wasn’t a skill I’d considered learning. The idea of it was a thoroughly foreign concept. Why wait when every store we visited offered no payments/no interest for a year? We didn’t give much thought to what would happen when the year was up.
We got married young. We bought our house young. We started our family young. We did all of that over the course of two years, well before we were financially ready. Twenty years old, we had excellent credit and gave our credit reports a workout. Credit was so easy to get. By the time I was 22, we had a total credit limit more than twice our annual income. We fought so hard to keep up with the Joneses. A new pickup, a remodel on our house. Within a month of paying off the truck, I got a significant raise and rushed out to buy a new car.
Every penny that hit the table was caught in a net of lifestyle expansion. I was bouncing on my tiptoes.
Four months into my new car payment, I was laid off. There’s me, hoping for a snorkel. A week later, we found out our son was going to be a big brother. Our pool had developed a tide.
We killed the cable and cut back on everything else and…managed. Money was tight, but we got by. I got a new job, but had we learned any lessons? Of course not. We got a satellite dish, started shopping the way we always had. Times were good, and could never be bad. We had such short memories.
Fast forward a couple of years. Baby #3 is on the way while baby #2 is still in diapers. Daycare was about to double. Daddy started to panic. I built a rudimentary budget and realized there was no way to make ends meet. There just wasn’t enough cash coming in to cover expenses. That’s when I made my first frugal decision: I quit smoking. That cut the expenses right to the level of our income. It was tight, but doable.
There was still one serious problem. Neither one of us could control our impulse shopping. For a time, I was getting packages delivered almost every day. It was never anything expensive, but it was always something. Little things add up quickly.
Last spring, I realized we couldn’t keep going like that. I started looking into bankruptcy. Somehow, we managed to toss ourselves into the deep end of the pool. We had near-perfect credit and no way to maintain it.
While researching bankruptcy, I found our life preserver. We put together a budget. We cut and…it hurt. It’s taken a year, but every bill we have is finally being tracked. We have an emergency fund and we are working towards our savings goals. It hasn’t been an easy year, but we are making progress. We’ve eliminated 15% of our debt and opened out budget to include some “blow money” and an occasional date night. We are always looking for ways to decrease our bottom line and increase the top line. Most important, we are actually working together to keep all of our expenses under control, with no hurt feelings when we remind ourselves to stay on track.
We are finally standing flat-footed, head and shoulders above the poo.
Update: This post has been included in the Carnival of Personal Finance.
Getting Back on Track
Have you ever set a goal…and failed?
At some point, it happens to all of us. After all, our reach should exceed our grasp, right? That doesn’t make it easy to admit failure, or to correct it. Did you let a New Year’s resolution lapse, or slip off of a diet? Have you started shopping indiscriminately again, or stopped going to the gym?
It’s okay if you did, but it’s time to fix it.
How can you get back on track after failing a goal?
1. Pick a day to start over.
Just like when you first started towards your goal, you have to decide when you’re going to get back on board. If you can’t decide, just pick the beginning of the next month. A new beginning is a great time to tackle your new beginning.
2. Recommit.
You failed once. Accept it and move on. Past behaviors don’t have to be an indicator of future performance. Just do better this time.
3. Announce it.
Somebody has noticed that you aren’t on the wagon. Your coworkers are seeing you eating candy, or your spouse has noticed you buying things you don’t need. Talk to these people. Tell them you’re going to redo the things you’ve undone. You’ll change the world, but you have to start with yourself.
4. Don’t be ashamed of your lapse.
Unless I have seriously misjudged my audience, you are human. Humans sometimes make poor decisions. Being ashamed won’t help you, but take the opportunity to learn from the past. Do you know what caused you to fail? Are there triggers to your behavior that you can avoid this time around? When I quit smoking, I tried to avoid rush hour, because I smoked heavily while I drove and I wanted to avoid being in car for as long as possible, minimizing one of my triggers. What cause your lapse, and can you avoid it?
5. Don’t do it again.
This one should be the most obvious, but the fact that it’s a problem means it’s not. Do whatever it takes to not make the same mistakes and uphold your goals. Don’t smoke. Don’t eat garbage. Exercise more. Whatever you’ve decided to do or not do, do it….or not.
Have you missed a goal? How have you picked it back up?
5 Ways to Change Your Spending Habits
If you keep doing what you’ve always done, you’re going to keep getting what you you’ve always gotten. One of the hardest things about getting out of debt is changing your habits. You need to break your habits if you’re going to get yourself to a new place, financially.
How can you do that? Habits aren’t easy to break. Ask any smoker, junkie, or overeater what it takes. There are a lot of systems to break or establish habits, but they don’t all work for everyone.
Here are my suggestions:
- Commit to just 30 days. I’m a big fan of doing new things for 30 days. If you can do it for a month, you can do it forever, no matter what “it” is. For just one month, don’t buy anything. I don’t mean avoid buying groceries or toiletries and I certainly don’t mean to stock up on new crap the day before your 30 day spending fast or rush out for a shopping spree on day 31. Just don’t buy anything for a month, no exceptions but the things necessary to stay alive and healthy. No movies, no games, no cars, no toys, and no expensive meals. Just 1 month.
- Switch methods. If you pay for everything with a credit card, restrict yourself to just cash. If you pay cash for everything, switch to a credit card. Breaking your long-established habits is a way to get used to spending consciously: taking the time to think about what you are doing, instead of just spending mindlessly.
- Identify your spending triggers. I can’t go into a book store and come out empty handed. So, I avoid bookstores. My wife has problems with clothing stores. A friend can’t walk out of a music store without some body piercing equipment. What are your triggers? What makes you spend money without thinking? Figure out what those things are and then avoid them like the plague…or the clap.
- Quit buying things for pleasure. Buying things makes us feel good. It sends a rush of endorphins through our bodies. The more we get that rush, the more we crave that rush, so the more we do to get it. You need to stop that. Before you buy something, ask yourself if it’s something you actually need, or if you just want a pick-me-up.
- Avoid shopping online. E-commerce sites make it far too easy to buy things at a moment’s notice. You don’t have to think about what you are doing or if you actually need whatever you are buying. You just buy. The best way too avoid them is to delete your credit card information from any site that save the information and delete the sites from your bookmarks. Whatever you can do to slow down the buying process will make it easier to avoid buying things, which can soon be stretched into NOT buying things at all.
Habits—especially bad habits—are hard to break. There is an entire self-help niche dedicated to breaking habits. Hypnotists, shrinks, and others base their careers on helping others get out of the grip of their bad habits, or conning them into thinking it is easy to do with some magic system. How do you avoid or break bad habits?
Making Extra Money Part 3: Product Selection
When you’re setting up a niche site, you need to monetize it. You need to have a way to make money, or it’s a waste of time.
There are two main ways to do that: AdSense or product promotion. To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.
I don’t do that.
I don’t own a single AdSense site and have never set one up. This article is not about setting up an Adsense site.
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it.
Naturally, picking a good product is an important part of the equation.
The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made. There are a lot of places to find affiliate programs. Here are a few:
- Amazon. If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase. That means you have a lot of product to choose from. Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return. On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
- Commission Junction. These are the people managing affiliate programs for a large number of credit cards and banks. If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!) They have a lot of other products, too.
- e-Junkie. This one is a popular distribution system for bloggers. It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process. A lot of the products available there have an affiliate program, but that is up to the owner of the product.
- ClickBank. My favorite. This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses. Commissions are good, often 50-75%. They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer. This is the site I’ll be using for this series.
The first thing you need to do is sign up for whichever program you intend to use.
If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.
Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.
From here, it’s just a matter of finding a good product to sell. Here are the niches we’re going to be looking for:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing sales copy
I’m going to look for one or two good products in each niche. When that’s done we’ll narrow it down by consumer demand.
For now, go to advanced search.
Enter your keyword, pick the category and set the advanced search stats. Gravity is the number of affiliates who have made sales in the last month. I don’t like super-high numbers, but I also want to make sure that the item is sellable. Over 10 and under 50 or so seems to be a good balance.
The average sale just ensures that I’ll make a decent amount of money when someone buys the product. I usually aim for $25 or more in commissions per sale. Also, further down, check the affiliate tools box. That means the seller will have some resources for you to use.
This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products. After unchecking the affiliate tools and setting the gravity to greater than 1, I’ve got 211 results. Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting. One has a 45% commission, the other is 55%. The X-Pain Method has an initial commission of $34 and claims a 5% refund rate. Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale. I’ll add both to the list for further research.
I’m not going to detail the search for the rest of the niches. That would be repetitive. You can see my selections here:
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Bankruptcy – I’m dropping this one from the list. It’s too complicated and deserves an attorney. I don’t know enough about the topic to make sure it is up to date.
- Conflict resolution at work – Management Training: By the Book; Anger Management for the 21st Century
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider; Eating for Energy: Raw Food Diet for Weight Loss
- Fat kids – I’m dropping this one, too. A kid’s health is too important. I don’t want to sell a dangerous or unethical product.
- Foreclosure avoidance – How to Stop Foreclosure in 7 Days Flat; Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes; Amazing Cover Letters
- Weddings – All Types of Wedding Speeches; The Master Wedding Planning Guide; Amazing Wedding Planning
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
Now we’re going to go through a few steps for each of these products.
The Sales Page
We need to make sure the sales page doesn’t suck. If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.
- Raw Foods is eliminated. The sales video is horrible and the order link is at the bottom of several screens worth of nothing. It’s a crap site.
- The 7 day foreclosure-avoidance product is out. Site’s down today. I want reliability.
- Management Training By The Book is out. I don’t like typos on the sales page, especially in the page title.
The Email List
If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails. If it is, the seller is effectively stealing commissions. In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription. It’s harder–and time-consuming–to monitor that. On of my niche site had a seller completely drop their product. Instead, they pushed for email subscriptions so they could promote other products as an affiliate. Absolutely unethical.
- Wedding speeches is eliminated for throwing a mandatory email entry into the order process. There’s no guarantee they are up to anything shady, but I’m taking the simple route.
Checkout and Credit
Finally, we’re going to visit the checkout page. You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.
The way to tell who’s being credited is to look at the bottom of the order page, under the payment information. It should say [affiliate = xxx] where xxxis your ClickBank ID. Anything else, and the product gets cut from the list.
When you are checking these, don’t click on every possible link at once. That confuses the cookies. Do one at a time. I tried to do it in one batch for this post and lost half of the cookies. If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.
Other Factors
Sometimes, when you’re examining a product, it just doesn’t feel right. When that happens, drop it. There are millions of other products you can promote. In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem. Here’s a life tip: If everyone else is a jerk, the problem probably isn’t everyone else.
- Another important factor is the sales page itself. If it doesn’t make you want to buy the product, why would anyone else?
- Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link. If I have to hunt for it, it’s losing customers.
- Amazing Wedding Planning is getting eliminated because I don’t like the sales page. The buy link is easy to overlook, and it doesn’t compel me to buy.
Now we’re down to 10 products in 6 niches. At this point, we’re comfortable with the sales pages and we know that they are crediting commissions. As it stands right now, all of the products are worth promoting.
- Back pain – X-Pain Method; Back Pain, Sciatica, and Bulging Disc Relief
- Detox diets – Master Cleanse Secrets: 10 Day Diet; Master Cleanse Insider
- Foreclosure avoidance – Foreclosure Defense Secrets
- Job hunting – Guerrilla Resumes
- Weddings – The Master Wedding Planning Guide;
- Writing sales copy – Instant Swipe File; Ad Copy Creator Pro; How to Write Killer Copy
We’ll make the final determination after doing some heavy keyword research in the next installment. That’s where we’ll find out how hard it is to compete.
Any questions?
