- I miss electricity. #
- @prosperousfool Do you still need a dropbox referral? in reply to prosperousfool #
- @prosperousfool Dropbox: https://www.dropbox.com/referrals/NTE1Mjk2OTU5 in reply to prosperousfool #
- Don't let anyone tell you otherwise: Electricity is the bee's knees, the wasp's nipples and lots of other insect erogenous zones. #
- @prosperousfool Throw in a Truecrypt partition and the PortableApps launcher and it gets really neat. in reply to prosperousfool #
- @prosperousfool Universal accessibility. I put an encrypted partition on it so any receipts or credit card info or login info would be safe in reply to prosperousfool #
- RT @untemplater: RT @jenny_blake: Deep thought of the day: "How people treat you is their karma; how you react is yours." -Wayne Dyer #quote #
- @FARNOOSH So what's happening to the one good show on SOAPNet? in reply to FARNOOSH #
- RT @flexo: RT @mainstr: 1 million Americans have been swindled in an elaborate credit card scam and they may not know http://bit.ly/cr8DNK #
AAA – Save Some Cash
- Image via Wikipedia
Have you ever driven off the road at 100 miles per hour into a grove of trees at midnight, only to have 2 cops and your father spend 2 hours looking for your car with high-powered spotlights? Let me tell you–from experience–that a free two will, in fact, make that night a little bit better.
Enter AAA.
At its most basic level, AAA is just a roadside assistance service. If your car breaks down, you lock your keys in, or run out of gas, you call AAA from the side of the road and they send a hero at any time of day or night. I’ve used the service to get a car pulled out of an impound lot and out of a ditch. They’ve helped move broken-down cars from my driveway to the mechanic.
We pay $85 per year for the basic service, which includes 5 miles of towing, up to 4 timers a year; lockout service; gas delivery; “stuck in a ditch” service; free maps, trip planning and trip interruption protection. Higher membership levels boost those services and include things like free passport photos, complimentary car rental when you use the tow service, concierge service and more.
I’ve been a member since I got my driver’s license at 16, and over the years, just the roadside assistance has paid for my lifetime of membership several times over.
But–as the man said–wait, there’s more!
They certify mechanics. Not for skill, but reputation. It’s harder to get screwed by a AAA mechanic.
Then there are the discounts.
Most chain hotels, some oil-change shops, and a lot of car-rental services have AAA discounts. Combined with the trip planning, the discounts can easily pay for themselves, if you travel even once a year.
There are also discounts at a ton of restaurants and attractions, sometimes adding up to savings of $50 or more. I don’t think I’ve ever had a year where AAA didn’t pay for itself, and I don’t even use the services efficiently.
For example:
- 10% off Target.com
- Discounts on Magellen GPS units
- Theater(stage and screen) discounts
- Discounts on minor league baseball and college football tickets
- Prescription savings plan
- $3 of at our local for-profit aquarium
- 10-30% discounts from Dell
- 5% off at UPS
- 20% off at Sirius Satellite Radio
- 10% off PODS(hoarders take notice!)
- 10% at Amtrak
- Up to $200 off at DirecTV
- A crapload more
I know I sound like a salespitch, but they didn’t pay for this post. I’m just a happy customer.
Do you use a roadside assistance or a discount-from-a-million-places membership?
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
Huh?
Am I the only one who just noticed that it’s Wednesday? The holiday week with the free day is completely screwing me up.
Just to make this a relevant post:
Spend less!
Save more!
Invest!
Wee!
Good Friday
We don’t have daycare on Good Friday.
We do, however, both have to work today. Two rounds of little-girl tonsillitis have zapped our available vacation time.
On an entirely related note, we put our 12 year old son through Red Cross babysitter training a few weeks ago, just for something like this.
My wife gets nervous at the idea of leaving the girls with the boy for very long. I think she thinks the world will explode if he takes care of them correctly.
Our solution for today is to have a slightly older friend come over and help.
She’s 13 and she brought her 10 year old brother with her.
That’s kids aged 3,5,10,12, and 13 in my house today. Total Lord of the Flies.
Hold that thought.
My son, being 12, doesn’t feel it’s necessary to brush his hair for school, or change his clothes every day, and he needs to be reminded to brush his teeth.
This morning, he woke himself up and ran into the bathroom. He emerged with clean teeth and combed hair. I asked him if he was wearing the same shirt as yesterday, and he flew into his room to change.
Hmm. Something is afoot.
While I was putting my shoes on, I reminded him to take care of the house and his sisters, and he made some smart-aleck joke in response.
She giggled.
Watson, I think I’ve found a clue.
Her father told me, just yesterday, the she thinks boys are gross.
The boy has never shown an interest in girls, until this morning.
Grr. The next decade just got considerably more interesting.
Time to lock them both in their respective basements until college.
Happy Form
If you don’t know why you are hear, please read about the 21 Day Happiness Training Challenge.
