- RT @bargainr: Life in North Korea is absolutely dreadful http://nyti.ms/dAcL26 #
- RT @bitfs: Weekly Favorites and Gratitude!: My Favorite Posts this Week Jeff at Deliver Away Debt threw together the .. http://bit.ly/9J0gGo #
- @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X # #
- Baseless claims, biased assumptions, poor understanding of history. Don't bother. #AnimalSpirits #KeynesianCult #
- RT @zappos: Super exciting! "Delivering Happiness" hit #1 on NY Times Bestseller list! Thanks everyone! Details: http://bit.ly/96vEfF #
- @ericabiz Funny, we found a kitten in a box last week. Unfortunately, it was abandoned there, not playing. Now, we have a 5th cat. in reply to ericabiz #
Choosing an eCommerce Platform to Sell Products Online
According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.
eCommerce Platforms: Several Flavors of Opportunity
eBay and Amazon: Ready Made eCommerce Platforms
Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.
Shopify: Out-of-the-box Online Retail Stores
To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.
Facebook: Move Over Farmville
The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.
Wordpress: It’s not just for Bloggers
While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.
From Bricks to Clicks
The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.
This is a guest post.
ING Rocks
I just got an email from INGDirect. To celebrate Independence Day, they are having a sweet, sweet sale.
You can:
- Open a checking account and get between $50 and $126 for doing so.
- Open a Sharebuilder account and get $76 to start buying stocks.
- Get $1776 knocked off the closing costs of a mortgage.
- Get $76 in a new IRA, to give you a little boost for retirement.
Take advantage of all of that and you’ll get $2054 in cash or discounts.
Seriously, this deal rocks. If you don’t have an INGDirect account, get one. There are no overdraft fees and no monthly fees.
The sale ends tomorrow at midnight, so hurry.
FINCON Friday
When this goes live, I’ll be on the road to the Financial Bloggers Conference outside of Chicago. That translates to a day off here.
Monday, I’ll be back with a whole bucket full of bloggy goodness.
Garage & Yard Sale Manual
After months of research and planning I recently had a successful garage. Here’s my how-to yard sale manual.
Step 1: Preparation. You can never be too prepared. I detail advertising, setup, planning and more.
Step 1.5: Marketing. Here is the text of the ads I placed.
Step 2: Management. Pricing, haggling, staffing, and other “Day Of” issues.
Step 3: Wrap-up. It’s done. What now?
Finally, we’ve got a Page of Tips. This is sure to grow over time.
New 100 Dollar Bill – What Changed?
The new $100 dollar bill was introduced to the world recently and Benjamin Franklin, the iconic figure who has traditionally graced the C note for decades, would, as a garish and innovative guy himself, completely approve.
What’s new about it?
The Federal Reserve added many clever designs to thwart counterfeiters. First of all, there’s lot more color. The older designs that were all variations of green, black and gray have been glammed up with oranges, copper and blues, all with the purpose of adding extra security.
A blue ribbon that runs vertically through the bill is actually hundreds of thousands of little liberty bells that change shape as the bill is turned different angles. So if you’re in the habit of giving crisp Benjamins to family members, you might want to show them how the bells change into “100s” right before their eyes. Cool, huh?
Is that a feather? No, it’s a quill. Not just any quill, it is put there, in a lovely shade of copper, to represent the signing of the Declaration of Independence. Phrases from that document are on the bill too, in tiny letters, so readers can get a micro-lesson in American history (and counterfeiters groan in frustration!)
If that weren’t enough, and it isn’t if you’re trying to one-up the bad guys, a colored ink well has another liberty bell in it. This bell changes from green to copper as the perspective on it changes, just like the 100 that’s next to it.
New textures along Franklin’s shoulder are also more than just a delight for the senses, they could also challenge any counterfeiter. Raised textures are all over the bill and makes holding a C note more fun than ever. With over three billion of these Benjamins in circulation, the government has no choice but to take every measure to protect its currency.
Franklin also makes an appearance in a watermark. If you hold it up to the light, you can see him again. What would he think of all these changes?
If you turn the bill over, besides seeing a bold 100 in bright gold/orange numbers, you’ll also see Independence Hall in Philadelphia, from the back. The back? Why would the Federal Reserve want a photo of this historic landmark where they keep the lawn mower and recycling bins? (Thankfully, they’re not in the picture.) Again, this is for the counterfeiters’ benefit. If you’re going to go to all the trouble of counterfeiting, now you’ll have to get Colonial architecture accurate. (Counterfeiting is a felony and can earn you some serious jail time. It’s not worth it, kids!)
The new $100 bill is a work of art, a technological achievement and a tribute to our great nation, and more specifically, a prominent figure in our history. Benjamin Franklin, inventor, printer, signer of the Declaration of Independence and Philadelphia’s most famous kite flyer, would probably be thrilled with the technological upgrades, the bling and all those Liberty Bells on the new $100 bill.
