English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
Small Message, Big Impact
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
Case. If you can’t make your case, nothing else matters.
Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Click to embiggenate
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Search Results
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
At least 1000 global monthly searches. We want terms that people are searching for.
Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
Kris at Every Tips and Thoughts wrote a post about games and letting her kids win feeling bad about winning. I disagree. This post is an expansion of my comment there.
When we play games in my house, we play for blood. I’ve never let my kids win and they know it. From the first time the kids attempt Memory, they know they’ve got to earn a win against Mom and Dad. They know if they lose, they must do so gracefully. If they pout or cry, they lose game privileges for a while. I demand good sportsmanship, win or lose.
To be clear, my kids are 3, 4, and 11 and they are all held to the same standards of sportsmanship. Win or lose, they will do so gracefully. There will be no temper tantrums when they are Sorry’d and no pouting when the Queen is captured.
It took my son almost 3 years to beat me at chess. When it finally happened, he was almost as proud as I was and still talks about it 5 years later.
It’s not much fun playing games with his friends. They were coddled and expect to win everything. I have to take away game privileges just like I do for my 3 year old. They hate that because we have the coolest board games. Nobody else has games that involve zombies or disembodied brains.
What has the result been?
My kids love playing games. This week, my oldest has been teaching his sisters how to play Life. When he visits his friends, he’s as likely to bring a board game as an electronic game. He’s got a good mind for strategy, and I can’t remember the last time he pouted when I tromped him.
My 4 year old hasn’t mastered gamesmanship yet, but she will. When I threaten to put the game away, she wipes her eyes, and keeps playing, even if her jaw is chattering. She knows what is expected and works to live up to it.
Both of the older kids are competitive. They’ve never had a win handed to them, and they have each had wins they had to work for, and they know how it feels to win and earn it.
The youngest doesn’t care if she wins, she’s just happy to play. In my experience, the competitive gameplay gene doesn’t activate until 4.
In my mind, the real world won’t hand them any wins, so I might as well start teaching them how to work for it now.
How about you? Do you let your kids win, or do you teach them that all games are bloodsports?
Last week was our family vacation. This year, we decided to keep it cheap, since we raided our savings a few months ago to cover my son’s vision therapy.
Here’s what we did:
Friday (Yes, I started vacation on a Friday): My wife worked a half day, then we drove to visit my parents, roughly 120 miles north of our house. $110 for gas, round-trip, and $10 for drive-through lunch. $120 total.
Saturday: We went to the county fair and Dairy Queen. $18 for admission. $30 for ride tickets. $35 for food and ice cream. The ride tickets were totally worth it. My son and I discovered that he can handle the fun rides, which thrills me. $83 total.
Sunday: We had a picnic at the bottom of Inspiration Peak, the third highest point in Minnesota, followed by a hike to the top. That evening, my brother, his wife, my wife, and I tricked my parents into babysitting and escaped for several hours of adult time. After a couple of overpriced drinks at a crap restaurant, we went somewhere nicer and cheaper. A nice dinner, a few drinks, and a round of drunken go-karts later, we spent $90 for the evening.
Monday: Back to the go-kart park for the afternoon, and the return drive home in the evening. The go-kart park included 3 rounds of go-karts, mini-golf, and a round of bumper boats. $40.
Tuesday: A hands-on kids museum, a natural history museum that was hosting a portable planetarium, and a teppenyaki restaurant. We used museum passes for the museums, so this cost a total of $160. By far, the most expensive part was the restaurant. The museums cost a combined $30.
Wednesday: We spent the day at the Monster Mall’s indoor theme park, Nickelodean Universe, where we tested my son’s ability to handle the fun rides for $70. Then we ate at the Rainforest Cafe for $116, and we got my wife’s anniversary present, a family portrait at an “old time” photo studio. We chose a 1920s theme. I must say, I look dashing in a zoot suit. $260 total.
Thursday: My wife had to work on Thursday because she was short of vacation time, so I had the brats to myself. We went to a pick-your-own apple orchard where we picked a large bag of apples, a bottle of real, locally-made maple syrup and 3 cookies-on-a-stick. Afterwards, Brat #1 and I went to a Chinese buffet and the comic book store while the women-folk went to a saddle-club meeting. $60 total.
Friday: We had a fried chicken picnic at the largest playground in the area, and otherwise took it easy. $12.
Saturday: On Saturday, my girls rode in a horse show for the saddle club while my wife put in her volunteer work hours. Registration and the food for the potluck ran $40.
Sunday: I had to teach a gun class, so I made money, instead of spending it. My wife and kids played around the house.
Total, our vacation cost us $865, for 10 days of memories. If we would have skipped the restaurants, it would have cost $465, but we wanted those experiences, too. Our vacation fund has $906 in it, so we did all right.
I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”
Another good one: “If everything is top priority, nothing is top priority.”
Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week. This is supposed to make sure that my productivity stays in line with the company’s goals.
Great.
Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.
Not so great.
At least twice a week, he asks for a status update on my highest priority items. Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later. Somehow, getting a new task escalated doesn’t deescalate an existing task.
Everything is a top priority.
To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.
I’m dedicated and still behind.
Prioritizing is treated as an art, or in the case I just mentioned, a juggling act. It should be considered a science. It’s usually pretty simple.
Is the problem costing you money? +1
Is the problem costing your customer money? +2
Is the problem going to hurt your reputation? +1
Is there a deadline? +1
Is it soon? +2
Is it urgent? +1
Is it important? +2
Are there absolutely no real consequences for anyone if it doesn’t get completed? -500
That’s it. Too many times, we get hung up on urgent-but-not-important items and neglect the important things.
The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”
Can I tell my boss that I’m not going to do things the way he told me too? No. A former coworker very recently found out what happens when you do this.
Can I remind him that I’m busting my butt as hard as I can? Yes, but it will just earn me a request to come in on the weekend, too.
Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy? Yes, but it’s easy to go too far. “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.
Priorities are simple, but not always easy. How do you balance your priorities?
