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Anchor Price Your Salary
- Image by Dalboz17 via Flickr
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
How to Prioritize Your Spending
Don’t buy that.
At least take a few moments to decide if it’s really worth buying.
Too often, people go on auto-pilot and buy whatever catches their attention for a few moments. The end-caps at the store? Oh, boy, that’s impossible to resist. Everybody needs a 1000 pack of ShamWow’s, right? Who could live without a extra pair of kevlar boxer shorts?
Before you put the new tchotke in your cart, ask yourself some questions to see if it’s worth getting.
1. Is it a need or a want? Is this something you could live without? Some things are necessary. Soap, shampoo, and food are essentials. You have to buy those. Other things, like movies, most of the clothes people buy, or electronic gadgets are almost always optional. If you don’t need it, it may be a good idea to leave it in the store.
2. Does it serve a purpose? I bought a vase once that I thought was pretty and could hold candy or something, but it’s done nothing but collect dust in the meantime. It’s purpose is nothing more than hiding part of a flat surface. Useless.
3. Will you actually use it? A few years ago, my wife an cleaned out her mother’s house. She’s a hoarder. We found at least 50 shopping bags full of clothes with the tags still attached. I know, you’re thinking that you’d never do that, because you’re not a hoarder, but people do it all the time. Have you ever bought a book that you haven’t gotten around to reading, or a movie that went on the shelf, still wrapped in plastic? Do you own a treadmill that’s only being used to hang clothes, or a home liposuction machine that is not being used to make soap?
3. Is it a fad? Beanie babies, iPads, BetaMax, and bike helmets. All garbage that takes the world by storm for a few years then fades, leaving the distributors rich and the customers embarrassed.
4. Is it something you’re considering just to keep up with the Joneses? If you’re only buying it to compete with your neighbors, don’t buy it. You don’t need a Lexus, a Rolex, or that replacement kidney. Just put it back on the shelf and go home with your money. Chances are, your neighbors are only buying stuff so they can compete with you. It’s a vicious cycle. Break it.
5. Do you really, really want it? Sometimes, no matter how worthless something might be, whether it’s a fad, or a dust-collecting knick-knack, or an outfit you’ll never wear, you just want it more than you want your next breath of air. That’s ok. A bit disturbing, but ok. If you are meeting all of your other needs, it’s fine to indulge yourself on occasion.
How do you prioritize spending if you’re thinking about buying something questionable?
Year of the Unfair Fees
The year 2011 was a challenging economic year for many, with housing prices continuing to fall in many parts of the country, with unemployment numbers remaining high and with a credit crunch making it challenging for many to get new cards or unsecured loans.
Those going through economic turmoil were, unfortunately, faced with little understanding from many corporate conglomerates. In fact, so many companies instituted so many silly fees and surcharges that 2011 may as well be known as the year of unfair fees.
Whether you are taking out unsecured loans, opening a bank account or signing a TV service contract, it is up to you to read the contract carefully and be mindful of the fees you are being assessed.
Debit Card Use Fees
Many people who are trying to get out of debt and pay off credit cards, unsecured loans and other obligations may consider making a commitment to avoiding credit and using their debit card instead. Unfortunately, in 2011, many banks wanted to try to make this more expensive for consumers who were trying to be financially responsible.
Faced with a limit on the fees they could charge for debit transactions, a number of banks began to explore the idea of a monthly charge to consumers of between $4 and $5 just for using their debt card. Politicians and the public reacted so strongly against this, however, that the banks relented and gave up the plan. [ed. Just like Suze Orman’s new blunder!]
Fees for Depositing Cash
Also near the top of the list are the fees that certain banks institute to business customers who deposit large sums of money. Some banks will charge a small fee if you deposit in excess of a certain amount, depending upon the type for account you have. For instance, one major bank charges .20 for each $100 in cash deposited over $10,000. The fees are small, but some customers are still upset at the principle. After all, just what is that fee justified by since all you are going is giving the bank your cash to put into your account.
Airline Fees
Airline fees aren’t a new thing and almost everyone is now aware that they’ll be charged for bags on many flights. However, in 2011, some airlines decided to try to take things a step further. Passengers faced fees for booking a ticket, for printing a boarding pass at the counter instead of at home and even for taking a carry-on bag. These surprise fees that hit you may make it difficult to comparison shop for the best flights, making it harder for cash-strapped consumers to find affordable travel.
Early Termination Fees
Early termination fees have become standard for cell phone contracts, but the dreaded charges are now spreading to other industries as well. Some television service providers have now instituted early termination fees for consumers who end their contracts with the service providers early. The cable and satellite companies attempt to justify this by saying they need to cover the prices of the expensive equipment used to provide you with service, but the companies have come under fire anyway. In fact, one major satellite company recently had to settle with regulators over its business practices and cancellation policy.
Watching for Fees
Only by being diligent will you avoid the excessive fees that banks and other companies are beginning to institute in a time when every cent counts.
Post by MoneySupermarket.
Sammy’s Story, Part 2
For those of you not following along, please read the previous installment of Sammy’s Story. The short version is that we’re thinking about helping someone launch a small business and put “at risk” teenagers and young adults to work.
Sammy called me a couple of days ago. He wanted to discuss working for some of the tools and toys he saw at my mother-in-law’s house and he said he had something to show us. When I picked him up, he had a leather portfolio-style notebook and looked excited.
When we got to the house, he opened up his notebook and handed me two pieces of paper. He said that the idea of being able to launch his business had him so excited that he couldn’t not do anything. He had handed me a landscaping plan and materials list for fixing my mother-in-law’s yard.
We talked about the landscape plan, the business plan, and my wife’s old skateboard, then he had to go. Last night was one of the nights he met “his” kids at a community center.
On the way to the community center, we stopped by his apartment, because he wanted to show me pictures of his kids, and his grandkids, and his foster mother. He told me about his mother dying when he was 13 and his father dropping him with an aunt before disappearing. He was nearly in tears when he asked how some strange white guy could see more in him than his own family did.
He told me about how the money he made working with me had put food on the table of the 14 year old he brought with–a 14 year old who is eager to work more. It paid the weekly rent for one of the other workers and contributed to the rehab of Sammy’s ex. The little bit we’ve done has already touched the lives of dozens of people.
We talked about the way he hates rap. Not because of it’s musical value, but because it’s building a culture that considers women to be nothing but “bitches and hoes” while convincing kids that the only way they can improve their situation is to land a recording contract. Those are the kids he wants to teach to take care of themselves and build their own lives.
Finally, he asked me for my honest opinion about his landscaping plan.
I said, “Sammy, that clinched the deal. I was leaning towards helping you, but now it’s definite. I know you’re serious, so we’re going to make this happen.”
He’s got no idea how to handle taxes, payroll, or insurance, and he has no tools, but we’re going to jump in with both feet.
Mortgage Race
I spent last week at the Financial Blogger Conference. Saturday night was the big debauch, a 90s themed hip-hop dance party.
Yeah.
Instead, Crystal, Suba, and I hosted a super-secret pizza party to let some of the less “dance party” inclined attendees discuss things like the sanitary concerns of group body shots, sex toys, and horror movies.
During the course of the party, Crystal and I decided to race to pay off our mortgages.
Her balance is just under $25,000.
My balance is $26,266.40.
We both technically have the cash to pay off the balances right now, but we are both dealing with secondary housing issues. She’s building a new one, and I’m updating an inherited house. Neither of us is willing to use our cash reserves to pay off the balance right this moment.
Now that my credit card is paid off, I’ve moved that money to an extra interest-only payment on my mortgage, effectively doubling my mortgage payment, which puts my projected payoff date as about the end of next year. Crystal’s aiming for June, so I’ll have to hurry.
We do have tenants lined up for February, and all of the non-expense related rent will go to the mortgage.
I think I can win.
Update:
I forgot to mention the terms of the bet. The loser has to go visit the winner. When I win, Crystal’s going to fly to Minnesota to experience snow.
