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Garage & Yard Sale Manual

Yard Sale Northern California May 2005. This i...
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After months of research and planning I recently had a successful garage.  Here’s my how-to yard sale manual.

Step 1: Preparation. You can never be too prepared.   I detail advertising, setup, planning and more.

Step 1.5:  Marketing. Here is the text of the ads I placed.

Step 2: Management. Pricing, haggling, staffing, and other “Day Of” issues.

Step 3: Wrap-up. It’s done.  What now?

Finally, we’ve got a Page of Tips.  This is sure to grow over time.

 

 

The heat(er) is on! 5 winter home energy saving tips

This is a guest post.

Turning the heat on can strike fear into the hearts of many a home owner. Rising heating bills are not a thing of the past. They are present and there is no end in sight. Relief for high winter heat costs can be found in every leaky window, poorly sealed storm door, inaccurate thermostats and many other locations in and around your home. Seeking out the cheapest gas and electricity prices from local suppliers can help reduce total energy costs and should include home energy audits and payment plans to equalize summer and winter energy bills.

Top 5 Tips for Year Round Home Energy Savings

1. Obtain a free energy audit kit from your local electric or gas provider. Approach your home energy audit as a family. Involving children is one of the best ways to decrease overall energy consumption. Teach the kids about leaving doors open, leaving lights on and the television on when not in the room. Appoint an energy officer for the house who will be responsible for reminding family members about energy conserving activities.

2. Install a digital thermostat, which can be programmed to automatically raise or reduce home temperatures when the house is not occupied such as when parents are at work and the kids are at school. Lowering temperatures to 60 degrees on mild winter days for just six hours during the work day can save on your heating bills without compromising comfort. By limiting the time not to exceed six hours the cost for bringing the home back to acceptable living temperatures is minimal; much longer and the bounce back time is increased sufficiently to mitigate any daytime savings. Reducing overall temperatures by one degree Fahrenheit can save as much as three percent on the total heating bill. Reduce the household temperature by five degrees Fahrenheit and experience a 15 percent saving which is a number most families can easily live with.

3. Comparison shop for the cheapest gas and electricity from local private energy suppliers. Ask about payment plans, adjustable billing cycles and energy reform programs. State and local governments have options for lower income homes, providing subsidies for high winter heating bills. Grants for home improvement along with energy conservation tax credits, which can be applied to heating costs, are another way to reduce budget impacting heating bills this winter.

4. Close vents, use energy efficient space heaters and alternative heat sources for additional energy savings. Closing vents to unused rooms will reduce energy consumption for the entire house. Heating less square footage will require less energy. When closing vents, be sure to seal those rooms well. Install thermal window coverings to reduce heat loss and temperature fluctuations and reduce air exchange at door thresholds with the use of a draft dodger. Using an energy efficient space heater in cold rooms can improve comfort without increasing overall heating costs. Spaces such as basements and laundry rooms can benefit from temporary use of space heaters to increase temperatures for those rooms temporarily. Consider alternative heat sources such as wood stoves and fireplace inserts. Fireplaces are generally inefficient as heat sources. However, wood stoves using catalytic converters can have energy efficiency ratings that rival high tech heat pumps.

5. Appliance energy hogs such as hot water heaters, washers, dryers, ovens and dishwashers should be evaluated each season. Lowering the hot water heater temperature and insulating the water heater and the pipes can reduce energy consumption of this one appliance by as much as seven percent. Wash clothing on cold water settings whenever possible, reserving hot water for only items needing sterilization, such as sick room bedding or cloth diapers. Never start the dishwasher if it is not completely full. The same amount of water and energy will be used to wash five plates and three glasses and will be required to wash a full meal’s worth of dishes for a family of six.

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Make Extra Money Part 2: Niche Selection

If you want to make money, help someone get healthy, wealthy or laid.

This section was quick.

Seriously, those three topics have been making people rich since the invention of rich.   Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition?   Those are called “sub-niches”.  (Side question: Viagra is a sub-niche of which topic?)

Still not enough.

If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both?   For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne?  Those are micro-niches.

That’s where you want to be.  The “make money” niche is far too broad for anyone to effectively compete.  The “make money online” sub-niche is still crazy.  When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.

Remember that:  The more narrowly you define your niche market, the easier it is to compete. You can take that too far.  The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing.  You need a micro-niche with buyers, preferably a lot of them.

Now the hard part.

How do you find a niche with a lot of potential customers?  Big companies pay millions of dollars every year to do that kind of market research.

Naturally, I recommend you spend millions of dollars on market research.

No?

Here’s the part where I make this entire series worth every penny you’ve paid.  Times 10.

Steal the research.

My favorite source of niche market research to steal is http://www.dummies.com/.    Click the link and notice all of the wonderful niches at the top of the page.  Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers.  They’ve been doing this a long time. Trust their work.

Niche Research
Click for full-size image

You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you.  Other niches can be profitable, too.

Golf is a great example.  Golfers spend money to play the game.  You don’t become a golfer without having some discretionary money to spend on it.   I’d recommend against consumer electronics.  There is a lot of competition for anything popular, and most of that is available for free.   If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.

I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.

With that in mind, pick a topic, then click one of the links to the actual titles for sale.   The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.

Of the topics above, here’s how I would narrow it down:

1.  Business and Careers. The bestsellers here are Quickbooks and home buying.  I’m not interested in either topic, so I’ll go into “More titles”.   Here, the “urgent” niches look like job hunting and dealing with horrible coworkers.  I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.

Bestsellers
Bestsellers

2.  Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive.  Childhood obesity, detox diets and back pain remedies strike me as worth pursuing.  I’m leaning towards back pain, because I have a bad back.  When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop.  That’s urgency.

3.  Personal Finance. The topics that look like good bets are foreclosures and bankruptcies.    These are topics that can cost thousands of dollars if you get them wrong.  I hate to promote a bankruptcy, but some people are out of choices.    Foreclosure defense seems like a good choice.   Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.

4.  Relationships and Family. Of these topics, divorce is probably a good seller.  Dating advice definitely is.   I’m not going to detail either one of those niches here.  Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here.   I try to be family friendly, most of the time.    Weddings are great topic.  Brides are planning to spend money and there’s no shortage of resources to promote.

So, the niches I’ve chosen are:

  • Back pain
  • Bankruptcy
  • Conflict resolution at work
  • Detox diets
  • Fat kids
  • Foreclosure avoidance
  • Job hunting
  • Weddings
  • Writing copy

I won’t be building 9 niche sites in this series.    From here, I’m going to explore effective keywords/search terms and good products to support.  There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.

For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.

The important things to consider are:

1. Does it make me feel dirty to promote it?

2. Will there be customers willing to spend money on it?

3.  Will those customers have an urgent need to solve a problem?

I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it.  When I do niche sites, I promote a specific product.  It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.