- RT @mymoneyshrugged: The government breaks your leg, and hands you a crutch saying "see without me, you couldn't walk." #
- @bargainr What weeks do you need a FoF host for? in reply to bargainr #
- Awesome tagline: The coolest you'll look pooping your pants. Yay, @Huggies! #
- A textbook is not the real world. Not all business management professors understand marketing. #
- RT @thegoodhuman: Walden on work "spending best part of one's life earning money in order to enjoy (cont) http://tl.gd/2gugo6 #
Small Business Solutions to Aid Expansion
For most small businesses much of their strategy will be tailored towards expansion. The transition between being a small and medium sized enterprise can, however, be as tough as it is important. What makes a successful businessman or entrepreneur is the ability to spot the areas in which their business can effect simple changes which have far reaching implications for the success of their company.
Stability online
One of the first places any entrepreneur should look at is cost-effective and comprehensive insurance cover. Firms like Hiscox – Business Insurance Specialist can aid small businesses by looking at what areas of their current business are vulnerable and need cover.
A common problem for smaller businesses which operate largely online can be the type of server they use. Basic servers do not offer the stability a business needs to thrive. For a small business, time offline can be a disaster. Unfortunately, dedicated servers are often costly and, however useful they are in a number of ways, they tend to provide a service which reaches beyond the requirements of most small businesses.
Shared servers often do not provide the flexibility that small businesses need to make the transition to the next stage. As we’ve mentioned, dedicated servers are rarely a viable option for most small companies; instead, many opt to use a virtual private server which simulates many dedicated server features while remaining integrated into a larger, shared server.
Using a virtual private server is a cost-effective way for small businesses to take full control over their server and to apply upgrades as they see fit. The increased levels of performance and independence that virtual private servers can offer a small business can be vital to the realisation of their expansion dreams.
Be critical when considering opportunities
When your company begins to grow and succeed, things are likely to snowball. It is not uncommon for small businesses to face merger propositions and takeover offers. To many young entrepreneurs, this can seem an attractive prospect. Often such deals will involve impressive, short-term financial benefits that make them look appealing to the newly successful business owner.
While mergers and acquisitions can benefit all parties involved, it is important to remain level-headed when considering offers from other companies. For example, in Bain & Company’s 2004 study, they found that shareholder value did not increase in 70% of mergers. A further study conducted at Paris’s Sorbonne found that in excess of 90% of European mergers failed to meet their financial targets.*
Independence and success
The business world has changed rapidly in recent years with the inclusion of social media sites into many businesses’ marketing strategies. With this shift in marketing procedure, the playing field from which businesses are able to reach out to customers has been levelled. This has positive implications worth considering for the small business owner.
It is now possible for any small business to reach millions of people without spending a penny on advertising. Thus, the need for smaller companies to accept stubborn deals from larger companies is lessening. This is not to say that mergers are no longer a viable option for small businesses. Often the resources available to larger companies are indispensable to the smaller company. Instead, this shift in the market could well see small businesses being made more attractive deals by larger companies with a vested interest in the takeover of young and growing companies: just look at the recent Facebook purchase of Instagram.
If your business is facing a similar request or even considering the takeover of a smaller business, speaking with specialists is an invaluable option. Experts can offer advice on the way that such methods of expansion will affect your business and the premiums that you pay.
Utilize Social Media
The establishment of a successful business in today’s climate requires a shrewd and thorough reading of the options available to you online. With a huge proportion of business, small and large, creating a presence on social media and networking websites, this is an area that no small business can afford to ignore.
While business accounts with Facebook, Twitter and LinkedIn are already seen as somewhat necessary tools to the success of a business, use of social media need not stop there. Entrepreneurs who want to get their business on top will be looking to new services such as Google Plus, ensuring that they are the first amongst their competitors to join. Whichever social media platform your business deals with, it is essential to keep your account active, positive and efficient.
*http://edition.cnn.com/2009/BUSINESS/05/21/merger.marriage/index.html
This is a guest post.
Twitter Weekly Updates for 2010-04-10
- "The best way to spend your money is to spend it on time, not on stuff." http://su.pr/2tr5iP #
- First bonus by stock options today. Not sure I'm impressed. #
- RT @chrisguillebeau: US border control just walked the train asking "Are you a US citizen?" Native American guy says: "One of the originals" #
- @FARNOOSH My credit score is A measure of my integrity not THE measure. in reply to FARNOOSH #
- I'm listening to a grunge/metal cover of "You are my sunshine" #
- There's something funny about a guy on reality TV whining about how private he is. #LAInk #
Charity is Selfish
I try to give 10% of my income to charity. I don’t succeed every year, but I do try.
I don’t give because I’m generous. I give because I’m selfish.
If you give to charity, you are too.
I’m not talking about people who give to charity strictly for the tax deduction, though that is selfish too. I’m referring specifically to the people who give to charity out of the goodness of their hearts.
If I give a thousand dollars worth of clothes to a homeless shelter, I get a warm fuzzy feeling knowing that I helped people stay warm.
If I send $100 to the Red Cross for whatever terrible disaster happened shortly before I made the donation, it makes me feel good to have contributed to saving those lives.
The put-the-inner-city-kids-on-a-horse thing we do? Makes me happy to get those kids into a positive situation.
Donating blood? Yay, me! I’m saving lives!
While it’s nice to help other people, that’s not the ultimate reason I’m doing it. I do it because it makes me feel good about myself to help other people, particularly people who–for whatever reason–can’t help themselves.
That’s the basis of altruism. It’s not about helping others, it’s about feeling good about helping others.
The truly selfish, the evil dogooders, are the ones who want to raise taxes to give it away as “charity”. They get to feel like they are doing something and helping others while not actually contributing themselves and, at the same time, stealing that warm fuzzy feeling from the people who are providing the money to start with.
Evil.
Charity has to be done at a personal, local level or the benefits to the giver are eliminated while the benefits to the receiver are lessened. Bureaucracy doesn’t create efficiency.
For the record, if it’s taken by force, by tax, it isn’t charity. Charity cannot be forced. Forcing charity is, at best, a fraudulent way for petty politicians, bureaucrats, lobbyists, and activists to feel they have power over others.
Again, evil.
Crying is for Winners
Have you ever seen a kid come off a wrestling mat, crying his eyes out because he lost?
Often, that kid will get told to be tough and stop crying.
That’s wrong.
I’m not opposed to teaching kids not to cry under most circumstances, but just after an intense competition, I love it. It’s the best possible sign that the kids was pouring his soul into winning. It means he was trying with everything he had.
It means he is–or will be–a winner.
When a kid, particularly a boy in a tough sport, is crying, you know he’s going to try harder and do better next time.
For all of the “tough guy” ability it takes to succeed as a wrestler, I’ve never seen another wrestler teasing the crier. They’ve all been there. Wrestling is a team sport, but you win or lose a match on your own. When you step out in front of hundreds of people and spend 3 to 6 minutes giving every ounce of everything you have to give, only to find it’s not good enough, you’ll often find you don’t have the final reserve necessary to control your emotions.
This is different than a kid crying because he lost a game, just because he lost. Some kids feel entitled to win anything they do, regardless of the effort they put it. That’s also wrong.
Crying at a loss is okay after putting in maximum effort and full energy, not because the dice went the wrong way.
What is the financial prize for winning the Super Bowl?
When you win the Super Bowl, you get a big ring and your team takes home a giant trophy. But for most guys out on the field, there’s a bigger prize waiting elsewhere. There are financial incentives associated with winning the big game. Some of them are direct, while others come later, in ways that most people will never see. The financial incentives are even different for coaches, players, and the owners who already have billions of dollars anyway. So how do the finances of the Super Bowl shake out?
A Direct Bonus
When Seahawks coach Pete Carroll threw away the Super Bowl, he cost his players and coaches a significant amount of money. Each player from the winning team receives $97,000 as a bonus. The losers are not left empty-handed, of course. They make off with a cool $49,000 each. Still Carroll’s mistake cost his players $48,000, as they had to settle for the consolation prize.
Endorsements Galore
Where things really get interesting is when one considers the marketing gains that players make when they become Super Bowl champions. The calculations are necessarily very indirect when talking about things like sponsorship value, but there is definitely some benefit to winning the big game. In the wake of winning the Super Bowl in 2014, Seahawks cornerback Richard Sherman signed endorsement deals with Campbell’s, Nike, and Microsoft. Running back Marshawn Lynch used his Super Bowl win to propel him to a deal with Skittles.
It’s difficult to know just how value the Super Bowl win was to these players and their financial futures, but it’s clear that winning the big game elevates players in the marketing sense.
Ownership Rewards
Super Bowl wins work out well for owners, too. The New England Patriots have won four big games over the last 15 years. In doing so, Tom Brady and company have turned the franchise into one worth over $2 billion. In addition, the Patriots “brand value” alone is worth $350 million. Some of these gains would have happened without wins in the big game, but it’s clear that taking home trophies helped the franchise grow in value.
What’s in it for coaches?
Winning a Super Bowl is the brass ring for coaches, and they are often defined by their ability or inability to take home a ring. When Pete Carroll led the Seahawks to last year’s Super Bowl victory, he was signed to a five-year extension that made him the NFL’s highest paid head coach at around seven million bucks per year. While he might be the goat in this year’s Super Bowl for his horrific goal line call, he’s living proof that if you can win the Super Bowl at least once, you can cash in on financial rewards in a big way.
There’s something to be had for nearly everyone when a Super Bowl win is in the offing. This year, the Patriots will get to enjoy those rewards. Next year, it’s bound to be some other team, some other coach, and some other owner.
