I’m not terribly commercial, but I do enjoy making money.
As such, it is safe to assume that any company, entity, corporation, person, place, thing, or other that has a product, service, post, or link has in some way compensated me for said product, service, post or link. That compensation–direct or indirect–may be in the form of money, swag, free trips, gold bullion, smurf collectibles, super-models, or just warm-fuzzies. That list is NOT in order of preferred method of compensation.
To reiterate: If it’s commercial, and it’s here, I’m probably being paid for it.
I was more than a bit wild when I was younger. For the most part, that ended when my son was born. When you procreate, it’s time to put the wild on a shelf and become a reliable provider. That’s just the way it is. Anybody who prioritizes the wild over the progeny needs to be forcibly sterilized and exiled before be sold for parts.
When my mother-in-law got a membership to Sam’s Club, she gave my wife the second card, so we effectively have a membership. For those who don’t know, Sam’s Club is a warehouse store that has some incredibly good deals and a lot of things that look like good deals because you are buying in bulk.
The thing I hate most about warehouse stores is the default accusation of theft when you leave. They require you to line up so the the person by the door can look at your receipt and pretend to count what’s in your cart while they are really scanning for the most-stolen items in the store and ignoring the rest. The only thing they really accomplish is making all of their customer feel like thieves.
I used to bypass the line and the checker and just leave. My wife got sick of the indignant screeches coming from the store as we left. Eventually she got me to stop.
Last night, I went back to pick up supplies for a fund-raiser I’m helping to organize on Sunday. I went with one of the other organizers, who had some personal shopping to do later. We checked out using his account and he paid, while I took the food home to keep until Sunday. Since he’ll be getting reimbursed for the food, he kept the receipt while I headed for the door. Anybody see the problem here?
When the receipt-checker challenged me, I docilely stepped to the side and called my friend to bring the receipt to the door. I hate the feeling of submitting to authority, especially when the authority is pretending to be customer service. I just calmly did what the door-cop told me, just like my wife wanted, even though she wasn’t there.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
Last spring, we noticed my son had a wandering eye. One of his eyes would just drift when he was looking at something. It was happening consistently, so we brought him to the eye doctor. After an exam, we found out that his eyes were 20/100. The doctor said that getting him classes may be enough to fix the wandering eye problem. The theory was that his eye was drifting because his eyes weren’t able to focus. Bringing the world into focus could have let his eyes train themselves to work right.
Nine months with glasses later, the problem hasn’t gone away, so we went back to the eye doctor.
He’s got alternating exotropia. His eyes aren’t working well together. One eye will focus, and the other will drift. So now we’re looking into vision therapists.
A friend went through something similar with his kid, so I asked him for the name of the doctor he used. He gave it to me and told me the clinic was the best in the business, and I would be paying for that. I asked about the cost and was handed the doctor’s spiel about how sad it is that parents focus more on the cost of care than getting the best possible care.
What a load of crap.
First of all, that’s a sales pitch. Of course the doctor is going to defend his prices. If his prices are exorbitant(I don’t have a basis for comparison) and he can’t defend them, people will go elsewhere. $3000 isn’t pocket change. That’s a significant chunk of change. Refusing to look at your options is irresponsible.
Second, price does not equal quality. There are a ton of things that are overpriced garbage. Not only do scam artists abound, but some legitimate things are are horribly overpriced at one location and reasonably priced at others. To stay on the vision theme, my $10 glasses are every bit as high quality as any $400 pair I’ve ever owned. The difference between generic and brand-name drugs? The label and the price. The FDA requires they be chemically identical to be sold. If you insist on the brand name because it’s “better”, you are flushing your money down the toilet. If you live by “you get what you pay for” you are guaranteed to get ripped off.
Third, balancing cost and treatment doesn’t mean I care less. Yes, I am killing my debt as fast as I can right now. Even when I was willing to use a credit card, I wouldn’t drop $3000 without considering my options. I have an entire family to consider, not one problem that my kid doesn’t even notice. Grr. I hate getting told–implicitly or otherwise–that I am a bad parent because I don’t choose to waste my money the way other people do. I’ll check out my options first, thank you.
Now, I will pay for the best when it is warranted. My wife wants Lasik and mentioned some sale some company was having. No. The guy sticking a laser and a scalpel in my eye will not be the lowest bidder. When I left the gene pool, I went to one of the top guys in the state for the procedure. When those things screw up, it’s permanent.
Vision therapy? Not so much. If it comes to surgery, we’ll go with the best. But it’s not there, yet. My kid is going to get a series of eye exercises, no matter where we go. Even if I go to some back alley vision therapist with a degree from a Nigeria U, what’s the worst case scenario? We may have to try someone else. Since I will be doing a bit more research than that, odds are better that my kid will get exactly the same therapy regimen for 1/4 of the cost. That’s the difference between a perfectly competent doctor and a perfectly competent doctor who convinced some trade magazine to write him up as the best in the business.
What do you think? Am I neglecting my kid by wanting to save some money for his braces, too?
English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
As much as I hate the idea of socialized health care, it does have one shiny selling point to counter its absolute immorality: it’s cheap. Assuming, of course, you ignore the higher taxes and skewed supply/demand balance.
Here in the US, we’re free from that burdensome contrivance. Instead, we have health care and health insurance industries that are heavily regulated and ultimately run by people who have A) never held a job outside of government or academia, and B) have no idea how to run either a hospital or a business. That works so much better. Some days, I think our health system would be better run by giving syringes and band-aids to drunken monkeys. The high-level decision making wouldn’t be worse.
Thanks to that mess and the high unemployment rate that somehow hasn’t been remedied by the 27 bazillion imaginary jobs that have been save or created in the last 2 years, some people are hurting. Not the poor. We have so many “safety net” programs that the poor are covered. I’m talking about the “too rich to be considered poor, but too poor to be comfortable”, the middle class.
If are much above the poverty line, you will stop qualifying for some of the affordable programs. The higher above the line you go, the less you qualify for. That makes sense, but the fact that we have so many safety net programs means there is a lot of demand created by all of the people who are getting their health care “free”.
That drives the prices up for the people who actually have to pay for their own care. Yes, even if you have an employer-sponsored plan, you are paying for the health insurance. That insurance is a benefit that is a part of your total compensation. If employers weren’t paying that, they could afford higher wages.
As the price goes up, employers are moving to a high-deductible plans, which puts a squeeze on the employees’ budgets. Employees–you and I, the people who actually have to pay these bills–are looking for ways to save money on the care, so they can actually afford to see a doctor.
In response to that squeeze, some unscrupulous people(#$%#@%! scammers) are capitalizing on the financial pain and selling “health discount plans” which promise extensive discounts for a cheap membership fee. These plans are not insurance. In a best-case scenario, the discount plans will get you a small discount from a tiny network of doctors and clinics. Prescription drug plans are no better. You may get a 60% discount, but only if you use a back-alley pharmacy in Nome, Alaska between the hours of 8 AM and 8:15 AM on January 32nd of odd leap years.
How can you tell it’s a scam?
The scammers will try to sell you on false scarcity. They’ll say the plan is filling up fast and you have to buy now if you want to get in on it. For all major purchases, if you aren’t going to be allowed time to research your options, assume it’s a scam. Good deals won’t evaporate.
They aren’t licensed. Call the Department of Commerce for your state and see if the company is a licensed insurance provider. Pro tip: they aren’t.
They don’t want you to read the plan until after you’ve paid. That’s a flashing, screaming, electro-shock warning sign for anything. Once you’ve given them your money, your options are reduced.
The price is amazingly low. Of course it is. They aren’t actually providing any services, so their overhead is nonexistent. They only have to pay for gas to get to the bank to cash your checks.
Really, the best way to judge if something is a scam is to go with your gut. Does it feel like a scam? Do you feel like you’re getting away with something? Does it sound too good to be true?
To recap: health care/prescription discount plans = bad juju.
