- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Money Problems – Day 3: What’s Coming In?
Today, I continuing the series, Money Problems: 30 Days to Perfect Finances. The series will consist of 30 things you can do in one setting to perfect your finances. It’s not a system to magically make your debt disappear. Instead, it is a path to understanding where you are, where you want to be, and–most importantly–how to bridge the gap.
I’m not running the series in 30 consecutive days. That’s not my schedule. Also, I think that talking about the same thing for 30 days straight will bore both of us. Instead, it will run roughly once a week. To make sure you don’t miss a post, please take a moment to subscribe, either by email or rss.
This is day 3 and today, you are going to take a look at your income.
We are only interested your take-home pay, because that is what you have to base a budget on. If you base your budget on your gross pay, you’re going to be in trouble when you try to spend the roughly 35% of your check that gets taken for taxes and benefits.
Income is a pretty straight-forward topic. It is—simply—how much money you make in a month. If you are like most people, the easiest way to tell how much money you make is to look at your last paycheck. Then, multiply it by the number of pay periods in a year and divide the total by 12.
Here’s the formula: Cash x Yearly Pay Periods / 12. Yay, math!
If you get paid every 2 weeks, multiply your take-home pay by 26, then divide by 12 to figure your monthly pay. For example, if you make $1000 every two weeks, your annual take-home pay is $26,000. Divide that by 12 to get your monthly pay of $2166.66. If you get paid semi-monthly, you’ll take that same $1000 x 24 / 12, for a total of $2000 per month.
Now you know how much you make each month. Woo!
Is it enough? Who knows? We’ll get into that later. In the meantime, spend some time thinking about ways you can make more money. Do you have a talent or a hobby that you can turn into cash?
- If you’re a craftsy type, make stuff and sell it on eBay or Etsy.
- If you’re a writer, start a blog, sell articles on oDesk, or start writing for paid article directories. Squidoo has a revenue sharing plan for your articles.
- Facebook maven? Start making Pages for companies. They will pay for it.
- Are you mechanically inclined? Watch your local free market sites for lawn mowers and snowblowers that don’t run. You can fix them up and sell them.
- If you’re a clean freak, start a home-cleaning service on evenings and weekends.
There are always ways to make some extra money, if you are willing. Sit down with a friend or loved one and brainstorm what you can do. Write down anything you can do, you enjoy, or you are good at. Remember, there are no stupid ideas when you are brainstorming. The bad ideas will get filtered out later.
How could you make some (more) side cash?
Failure! 30 Day Project Summary – March
My 30 Day Project for the month of March has been to do 100 sit-ups in a single set. Based on February’s results, I had a plan.
I will be doing 5 sets, morning and night, as follows:
Set 1: Half of my maximum amount.
Sets 2-4: 3/4 of my max.
Set 5: Do sit-ups until my abs start to cramp, thus setting my max for the next session.
I failed miserably.
It started off perfectly. My base amount was 20 sit-ups. I had a plan. I’d proven, at least to myself, that I was able to follow an intense workout plan, even through pain. I was encouraged by February’s results, so I dove in.
The first 3 or 4 days went well. I had some muscle strain, but that was expected. I hadn’t done sit-ups for years. I discovered muscles I actually hadn’t known existed, just from how they hurt. This was the good pain, the pain that shows progress. After doing the push-ups in February, this pain wasn’t as bad as I had expected. Push-ups are an excellent ab workout.
Maybe I became complacent. Either my form slipped, or I was going too fast and “bounced” through the sit-ups, but I pulled a muscle in my back. This was the bad pain, the pain that warns of fundamental problems. My form, my size, my history of back problems, who knows? One or more of those possible problems reared up to turn an excellent idea into a disaster. March’s plan got sidelined for a few days.
When my back was better, I started again. Again, everything was fine for 3 or 4 days. Then my back betrayed me, again. Another break, another try, another strain and I gave up. I made it to 50, then just stopped. Too much more, and I wouldn’t be able to tolerate sitting at my desk. Or maybe I just wimped out, afraid to hurt my back again.
I’m disappointed. I haven’t done a single sit-up in the last week.
To make matters worse, without the sit-ups to do in the morning, I’ve been letting myself snooze my alarm clock instead of getting up at 5. March has been such a slacker month.
Lesson learned: Always listen to your body. Don’t get tied into a specific routine–even one you created for yourself–if your body is demanding to stop. Watch your form and make sure you aren’t putting undue strain on anything that can cause long-term damage.
Lesson learned, part II: Push-ups are more fun and less painful than sit-ups. They will be getting incorporated into my ongoing routine.
Ending the sit-ups did leave me enough energy to get an early start on April’s 30 Day Project. The goal for next month is to declutter every room in the house: Every closet, every dresser, every drawer.
To start, we replaced our son’s dresser, bed, and desk with a loft-bed that combines the three. While transferring items from the desk and dresser to the new bed, everything was sorted to make sure it still fit and was used and useful. If it didn’t meet those criteria, it was either tossed or priced and boxed for a garage sale.
In the girls’ room, we removed a dresser, the changing table, a toddler bed, a convertible crib/toddler bed. It all got replaced with a set of bunk beds and the dresser we took from our son. Everything got the same garage-sale check before it was put away.
Both of these changes easily tripled the usable floor space in each room and all of the kids love their new beds. Using the magic of Craigslist, I think we got the new furniture for 10-15% of retail, and have old furniture to add to our sale, which will further defray the cost.
This leaves the master bedroom, the bathroom, the front closet, the kitchen and our entire basement to go. Shoes and jackets that have never been worn. Books that will never be reread. Bye-bye. Some of it will be painful, but we all realize it’s necessary. We’ve already filled more than 2 dozen boxes of stuff to sell. None of it is coming back in the house. If it doesn’t sell, we’re donating it.
More to come as we progress through the mountains of crap.
Horseback Riding Lessons
For the past couple of years, my daughters have been riding in horse shows with a local saddle club. We’ve been lucky in that my wife’s cousin has let us borrow her horse for the shows, so costs have been minimal.
Unfortunately, that horse isn’t available this year. We knew that a few months ago, so the plan was to take a year off from the shows and focus on lessons, to get the girls some real skills. We found a great instructor at a stable about 30 miles from our house. Since we live less than two miles from the border of the biggest city in the state, that’s a comparatively short drive.
We pay her $200 per month for 1 lesson per week for both girls. They each get 30-45 minutes on the horse during each lesson.
Now that show season has started, the plan seems to have changed. The girls will be riding a different borrowed pony tomorrow. The shows cost about $50 for registration, lunch, and gas. Our club has 1 show per month, but my wife has assured me they’ll only be hitting three shows this season and limiting the number of events to keep the cost down.
The direct costs aren’t too bad, but there’s a problem with keeping-up-with-the-Joneses accessorizing. Vests and boots and helmets and belts and shirts, oh my.
I’d guess our costs for the summer will be $300 per month.
One thing we’ve been considering is buying a pony. We can get an older pony for around $500-1000. Older is good because they are calmer and slower. Boarding the thing will cost another $200 per month. We’ve been slowly accumulating the stuff to own a horse, so I’m guessing the “OMG, he let me buy a horse, now I need X” shopping bill will come to around $1500, but I’ll figure $2000 to be safe. We already have a trailer, a saddle, blankets, buddy-straps, combs, brushes, buckets, rakes, shovels, and I-bought-this-but-I-will-just-put-it-in-the-pile-of-horse-stuff-so-Jason-will-never-notice stuff. We’re certainly close to being ready to buy.
(FYI: If you’re starting from scratch, don’t think you’re going to get into horse ownership for less than $10,000 the first year, and that’s being a very efficient price-shopper.)
So we’re looking at $5400 for a horse, gear, and boarding the first year. If we cancel the lessons, by spring we’d have $2000 of that saved and most of the rest can be bought over time.
On the other hand, if we go that route, we’ll never save enough to buy the hobby farm we’re looking for.
Decisions, decisions. I should just buy a new motorcycle. Within a year, I win financially.
Homeschooling for Free with Khan Academy
If you are a parent who is planning to home school your children or if you are already involved in homeschooling and seeking additional resources, using Khan Academy online is highly recommended regardless of the type of material you are trying to teach or learn. Learning with Khan Academy is possible for students of all ages as well as individuals who are simply seeking new methods of learning without having to pay for the education.
What is Khan Academy?
Khan Academy is a free online resource for anyone interested in learning new material in a wide range of subjects. Whether you are a parent who is planning on homeschooling your children or if you simply have an avid interest in science, mathematics or even art history, using Khan Academy can ultimately give you the knowledge you need for any reason.
Khan Academy operates as a non-profit organization and offers all courses and materials absolutely free of charge. Using Khan Academy is ideal if you are actively seeking out new lesson plans for your own children but you are stumped for ideas and material yourself.
Courses Available From Khan Academy
When you sign up for Khan Academy you can immediately dive into various lessons depending on what you want to learn. Whether you are seeking out assignments in math, science, humanities or even economics and finance, there are plenty of courses in different areas of education. You can also learn all about computer programming and various levels of specific subjects based on whether you are teaching your children or looking to learn something new for yourself.
Why Learning Online From Home Works
Learning online from home is a way for you to incorporate well-developed lessons into your everyday homeschooling lesson plans at any time. When you choose to use an online community such as Khan Academy there are also no deadlines or restrictions on the lessons you want to teach or learn more about yourself.
You can also hand pick specific lessons to help with individualizing each one of your children’s educational outline and plans. Depending on the age of your children and their own interests you can choose from a variety of lessons for beginners and those seeking more advanced work.
Teaching your children new material with the use of the online Khan Academy is a way for you to ensure they are truly understanding the lessons before moving on. Additionally, using Khan Academy is ideal if you are seeking educational content that is sourced, referenced and completely free of charge. Khan Academy lessons and content is and always will be free as this is one of the main missions of the academy itself.
Knowing the benefits of using Khan Academy and how it can help you or your children grow educationally is a way to truly take advantage of the services and lessons being offered. Using Khan Academy when homeschooling brings expansive lessons into the home regardless of your own knowledge and areas of expertise when you begin to teach your children.
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Make Extra Money Part 4: Keyword Research
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
- At least 1000 global monthly searches. We want terms that people are searching for.
- Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
- A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
- It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
