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- RT @freefrombroke: Latest Money Hackers Carnival! http://bit.ly/davj5w #
- Geez. Kid just screamed like she'd been burned. She saw a woodtick. #
- "I can't sit on the couch. Ticks will come!" #
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- RT @punchdebt: Why is it “okay” to be broke, but taboo to be rich? http://bit.ly/csJJaR #
- RT @ericabiz: New on erica.biz: How to Reach Executives at Large Corporations: Skip crappy "tech support"…read this: http://www.erica.biz/ #
Anchor Price Your Salary
- Image by Dalboz17 via Flickr
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
Business Failure: Learn From My Mistakes
I am a failure.
Ten years ago, I started a small web-design company with a friend. I had a larger-than-average stack of geek points and the ability to build a decent website.
We lacked two things.
- Design talent. For me, design–whether graphic, web, or print–is a very iterative process. I build something, even if it’s crap, and incrementally improve it into something good. I understand the technical details of good design, but lack that particular creative spark.
- Sales skill. I’m an introvert. As such, sales–particularly the act of initiating a sale–doesn’t come naturally to me. I’m bad at cold-calling and door-knocking. This was supposed to be my partner’s responsibility. As it turns out, his main talent was convincing me that he had one.
In short, we were trying to launch a tech company on a shoestring budget with nothing but technical skill.
The missing elements doomed us. We never had more than a couple of customers and eventually surrendered to the inevitable.
Ah, well. My investment was time.
The time investment came with some valuable lessons.
- Get complementary talent. You have weaknesses. Find partners who are strong where you are weak and weak where you are strong. That guarantees every will realize actual value in the partnership. The whole will be greater than merely the sum of its parts.
- Hire the skills you need. Make an honest assessment of your talents and skills. Do the same for your partners. If that talent pool is lacking something you need, buy it. If you need a graphic designer, a writer, or a marketer, spend the money to get it. If you lack something truly necessary, your business will stagnate.
- Learn the skills you need. Sales is a learnable skill. So is almost everything else. Even if you lack the talent and won’t be doing the work, you need to have a solid understanding of the skills necessary to run your business. Fluency isn’t necessary, but understanding is. Learn about the principles of good design, the art of cold-calling, and whatever else you are going to be relying on others to handle.
Starting a business can be rewarding, both emotionally and financially. I’ve never let myself be limited to just one income stream, but I try not to let my emotional investment cloud my judgment. Do things right and you’ll stand a better chance of making your business a success.
4 Ways to Change Your Life for the Better
Everybody has bad days. Everybody has horrible days. That doesn’t matter. The important thing is how you feel about your life as a whole. What can you do to make your life more worth living?
1. Get out of debt. When you’ve got no debt to pay, you have more options and less risk. If you’re paying $1500 just to service your debt, it will be $1500 harder if you lose your job. If you’ve got no debt payments to make, the impact of losing an income stream is far less. On top of that, you’ll have that much more money to do the things you love every month.
2. Find something you love to do…and do it. Everybody has to do things they hate. For some, it’s cleaning up the cat’s litter box, for others, they die inside a little each time they punch a time clock. Life isn’t all puppy dogs and ice cream, but it’s important to have a little ice cream in your life. What do you love doing? Is there anything you love that you can start doing? Start a business, write a book, volunteer for a charity that matches your values, or grow the world’s largest pumpkin. Whatever it is, it’s time to get started.
3. Eliminate the things you hate. Life’s too short to live with the things you hate. If something is destroying the value of your life, get rid of it. Now, I’m not suggesting you off your mother-in-law, but it may be worth ignoring the phone when her number shows up on the caller ID and skipping Sunday dinner with her. If you hate your job, find another. If you can’t find a way to eliminate what you hate, embrace it and learn to love it, or you will eventually hate more of your life than just the bit driving you crazy.
4. Let the ones you love know you do. Do your children know you love them? Does your spouse? Are you sure? If a meteor fell on your head today, would your kids spend the rest of their lives wondering how you felt? If your wife were in a car accident today, would there be anything you wish you would have said? Now, today, this morning, this second is the right time to let your loved ones know you care. Don’t wait. If you haven’t made it a habit, it may feel awkward. Get over it. Your wife and kids will love you more knowing beyond doubt that you love them. A tight bond with your family can’t be bought, it can’t be bribed, and it can’t be faked. It is worth everything.
What’s one thing you could do today to make your life better?
Discount Gift Cards: How Much Can You Save?
Do you know where you shop regularly?
Would you be happy if the things you bought there were suddenly, magically discounted?
It could happen.
I don’t think the game store down the road is suddenly going to institute a “Jason Rocks” discount program, but some of the bigger chains I visit have an unofficial option that can save you money, and it’s not a five-finger discount.
You can buy discounted gift cards. You can find a gift card exchange being run on a number of websites. How does it work?
There are two kinds of card exchange.
The first simply connects buyers and sellers. If you want to buy a gift card, you browse the list of available cards until you find something you like. You place your order with the exchange, who then take a fee and pass the rest of the payment to the seller, who’s got the job of sending it to you. When you get the card, you get to find out if the balance still exists or if it’s going to expire in the morning. Most people don’t sell a lot of gift cards, so their reputation isn’t really at stake. Avoid these, unless you like gambling.
The second kind of exchange actually buys the cards from the sellers and verifies the balance and expiration date before posting them for sale. When you go shopping, you’re dealing with a company that is putting its reputation–both with its customers and its bank–on the line. If there’s a problem, you’ve got someone to contact who probably isn’t going to vanish.
You visit the site, find a business you want to visit, and buy a card at a discount. The discount ranges from around 3% up to around 30%, with most discounts hovering around 10%. That means–depending on the store–you can get a $100 gift card for $90. Not a bad deal, especially if it for a store you’d be visiting anyway.
Have you ever bought a second-hand gift card? How did it work for you?
Why I Hate Payday Loans
I hate payday loans and payday lenders.
The way a way a payday loan works is that you go into a payday lender and you sign a check for the amount you want to borrow, plus their fee. They give you money that you don’t have to pay back until payday. It’s generally a two-week loan.
Now, this two week loan comes with a fee, so if you want to borrow $100, they’ll charge you a $25 fee, plus a percent of the total loan, so for that $100 loan, you’ll have to pay back $128.28.
That’s only 28% of actual interest; that’s not terrible. However, if you prorate that to figure the APR, which is what everyone means when they say “I’ve got a 7% interest rate”, it comes out to 737%. That’s nuts.
They are a very bad financial plan.
Those loans may save you from an overdraft fee, but they’ll cost almost as much as an overdraft fee, and the way they are rigged–with high fees, due on payday–you’re more likely to need another one soon. They are structured to keep you from ever getting out from under the payday loan cycle.
For those reasons, I consider payday loan companies to be slimy. Look at any of their sites. Almost none are upfront about the total cost of the loan.
So I don’t take their ads. When an advertiser contacts me, my rate sheet says very clealy that I will not take payday loan ads. The reason for that is–in my mind–when I accept an advertiser, I am–in some form–endorsing that company, or at least, I am agreeing that they are a legitimate business and I am helping them conduct that business.
In all of the time I’ve been taking ads, I’ve made exactly one exception to that rule. On the front page of that advertiser’s website, they had the prorated APR in bright, bold red letters. It was still a really bad deal, but with that level of disclosure, I felt comfortable that nobody would click through and sign up without knowing what they were getting into. That was a payday lender with integrity, as oxymoronic as that sounds.
