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Anchor Price Your Salary
- Image by Dalboz17 via Flickr
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
Business Failure: Learn From My Mistakes
I am a failure.
Ten years ago, I started a small web-design company with a friend. I had a larger-than-average stack of geek points and the ability to build a decent website.
We lacked two things.
- Design talent. For me, design–whether graphic, web, or print–is a very iterative process. I build something, even if it’s crap, and incrementally improve it into something good. I understand the technical details of good design, but lack that particular creative spark.
- Sales skill. I’m an introvert. As such, sales–particularly the act of initiating a sale–doesn’t come naturally to me. I’m bad at cold-calling and door-knocking. This was supposed to be my partner’s responsibility. As it turns out, his main talent was convincing me that he had one.
In short, we were trying to launch a tech company on a shoestring budget with nothing but technical skill.
The missing elements doomed us. We never had more than a couple of customers and eventually surrendered to the inevitable.
Ah, well. My investment was time.
The time investment came with some valuable lessons.
- Get complementary talent. You have weaknesses. Find partners who are strong where you are weak and weak where you are strong. That guarantees every will realize actual value in the partnership. The whole will be greater than merely the sum of its parts.
- Hire the skills you need. Make an honest assessment of your talents and skills. Do the same for your partners. If that talent pool is lacking something you need, buy it. If you need a graphic designer, a writer, or a marketer, spend the money to get it. If you lack something truly necessary, your business will stagnate.
- Learn the skills you need. Sales is a learnable skill. So is almost everything else. Even if you lack the talent and won’t be doing the work, you need to have a solid understanding of the skills necessary to run your business. Fluency isn’t necessary, but understanding is. Learn about the principles of good design, the art of cold-calling, and whatever else you are going to be relying on others to handle.
Starting a business can be rewarding, both emotionally and financially. I’ve never let myself be limited to just one income stream, but I try not to let my emotional investment cloud my judgment. Do things right and you’ll stand a better chance of making your business a success.
4 Ways to Change Your Life for the Better
Everybody has bad days. Everybody has horrible days. That doesn’t matter. The important thing is how you feel about your life as a whole. What can you do to make your life more worth living?
1. Get out of debt. When you’ve got no debt to pay, you have more options and less risk. If you’re paying $1500 just to service your debt, it will be $1500 harder if you lose your job. If you’ve got no debt payments to make, the impact of losing an income stream is far less. On top of that, you’ll have that much more money to do the things you love every month.
2. Find something you love to do…and do it. Everybody has to do things they hate. For some, it’s cleaning up the cat’s litter box, for others, they die inside a little each time they punch a time clock. Life isn’t all puppy dogs and ice cream, but it’s important to have a little ice cream in your life. What do you love doing? Is there anything you love that you can start doing? Start a business, write a book, volunteer for a charity that matches your values, or grow the world’s largest pumpkin. Whatever it is, it’s time to get started.
3. Eliminate the things you hate. Life’s too short to live with the things you hate. If something is destroying the value of your life, get rid of it. Now, I’m not suggesting you off your mother-in-law, but it may be worth ignoring the phone when her number shows up on the caller ID and skipping Sunday dinner with her. If you hate your job, find another. If you can’t find a way to eliminate what you hate, embrace it and learn to love it, or you will eventually hate more of your life than just the bit driving you crazy.
4. Let the ones you love know you do. Do your children know you love them? Does your spouse? Are you sure? If a meteor fell on your head today, would your kids spend the rest of their lives wondering how you felt? If your wife were in a car accident today, would there be anything you wish you would have said? Now, today, this morning, this second is the right time to let your loved ones know you care. Don’t wait. If you haven’t made it a habit, it may feel awkward. Get over it. Your wife and kids will love you more knowing beyond doubt that you love them. A tight bond with your family can’t be bought, it can’t be bribed, and it can’t be faked. It is worth everything.
What’s one thing you could do today to make your life better?
IQ Tests
I dislike stupidity. Particularly willful stupidity.
The problem is that you can be having a conversation with some one that you don’t realize is stupid, then they whip out the dumb-hammer and steal some of your IQ points by osmosis.
I hate that.
Since my lobbying efforts to have the willfully stupid get identifying facial tattoos seems to be failing, I’ve developed a system. My system helps me identify willfully stupid people and allows me to ignore anything they say, or–more likely–walk away as soon as I’ve identified them.
Here’s my system:
If someone expresses a specific opinion on a specific topic, I know they are an inefficient use of air and should be ignored, preferably from a different room.
What topics? I don’t pick topics that are necessarily controversial. For example, politics. I’m a died-in-the-wool Leavemethehellaloneitarian. Commies who want to take my money to fund stupid programs or stupid people aren’t a part of my IQ test. They’re just misguided. I’ll pat them on the head and change the topic, because I’m not interested in being either a history or an economics teacher.
The topics I go for are straightforward. It’s a matter of “If you believe this, you are beyond help.”
What topics?
- The moon landing was a hoax. Buzz Alrdin actually got the honor of punching one of these idiots. I won’t get into the science here because–as I said–I don’t want to be a teacher. Just 2 points from a human nature perspective: 1) The Russians were watching and good tell where the radio signals were coming from. If they could have embarrassed us, they would have. It was a Space Race. 2) Conspiracy 101. 13 people can keep a secret if 12 of them are dead.
- 9/11 Truthers. There’s too much stupid rolled up in anybody who think 9/11 was an inside job. Engineering, human nature, cinematography, and critical thinking are all topics they can never master. Just walk away. They probably won’t notice they are talking to a wall for a while, anyway. If they do get offended, it’s no big deal, because there’s no way they can remember your name longer than it takes to take a couple of breaths. Seriously, they became Truthers because it’s the only job they could get that didn’t mind retraining them after each coffee break.
- Holocaust Deniers. I almost skipped this one because it’s hard to describe them without resorting to language I try to avoid here. Ten million people died as a direct result of evil. Evil that ran a successful PR campaign on television. Evil that was witnessed by millions as it was happening, and by tens of thousands more as the concentration camps were liberated and mass graves were uncovered. If you deny this, you are not only beyond help, you are beneath contempt.
There are some other groups that get this to a lesser degree. Anti-vaccinators get a pat on the head. They are benefiting from the herd immunity provided be the people who get their kids vaccinated. If the rest of us went that route, we’d grow some fabulous epidemics again.
What about you? Do you have a shortcut system for recognizing people better left ignored?
7 Benefits of Investing Internationally
When it comes to financial investments, it’s always better to go with an informed decision than one that relies merely on chance – besides, gambling only works when luck’s on your side. Fortunately, international investments are a financially secure and reliable form of investing as long as you know your limitations. So, in keeping with the idea of sound financial decisions, here are seven benefits of investing internationally:
Diversification of Your Funds
A diversified financial portfolio gives investors options in terms of economic fluctuations and, by investing internationally, your finances will have alternative sources of stability. In other words, if your money is spread out among various countries, then an economic crash in one country won’t affect other investments.
It goes without saying that with diversification also comes a learned understanding of various global economies and markets, but with the help of a financial adviser or with a little research, you’ll have the ability to make informed global investments, which is always better than the “eggs in one basket” approach.
Investing Abroad Means More Options
Just like there’s diversification with investing internationally, there are also many options when it comes to the way you want to invest your finances. And, with international investing growing in popularity, the investment options available in today’s market are quickly becoming commonplace.
Three of the most popular forms of international investments are mutual funds, exchange traded funds (ETFs), and American depository receipts (ADRs). And, although mutual funds are a common form of investment, ETFs and ADRs trade much like stocks and therefore take a little more financial knowledge to navigate.
International Protection and Confidentiality
If you’re the type of investor that’s worried about financial scares associated with foreclosures and lawsuits, investing internationally has an added advantage of asset protection. With investing abroad, many foreign financial institutions are able to protect your investments from seizure and other threats.
Likewise, investing internationally also comes with confidentiality concerning your finances. International financial institutions are not legally required to divulge your monetary details to anyone. Confidentiality isn’t to say that international investments are exempt from legalities, but they’re entitled to more freedoms.
Investment Growth on an International Level
In terms of household incomes, import/export strengths, younger working populations, and the lean toward free-market economic policies, investing internationally has the potential for more growth than investing in the United States alone, which translates to an increase in return potential in overseas investments.
In fact, according to the International Monetary Fund, the United States is expected to fall below the rest of the world for the next two years when it comes to economic growth. Because of this, companies like Fisher Investments Institutional Group are strategizing toward international investments in strong economic climates across the world.
Currency Diversification Strengthens Portfolios
Much like international investing gives your portfolio safety in numbers as opposed to having all assets invested in one country’s economy, so do currency differences from country to country. In relation to the US dollar, many countries across the world have stronger currencies, which helps boost returns over time.
The flip side of this coin is the idea that fluctuations in currency strengths can just as easily work against your portfolio as they can strengthen it. It’s wise to keep an eye on international currency rates and how they compare to the US dollar, but never invest solely based on rates as a country’s currency can drop in strength overnight.
A Reduction in Taxes
Otherwise known as tax havens, many countries across the world offer attractive tax incentives to foreign investors. These incentives are meant to strengthen other country’s investing environments as well as attract outside wealth.
These tax incentives are particularly attractive to US investors due to the increasingly high taxes in the country. As a result, the United States government is creating more defined restrictions and laws when it comes to international investment tax incentive regulations.
Investment Potential in the United States is Dwindling
Because the United States has both the world’s largest economy and stock market, financial opportunities are almost maxed out due to over-investing. On the other hand, emerging markets in other countries are growing in size and strength, which is quickly resulting in stronger economies and more investment opportunities.
By ignoring the potential of other world markets, you’re also ignoring global economies and stock markets that offer unforeseen investment potential when compared to the United States, which is something every investor should keep in mind.
So, from portfolio diversification to investment growth, investing internationally is a great way to expand your financial horizons.
This is a guest post.
