- Dora the Explorer is singing about cocaine. Is that why my kids have so much energy? #
- RT @prosperousfool: Be the Friendly Financial “Stop” Sign http://bit.ly/67NZFH #
- RT @tferriss: Aldous Huxley’s ‘Brave New World’ in a one-page cartoon: http://su.pr/2PAuup #
- RT @BSimple: Shallow men believe in Luck, Strong men believe in cause and effect. Ralph Waldo Emerson #
- 5am finally pays off. 800 word post finished. Reading to the kids has been more consistent,too. Not req’ing bedtime, just reading daily. #
- Titty Mouse and Tatty Mouse: morbid story from my childhood. Still enthralling. #
- RT @MoneyCrashers: Money Crashers 2010 New Year Giveaway Bash – $7,400 in Cash and Amazing Prizes http://bt.io/DDPy #
- [Read more…] about Twitter Weekly Updates for 2010-01-16
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
What D&D Taught Me About Finance
I admit it: I’m a geek. I’m not a hobby geek who only geeks on the weekends. I’m a full-fledged, licensed and certified geek. I am a geek about so many wondrous things that it’s hard to list them all. My wife knows, my kids know. It’s not much of a secret. One of my many geek qualifications is my sordid history of gaming. Role-playing, tabletop only. If that’s gibberish, it’s okay. Nobody needs to understand my geekitude but me.
I started playing Dungeons and Dragons more than 15 years ago. There were no live chickens or human sacrifice. Just a small group of geeks, proto-geeks, pseudo-geeks, and the occasional nerd playing DnD in a poorly lit room for several hours. We laughed, we cried, we fought evil, saved the world, and raised the stock price of an assortment of caffeinated beverage companies.
As the man said, I told you that, so I could tell you this:
DnD taught me many things. It taught me THAC0 calculation, dice-identification, and the fact that no woman, anywhere, considers tabletop roleplaying to be an alpha-male trait. “I’m a level 73 kinder warrior-mage-thief” is not a pickup line anywhere in the world, even Gen-Con. Remember that. Also remember, the singular of dice is die. If your are talking about one, it’s a die. Get it wrong and I will throw a bag full of dice at you and make you dig out the purple, sparkles-like-a-vampire, 27-sided die from among the hundreds of other dice.
DnD also taught me some surprising things about the world of personal finance, which is not a part of a planar campaign.
All the best toys cost too much. At the current exchange rate of 10 silver pieces(sp) to 1 gold piece(gp), potions of extra healing will drive you into debtor’s prison. Just as a sword of extra-slaying +10 will cost you everything you earned raiding that castle for the last 6 Wednesday evenings, so will a big screen TV set you back a full month’s salary. Don’t risk your life or sell your life’s energy for something fleeting, just because it’s “the best” or the newest gadget, geegaw, or artifact.
Never sell your soul for a castle or a horse. When the Baatezu come to offer you a “no money down, 0% for a year, all-expenses-paid, surrender-your-first-born” deal for a castle or the prettiest horse in the park, take a cue from the former First Lady. Just say no. Spending money today that you have to pay for tomorrow is almost always a bad idea. Don’t spend your soul, spend your savings. Don’t buy something until you can afford it. A Lexus or an Arabian, a mansion or a rambler. Are any of them worth auctioning your future?
Your armor isn’t stronger just because it’s shiny. A suit of Full-Plate of Protection-From-the-Charms-of-Bar-Wenches +5 may look pretty, but it’s not going to help against the orcs, kobolds, or trolls unless, of course, they are wearing skirts and sitting on a bar-stool above a sawdust-covered floor. Does the shiny new iPod really provide a benefit, or is it just a shiny gadget to woo the ladies?
A good sword is necessary to keep your stuff. This is a not a call to self-defense, or mugger, err, orc-slaying–though why that’s ever viewed as a negative is beyond me. You need to be aggressive in defending your loot. Call your credit card companies and demand they turn over the booty, err, lower your rates. Tell your friends to step away from the Diamond Ray of Disappearance, err, expensive outings or you will chop off their heads, err…no wait, that one can stay. I think my friends may be scared of me.
[ad name=”inlineleft”]The promised reward for completing an adventure isn’t the only way to make money. Sure, the local duke(your boss), may be willing to pay you a chest of gems(your salary) for defending the town from the ravages of the Tarrasque(your job), but that isn’t the only way to make money. You could do your job, collect your pay, and go home at night, but why? Don’t forget to pick up the loot along the way. If you spot the shiny penny, grab it, whether it’s abandoned gold, a new idea for a niche-blog, or a chance to turn your leisure hobbies into money. There are thousands of ways to make money outside of your day job. Every one will help your bottom line.
It takes cunning to slay the dragon. When tackling your debt(dragon), wading in swinging your sword may be emotionally satisfying, in the short term, but long term, it’s just a painful method of reminding yourself that you are crunchy and taste good with ketchup. Make plans. Have a strategy. Come out a winner. Then, sit down for beer and dragon steak. Goal-less, plan-less attacks fail in the long-term.
Update: This post has been included in the Carnival of Personal Finance.
Monica Wright Gets Engaged: How Much Ring is Too Much?
It’s love in the land of basketball. If you are a true basketball fan, then you have already heard of the recent engagement of NBA star Kevin Durant of the Oklahoma City Thunder and the WNBA star Monica Wright of the Minnesota Lynx. These star basketball professionals have known each other for years, according to recent press reports. The newly-engaged couple has not decided on a wedding date yet, but everyone who is in the world of celebrity basketball knows that the Durant-Wright wedding is going to be one of the top 2014 weddings.
Mums the word on a lot of the details, and that may be because Durant and Wright are trying to adjust to a time of engagement and are trying to let the excitement of this season soak in a little before going full force into wedding planning. Certainly, their busy game and workout schedules are going to keep them busy and make it difficult to plan a wedding. An engagement period should be a time of relaxing with your loved one and celebrating with family and friends through engagement parties. Durant and Wright are sure to have an all-star line up at both their nuptial celebration parties and their actual wedding, but before they get to the big plans, can we please talk about that ring on her finger?
No one has written about Monica Wright’s ring, and there are few details about how large it is. But from photos, it looks huge. Monica Wright has gorgeous hands, and that massive diamond looks great on her slender basketball woman hands. However, we have to ask celebrities: How much ring really is way too much? Celebrities have money to spend, but it a culture that promotes materialism while most of the country struggles to pay for food and to just get by, can’t big-time stars like Durant and Wright make the decision to make a different kind of statement. Cannot there be a celebrity out there who chooses a small diamond, or better yet, a simple band for an engagement ring? Cannot celebrities put there money into projects and people who really need that money? Does every engagement ring have to be dripping with expensive diamonds?
No one is doubting that Monica Wright is beautiful and talented. No one is doubting that Kevin Durant and Monica Wright together can use their money to help those in need. But they also can make a difficult decision to have a different kind of celebrity wedding and engagement ring. I personally would like to see positive role models like Kevin Durant and Monica Wright take a stand for those who are in need through the unconventional way they approach their upcoming nuptials. Who says that a beautiful wedding and engagement ring has to be worth millions of dollars? It is time for celebrities to think through these issues before they start writing endless checks for extravagant affairs. Congrats to the couple!
Related articles
Ignore Your Budget
For the first year of our journey out of debt, we had a strict budget, with all of our discretionary money spent out of an envelope system. We had an envelope for groceries, one for discretionary spending, one for clothes and one for baby crap. At the beginning of the month, we’d divide the money into the envelopes according to our budget spreadsheet. If we used a card for anything, we’d take a matching about of money out of the appropriate envelope and put it in a box to get reconciled the next month.
Ugh. Almost 2 years later, it has turned into too much work and too much nagging about everything either of us put on a card.
We decided to simplify the system a few months ago. Now, we still have a budget. It’s even a zero-based budget, but we ignore it. We only look at it if something changes for the worse. If something changes for the better, the extra money just gets automatically rolled into our debt snowball, so there’s no need to worry about updating the spreadsheet.
Instead of envelopes, we kind of eyeball it. We budget $450 per month for groceries, so we aim to spend $100 on our weekly grocery run. That leaves some room for losing track of how much we are putting in the cart, or a last minute addition to the list. It also leaves room for our secondary grocery trip to buy bread and milk later in the week. We do go through a lot of milk at my house. We budget $55 per month for diapers, but the deal we are currently getting with Amazon Mom is only costing us $30.79 for 6 weeks of diapers. We ignore the difference.
This—and our heavily automated bill pay and savings—lets us keep our finances on track, without stressing over every dollar or fighting over every little thing that comes home unplanned. I used to fire up Quicken and balance the checkbook every week. Now, that happens at the beginning of the month, usually. If I forget, it doesn’t matter. At the beginning of February, I balanced the checkbook for the first time in almost two months and we never came close to exercising our overdraft protection account. In fact, we had some extra, so that got sent directly to our debt.
Overall, it’s been good to test out a new system. We have almost no financial stress and managing our money takes about a couple of hours per month instead of per week. It’s all win.
5 Reasons to Quit Saving and Start Living
- Image by owaief89 via Flickr
Life is all about trade-offs. You trade your time for a paycheck. Your trade your paycheck for food, rent, and security. Don’t get so obsessed with saving and security that you forget to live your life. There are many good reasons to put your savings on hold in order to really live. Here are five of them:
1. You have an adequate emergency fund. You will never hear me advise against an emergency fund. If you don’t have one, stop reading this and get one. Go. Without an emergency fund, your budget is a financial crisis waiting to happen. With an emergency fund, you can weather life’s speed-bumps without watching them become total train-wrecks.
2. Your retirement is on autopilot. You are not allowed to stop saving and investing for retirement. Ever. Assuming you have a traditionally scheduled career that involves you working until you hit 65 and deferring a huge chunk of living until then, your income will cease when you retire. Do you know how long you will live? Do you want to spend your retirement broke and bored? Are you relying on the responsible financial management of the federal government to make sure you will still get your Social Security? Invest in your retirement and get this investment on autopilot so you can stop worrying about it.
3. Your income is set. I don’t believe in the fairy tale of a company being loyal to its employees. The aren’t. However, if you have a stable-ish job, an in-demand career, and some side-income coming from alternate sources, your emergency fund can be enough to carry you through the low times. That’s what it’s there for.
4. You have dreams. If you’ve always wanted to travel the world, follow a band on your, volunteer extensively, or anything else, it’s time to do it. Don’t postpone your passion.
5. Deathbed regrets suck. Very few people lie on their deathbed lamenting the things they did. Regrets tend to be focused on opportunities missed, skipped, or indefinitely postponed. Do the things that are important to you before it’s too late to do them. Don’t abandon your future in favor of current pleasures, but don’t forget to live, now.
Do you have any other reasons to stop saving?
