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This is a guest post.

In today’s day and age, nearly everything that we do in our day-to-day lives can be done online and we’ve come to not only expect that, but somewhat rely on that convenience. Insurance, however, is kind of a grey area when it comes to online purchases – no matter what kind of insurance you’re purchasing. After all, an insurance policy is no small purchase; it’s major and can have a profound financial effect on your life, and the lives of your loved ones.

Think about it like this – how wary are you of even just making a small eBay purchase? Most of us look at the seller’s rating, read their feedback, and try to accurately gauge what the risk is compared to the reward. This same mentality should apply to making a life insurance policy online and is far more deserving of it. You can follow this link to learn more from Suncorp today.

This isn’t to say that making an online life insurance purchase can’t be beneficial; depending on your situation, it can be very beneficial, indeed. However, it is going to take substantially more research on your part to get to where an insurance agent might be able to get you, sometimes in half the time.

Pros of Buying Online

One of the most alluring reason for life insurance seekers to buy online are the prices, the comparing conveniences, and sometimes the lack of medical exam. There’s plenty of aggregator sites out there that can take a sampling from across the internet and return you a quote within a matter of seconds – how’s that for convenience?

Probably the most favored feature, though, is the comparison shopping. Once an aggregator provides you with a slew of options, with a wide variety of price points, you’re able to compare all of the details among them, quickly and easily. Something that would easily take your hours if you were having to do all of that research yourself, one by one.

At the minimalist level, though, you’ll often find that some individuals just truly feel more comfortable making insurance purchases from the comfort of their own home, without any agents or appointments. Either because these situations make them nervous, or because they simply don’t have the time to sit down with an agent.

Cons of Buying Online

One of the big ones revolves around the last “pro” that I mentioned – if you don’t have the time to sit down with an agent for a limited amount of time, and let them do all of the work from there, you certainly don’t have the time to handle all of the research that comes along with going through this process on your own.

Also, you shouldn’t always assume that shopping around yourself is going to save you money with it comes to life insurance – after all, life insurance agents have personal connections, favors to call in, and think-on-their-feet knowledge that might drum up an innovative solution; something that online aggregators can’t do.

Furthermore, building that one-on-one relationship with your life insurance agent can be incredibly beneficial. For one thing, you can have every last little thing that you don’t understand about the fine print thoroughly explained to you – this is a big one. Another thing is having such a relationship with you agent, that you can call them at any time, when anything comes up, or when you need sound financial advice. Try calling an aggregator and see if you get much beyond the auto-answering system – I assure you, it’ll be a challenge.

If You Do Decide to Buy Online…

1.      Don’t Give Out all of your Personal Information – No matter what the insurer tells you, you don’t need to provide any crucial personal data just to obtain a quote.
2.      Enlist the Service of an Aggregator that Can Give You a Wide Variety of Options – Comparing an insurer there and an insurer there, means very little actually. You need a plethora of results in order to make a decision that will best be tailored to your situation.
3.     Don’t Get Swindled – Make sure that you’re getting the right information, from a reputable company, that doesn’t deal in the ole’ “Bait-and-Switch”; which refers to when crooked life insurance agents inflate your worth and buy you either a higher policy than requested, or even a different policy entirely – all for their commission!
4.     Thoroughly Research all Potential Candidates – Obtain the financial rating of any establishment, online or otherwise, to find out more about the reputability of both.