- Freedom is that instant between when someone tells you to do something and when you decide how to respond. #
- RT @keepinspiringme: Win a Canon EOS 450D SLR camera by simply tweeting the #kimcanon hashtag. #
- RT @mbhunter Carnival of Personal Finance: Parts-of-speech abuse edition http://bit.ly/7cyAqV #
- Note to self: While misusing the faucet sprayer may make me giggle, my wife is not so appreciative. #
- RT @copyblogger On Dying, Mothers, and Fighting for Your Ideas http://bit.ly/7gZgW3 #
- Blackberry? Good or Evil? #
- Round 1: Me v Snow. Winner: Me. #
- RT @The_Weakonomist: Men, I've learned that in relationships, you can be happy, or you can be right. #
Saturday Roundup
- Image via Wikipedia
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Day 18 of the 30 Day Compact. We’re doing well, but not perfect. My cousin is getting married next week, and I’m not going to buy used for that. That makes it 1 purchase so far this month, not counting food or consumable hygiene items. That’s not too bad!
The Best Posts of the Week:
Yahoo put 1000 computers to work for 23 days and found that the 2 quadrillionth digit of pi is 0. Just for the geek of it.
If you are habitually late, you are rude and selfish. Don’t leave other people waiting for you.
Just letting my inner survivalist out for a minute: Always watch what’s going on around you and don’t put yourself in a situation that makes you an easy victim. I strongly recommend a “Refuse to Be a Victim” class for everyone, especially–to let out my inner chauvanist–women.
For Halloween this year, I think I’m going to go as sexy Big Bird.
And finally, how much of your weekly 168 hours are you wasting?
Finally, a list of the carnivals I’ve participated in:
Nada. I forgot to submit any posts to any carnivals last week. I’m a sad clown.
Payday Loans Suck
- Image by vonglee via Flickr
A few weeks ago, I was approached about placing ads on this site. I was excited when I read the email. It came from a real domain, didn’t involve any Nigerian princes or wire transfers for overpayments.
Over the course of the email conversation, it was determined that, for a fee, I would place some links in a few archived posts. It would just be links to improve search engine ranking, without being an eyesore for my current readers. I don’t have a problem with that. The intrusiveness is similar to Chitika ads, which are only visible to search traffic. It’s a nice way to advertise: monetization without alienation.
Then I saw the links. I was being offered money to promote payday loans.
Payday loans offer to loan you–for example–$100 for the low(snort) price of just $25. That’s not bad. Only 25%. I know some credit cards that aren’t that good. The catch is that the loan is due in full in 2 weeks. That gives it an APR(Annual Percentage Rate) of 650%. That’s not so good.
When you payback the loan, your paycheck is pre-spent by whatever you borrowed, plus the pound of flesh fee and you are that much more likely to need their services again, digging you even deeper.
It’s not like the target demographic is terribly affluent. These are people who not only can’t make ends meet, but also can’t acquire traditional credit. They are left paying this insulting fee.
I consider payday lending companies to be immoral, unethical and generally, more than a bit dishonest. These are the people who give decent, hardworking capitalists a bad name. I’d rather go to a mob loan shark. He’s at least honest about what he is.
They got shot down.
Don’t get me wrong, I enjoy making money. I also enjoy the money I make here.
But not at the expense of my soul or my integrity.
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.
Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.
Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.
The book is broken into three sections.
Part 1: The Future of Business is Social
Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.
This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.
Part 2: Seven Principles for Building Your Social Nation
This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.
The principles include:
- Let the culture lead the way, as demonstrated by Zappos.com.
- Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
- Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
- There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.
Part 3: Start Today and Create Your Own Social Nation
aka
Chapter 11: How to Get Started and 10 Pitfalls to Avoid
Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.
This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.
Is it worth getting the book?
Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.
Giveaway
I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.
Publishers, Publicists, and Authors
If you have a book you’d like me to review, please contact me.
How We Handled The Windfall
Three years ago, my mother-in-law died. She didn’t have a will, but that’s a story for another day.
My wife, being an only child, inherited everything. All of the assets, and all of the problems.
She inherited the house, which was completely paid off. That was nice.
My mother-in-law was a hoarder who didn’t buy into the idea of maintaining your property. That was not nice.
Between the life insurance policies and the ready cash, she inherited about $60,000. Also nice.
It’s all gone. Not so nice.
Now, I know you’re asking where it went. Lucky for you, that’s what this post is about.
We paid off the last $10,000 of our credit card debt, and haven’t accumulated a balance since. Now our cards are paid off in full every month.
We put $5,000 down on the Chevy Tahoe we bought in 2012 and paid off in full 9 months later.
Every last cent of the rest went into the house we inherited.
Huh? 45 fricking grand to get the house ready to rent?
Yep.
- $3000 to clear out the brush and landscape the yard
- A few hundred to have the hardwood floors sanded, stained, sealed, and buffed
- An intense carpet-cleaning
- Painting every single room
- 3 large dumpsters to handle the garbage we pulled out of the house
- New refrigerator
- New washing machine
- New boiler
- New stove
- New patio door
- New locks for the doors and windows
- Security lights
- Food for all of our helpers whom we can never thank enough
- Finishing the basement
All of that pretty, pretty money, gone in less than a year.
What did we get out of it? A rentable asset that is bringing in $1200 every month, with minimal work.
We could have chosen to sell the place, but we would have had to do nearly all of that work, anyway, so it wouldn’t have saved anything.
I like having the new stream of income, even though it will take several years to turn a profit. That house isn’t going anywhere, and since it’s only 3 miles from Minneapolis and 5 miles from downtown Minneapolis, it will always be an in-demand area for renters.
It was just a lot of work turning it into a useful property instead of a year-long drain on time, patience, and money.
30 Day Project – January
This month, I have two 30 Day Projects.
My first project is to start waking up at 5am. This will add an extra 90 minutes to my day, which will give me time to manage all of my other 30 day projects. I’ll be able to wake up to a quiet house, walk the dog, eat breakfast and not start every day in a rush to get out of the house. Today was my exception. After watching 2010 arrive, I didn’t get up early.
The second project is to start reading to my children every night before bed. We read to the kids often, but not every day. That’s going to change. We are also working on breaking the girls of the family bed. If I can read them to sleep each night, it will help. Good, educational family time that makes it easier to sleep every night.
These are both habits I want to keep long after the month is up.
