- Guide to finding cheap airfare: http://su.pr/2pyOIq #
- As part of my effort to improve every part of my life, I have decided to get back in shape. Twelve years ago, I wor… http://su.pr/6HO81g #
- While jogging with my wife a few days ago, we had a conversation that we haven’t had in years. We discussed ou… http://su.pr/2n9hjj #
- In April, my wife and I decided that debt was done. We have hopefully closed that chapter in our lives. I borrowed… http://su.pr/19j98f #
- Arrrgh! Double-posts irritate me. Especially separated by 6 hours. #
- My problem lies in reconciling my gross habits with my net income. ~Errol Flynn #
- RT: @ScottATaylor: 11 Ways to Protect Yourself from Identity Theft | Business Pundit http://j.mp/5F7UNq #
- They who are of the opinion that Money will do everything, may very well be suspected to do everything for Money. ~George Savile #
- It is an unfortunate human failing that a full pocketbook often groans more loudly than an empty stomach. ~Franklin Delano Roosevelt #
- The real measure of your wealth is how much you'd be worth if you lost all your money. ~Author Unknown #
- The only reason [many] American families don't own an elephant is that they have never been offered an elephant for [a dollar down]~Mad Mag. #
- I'd like to live as a poor man with lots of money. ~Pablo Picasso #
- Waste your money and you're only out of money, but waste your time and you've lost a part of your life. ~Michael Leboeuf #
- We can tell our values by looking at our checkbook stubs. ~Gloria Steinem #
- There are people who have money and people who are rich. ~Coco Chanel #
- It's good to have [things that money can buy], but…[make] sure that you haven't lost the things that money can't buy. ~George Lorimer #
- The only thing that can console one for being poor is extravagance. ~Oscar Wilde #
- Money will buy you a pretty good dog, but it won't buy the wag of his tail. ~Henry Wheeler Shaw #
- I wish I'd said it first, and I don't even know who did: The only problems that money can solve are money problems. ~Mignon McLaughlin #
- Mnemonic tricks. #
- The Wilbur and Orville Wright Papers http://su.pr/4GAc52 #
- Champagne primer: http://su.pr/1elMS9 #
- Bank of Mom and Dad starts in 15 minutes. The only thing worth watching on SoapNet. http://su.pr/29OX7y #
- @prosperousfool That's normal this time of year, all around the country. Tis the season for violence. Sad. in reply to prosperousfool #
- In the old days a man who saved money was a miser; nowadays he's a wonder. ~Author Unknown #
- Empty pockets never held anyone back. Only empty heads and empty hearts can do that. ~Norman Vincent Peale #
- RT @MattJabs: RT @fcn: What do the FTC disclosure rules mean for bloggers? And what constitutes an endorsement? – http://bit.ly/70DLkE #
- Ordinary riches can be stolen; real riches cannot. In your soul are infinitely precious things that cannot be taken from you. ~Oscar Wilde #
- Today's quotes courtesy of the Quote Garden http://su.pr/7LK8aW #
- RT: @ChristianPF: 5 Ways to Show Love to Your Kids Without Spending a Dollar http://bit.ly/6sNaPF #
- FTC tips for buying, giving, and using gift cards. http://su.pr/1Yqu0S #
- .gov insulation primer. Insulation is one of the easiest ways to save money in a house. http://su.pr/9ow4yX #
- @krystalatwork It's primarily just chat and collaborative writing. I'm waiting for someone more innovative than I to make some stellar. in reply to krystalatwork #
- What a worthless tweet that was. How to tie the perfect tie: http://su.pr/1GcTcB #
- @WellHeeledBlog is giving away 5 copies of Get Financially Naked here http://bit.ly/5kRu44 #
- RT: @BSimple: RT @arohan The 3 Most Neglected Aspects of Preparing for Retirement http://su.pr/2qj4dK #
- RT: @bargainr: Unemployment FELL… 10.2% -> 10% http://bit.ly/5iGUdf #
- RT: @moolanomy: How to Break Bad Money Habits http://bit.ly/7sNYvo (via @InvestorGuide) #
- @ChristianPF is giving away a Lifetime Membership to Dave Ramsey’s Financial Peace University! RT to enter to win… http://su.pr/2lEXIT #
- @The_Weakonomist At $1173, it's only lost 2 weeks. I'd call it popped when it drops back under $1k. in reply to The_Weakonomist #
- @mymoneyshrugged It's worse than it looks. Less than 10% of Obama's Cabinet has ever been in the private sector. http://su.pr/93hspJ in reply to mymoneyshrugged #
- RT: @ScottATaylor: 43 Things Actually Said in Job Interviews http://ff.im/-crKxp #
- @ScottATaylor I'm following you and not being followed back. 🙁 in reply to ScottATaylor #
Naked Money
In our house, the bills don’t get hidden. I’ve never tried to hide our finances from our children. I believe doing that is part of the reason I reached adulthood with no brakes. Growing up, finances were almost entirely invisible. Now, I believe is financial transparency.
Now, as a father, I balance the checkbook and pay bills on the laptop in the living room where my children can see me. They see the stack of bills and they watch me balance the checkbook. We discuss how much things cost and how we can cut expenses while the bills are being paid. Even the toddlers know Daddy is doing something important.
My ten-year-old son knows what sales tax is and where to find it on a receipt. He knows what property taxes are and how much they are in our neighborhood. He knows roughly what percentage of a paycheck gets withheld. I work to make my son financially aware. My girls are too young to understand the concept of money, but they will be receiving a thorough financial education as soon as they are able to grasp the concepts.
The hard part is explaining to my son how we screwed up our finances. I’ve shown him my paycheck and discussed our debt. I have explained to him that we were making much less money when we accumulated our doom debt, while maintaining a higher standard of living. Now, when we go to the store, he doesn’t even ask if he can borrow money until we get to his bank account. He has learned to dislike debt in almost all forms. I’m fairly proud that my kid voluntarily practices delayed gratification.
What he doesn’t quite grasp is the idea of living within your means, even if your means are limited. “But, Dad, what if you don’t have much money? Then you have to borrow money for nice things, right?” I’m not sure how to break him of that. Delayed gratification is an understandable concept for him, but the difference between wants and needs seems to be missing. Any ideas?
Free Tivo
- Image by Marcin Wichary via Flickr
TV is causing problems in my life.
We watch too much TV. Often, we’re only watching because there’s a crappy show in between two shows we do want to watch. In the winter–during the new seasons–my son has wrestling practice 4 or 5 nights per week, which means I miss the new shows I like. We recently downgraded our service provider, so there’s no functional guide button in the house.
That all makes me sad.
Then I found out that Tivo’s lifetime service is attached to the unit. If you sell a unit with lifetime service, you can transfer the service to the buyer. You can’t, however, transfer the service to a new box. That means that everyone who upgrades and sells their old box is selling the lifetime service with it. If you don’t mind having older equipment, you can pick up a used box with full lifetime service for less than the cost of a new box.
After reading Erica’s method of finding 750 extra hours per year, we decided to give it a shot. We are taking back control of our TV. No more rushing home to catch a new episode. No more mindlessly channel-surfing to kill time between good shows. No more commercials. And a guide! I like having a guide button.
I started shopping. My goal was to get a Series 2 Tivo with full lifetime service for about $100 before shipping. I came close a few times, but always lost the auction, in the end. I wasn’t in a hurry, and I didn’t actually have the money budgeted, so it was good to lose.
Then, a friend found himself in a situation that didn’t work with a Tivo and decided to sell his heavily upgraded, heavily accessorized Tivo HD for $100 + shipping. A quick call to my wife resulted in just one objection: Where were we getting the money? We don’t have an opportunity fund, yet and I needed to take advantage of this quick if we were going to get it.
I decided to make it free.
When I automated all of our bills, I rounded up. If a bill was for $63.50, I paid $64. If a bill wasn’t exactly consistent, I paid enough to cover the higher amount. For example, I didn’t have a text messaging plan on my cell phone until December. Before that, I’d get about a dozen texts each month, so I budgeted for paying for the texts. If I didn’t get the texts, I’d get a credit on my bill. I never lowered the automated payment. All of my bills were set up like that. My insurance company dropped my rates, but I left the payment alone. I slowly started accumulating a credit on a number of bills. My intention was to skip a month when the billed amount got to $0, and apply the money to debt. It was just a mind-game to play with myself to make the debt easier to pay.
I flipped through the bills, looking at the credits. I adjusted the payments to match the bills this month and found more than enough to buy the Tivo. This is a purchase that doesn’t influence my budget in any way. Almost. This unit doesn’t have lifetime service, so I will be paying for the monthly fee, but that’s been more than balanced out by reducing our television service.
This is a recently-high-end model for free, as far as my budget is concerned. I used money that wasn’t even on the table before I went looking for it. It’s like searching the couch cushions for money to catch a movie.
Now, I’ll have control of my TV–with a strong measure of convenience to boot–for $13 per month. The time savings is yet-to-be-determined.
A free Tivo simply because I rounded my bills up when I automated last year. That’s a pain-free opportunity fund.
Update: After I wrote this, I found out that I dropped the ball in budgeting for child-care now that summer is here and my oldest won’t be in school. These costs are going up $350 per month. I spent an hour scavenging the couch cushions of my budget this week. I had to adjust some savings and repayment goals, but I’ve effectively paid for a summer worth of care for my boy the same way. Free.
Twitter Weekly Updates for 2009-12-19
- RT @ScottATaylor: Get a Daily Summary of Your Friends’ Twitter Activity [FREE INVITES] http://bit.ly/4v9o7b #
- Woo! Class is over and the girls are making me cookies. Life is good. #
- RT @susantiner: RT @LenPenzo Tip of the Day: Never, under any circumstances, take a sleeping pill and a laxative on the same night. #
- RT @ScottATaylor: Some of the United States’ most surprising statistics http://ff.im/-cPzMD #
- RT @glassyeyes: 39DollarGlasses extends/EXPANDS disc. to $20/pair for the REST OF THE YEAR! http://is.gd/5lvmLThis is big news! Please RT! #
- @LenPenzo @SusanTiner I couldn’t help it. That kicked over the giggle box. in reply to LenPenzo #
- RT @copyblogger: You’ll never get there, because “there” keeps moving. Appreciate where you’re at, right now. #
- Why am I expected to answer the phone, strictly because it’s ringing? #
- RT: @WellHeeledBlog: Carnival of Personal Finance #235: Cinderella Edition http://bit.ly/7p4GNe #
- 10 Things to do on a Cheap Vacation. https://liverealnow.net/aOEW #
- RT this for chance to win $250 @WiseBread http://bit.ly/4t0sDu #
- [Read more…] about Twitter Weekly Updates for 2009-12-19
Negotiating 101
In the US, haggling is something that makes a lot of people twitch and wet their pants. It’s too hard/scary/intimidating, so most of us just take whatever price is offered, with a smile.
The truth is, you can negotiate in almost any situation. Sure, big-box retailers with low-price goods–like Walmart or a grocery store–aren’t going to go for it, but a lot of other businesses will. Did you know you can haggle at Best Buy? It’s true, but only on the bigger ticket items.
You can also easily negotiate at place like these:
- Credit card interest rates and annual fees
- Luxury utilities like cable
- Rent
- Hotel rates
- Airline tickets
- Gym memberships
“Great”, you say. “Anyone can do it?”, you say. “But how, jerk?”
No need to call names, I’m getting to that part.
I am about to share the First Secret Lesson of Negotiating. This secret has been passed down from father to son among the celibate Shaolin monks for generations. Breaking the code of secrecy may be putting my life in danger, but I’m willing to do that for you, no matter the risk.
I rock like that.
Are you ready to be initiated into the secrets of the Ancient Masters? When our first abbot, Buddhabhadra, first wandered into the Northern Wei Dynasty branch of Best Buy in 477 A.D., he discovered the phrase most likely to break price barriers.
Are you ready, Grasshopper? This is the “Wax on, wax off” of effective negotiation.
When you are given a price, no matter what it is, say “Is that the best you can do?”
“This T.V. costs $7495.” “Is that the best you can do?”
“That comes to $56.95.” “Is that the best you can do?”
“$149,499 for the Ferrari.” “Is that the best you can do?”
“$12,000 for the kidney.” “Is that the best you can do?”
“Only $8.50 for this set of 10 tupperware lids that have been warped in the dishwasher.” “Is that the best you can do?”
“$50 an hour, honey.” “Is that the best you can do?”
“The salary for this position is $50,000 per year.” “Is that the best you can do?”
It is magical, it’s easy to remember, and it’s low stress. This is a non-combative question. The worst possible scenario involves the other side saying, “Yes, that is the best I can do.” No sweat.
Negotiating Lesson 101.2:
After saying “Is that the best you can do?”, shut up. The other party gets to be the next person to say something.
Go out and practice this over the weekend. Master the First Secret Lesson of Negotiating. I’ll be fighting off Shaolin ninjas for sharing the ancient secrets.
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
