- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Getting Back on Track
Have you ever set a goal…and failed?
At some point, it happens to all of us. After all, our reach should exceed our grasp, right? That doesn’t make it easy to admit failure, or to correct it. Did you let a New Year’s resolution lapse, or slip off of a diet? Have you started shopping indiscriminately again, or stopped going to the gym?
It’s okay if you did, but it’s time to fix it.
How can you get back on track after failing a goal?
1. Pick a day to start over.
Just like when you first started towards your goal, you have to decide when you’re going to get back on board. If you can’t decide, just pick the beginning of the next month. A new beginning is a great time to tackle your new beginning.
2. Recommit.
You failed once. Accept it and move on. Past behaviors don’t have to be an indicator of future performance. Just do better this time.
3. Announce it.
Somebody has noticed that you aren’t on the wagon. Your coworkers are seeing you eating candy, or your spouse has noticed you buying things you don’t need. Talk to these people. Tell them you’re going to redo the things you’ve undone. You’ll change the world, but you have to start with yourself.
4. Don’t be ashamed of your lapse.
Unless I have seriously misjudged my audience, you are human. Humans sometimes make poor decisions. Being ashamed won’t help you, but take the opportunity to learn from the past. Do you know what caused you to fail? Are there triggers to your behavior that you can avoid this time around? When I quit smoking, I tried to avoid rush hour, because I smoked heavily while I drove and I wanted to avoid being in car for as long as possible, minimizing one of my triggers. What cause your lapse, and can you avoid it?
5. Don’t do it again.
This one should be the most obvious, but the fact that it’s a problem means it’s not. Do whatever it takes to not make the same mistakes and uphold your goals. Don’t smoke. Don’t eat garbage. Exercise more. Whatever you’ve decided to do or not do, do it….or not.
Have you missed a goal? How have you picked it back up?
Monica Wright Gets Engaged: How Much Ring is Too Much?
It’s love in the land of basketball. If you are a true basketball fan, then you have already heard of the recent engagement of NBA star Kevin Durant of the Oklahoma City Thunder and the WNBA star Monica Wright of the Minnesota Lynx. These star basketball professionals have known each other for years, according to recent press reports. The newly-engaged couple has not decided on a wedding date yet, but everyone who is in the world of celebrity basketball knows that the Durant-Wright wedding is going to be one of the top 2014 weddings.
Mums the word on a lot of the details, and that may be because Durant and Wright are trying to adjust to a time of engagement and are trying to let the excitement of this season soak in a little before going full force into wedding planning. Certainly, their busy game and workout schedules are going to keep them busy and make it difficult to plan a wedding. An engagement period should be a time of relaxing with your loved one and celebrating with family and friends through engagement parties. Durant and Wright are sure to have an all-star line up at both their nuptial celebration parties and their actual wedding, but before they get to the big plans, can we please talk about that ring on her finger?
No one has written about Monica Wright’s ring, and there are few details about how large it is. But from photos, it looks huge. Monica Wright has gorgeous hands, and that massive diamond looks great on her slender basketball woman hands. However, we have to ask celebrities: How much ring really is way too much? Celebrities have money to spend, but it a culture that promotes materialism while most of the country struggles to pay for food and to just get by, can’t big-time stars like Durant and Wright make the decision to make a different kind of statement. Cannot there be a celebrity out there who chooses a small diamond, or better yet, a simple band for an engagement ring? Cannot celebrities put there money into projects and people who really need that money? Does every engagement ring have to be dripping with expensive diamonds?
No one is doubting that Monica Wright is beautiful and talented. No one is doubting that Kevin Durant and Monica Wright together can use their money to help those in need. But they also can make a difficult decision to have a different kind of celebrity wedding and engagement ring. I personally would like to see positive role models like Kevin Durant and Monica Wright take a stand for those who are in need through the unconventional way they approach their upcoming nuptials. Who says that a beautiful wedding and engagement ring has to be worth millions of dollars? It is time for celebrities to think through these issues before they start writing endless checks for extravagant affairs. Congrats to the couple!
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Saturday Roundup – Welcome to Halloween
- Image via Wikipedia
This weekend marks the beginning of Halloween at Casa del Myhouse. We’ll start setting up our yard display tomorrow. If we’re lucky, we’ll be featured on TV again.
Don’t miss a thing! Please take a moment to subscribe to Live Real, Now by email.
The Best Posts of the Week:
Bill and Ted is coming back for another sequel! I don’t know how they can top Bad Robot Ted or the Grim Reaper playing Battleship, but I’m looking forward to it.
Here’s a summary of the first stage of the new, overpriced, under-understood health care plan.
I keep thinking about signing up for a CSA. Here’s some details on how they work.
Frugal Dad talks about “my money“.
Finally, a list of the carnivals I’ve participated in:
Cheap Vacations was included in the Festival of Frugality. Thanks!
If I missed anyone, please let me know.
Priorities
I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”
Another good one: “If everything is top priority, nothing is top priority.”
Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week. This is supposed to make sure that my productivity stays in line with the company’s goals.
Great.
Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.
Not so great.
At least twice a week, he asks for a status update on my highest priority items. Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later. Somehow, getting a new task escalated doesn’t deescalate an existing task.
Everything is a top priority.
To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.
I’m dedicated and still behind.
Prioritizing is treated as an art, or in the case I just mentioned, a juggling act. It should be considered a science. It’s usually pretty simple.
- Is the problem costing you money? +1
- Is the problem costing your customer money? +2
- Is the problem going to hurt your reputation? +1
- Is there a deadline? +1
- Is it soon? +2
- Is it urgent? +1
- Is it important? +2
- Are there absolutely no real consequences for anyone if it doesn’t get completed? -500
That’s it. Too many times, we get hung up on urgent-but-not-important items and neglect the important things.
The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”
Can I tell my boss that I’m not going to do things the way he told me too? No. A former coworker very recently found out what happens when you do this.
Can I remind him that I’m busting my butt as hard as I can? Yes, but it will just earn me a request to come in on the weekend, too.
Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy? Yes, but it’s easy to go too far. “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.
Priorities are simple, but not always easy. How do you balance your priorities?
