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English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
Click for full-size image
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
Bestsellers
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
Back pain
Bankruptcy
Conflict resolution at work
Detox diets
Fat kids
Foreclosure avoidance
Job hunting
Weddings
Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Right now, I have 7 sites promoting specific products, or “niche” sites. When those products are bought through my sites, I get a commission, ranging from 40-75%. Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete. I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.
These three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”.
My niches site are all product-promotion sites. I pick a product–generally an e-book or video course–and set up a site dedicated to it. Naturally, picking a good product is an important part of the equation.
If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results. Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
I once saw a sign on the wall in a junkyard that said, “Failure to plan on your part does not constitute an emergency on my part.”
Another good one: “If everything is top priority, nothing is top priority.”
Once a week, I meet with my boss to discuss my progress for the previous week and my priorities for the coming week. This is supposed to make sure that my productivity stays in line with the company’s goals.
Great.
Once a day, my boss comes into my office to change my top priority based on whichever account manager has most recently asked for a status update for their customer.
Not so great.
At least twice a week, he asks for a status update on my highest priority items. Each time, he could mean the items we prioritized in the weekly meeting, or the items he chose to escalate later. Somehow, getting a new task escalated doesn’t deescalate an existing task.
Everything is a top priority.
To compensate, I’ve been working a few 12 hour days each week, and occasionally coming in on the weekends.
I’m dedicated and still behind.
Prioritizing is treated as an art, or in the case I just mentioned, a juggling act. It should be considered a science. It’s usually pretty simple.
Is the problem costing you money? +1
Is the problem costing your customer money? +2
Is the problem going to hurt your reputation? +1
Is there a deadline? +1
Is it soon? +2
Is it urgent? +1
Is it important? +2
Are there absolutely no real consequences for anyone if it doesn’t get completed? -500
That’s it. Too many times, we get hung up on urgent-but-not-important items and neglect the important things.
The hard part comes when it’s someone else setting your priorities, particularly when that person doesn’t rate things on urgency, importance, and cost but rather “Who has bitched the loudest recently?”
Can I tell my boss that I’m not going to do things the way he told me too? No. A former coworker very recently found out what happens when you do this.
Can I remind him that I’m busting my butt as hard as I can? Yes, but it will just earn me a request to come in on the weekend, too.
Can I ignore the official priorities part of the time, and work on what I feel is most important to keeping our customers happy? Yes, but it’s easy to go too far. “Boss, I ignored what you said, but this customer is happy, now!” won’t score me any points if it happens every week.
Priorities are simple, but not always easy. How do you balance your priorities?
Have you ever seen a kid come off a wrestling mat, crying his eyes out because he lost?
Wrestling Sideways - Really (Photo credit: Creativity+ Timothy K Hamilton)
Often, that kid will get told to be tough and stop crying.
That’s wrong.
I’m not opposed to teaching kids not to cry under most circumstances, but just after an intense competition, I love it. It’s the best possible sign that the kids was pouring his soul into winning. It means he was trying with everything he had.
It means he is–or will be–a winner.
When a kid, particularly a boy in a tough sport, is crying, you know he’s going to try harder and do better next time.
For all of the “tough guy” ability it takes to succeed as a wrestler, I’ve never seen another wrestler teasing the crier. They’ve all been there. Wrestling is a team sport, but you win or lose a match on your own. When you step out in front of hundreds of people and spend 3 to 6 minutes giving every ounce of everything you have to give, only to find it’s not good enough, you’ll often find you don’t have the final reserve necessary to control your emotions.
This is different than a kid crying because he lost a game, just because he lost. Some kids feel entitled to win anything they do, regardless of the effort they put it. That’s also wrong.
Crying at a loss is okay after putting in maximum effort and full energy, not because the dice went the wrong way.
I dislike stupidity. Particularly willful stupidity.
Be stupid @ Amsterdam (Photo credit: Wikipedia)
The problem is that you can be having a conversation with some one that you don’t realize is stupid, then they whip out the dumb-hammer and steal some of your IQ points by osmosis.
I hate that.
Since my lobbying efforts to have the willfully stupid get identifying facial tattoos seems to be failing, I’ve developed a system. My system helps me identify willfully stupid people and allows me to ignore anything they say, or–more likely–walk away as soon as I’ve identified them.
Here’s my system:
If someone expresses a specific opinion on a specific topic, I know they are an inefficient use of air and should be ignored, preferably from a different room.
What topics? I don’t pick topics that are necessarily controversial. For example, politics. I’m a died-in-the-wool Leavemethehellaloneitarian. Commies who want to take my money to fund stupid programs or stupid people aren’t a part of my IQ test. They’re just misguided. I’ll pat them on the head and change the topic, because I’m not interested in being either a history or an economics teacher.
The topics I go for are straightforward. It’s a matter of “If you believe this, you are beyond help.”
What topics?
The moon landing was a hoax. Buzz Alrdin actually got the honor of punching one of these idiots. I won’t get into the science here because–as I said–I don’t want to be a teacher. Just 2 points from a human nature perspective: 1) The Russians were watching and good tell where the radio signals were coming from. If they could have embarrassed us, they would have. It was a Space Race. 2) Conspiracy 101. 13 people can keep a secret if 12 of them are dead.
9/11 Truthers. There’s too much stupid rolled up in anybody who think 9/11 was an inside job. Engineering, human nature, cinematography, and critical thinking are all topics they can never master. Just walk away. They probably won’t notice they are talking to a wall for a while, anyway. If they do get offended, it’s no big deal, because there’s no way they can remember your name longer than it takes to take a couple of breaths. Seriously, they became Truthers because it’s the only job they could get that didn’t mind retraining them after each coffee break.
Holocaust Deniers. I almost skipped this one because it’s hard to describe them without resorting to language I try to avoid here. Ten million people died as a direct result of evil. Evil that ran a successful PR campaign on television. Evil that was witnessed by millions as it was happening, and by tens of thousands more as the concentration camps were liberated and mass graves were uncovered. If you deny this, you are not only beyond help, you are beneath contempt.
There are some other groups that get this to a lesser degree. Anti-vaccinators get a pat on the head. They are benefiting from the herd immunity provided be the people who get their kids vaccinated. If the rest of us went that route, we’d grow some fabulous epidemics again.
What about you? Do you have a shortcut system for recognizing people better left ignored?
