- @ScottATaylor Thanks for following me. in reply to ScottATaylor #
- RT @ChristianPF: 5 Tips For Dealing With Your Medical Debt http://su.pr/2cxS1e #
- Dining Out vs Cooking In: http://su.pr/3JsGoG #
- RT: @BudgetsAreSexy: Be Proud of Your Emergency Fund! http://tinyurl.com/yhjo88l ($1,000 is better than $0.00) #
- [Read more…] about Twitter Weekly Updates for 2009-12-12
Make Extra Money Part 1: Introduction
Today, I’m re-launching a new series on how I make extra money online. This series fell off my radar for a while. I intend to finish it now.
Right now, I have 7 sites promoting specific products, or “niche” sites. When those products are bought through my sites, I get a commission, ranging from 40-75%. Of those sites, 5 make money, 1 is newly finished, and 1 is not quite complete. I’m not going to pretend I’m making retirement-level money on these sites, but I am making enough money to make it worthwhile.
Over the course of the series, I’m going to show you how to take advantage of multi-million dollar market research to choose a niche, at no cost to you. You’ll see how I choose a domain name, where to find products to sell, and how to promote your new site.
As I write the series, you’ll get to see exactly what is working, as it’s happening. I’ll be choosing the niche as I write the post on choosing a niche. As of this writing, I don’t know what niche I’ll be promoting, what product I’ll be using, or what keywords I’ll be targeting. This will be a live, totally transparent case study of how I make extra money.
Before we get started, I need you to understand a few things.
First, this is not overnight money. My first niche site took 6 months before it made me a penny. That was partially because my product selection research was faulty, but also because these things do take time. I’ll show you how to pick a niche and product that won’t take that long, but you can’t expect to quit your job tomorrow.
Second, this is work. Once everything is established and optimized, it won’t be a lot of work, but it will take time to do. There is no such thing as “set it and forget it” internet marketing. Anybody who tells you otherwise is selling you something you won’t be satisfied with.
Third, this isn’t free. I’m not going to charge you anything, but some parts of this will cost money to do effectively. I’m not a fan of throwing money away, so I won’t be suggesting anything outrageous. If I do recommend something that costs money, I will try to recommend a free or very cheap alternative, but that won’t always be possible. I started out slow and cheap, but now, when I launch a site, I spend some money to do it quickly and effectively. I am a fan of paying others to do the things I dislike doing.
That’s the plan. I’m going to tell you how I make extra money online, and I’m going to let you look over my shoulder while I set up my next site, start to finish.
Any questions?
Any comments on how you make extra money online?
Book Review: Small Message, Big Impact
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
- Case. If you can’t make your case, nothing else matters.
- Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
- Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
How would you(or do you) use an elevator speech?
The Virtues of Blow Money
When we initially developed our budget, we built it tight. Every penny was accounted for and had a place to go. I was so proud.
Unfortunately, there were some problems with habitual–even compulsive–shopping in our house. The change from “whatever we wanted” to “it’s not budgeted” was too much, too fast.
After a few months of arguments, we agreed to set up a “blow money” line item in the budget. That’s money that is absolutely unaccountable. When a purchase comes out of that fund, no questions are allowed. Whether it’s a new pair of shoes for her, or a new book for me, nobody gets to fight over it. Sometimes, it’s a nice dinner out, other times it’s another gadget for the entertainment center. It’s never a problem.
This provides two major benefits.
First, it balances the feeling of sacrifice. If my wife never gets to buy anything, while at the same time, she’s watching our friends and neighbors flaunt their rampant consumerism, it makes her feel like she is giving up the good life. We aren’t lacking for anything, but the trappings of middle-class “success” can be expensive. Having an opportunity to participate in that horrible rat-race lessens the feeling that we are missing out. Rationally, we know that the right thing is not to spend that money, but emotionally, it’s a necessity.
Second, it’s a safety valve. Our finances are under tight control, which can cause pressure. Finances are, after all, one of the leading causes of divorce. Having a way to release that pressure makes everyone happier. Habitual shoppers experience shopping the same way drug addicts experience their “high”. That includes withdrawal. The safety valve turns this from a “cold turkey” method of quitting to a weaning of the addiction.
Another minor benefit is that the blow money can serve as an opportunity fund to bridge the gap between the discretionary budget and a desired purchase. Last week, we ran across a curio cabinet that exactly matches our living room, but we didn’t have it budgeted. Out comes the blow money, which, combined a portion of the discretionary budget and some negotiating, made the new cabinet affordable, without busting the budget.
This isn’t a system that works for everybody, but it keeps us on track.
How do you handle the stresses of a household budget?
4 Ways to Change Your Finances for the Better
Finance is made out to be difficult, but it’s really not. All financial advice really boils down to 2 sentences: “Spend less than you earn. Save or invest the rest.” Everything else is an unnecessary complication, unless you need to be told that commemorative plates aren’t actually an investment. Unfortunately, we’re all people. (Except for you in the back. I see you, and you are not people.) People make mistakes. People sometimes need things spelled out, or at least explained in a way that makes it seem less intimidating to get started.
With that in mind, here are four steps that will get you out of debt and, over a long enough timeline, make you rich:
1. Lower your interest rates. If you’ve got debt, particularly credit card debt, you’re paying too much interest. It doesn’t matter what the interest rate is, it could be better. It’s time to pick up the phone and politely ask your credit card company to lower your interest rate. If they refuse, mention that their competitor is offering you 3% interest on a balance transfer with no transfer fee. Mention a competitor by name, but don’t worry about a specific offer. There are always offers being tossed about.
If they won’t lower your rate, find a company who will. 5% on a 10,000 balance is $500 per year. That’s 3 months of payments for free.
2. Lower your monthly payments. Do you have a cable bill? A phone bill? Any other bills? Put them in a stack and call them. Every. Single. One. Ask if there is any way you can lower your bill. Can you get put on a new customer promotion? My electric company offers a saver switch for my air conditioner that will lower my bill by 15% just for giving them the ability to toggle my AC on and off. When we had that installed, I never noticed it in use.
3. Save $1000. When you’ve got no money, every unexpected expense is an emergency. When you’ve got a little bit socked away, you can ride out the problems without much worry. $1000 may not be enough to ride out an extended bout of unemployment, but it does a pretty good job of taking the sting out of car repairs. Do whatever you have to do, but get some money in an emergency fund. Then, don’t touch it!
4. Categorize wants and needs. I want a vacation. My kid needs braces. I want a big screen TV. My gas bill needs to get paid. I want a new car. My family needs food. Are you sensing a theme? Pay attention to what you spend. Ask yourself if it’s something you need, or just something you really, really want. Just the act of categorizing it can make it easier to avoid buying whatever it is.
5. Use the savings from 1-4 to pay off whatever you owe. Don’t blow your new-found savings on spinner rims or soap made from rich-people tallow. Use it to finally get ahead of the game.
5 Ways to Force Your Spouse to Get Frugal*
Communication is important in a marriage. If you can’t communicate, how are you going to get your way?** I’ve helpfully compiled the best possible ways to get your spouse on board with your budget plans.
- Don’t include her. When I absolutely, positively cannot afford to be working towards a different goal than my wife, I do my best to ignore her. I don’t tell her how much we’ve paid off, how much we have left, or what we can afford to spend on groceries. I think she enjoys not having to worry about the petty details like “Are we overdrawn?” or “Will we be eating Alpo next week?” I’ll do anything to make her life easier.
- Nag. Nothing convinces my wife to do things my way like unending scolding. If I just remind her, day and night, surely she’ll cooperate with my budgeting plans and ideas to save money, right? Every body loves the attention, and, since we got a text messaging plan, I can shoot her a message every five minutes while she’s at the store. In all seriousness, this is actually a problem and a source of friction at my house. Reminding her every time she goes to the store is not an effective strategy.
- Whine. If nagging fails, I always try to take the advice of my toddlers and whine until I get my way. “But Ho-uh-neee-eee! Why’d you buy tha-at?” It’s always been a big hit at my house. My wife appreciates the effort I put into getting the third, screechy syllable into simple words, just to try to convince her to give up or see things my way.
- Obsess. This goes hand-in-hand with both #2 and #3. If I never giver her the chance to forget about our goals, she can never stray from them. A memo in the morning, hourly text reminders, and a daily summary of our account balances and month-to-date budget compliance just keeps us working together. Everything we do can be tied back to our frugal choices and debt repayment, whether it’s a game of Sorry or a trip to a wrestling tournament.
- Yell. If all else fails, just turn up the volume. If there’s a problem, I nag at level 10. Whining loudly enough to wake the neighbors will convince her to comply with my wishes next time. This has the added benefit of allowing my kids to receive the wisdom of my experience, even if they are in the basement playing games with their friends.
*This obviously isn’t a gender-specific article, but, as a man, I write from a man’s perspective and my pronouns match my perspective.
**Sarcasm. Really. Following these rules should result in divorce, NOT happy agreement. If you are operating under this action plans, get therapy.
Update: This post has been included in the Carnival of Personal Finance.
