- Dora the Explorer is singing about cocaine. Is that why my kids have so much energy? #
- RT @prosperousfool: Be the Friendly Financial “Stop” Sign http://bit.ly/67NZFH #
- RT @tferriss: Aldous Huxley’s ‘Brave New World’ in a one-page cartoon: http://su.pr/2PAuup #
- RT @BSimple: Shallow men believe in Luck, Strong men believe in cause and effect. Ralph Waldo Emerson #
- 5am finally pays off. 800 word post finished. Reading to the kids has been more consistent,too. Not req’ing bedtime, just reading daily. #
- Titty Mouse and Tatty Mouse: morbid story from my childhood. Still enthralling. #
- RT @MoneyCrashers: Money Crashers 2010 New Year Giveaway Bash – $7,400 in Cash and Amazing Prizes http://bt.io/DDPy #
- [Read more…] about Twitter Weekly Updates for 2010-01-16
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
February 30 Day Project #1: Romantic Gestures
For the month of February, I had two 30 Day Projects: Do 100 pushups in a single set and another, that I haven’t posted. Until now.
The reason I haven’t posted anything about the second project is because it would have ruined it. I set a goal to do something nice for my wife every single day. It’s really a much harder goal than it sounds. Between juggling wrestling practice, crabby kids, the usual winter illnesses and deadlines at work, finding time to arrange for anything special presents a challenge, and I wanted it to be a surprise.
This morning, the last day of the month, I made breakfast in bed. While she was eating, I handed her a letter and set a present on the floor next to the bed. The present was one of our wedding invitations, framed, and the closing of our wedding ceremony in a matching frame.
The letter reads:
Dearest,
As you know, I’ve been working on a series of thirty-day projects. In January, I got up at 5 every day and read to the girls almost every day. If February, my project has been to get to 100 pushups in a single set. Almost.
I worked at that and accomplished it, but it was really a cover project. I love you and wanted a way to express that. So, my main project has been you.
In the first week of the month, we had two snowstorms, do you remember? For each one, I made sure to get your truck cleaned off before you were ready to go to work, with fresh coffee. At the beginning of the week, you got a full 30 minute backrub, with absolutely no hidden motive. At the end of the week, I sent you a letter expressing my feelings. Over the weekend, you had no diapers to do–I think you ended up with one–and I let you sleep in as late as you wanted on Sunday. It was a good first week.
The second week, there was another snowstorm on Monday. Combining that with the grocery shopping kept me from having time to do anything on Monday, but Tuesday, you woke up to a clean truck again. Wednesday, there were flowers. Thursday, dinner. Game night at [friend’s house]? That was planned, by me, 3 weeks in advance. Over the weekend, I watched the kids so you could go to [cousin’s] to relax, and you got breakfast in bed on Sunday. I may have missed a day, but the week was still a success, I think.
The following week, while you were getting ready for bed, you saw me go outside and asked about it. Thankfully, the girls woke up, because I had just put a note in your truck telling you 10 things I love about you. I also took all of the kids to wrestling–twice–to give you some sanity time and gave you another long backrub. This was also the week you got sick, which meant a day in bed for you, instead of me being able to plan something nice.
This week, the last week of the month, I took all of the kids to wrestling again, giving you a chance to take a nice, relaxing bath. Those were originally planned to be two separate nights. Instead, it was combined into one night. I also managed to go shopping to buy the components of the present I am giving you, put the present together, and write this letter. Last night, our date was a part of this, and today, so is breakfast.
My goal has been to do something nice for you, every day. So now, for an entire month, you have been the focus of my dedicated attention, nearly every single day. I’ve felt closer to you, than I have in a while. Have you enjoyed the attention?
Happy Valentine’s Month.
The actual expenses were the flowers, the frames, dinner and a movie, and a buy-in for Texas Hold ‘Em at her cousin’s house. Everything else was done with what we have, gifts of time and energy instead of money.
Total cost: $159 for an entire month of romantic gestures. Money well-spent, for sure.
Update: This post has been included in the Money Hacks Carnival.
Getting Back on Track
Have you ever set a goal…and failed?
At some point, it happens to all of us. After all, our reach should exceed our grasp, right? That doesn’t make it easy to admit failure, or to correct it. Did you let a New Year’s resolution lapse, or slip off of a diet? Have you started shopping indiscriminately again, or stopped going to the gym?
It’s okay if you did, but it’s time to fix it.
How can you get back on track after failing a goal?
1. Pick a day to start over.
Just like when you first started towards your goal, you have to decide when you’re going to get back on board. If you can’t decide, just pick the beginning of the next month. A new beginning is a great time to tackle your new beginning.
2. Recommit.
You failed once. Accept it and move on. Past behaviors don’t have to be an indicator of future performance. Just do better this time.
3. Announce it.
Somebody has noticed that you aren’t on the wagon. Your coworkers are seeing you eating candy, or your spouse has noticed you buying things you don’t need. Talk to these people. Tell them you’re going to redo the things you’ve undone. You’ll change the world, but you have to start with yourself.
4. Don’t be ashamed of your lapse.
Unless I have seriously misjudged my audience, you are human. Humans sometimes make poor decisions. Being ashamed won’t help you, but take the opportunity to learn from the past. Do you know what caused you to fail? Are there triggers to your behavior that you can avoid this time around? When I quit smoking, I tried to avoid rush hour, because I smoked heavily while I drove and I wanted to avoid being in car for as long as possible, minimizing one of my triggers. What cause your lapse, and can you avoid it?
5. Don’t do it again.
This one should be the most obvious, but the fact that it’s a problem means it’s not. Do whatever it takes to not make the same mistakes and uphold your goals. Don’t smoke. Don’t eat garbage. Exercise more. Whatever you’ve decided to do or not do, do it….or not.
Have you missed a goal? How have you picked it back up?
Budgeting tips – sticking to your budget
If you are looking to get out of debt, or you are currently debt-free and want to stay that way, then it is important that you get a grip of your financial situation and live within your means.
A good way to do this is to create a budget as this gives you a clear indication of how much money is coming in, how much is going out and also highlights any areas where you may need to make cut backs should you be falling short each month.
Once you have sorted out the figures and made necessary amendments, for example paying bills by direct debit in order to make savings or cutting existing debts by carrying out a balance transfer to a lower rate credit card, it is time to start focussing on the lifestyle changes.
As you will find, it is one thing to create a budget and quite another to stick to it, but by adhering to the following steps and exercising a certain amount of will power, you should be able to ensure that you live within your means and resist the urge to reach for that credit card.
Keep focussed
Before you start to look at how you can stick to your budget you need to clarify why you need to stick to your budget!
A budget can initially seem like something that has been devised with the sole intention of stopping you having fun and buying or doing the things that you want. So it is important to remember that, though some cutbacks may be necessary in the short term, a budget is a long-term strategy that will allow you to take control of your finances and, all being well, live a happy life that is free from the worry of excessive debt.
Change your habits
Unfortunately, a successful budget can require a change in lifestyle and this can be one of the most difficult things to adhere to.
For example, if you have previously enjoyed eating out regularly then you may have to make cut backs in this area to ensure that you are living within your means. But, instead of seeing this as a negative, try to focus on the positives and remember the reasons why you are budgeting.
And a change in habits doesn’t necessarily mean that you have to cut back on your enjoyment of life and it may actually open your eyes to other pursuits you may not have previously considered.
For example, instead of eating out try preparing a meal at home and turn your dining room into a restaurant. This means that you can still have the fine dining experience but at a fraction of the price and without the worry of making a reservation!
Shop smarter
Lists figure heavily when creating a personal budget and list-making is a habit that you should get used to when trying to stick to your budget.
When budgeting it is vitally important to avoid impulse buying and a great way to do this is to always make a list of things you need before you go shopping.
This means that you will have a clear idea of what you need and you will be less inclined to make random purchases that may just turn out to be an unnecessary drain on your finances. It’s also worth mentioning at this point that you should always differentiate and prioritise the things you need over the things you simply want.
If you are unsure how to make the distinction then put off making the purchase for a couple of days and then reconsider if you actually need it. This cooling off period will often convince you that you can do without it and save you money.
In addition, savings can be made on your shopping by simply swapping big name brands for supermarket own varieties, using discount coupons and looking for any special offers.
Overall, it is important to be fully focussed and committed to your budget plan and to be aware that a change in finances may require a change in lifestyle. But a few short term changes may well add up to better finances in the long term.
Article written by Les Roberts, budget reporter at Moneysupermarket.com.
53 Percent
I didn’t grow up with money. I never lacked for anything important, like food, clothes, shelter, affection, but we weren’t exactly rolling in cash.
When I was 6, I got a paper route so I could buy my own toys.
When I was 13, I started doing odd jobs on nearby farms.
When I was 15, I worked construction with my Dad in the summer. When school started in the fall, I gave up a study hall and my lunch period to work in the lunch room, serving food and washing dishes, for $4.25 per hour.
Within two weeks of getting my driver’s license at 16, I got a job working evenings and weekends washing dishes. I’d call it a part-time job, but it wasn’t, most weeks. A couple of months of busting my butt got me promoted to cook, which was more fun and had better pay. $6.25 and hour was a decent amount for a teenager in 1994.
Three days after graduating high school, I moved out.
At 18, I was living on my own, working two jobs. During the day, I stacked pallets. I stood at the end of a conveyor belt, picked up the 50 pound bags as they came my way, took 3 steps and set them back down. 1500 times a day. In the evenings, I was a cook at a different restaurant 5 miles away. My car was broken, so I had to bike to both jobs. In the winter. In Minnesota. That winter, my parents passed up a new washing machine to buy me a beater car so I didn’t have to freeze. It lasted until spring, but I’m still grateful for that car. That’s the only time I’ve taken money from my parents as an adult.
At 20, I was working 12 hour graveyard shifts in a machine shop when Brat #1 came along. I’d work from 5PM to 5AM, come home and take the baby so my wife could get 5 hours of uninterrupted sleep. That kid drank 8-10 ounces of milk or formula every hour, so without that, the idea of uninterrupted sleep was a cruel joke. We qualified for WIC, a “feed your family” welfare program. I was broke and scared of formula prices, so we signed up. My son puked up the one brand of formula we were allowed, and it hurt my pride, so we cancelled without ever using the benefits.
After 6 months of missing so much of my family’s life, I quit that job and moved into a call center, taking a $4/hour pay cut, before overtime. Fortunately, busting my butt every day allowed me to stomp all over my goals and get some decent bonus pay.
Working a daytime schedule also allowed me to go to school part-time. Here’s the scene: At 21, I had a baby, a full-time job, and I was going to school. I took student loans to make that happen. I was also doing side jobs fixing computers. Traveling IT for people who have no idea how to work a mouse. During this time, we started accumulating debt, based entirely on our own choices.
Within a few months of graduating, the years of busting my butt in the call center paid off and I got promoted to be the administrator for the phone system and collection system, which gave me valuable experience.
Until I got laid off.
Again, busting my butt saved it. My boss volunteered to “forget” about the vacation time I had used that year so it would get cashed out on my last day. I could cover expenses for a while.
Job hunting became a full-time job and it paid off. I landed my current job right as my funds ran out.
I work, on average, 50 hours per week. When it’s needed, I’ve cleared 100 hour work weeks. I have a side business as a firearms instructor. I have a side business doing web consulting for businesses. I blog here.
I do whatever it takes to support my family. I am that support.
I have never had an unemployment check, and I’ve never used government charity.
I have busted my butt to be where I am today, and continue to bust my butt to make it better.
Some day, I’ll be out of debt, and that will also be due to hard work, not charity.
I love my family.
I pay my taxes.
I give to charity.
