- RT @ScottATaylor: Get a Daily Summary of Your Friends’ Twitter Activity [FREE INVITES] http://bit.ly/4v9o7b #
- Woo! Class is over and the girls are making me cookies. Life is good. #
- RT @susantiner: RT @LenPenzo Tip of the Day: Never, under any circumstances, take a sleeping pill and a laxative on the same night. #
- RT @ScottATaylor: Some of the United States’ most surprising statistics http://ff.im/-cPzMD #
- RT @glassyeyes: 39DollarGlasses extends/EXPANDS disc. to $20/pair for the REST OF THE YEAR! http://is.gd/5lvmLThis is big news! Please RT! #
- @LenPenzo @SusanTiner I couldn’t help it. That kicked over the giggle box. in reply to LenPenzo #
- RT @copyblogger: You’ll never get there, because “there” keeps moving. Appreciate where you’re at, right now. #
- Why am I expected to answer the phone, strictly because it’s ringing? #
- RT: @WellHeeledBlog: Carnival of Personal Finance #235: Cinderella Edition http://bit.ly/7p4GNe #
- 10 Things to do on a Cheap Vacation. https://liverealnow.net/aOEW #
- RT this for chance to win $250 @WiseBread http://bit.ly/4t0sDu #
- [Read more…] about Twitter Weekly Updates for 2009-12-19
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
How You’re Finding Me
Every once in a while, I like to dig through Google Analytics and see how people are finding this site. Some of the search terms are interesting.
“father of three” mid life crisis
Here’s a free piece of advice. As a father of three, you don’t get to have a mid-life crisis. It’s not allowed. Rather, it’s allowed, but you aren’t allowed to act on it. At a minimum, until your children are out of the house, you need to man up and provide all of the support you possibly can. No sports cars you can’t afford and no 22 year old hardbodies. Be there for your kids.
“payday loans” which accepts guest posts
Payday loan marketing. Just go away. You aren’t running a guest post here.
“slow carb” hungry all the time
You’re doing it wrong. If you are hungry, eat more bacon. Or beans. Beans fill you up longer.
$1000000 business idea
Ideas are the easy part. Execution makes you a millionaire.
articles on why appearance shouldn’t matter?
Appearances do matter, and always will. Your appearance is what makes the initial impression when you meet someone new. You don’t have to be a model, but basic grooming and fashion sense is necessary. Take this with a grain of salt. I’ve got a week’s growth of a beard and I wear a different plaid, button-down shirt every day.
are push ups supposed to be hard
Only the first 50. After that, I kind of go on blissed-out autopilot. If you can do 100 pushups, you can probably do 200.
acceptable place to put tattoo
If you wear clothes there, you can put a tattoo there. Visible tattoos are called “job stoppers” for a reason. If you put a tattoo on your face, the only job you qualify for is “drug dealer’s girlfriend”. Or possibly prison janitor.
burning bridges with toxic people
If you must burn bridges, filling them with toxic people first isn’t a bad idea.
candied pork butt
Rule 34: If it exists, there is porn of it. Interesting side story: while double-checking the rule number, I stumbled across My Little Ponies doing things they never advertise on the box.
cut my wife’s hair
I did this once. Pro tip: In the back, at the bottom, cut small chunks and leave them longer than you think they should be. You can always cut more, but uncutting hair is really hard.
f***** on the roadside by your mechanic
He probably deserves a tip for that.
girls fart for money and girls live farts
See the bit about the pork butt, remove the funny, and…ewww.
how to be a successful debtor
I recommend starting by paying your bills. When the debts are gone, you win. Success!
i ate bacon on slow carb diet
So did everyone else, sweetie. It’s the biggest draw to the slow carb diet.
in memory of pets tattoos
When I get a pet, I get it with the understanding that I’m going to outlive it. The day I bring it home, some small part of me is preparing for the day when I have to dig a hole in my backyard. Tattooing that day? Not gonna happen.
thickening felt behind testicle
Why are you on google? Go to the doctor. Please?
Interesting. Between girls farting and my post about being well-trained, there is a significant amount of fetish traffic coming through here. Maybe I need to explore a new advertising strategy.
Selling on Craigslist
The vast majority of personal finance websites(including this one) focus on reducing your bottom line–cutting costs. The other end of the budget is at least as important. Have you tried raising your top line lately? Have you picked up a side hustle, sold an article, put ads on a website, or even sold some of your stuff? After we had our garage sale a few weeks ago, we were left with some furniture that was too nice to donate or discard, so we decided to sell it on Craigslist.
The key to selling your stuff on Craigslist is taking pictures. They don’t have to be good pictures, just something to let your customers know what they are getting. Take pictures, post the measurements and, if it’s electronic, the model number. Beyond that, a simple description will suffice.
Be safe when you are posting the listing. Don’t give your address and don’t post when you will be home. That’s just a job offer for burglars. When you talk to a potential buyer, never tell them there is nobody home. Tell them your roommate is the only one home and he doesn’t want to deal with the sale. Don’t give strangers on the internet an opportunity to rob you.
When you are meeting a buyer, pick a public place away from home, if at all possible. If you are selling furniture, it may not be possible, but it is for smaller items. Meeting in a busy gas station parking lot or even in front of the police department is a good way to stay safe. Secondary crime scenes are nasty things and inviting the wrong stranger in is offering one ready-made.
[ad name=”inlineleft”]Bring a friend. Preferably, an intimidating friend. Crime is less likely to happen if there is more than one person there. Bring a friend to a public place to meet the buyer to maximize your safety.
Don’t get ripped off. Craigslist scams abound. Bad checks, forged checks, and shipping scams are just some of the problems.
Only accept cash. It’s hard to forge a greenback.
One of the most common scams, after a bounced check, is the cashier’s check scam. You’ll get an email saying the item is great and payment is on the way. When the check clears, a relative of the buyer will come to pick up the item. Then, oops, their secretary made the check out for $3000, instead of $300. Would you mind sending the overpayment back by Western Union, minus $100 for your troubles? First sign of trouble: over-complicating a simple transaction. Second sign: not using cash. The cashier’s check will be forged. There is no way to verify funds on a cashier’s check, and the bank will post it as available well before it comes back bad. You will be able to spend the money, only to have the money disappear later. That means you can’t wait to see if the check clears before wiring back the overpayment. There is no way to recover your money.
If you get a response that includes a link, do not click it! Ever. No matter what the link looks like. Ever. No clickyclicky. It may be an innocuous link to your ad, but the link can be masked. Any other link is almost definitely a link to a virus-ridden website. Repeat after me: No clickyclicky.
If you get an email about Craigslist transaction protection or escrow, you are being scammed. Run away.
Craigslist can be great way to turn your junk into cash, but only if you actually get the cash. Keep yourself safe and scam-free.
Make Extra Money, Part 5: Domains and Hosting
In this installment of the Make Extra Money series, I’m going to show you how to pick a domain and a host.
If you remember from the last installment, I’ve decided to promote The Master Wedding Planning Guide. Since then, I have bought the product and read enough to decide that’s it worth promoting. That is the secret to ethical internet product. Never promote a crap product. Now, when I bought the Guide, I used my own affiliate link, so the $37 product will have cost me about $13, once the commission check comes through. You can’t do that just to get a discount because Clickbank has measures in place to ensure that you are actually selling products.
Domain Name
The first thing we need is a domain name.
You can skip this if you want to host on blogger, but I wouldn’t do that, unless $10 is a major financial hardship. I dislike the idea of leaving everything in Google’s hands. Even if you use blogger for hosting(discussed later), pop for the domain name. That way, if you change your mind about hosting, you can move without losing everything.
Where should you go for your domain name? I use NameCheap and GoDaddy. I try to divide my domain names across each of the providers so all of my sites don’t look identical to Google. I may be paranoid, but it works for me.
Before you order, hit Google for a coupon code. Search for “namecheap coupon” or “godaddy coupon” and save some money. GoDaddy is offering $7.49 domains.
How do you pick a domain name?
I try to pick something that matches the product name, or the product’s site. In this case, the product’s site is http://www.masterweddingplanning.com and http://www.masterweddingplanning.net was available, so I grabbed it. I would have been happy with .com, .net, or .org. I won’t touch a .info domain. They are generally cheap, but they cost more to renew and people assume they are spam sites.
If the exact match domain isn’t available, I look for exact matches for the product. If that’s not available, I stick other words at the end that would be attractive to people looking to buy a product.
Acceptable domains would include:
- http://www.masterweddingplanning.org
- http://www.masterweddingplanningreview.com
- http://www.masterweddingplanningguide.net
- http://www.masterweddingplanningreviewed.org
Or nearly anything along those lines. Other good words to attach would be “revealed”, “exposed”, or something similar. Just put yourself in the shoes of a buyer. Would the domain name look like something that could help you decide whether or not to buy a product?
Hosting
Your host is where your website lives. Without a host, you can’t have a website.
When it comes to picking a host, you have some choices to make.
First, do you want to go free or paid? Free sounds great, and if money is tight, it’s not a bad choice, but it does limit your options.
If you’re going free, you’re going with Google’s Blogger. WordPress.com’s hosting eliminates your advertising options, as does almost every other free host. I do know of a couple of free WordPress hosts that will let you run ads and advertising campaigns, but the performance is horrible.
Another problem with using Google is that they can decide your site violates their Terms of Service and shut it down. It shouldn’t happen, but it’s not unheard of with affiliate marketing sites. If you go this route, plan to move to paid hosting when you start making money.
That leaves us with paid hosting.
There are a ton of hosts out there, but only three I have personal experience with.
I won’t use GoDaddy for hosting. I’ve never been happy with their technical support.
I have most of my domains on HostGator (c0upon code: HOSTINGBUDDY). I’m happy with them. Performance is good and the customer service is excellent. Their hosting packages start at $3.96 per month.
I also have a hosting account at HostTheName. I got that because, using coupon code “STARTUPWARRIOR”, hosting prices get down to $1 per month. At $36 for 3 years, I couldn’t turn it down. Initially performance was rocky, but they’ve upgraded and it’s good, now.
Once you’ve created your hosting account, you’ll need to go back to your domain name registrar and set the name servers. At NameCheap, after you log in, you’ll go to Domains > Manage Domains and click on the domain name. From there, click on “Domain Name Server Setup” on the left of the screen and enter the custom name server information listed on your hosting account.
When that’s done, go to your hosting account and add the domain. If you’re creating a new hosting account, this will be your main domain and the hosting company will ask you for the information during setup. If you’re adding this to an existing hosting account, log in, look for “Addon Domains” and follow the prompts.
At this point, you’ve chosen a product to promote and keywords/search terms to go with it. You’ve chosen and registered a domain name and you’ve set up a hosting account to hold your website. Next time, I’ll walk through setting up a WordPress site to make some money.
Any questions?
Cutting Healthcare Costs
It’s not a secret that health care can be expensive. Many people pay two and three digit bills for their prescriptions. A visit to the doctor’s office can hurt the budget. Glasses cost hundreds of dollars? How can you cut this cost?
Drugs
If possible, go generic*. There is no difference between Trazorel and trazadone, aside from the cost. Wal-mart, Target, and many other stores offer common generic prescriptions for $4-5. When you are talking to your doctor, ask if there is an drug option that has an available generic. When you are talking to your pharmacist, ask if there is a generic alternative available.
Get the price match. The Cub Foods pharmacy near me matches the Target generic drug price, giving us $4 generics for the asking. This is often an unpublicized deal, so make sure you ask. If your pharmacy will not match nearby prices, consider going elsewhere.
See if there is a 90 day plan. Many insurance companies sponsor a 90 day prescription plan that gives you a 90 supply of drugs for the 60 costs as long as you are willing to accept the drugs by mail. For expensive prescriptions, this 33% discount can be a substantial savings.
Physician
Does your clinic offer online consultations with your doctor or nurses? Some clinics offer a chat or email option to talk to your doctor without requiring a visit that will add fees and copays to your expense sheet. Most clinics and hospitals have a free nurse line for basic questions, like “When is my baby‘s fever dangerous?” It’s a great chance to save some money. I know, from personal experience, that they won’t be shy if they feel you need to come in, but they generally won’t try to convince you to come in if aspirin will fix the problem.
Stay in-network. Check with your insurance company to make sure the doctor you want to see if in your network and therefore, available at the cheapest out-of-pocket price. If not, and you really want that doctor, ask your insurance company if they accept nominations for the network and ask your doctor if he’d be interested in being nominated.
Stay home for your cold. Don’t go to the doctor for every minor problem. The best remedy a doctor can give your for your cold will reduce it to a seven day malady. On the other hand, if you do nothing, it will go away in about a week. Why waste the money? This counts double for the emergency room and urgent care. Strep throat is not an emergency. Wait until morning and go to the clinic, paying the lower fees instead of the large ER costs. Make an appointment for a doctor visit, if possible. Urgent care is billed the same as a regular visit, but most insurance plans double or triple the copay for urgent care visits.
Cash Flow
A Health Savings Account(HSA) is a pre-tax account to save for qualifying medical expenses similar to a Flexible Savings Account(FSA). The main differences are that HSAs are only available for people with high-deductible insurance plans and do not have to be spent on medical expenses. Non-qualifying expenses move from pre-tax to post-tax, meaning you will be charged federal income tax for non-qualifying withdrawals. FSAs are “use it or lose it” plans. If you don’t use it, it will go away, usually at the end of the year. That makes December a great time to stock up on over-the-counter medicines and possibly replace your eyeglasses, as both of those are qualifying expenses. Find out if you have either option available. If you use either one, set aside a place to store every imaginable medical receipt, so you can be reimbursed. Make sure you understand the FSA-eligible expenses.
An Ounce of Prevention
Get routine checkups. The earlier you find a problem, the more options you have. This goes for everything from cancer screenings to blood tests. Get a physical every year and know what is happening with your body. We may be living in the future, but replacement parts are still hard to come by.
Maintain Your Health
It’s cheaper to be healthy. Eat right, exercise, quit smoking.
I enjoy a good meal. It’s one of my favorite things. I won’t cut rich foods out of my diet, so we reduced portions. Beyond the first few bites, the flavor isn’t nearly as enjoyable or even noticeable. There’s no more enjoyment for huge servings than small ones.
Get more exercise, even if it’s just a 2o minute walks twice a week parking on the far side of the parking lot, or taking the stairs instead of the elevator.
Vision
Go online. This one is worth a write-up all by itself. I have 6 pairs of prescription glasses–all varieties of frames and coatings–that have cost a grand total of about $150. There is no noticeable difference between my cheapies and the designer alternatives. While I work on the write-up, the best site to introduce you to the concept of online glasses is GlassyEyes. Reviews, coupons, and discount likes. They have step-by-step instructions on turning an intimidating idea into a simple and cheap solution to an expensive problem.
How do you save money on health care?
* There are no generics available on new drugs until the initial patent expires. This gives the pharmaceutical companies a change to recoup their research and development costs. Without this patent period, new private drug research would evaporate. Don’t hate the brand names, but don’t show undue loyalty.
