- Dora the Explorer is singing about cocaine. Is that why my kids have so much energy? #
- RT @prosperousfool: Be the Friendly Financial “Stop” Sign http://bit.ly/67NZFH #
- RT @tferriss: Aldous Huxley’s ‘Brave New World’ in a one-page cartoon: http://su.pr/2PAuup #
- RT @BSimple: Shallow men believe in Luck, Strong men believe in cause and effect. Ralph Waldo Emerson #
- 5am finally pays off. 800 word post finished. Reading to the kids has been more consistent,too. Not req’ing bedtime, just reading daily. #
- Titty Mouse and Tatty Mouse: morbid story from my childhood. Still enthralling. #
- RT @MoneyCrashers: Money Crashers 2010 New Year Giveaway Bash – $7,400 in Cash and Amazing Prizes http://bt.io/DDPy #
- [Read more…] about Twitter Weekly Updates for 2010-01-16
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Saving Money: The Warranty Fund
Last weekend, my DVD player died.
No big deal, right? We watch a lot of movies. We get a lot of enjoyment out of watching a lot of movies. Movies are fun for us. We’ve got a projector and a movie screen in our living room. Movies are our biggest pastime. Naturally, losing the movie machine hurts.
The thing that hurts the most is that this hasn’t been a good month for us, financially. My wife gets paid hourly, with semi-monthly paychecks. This means that, in a short month(like February!), her second paycheck is small by a few hundred dollars. When her company switched to that nonsensical plan, I watched for a few months, then set our budget to match the smallest paycheck she received. They haven’t been using this ridiculous plan for a full year, yet.
February caught me by surprise.
I know, it shouldn’t have. According to my research, there has been a February in every single year since well before I was born. I should have been expecting it. Oops.
So, to recap: our favorite pastime was dead and money was a little bit tight. There was no money to shake out of the budget to cover a new DVD player and there was no way we’d hit our emergency fund for something as frivolous—if enjoyable—as movies.
What to do?
About a year ago, I decided to start a warranty fund. There are things we can’t easily afford to replace, so we pay for warranties on some of them. For example, our cell phones have a repair plan, and that plan has saved us more than it has cost us. We have a repair plan for some of our appliances, and that, too, has saved more than it has cost us. My goal was to self-warranty my stuff. I wanted an account that had money that served no purpoase but to help me avoid paying for warranties.
I set up another ING Direct savings account and scheduled an automatic deposit. It’s only set to deposit $25 per month, but over a year, it was enough to replace our home theater system, with some left over. It is, quite simply, money to use when our stuff breaks.
With no warning, and no time to prepare, we still had enough money socked aside to handle one of life’s little surprises, without wrecking our plans.
How do you prepare to replace the things that are going to break?
Swamp Finance
I wrote this post was as a guest post a year ago, to answer the question, “What is the best financial advice or tool you have found or been given?”
Once upon a time, there was a young man–an arrogant man barely out of childhood–who thought he new more than anyone he had ever known, trusted, or respected. In his arrogance, he left his family and friends behind to enter the wilderness in search of a long lost teacher.
He found the teacher. He even managed to convince the teacher to accept him as his pupil.
However, he didn’t change his ways. He insolently ignored the fundamental lessons, assuming he already understood them. When he was rebuked by his teacher, his only defense was to whine that he was “trying”.
“Do or do not. There is no ‘try’,” replied Yoda.
These words of wisdom represent one of the most fundamental rules of personal finance, or even life, itself. If the best you have to offer is a half-hearted “try”, you will never succeed.
When my wife and I decided that it was time for our debt to die the death of a sad specter of self-loathing hiding in a cave, we went at it with a relish that would have launched a poor astromech droid to the freakin’ moon!
We never said we’d give it a shot for a month and see how it went. We knew that we either needed to succeed or we’d have to file bankruptcy. We didn’t try, we did it. Rather, we are doing it. Friends told us it was impossible to live without credit; that we were foolish to try. They were right, so we didn’t try.
Similarly, when it was time to get started on a college fund instead of hanging our hopes on scholarships, we just did it. Sure, we started the fund with just $10, and it is only growing by $10 per month, but it’s there and it’s growing. When we get our debt paid off, we’ll see exactly how close we can get to giving our kids a self-funded full ride to college.
When it comes time to get the things done that you know need to be done, the trick is to do it. Don’t make excuses. Don’t “try” to find time. Just make it happen. Cut up your credit cards, make your budget, or sell the stuff you don’t need. Whatever it is, do it.
There is no try. There is only DO!
Late Pass: Insurance for the Terminally Ill?
This is a guest post.
Uh oh. Not only have you put in decades of loyal service for a company that does not offer a life insurance policy to employees, now you have a terminal disease that has numbered your days. You always meant to get a life insurance policy at some point, but it was just one of those things that there was never enough money left for at the end of a month after bills, groceries and just enough fun to make worthwhile.
Your life is one that needs insuring to protect your family following the now-inevitable, but has that ship sailed? Is it possible to make up for lost time by obtaining a life insurance policy as a terminally ill patient?
You already know that insurance companies are experts at assessing risk. Each potential policy holder is effectively examined to determine their likelihood of living a reasonably long time, and a terminal illness is an obvious negative in this department.
Many insurance companies will be hesitant to offer a comprehensive policy that they know they will have to pay out in fairly short order, but you may be able to get a type of life insurance known as graded premium life insurance.
With graded premium life insurance, you pay a monthly premium to retain coverage. If your illness should terminate within two years, your family will receive all the premiums you have paid as a benefit. Should you last longer, the insurance provider pays the full value of the policy. This is a compromise that gives you the peace of mind that a life insurance policy can provide while allowing the insurance provider to minimize their risk.
These policies typically have cash values ranging from $10,000 to $50,000, so while they might not guarantee the permanent stability of your family, it will offer them much-needed assistance through what is sure to be a difficult time in their lives. Premium amounts vary by age and relative health, but generally the closer you are to qualifying for a payout, the more it costs to enter the lottery.
Life is unpredictable except for its certain end, and sometimes this reality leaves us less prepared for the future as we would like. Fortunately, a terminal illness does not make a person completely uninsurable in most cases. Of course, it is much easier and less expensive to get life insurance as a person who is not dying, so the best strategy may be to invest before your health becomes an issue.
Saturday Roundup
- Image via Wikipedia
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This week has been terribly busy. I can’t tell you how happy I am for a 3 day weekend. Right now, the 2 week queue of posts I had before I went on vacation is gone. Have a good weekend!
The Best Posts of the Week:
200 year-old, chilled beer found. That’s a party.
Follow your dreams and eff the haters. There’s a life lesson there.
Affiliate marketing basics by Chris Brogan. There’s definitely more than one way to skin the “make money online“(affiliate link) cat.
One of the first things we’re going to save for after we get out of debt is Lasik. Is it worth it?
Finally, a list of the carnivals I’ve participated in:
Crystal included me in the Carnival of Personal Finance with Bonding Relationships.
8 painless ways to save money was included in the Yakezie Carnival.
Work at Home Scams was included in the Festival of Frugality.
If I missed a carnival, please let me know. Thanks to those who have included me!
