- RT @ScottATaylor: Get a Daily Summary of Your Friends’ Twitter Activity [FREE INVITES] http://bit.ly/4v9o7b #
- Woo! Class is over and the girls are making me cookies. Life is good. #
- RT @susantiner: RT @LenPenzo Tip of the Day: Never, under any circumstances, take a sleeping pill and a laxative on the same night. #
- RT @ScottATaylor: Some of the United States’ most surprising statistics http://ff.im/-cPzMD #
- RT @glassyeyes: 39DollarGlasses extends/EXPANDS disc. to $20/pair for the REST OF THE YEAR! http://is.gd/5lvmLThis is big news! Please RT! #
- @LenPenzo @SusanTiner I couldn’t help it. That kicked over the giggle box. in reply to LenPenzo #
- RT @copyblogger: You’ll never get there, because “there” keeps moving. Appreciate where you’re at, right now. #
- Why am I expected to answer the phone, strictly because it’s ringing? #
- RT: @WellHeeledBlog: Carnival of Personal Finance #235: Cinderella Edition http://bit.ly/7p4GNe #
- 10 Things to do on a Cheap Vacation. https://liverealnow.net/aOEW #
- RT this for chance to win $250 @WiseBread http://bit.ly/4t0sDu #
- [Read more…] about Twitter Weekly Updates for 2009-12-19
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
How You’re Finding Me
Every once in a while, I like to dig through Google Analytics and see how people are finding this site. Some of the search terms are interesting.
“father of three” mid life crisis
Here’s a free piece of advice. As a father of three, you don’t get to have a mid-life crisis. It’s not allowed. Rather, it’s allowed, but you aren’t allowed to act on it. At a minimum, until your children are out of the house, you need to man up and provide all of the support you possibly can. No sports cars you can’t afford and no 22 year old hardbodies. Be there for your kids.
“payday loans” which accepts guest posts
Payday loan marketing. Just go away. You aren’t running a guest post here.
“slow carb” hungry all the time
You’re doing it wrong. If you are hungry, eat more bacon. Or beans. Beans fill you up longer.
$1000000 business idea
Ideas are the easy part. Execution makes you a millionaire.
articles on why appearance shouldn’t matter?
Appearances do matter, and always will. Your appearance is what makes the initial impression when you meet someone new. You don’t have to be a model, but basic grooming and fashion sense is necessary. Take this with a grain of salt. I’ve got a week’s growth of a beard and I wear a different plaid, button-down shirt every day.
are push ups supposed to be hard
Only the first 50. After that, I kind of go on blissed-out autopilot. If you can do 100 pushups, you can probably do 200.
acceptable place to put tattoo
If you wear clothes there, you can put a tattoo there. Visible tattoos are called “job stoppers” for a reason. If you put a tattoo on your face, the only job you qualify for is “drug dealer’s girlfriend”. Or possibly prison janitor.
burning bridges with toxic people
If you must burn bridges, filling them with toxic people first isn’t a bad idea.
candied pork butt
Rule 34: If it exists, there is porn of it. Interesting side story: while double-checking the rule number, I stumbled across My Little Ponies doing things they never advertise on the box.
cut my wife’s hair
I did this once. Pro tip: In the back, at the bottom, cut small chunks and leave them longer than you think they should be. You can always cut more, but uncutting hair is really hard.
f***** on the roadside by your mechanic
He probably deserves a tip for that.
girls fart for money and girls live farts
See the bit about the pork butt, remove the funny, and…ewww.
how to be a successful debtor
I recommend starting by paying your bills. When the debts are gone, you win. Success!
i ate bacon on slow carb diet
So did everyone else, sweetie. It’s the biggest draw to the slow carb diet.
in memory of pets tattoos
When I get a pet, I get it with the understanding that I’m going to outlive it. The day I bring it home, some small part of me is preparing for the day when I have to dig a hole in my backyard. Tattooing that day? Not gonna happen.
thickening felt behind testicle
Why are you on google? Go to the doctor. Please?
Interesting. Between girls farting and my post about being well-trained, there is a significant amount of fetish traffic coming through here. Maybe I need to explore a new advertising strategy.
May 30 Day Project
Before I discuss May’s 30 day project, I’m going to talk about April’s.
Last month, my goal was to declutter my entire house. Every room, every closet, every drawer.
I missed the goal.
My wife has gotten behind this project wholeheartedly. She’s had friends over helping almost every weekend. She’s kept the kids occupied while I’ve been working on it. It’s been a team effort, which has been nice. One room at a time, we’ve tackled the entire house, except for a couple of spots.
Our son’s closet isn’t finished. He hasn’t had use of his closet since we moved him into the room he’s in. It’s been the filing center for a couple of business opportunities. Most of it has been cleared out, but not all. It will be finished in the next few days.
Our storage room isn’t done. It pains me to have a “storage room”, but I don’t think its purpose will be changing. Now, however, instead of unopened appliances and boxes of clothes, it’s almost down to just seasonal stuff and things we do need occasionally. We have the Christmas decorations, the pet crates, and a few other things that get used rarely, but do get used. This room used to have a 6-foot cabinet of computer parts, leftover from the days when building/supporting computers was my main side-hustle. That has been reduce to just one box, mostly power cords. The gaming pads and old hard drives are gone. All that’s left for this room is one shelf, and the remainder of another old side-hustle that has some emotional attachment for my wife.
The remaining trouble spots will be cleaned out by this weekend. We’re having a garage sale the following weekend, and it will all be there. We’ve been pricing as we’ve been sorting, so we’re almost ready.
Decluttering an entire house that’s been filled by the horrible habits of two accumulators means we literally have thousands of things we’ll be selling in two weeks. We split our garage with our roommmate. Our stall is full. We’ve got some stuff in the driveway. We’ve got a pile of boxes in the basement, ready to go. Our dining room is full.
Let me repeat that last point: Our dining room is full.
My project for May was supposed to have been having dinner at the table at least 3 nights per week. At the moment, I’m not entirely sure we still have a table. I certainly can’t see it and there is no way to use it for dinner. This project has to be moved.
So, what’s the plan for May? I’m going to tackle June’s project.
I will not use the computer while anyone else is awake, except for household necessities. Household necessities on the computer are almost nonexistent, since I’ve automated almost everything. I balance the checkbook on a monthly basis, and may have to pay a quarterly bill later this month. I’m going to take the time to be with my family, and do something that matters more than Google Reader. That means writing happens after everyone goes to bed, or at 5AM, which will be motivation to keep that wake-up time. Internet on the blackberry counts as computer use.
Family first.
Financial Spread Betting
Spread betting is a method of trading that has a high potential for both loss and gain. The nature of spread betting is highly speculative. Through it, traders can potentially make money when the market is going up or down, depending on the bet that they place.
Traders only make money when they correctly predict the direction the market is going in. If a trader feels that the market will be going down, then he or she would bet against the market. If the trader feels that the market will be going up, then he or she would bet with the direction of the market. Gains in income come from the spreads – the difference in price between the bet and the direction the market takes.
Traders place their bets in terms of points. Each point has a set monetary value assigned to it. The money that the trader makes depends on how many points that the trader loses or gains. Traders can place stop orders to protect themselves. A stop order is a simple computer command that tells the trading system to cancel the transaction when there is a certain gain or loss in the market. This is how traders protect themselves from potentially wild market swings – executing a stop order saves the trader.
Gains from spread betting are tax-free in the UK and can be done through many online sites. It can be an especially lucrative form of investment for UK traders.
The risks of spread betting are often too large for many who don’t have much of an appetite for risk. The most frustrating part of this business is being unable to predict the market. You can potentially stay in a position where you are losing a lot of money if you aren’t careful. This is tempting when you are convinced that there are gains to be realized from the position you are trading in. If you find that this is the case, then you should evaluate why you bought the position in the first place. A penny saved is a penny earned, and this is certainly true in the investment world.
The best way to begin is by visiting website operated by Cantor Index and setting up a
spread betting demo account until you get better at timing the market. You won’t be tempted to make silly mistakes that many other traders make and having a demo account will give you the confidence to trade with real money.
While risky, with time and practice you will get better at spread betting. Once you learn how to time the market, and you gain practice, your luck with trading will be better. This is one of the best ways to mitigate the risks involved – getting better at the game. You will lose money in the market, but the objective of being a trader is to make more than you lose.
This is a sponsored guest post provided by Chris, working in partnership with Cantor Index.
ING Direct – 2 Day Sale
Today and tomorrow, ING Direct is having a “Financial Independence Days Sale”.
It’s a good sale. If you open a checking account or Sharebuilder account and you’ll get $76. Apply for a mortgage and you’ll get $776 off of the closing costs.
I have accounts at 4 different banks. Two of those were opened for specific debt-reduction purposes. Of the others, one is used for most of my cash flow and bill payments, and the other is ING. As of this moment, I have 15 accounts or sub-accounts with ING Direct.
Opening an account is painless and only takes a few minutes. They are currently offering up to 1.25% in an interest-bearing checking account, though I’ve never qualified for more than .25%. That account comes with overdraft protection, so you are charged interest instead of overdraft fees.
Once you have your first account set up, sub-accounts can be created in literally seconds. Why would you want a bunch of sub-accounts? I have a number of saving goals. Each of these goals has its own account at ING. I can tell at a glance how much we have saved for our vacation next month and far away we are from affording my son’s braces. My kids each have an account here because, currently, the interest rate is at 1.1%, which is miles ahead of most traditional banks. Combined with the convenience of total online control, there’s no contest.
Money transfers are smooth. I use one of my accounts as a transfer account to get money to and from two separate banks.
I also have a Sharebuilder account. For those who aren’t familiar with it, it is a stock brokerage with low fees and a low barrier to entry. If you set up an automatic investment, you get $4 stock trades with no minimum. I’m not aware of any place cheaper.
That all sounds like a lot of ad copy and the links are affiliate links, but the truth is, I am just that happy with ING. I’ve never had an accounting error, or any problems at all.
The downside? Paper checks are verboten. They will not accept paper checks, but you do have a check card to use. You can hit 35,000 ATMS for free withdrawals, but any deposits are held for a few days before you have access to the funds. It can also take 3-4 days to transfer money from ING to another bank. I keep enough in the accounts that I’m always spending or transferring older deposits while I wait for the new ones to clear.
Even if you don’t like the bank, get a checking account, use it a few times and get $76 for very little trouble. Open a Sharebuilder account, buy some stock and collect $76 for it. Without an automatic payment, it will cost you less than $20 to buy, then sell the stock, netting you $56.
Who doesn’t like free money?
