- Uop past midnight. 3am feeding. 5am hurts. Back to bed? #
- Stayed up this morning and watched Terminator:Salvation. AWAKs make for bad plot advancement. #
- Last night, Inglorious Basterds was not what I was expecting. #
- @jeffrosecfp It's a fun time, huh. These few months are payment for the fun months coming, when babies become interactive. 🙂 in reply to jeffrosecfp #
- RT @BSimple: RT @bugeyedguide: When we cling to past experiences we keep giving them energy…and we do not have much energy to spare #
- RT @LivingFrugal: Jan 18, Pizza Soup (GOOOOOD Stuff) http://bit.ly/5rOTuc #budget #money #
- Free Turbotax for low income or active-duty military. http://su.pr/29y30d #
- To most ppl,you're just somebody [from casting] to play the bit part of "Other Office Worker" in the movie of their life http://su.pr/1DYMQZ #
- RT @MoneyCrashers: Money Crashers 2010 New Year Giveaway Bash – $8,300 in Cash and Amazing Prizes http://bt.io/DQHw #
- RT: @flexo: RT @wisebread: Tylenol, Motrin, Rolaids, and Benadryl RECALLED! Check your cabinets: http://bit.ly/4BVJfJ #
- New goal for Feb. 100 pushups in 1 set. Anyone care to join me? #
- RT @BSimple: Your future is created by what you do today, not tomorrow"— Robert Kiyosaki So take action now. #
- RT @hughdeburgh: "Everything you live through helps to make you the person you are now." ~ Sophia Loren #
- Chances of finding winter boots at a thrift store in January? Why do they wear our at the worst time? #
- @LenPenzo Anyone who make something completely idiot proof underestimates the ingenuity of complete idiots. in reply to LenPenzo #
- RT @zappos: "Lots of people want to ride w/ you in the limo, but what you want is someone who will take the bus w/ you…" -Oprah Winfrey #
- RT @chrisguillebeau: "The cobra will bite you whether you call it cobra or Mr. Cobra" -Indian Proverb (via @boxofcrayons) #
- RT @SuburbanDollar: I keep track of all my blogging income and expenses using http://outright.com it is free&helps with taxes #savvyblogging #
- Reading: Your Most Frequently Asked Running Questions – Answered http://bit.ly/8panmw via @zen_habits #
Make Extra Money, Part 6.5: Why I Do It The Way I Do It
This is a follow-up to part 6 of the niche site walkthrough, Setting Up a Niche Site. If you haven’t read that post, this one won’t mean much. Go ahead. Read it. I’ll wait.
Several people have asked me to explain why I use the plugins and settings I use. In this installment of the Make Extra Money series, I’m going to explain every choice I recommended last time.
WordPress
WordPress is a site development dream. With the right themes and plugins, you can literally make a WordPress site look, feel, and behave in any way you wish. Even without digging too deep into plugins and premium themes like Headway, you can put together a niche site blog in very little time and know that it’s happening on a robust platform that is actively being improved.
Configuring WordPress
Updates
Keeping your site updated is the single most important thing you can do to avoid getting hacked. Since I haven’t yet figured out how to make hacking a terminal disease, I do the best I can to avoid letting them cause problems. Keeping your site updated is the condom of WordPress.
WWW
This is entirely a personal preference, but, after 20 years of reinforcing habits, most people type “www” by default. WordPress will automatically forward visitors correctly, so this isn’t actually a necessity.
The “Misc” Category
I don’t spend much time worrying about categories when I post, and sometimes I experiment with using external software to post from pools of articles, so I set up a default category. “Misc” is much nicer to see than “Uncategorized”, even if they mean the same thing.
Theme Selection
I like SimpleX because it is uncluttered and easy to navigate. It’s hardly the most powerful theme out there, but it doesn’t pretend to be. If I want more, I use Headway.
Plugins
Plugin Central
Plugin Central is just a plugin installer that lets you install and activate many plugins at once. Even knowing exactly what plugins you want, this easily saves half an hour of setup time.
All in One SEO Pack
SEO is important. In fact, it’s what I base my niche site traffic on. All in One SEO makes it easy to manage the SEO titles that search engines see and the meta descriptions that search engine’s display to visitors when they see your site after a search. Some themes do this themselves, but I still use this plugin.
Meta keywords are all but useless, but not entirely. Google and Bing don’t care, but some networking and sharing sites do.
I “noindex” the tag archives because I don’t want the search engines finding each page twice. Identical pages with different addresses will register as two pages with Google. How does it know which one I consider most important? It doesn’t, so I don’t give it the option of indexing my tag archives.
Contact Form 7
This is just a free and easy contact form. I haven’t found anything better for the price.
WordPress Database Backup
Backups are important. Always back up your data. Do you want to spend 3 weeks building a site, just to have your server crash, killing everything? 5 minutes now will save hours or days of headache later.
SEO SearchTerms Tagging 2
When someone comes to your site from a search engine, this plugin takes the term they searched for and appends it in a list at the end of the post the visitor found. This reinforces your site as a good result for that search term. It also provides a handy list of the most popular search terms people use to find your site.
Conditional CAPTCHA for WordPress
I hate spam. If Akismet finds a spam comment being posted, this plugin will give the user a change to enter a CAPTCHA code to post the comment. Even if I turn off comments on a site, I keep this installed in case I ever change my mind. Real comments are good for SEO, so I occasionally test allowing the comments. I won’t waste the time moderating comments on a niche site, so this is a good compromise.
Date Exclusion SEO
If someone comes to a site and sees the last post was two years ago, they’ll leave. I don’t want a post to look like it’s outdated, so I suppress the dates.
Pretty Link Lite
This plugin lets me mask a link and set it to nofollow. Nofollow tells the search engines to discount the value of the link, which removes a spam-site indicator from their algorithms. Masking the link turns a messy affiliate link into a link that looks internal, making it easier for a visitor to click and allowing you to see how often a link is clicked.
Google XML Sitemaps
Making it easy for Google to find your entire site is a good thing. This plugin helps with that.
WP Policies
This plugin provides a long list of site policies, formatted for a WordPress page. The most important one is the disclaimer announcing the fact that your are making money on your site.
WP Super Cache
Super Cache creates a pre-generated copy of your page so the site doesn’t have to hit the database to rebuild it dynamically every time someone visits. It’s all about speed, which affects your search rank.
JetPack
I like using the WordPress.com stats instead of Google Analytics for most of my niche site. I don’t see a need to announce to Google that these 12 sites are owned by me, so I don’t. WordPress.com included their stats plugin in JetPack, then discontinued the standalone plugin, so I use JetPack.
Backup
If I subscribe to my own feed, I get every post in Google Reader. That means I don’t need to make a daily backup of any of my sites. For the amount of changes I make to my niche sites, weekly might still be overkill, but that’s what I do. I get the backups by email so I have a copy somewhere other than the host. I don’t believe in letting anyone control my money but me.
Settings
Discussion
Most comments to niche sites are spam comments, so I hide them without actually turning them off. Sometimes I test letting the comments through, because some niches might have great people that want to post good comments. I haven’t had a lot of luck with that, on my niche sites.
Permalinks
The default permalink structure is absolutely not recommended for search engine purposes. It’s also harder for someone to mention. I don’t put dates in the link for the same reason I hide dates in the posts: I don’t want anything to look outdated.
Menus
I keep the navigation menu simple. It has three purposes:
- Link to the page that’s designed to make money.
- Link to the pages that show Google and readers it is an active site.
- Link to the disclaimer that keeps my butt away from federal fines.
Anything else is wasted space.
Widgets
On my niche sites, I use widgets to help with navigation and to point people to the pages that will make the most money. I haven’t addressed how I do the second part yet, because I haven’t created those pages yet.
Posts
Right now, http://www.masterweddingplanning.net/ has exactly one post, and it’s a duplicated post from eZineArticles. It has served its purpose. This site is fully indexed by Google.
When I get the rest of the content written, I’ll delete that post.
There you have it, the reasons behind every choice I make during site creation. Did I miss anything? Do you have any other questions?
Carnival Roundup
Live Real, Now was included in the following carnivals recently:
Yakezie Carnival hosted by Consumer FU
Finance Carnival for Young Adults hosted by PF Carny
Carnival of Money Pros hosted by Savvy Scot
Carnival of Retirement #63 hosted by Midlife Finances
Yakezie Carnival hosted by Thirty Six Months
Carnival of Money Pros hosted by Making Sense of Cents
Carnival of Financial Independence #7 hosted by Reach Financial Independence
Thanks for including my posts.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
Have a great weekend!
Book Review: Delivering Happiness
In April, I was given an advanced reader copy of Delivering Happiness by Tony Hsieh on the condition that I give it an honest review. Delivering Happiness is being released today and here is my review.
Tony Hsieh was one of the founders of LinkExchange, which sold to Microsoft for $256 million in 1999. Shortly thereafter, he became affiliated with Zappos.com and ended up as CEO. Zappos.com was later sold to Amazon.com as a “wholly-owned subsidiary” in a stock-exchange transaction valued at $1.2 billion.
Delivering Happiness is his story and that of the creation and management of Zappos.com.
The book is divided into three sections: Profits, Passion, and Purpose.
Section 1 is largely autobiographical. It tells the story of Hsieh’s business ventures all through his life, from a failed worm farm to a failed newspaper to an abandoned greeting card business. Obviously the business of having children sell greeting cards had improved between his childhood and mine, because, when I did it, there were many more choices than just Christmas cards. I still have both the telescope and microscope I earned selling overpriced greeting cards. An important lesson imparted is that past success is not an indicator of future success. Different personalities, goals, and economics can change the result of two nearly identical activities.
Hsieh tells the story of the excitement of building LinkExchange and how he knew it was time to move on when the excitement faded, largely due to a surprising change to the corporate culture. After leaving, he spent some time just living and reviewing his past activities. He came to the conclusion that the happiest times of his life didn’t involve money. Doing things right beats strictly maximizing profits. Taking business lessons from the poker table, he reminds his readers that the Right Decision may lose sometimes, but it is still Right.
When he gets into building his business on a foundation of relationships, he is reminiscent of Keith Ferrazzi. Don’t network. Build your relationships based on friendship and let the friendship be it’s own reward. The rest will follow.
Section 2–while denying it was intended–reads heavily like marketing copy. It is almost entirely about how wonderful Zappos.com is to work for and with. I think it is fascinating to read about how successful businesses are built and how the corporate culture comes with that, but it’s not for everyone. The important points from this section include being open to necessary change without being reckless and their insistence on transparency. I don’t believe in hoarding information and it’s wonderful to hear others feel the same way. They go as far as giving all of the profitability and sales numbers to the vendors, live, which makes the vendors feel respected and gives the vendors an opportunity to suggest future orders based on past trends. That saves time and effort for the buyers at Zappos.com.
Section 3 attempts to tie the business lessons to life lessons and almost–but not quite–succeeds. After discussing differences in vision and alignment between the Zappos executives and the board, he talks about his growing speaking arrangements. When he started, he nervously memorized his presentations, resulting in mediocre speeches. When he discovered his “flow”, it all improved. His method of writing and speaking involves being passionate about his topic, telling personal stories, and being real. When he adopted that plan, his speaking became natural and popular.
In the final chapter, Hsieh actually discusses happiness. His equation is Perceived Control + Perceived Progress + Connectedness + Vision & Meaning = Happiness. He works to apply all of this as a part of the corporate culture at Zappos, giving the employees a measure of control over their advancement, duties, and culture. The employees help write the Corporate Culture book, which is given to all new hires and vendors. I intend to get a hold of a copy in the near future. It sounds like a fascinating read.
He also addresses the three types of happiness: Pleasure, Passion, and Higher Purpose, also described as Rockstar, In The Zone, and Being a Part of Something Bigger. The first is fleeting, and the last is long-lasting.
Would I recommend the book?
Yes. I found Delivering Happiness to be incredibly interesting, but, if you have no interest in how a successful-but-not-traditional company is built and run, or if you are bored by successful people, this book is not for you. The book is largely autobiographical and a case study in the success of Zappos.com. If that sounds remotely interesting, you will not regret reading this book.
Now, the fun part. I was given two copies of the book. The first one is becoming a permanent part of library. The second is being given away.
Giveaway
There are three ways to enter:
1. Twitter. Follow me and post the following: @LiveRealNow is giving away a copy of Delivering Happiness(@dhbook). Follow and RT to enter. http://bit.ly/czd31X
2. Become a fan on Facebook and post about the giveaway.
3. Post about the giveaway on your blog and link back to this post.
That’s 3 possible entries.
Next Sunday, I will throw all the entries in a hat and draw a name.
Future Reviews
If you have a book you’d like me to review, please contact me.
Sunday Roundup: Yep, It’s Saturday
Yes, it’s Saturday. Tomorrow, I’m hosting the Yakezie Carnival, so I bumped this up a day.
This week has been super relaxing. Wrestling season is over. We’re done with activities for a while.
30 Day Project Update
Last month, I was trying to do 100 perfect push-ups in a single set. I recorded each session in a spreadsheet. I hit my goal on the 28th, 3 days early. Since then, I’ve cut down to just one session per day. I’m now doing 35 slow, deep push-ups every morning. It’s not a goal, or a challenge, just part of a general effort to be healthier.
Weight Loss Update
I am on the Slow Carb Diet. At the end of the month, I’ll see what the results were and decide if it’s worth continuing. For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms. My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils). There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism. The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind. There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.
I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs. Between the two, I should have an accurate assessment of my progress.
Weight: I have lost 41 pounds since January 2nd. That’s 1 pound since last week and 8 pounds in March, while doing an insane amount of push-ups and packing on a few pounds of muscle. Seriously, for the last couple of weeks, on the days I haven’t totally slacked off, I’ve been doing 500+ push-ups a day. That’s a lot.
Total Inches: I have lost 23 inches in the same time frame, up 1 inch since last week. That makes me sad, but it seems to be muscle growth, so it’s not too bad.
Best Posts
Mint shows how lazy employees are, on average. Surprisingly, only 2.09 hours are wasted in the average 8 hour day. The rule I’d heard before is that employers expect 2-3 good, solid hours of work our of their employees every day.
Money Crasher has some cheap appetizer recipes. I can’t wait to make the biscuit meatballs.
The Mars Rover died. Tragic.
Get Rich Slowly has a post on emergency preparedness. If I mentioned that I keep enough supplies in my car to live for a week, would that make me a survivalist or just a fun guy?
LRN Timewarp
This is where I review the posts I wrote a year ago. Did you miss them then?
First, I examined the value of exchanging your time to save a bit of money.
Then, I talked about the futility of trying to force your spouse into frugality.
Carnivals I’ve Rocked and Guest Posts I’ve Rolled
Filing Bankruptcy: Pride or Shame? was an Editor’s Pick in the Totally Money Blog Carnival at Debt Free Divas. Thank you!
Budgeting tips – sticking to your budget was included in the Festival of Frugality.
Saving Money: The Warranty Fund was included in the Carnival of Personal Finance.
Thank you! If I missed anyone, please let me know.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
Have a great week!
Carnival Roundup and Life Update
The last few months have been insane for me.
- I’ve been working 50+ hours per week at my day job, but we’ve hired more programmers, so that’s going to calm down.
- I’ve been putting 30+ hours per week into my side businesses.
- Until two weeks ago, we had wrestling practice or meets 3-4 nights a week.
- I’ve got so much going on, my insomnia is going nuts. I wake up at 2AM with my mind racing, and fall back asleep between 4 and 5 every night. I’ve got meds for that, but I have to take them by 9PM or I’m too drowsy in the morning. Taking sleeping pills at 9 cuts into my side-hustle productivity.
If I’ve been out of touch, that’s why and I’m sorry. I’ve been feeling a bit neglectful around here. I am actively working to reduce my day-job hours to a reasonable 40-45 per week, without increasing the time spent on the other things in the list. I need to spend more time with my family and friends and spend some more of the side-hustle time here.
Live Real, Now was included in following carnivals recently:
Yakezie Carnival – Easter Edition hosted by Roshawn Watson
Carnival of Personal Finance #356 hosted by Money Drain
Totally Money Carnival #62 hosted by Stupid Cents
Carnival of Tax #101 hosted by Don’t Mess with Taxes
Festival of Frugality #331 hosted by One Smart Dollar
Yakezie Carnival – Have Fun Edition hosted by Tackling Our Debt
Yakezie Carnival – April Fool’s Edition hosted by Passive Income to Retire
Yakezie Carnival – Severe Weather Edition hosted by Money Qanda
Carnival of Money Pros – Tax Rush Edition hosted by Novel Investor
Thanks for including my posts.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
Have a great weekend!
