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- [Read more…] about Twitter Weekly Updates for 2009-12-19
Invisible Cushion
Earlier this year, we experimented with abandoning the strict budget in favor of automating as much as possible on our credit card, and keeping our discretionary spending under control, but on the same card.
We failed. It was 2 parts lack of communication, 3 parts lack of discipline, and 1 part “we’re dumb”. Transitioning back to cash hasn’t been that smooth. The problem is that we went over budget for a couple of months and our renewed budget had to shrink to cover the credit card.
To recap: Coming off a few months going over budget, we had to tighten our belts even more than we had before…after breaking our good habits.
It didn’t work out well.
If one of us forgot to grab cash, we’d just charge whatever we were buying, which gave the month’s budget a spanking, every time.
Last month, I added a new category to our budget. It’s just a cushion. I’ve got $200 whose sole purpose is to make sure we don’t go over budget.
But there’s a secret.
The cushion is a secret.
I’m not a fan of hiding money from my wife, but I’m hiding this. Generally, I think that money and relationships and secrets don’t mix.
However…
She’s told me that, when she knows there’s extra money, she has an urge to spend it. If I told her there was an extra $200, she would spend it. If I tell her that we have $40o to cover our discretionary spending, and she goes over by $50, we’re still $150 to the good, which leaves me room to have lapses in discipline or memory, too.
Then, at the end of the month, any of the invisible cushion that is left over can get applied to our debt payments.
This system should let us keep rolling, with less stress and fewer arguments, while still helping us get rid of our remaining debts. The biggest flaw is the secret. I’m bad at keeping secrets from my wife, especially about things that affect both of us, but if i let it slip, the invisible cushion will go away.
What do you think? Am I a jerk for hiding part of our budget? Do you hide anything about your finances?
Side Hustle: Garage Sale Management
Pre-sale preparation and marketing are important, but ultimately, the money comes from how you manage the sale.
How many people will you have staffing the sale? There are a few considerations here. How many people are involved in the sale? How many people can take the time off? It’s best to have three people at the sale at all times. Two people can manage the money while the third plays salesman and security. Staffer #3 is in charge of watching for price-tag swaps or other theft, answering questions, and trying to upsell. It also allows for breaks, which, if you’ve ever spent a day in a garage drinking coffee, is important.
When are you going to be open? You don’t want to open so early you don’t have time to wake up and get ready for the sale, but you don’t want to open so late the professional garage-salers drive past and forget about you. Plan to open sometime between 7 and 9. When will you close? Staying open until 6 will catch most of the after-work crowd, but it makes for a long day, but closing at four cuts out a lot of the late-day shoppers. Our hours were 8-5, which seemed to be a good compromise between a long day and the best sale.
[ad name=”inlineleft”]Don’t be afraid to shut down. The first day of our sale was cold, wet, and miserable. We had to canopies in the driveway, but everything was getting wet, anyway. Traffic was slow and we weren’t enjoying ourselves, so we shut down. Lunch and a nap improved our outlook considerably. At the end of the day, we start packing up, even if people were there. We tried to only pack what they had looked at, and we didn’t try to rush the potential customers, but we did let them know that the sale was ending for the day. The folks who came in half an hour after close on the last day seemed upset that we didn’t unpack everything for their amusement.
Our layout was designed to get everything easily visible while maximizing traffic. The first day, we were confined to the garage and tents, so space was limited. There were baskets under each of the tables. That forced people to crouch and block each other. The second day, we expanded to fill the driveway. Our tables were organized in 3 rows–a “U” shape with a double-wide row of tables in the middle. This allowed people to see everything in one pass. The middle row had periodic breaks so we could move around to help the customers. The pay table was in the middle of one of the outer rows, which let us monitor the entire sale.
Find someone to watch the kids and pets. If you have to keep an eye on your children, you aren’t watching the customers or giving them the attention they need. Your dog–no matter how well-behaved–is a liability. It will be stressed at the people. Some customers will be allergic or afraid. Just don’t do it.
Ideally, you will have someone who isn’t taking money, knows a little bit about most of the merchandise, and isn’t too shy to talk to strangers. His job is to wander around, answer questions, and help people decide if they want an item. He’s the sales-weasel. If he’s pushy, he’ll chase off the customers, but if he’s hiding, he isn’t making any money. Unusual items should have a sign attached explaining why they are special, so the sales-weasel doesn’t have to explain it to everyone.
Every single item should be priced, but not everything needs to be priced individually. We priced all of the movies in a group. “VHS: $0.50 or 5 for $2, DVD $3 or 4 for $10”. Nobody should have to ask what an item costs. If there are multiple people doing a sale together, make sure everyone is using colored price tags to identify who is selling what.
People come to garage sales expecting to find good deals. If they don’t, they’ll leave. Our rule of thumb for pricing was about 25% of retail, with wiggle-room for the item’s condition. New-in-the-box sometimes made it up to 50% of retail. Our goal was primarily to reduce clutter, so a lot of items were priced at 10%. You have to keep in mind that, if you price things too low, people will assume there is something wrong with it and not assign a value in their own minds. Price it at what you would be willing to pay in a garage sale, then mark it up–just a bit–to account for haggling.
People love to haggle at garage sales. It gives them an opportunity to brag about the great deal they fought for. Try to accommodate them. One of the people participating in our sale was selling antiques with a definite value. She didn’t want to haggle on any prices, so we simply hung up a sign that read “All white-tagged prices are firm.” Everyone else was willing to accept almost any reasonable offer. Our most important rule for accepting a price? If you pissed me off, I didn’t budge on price. Insult me, or offer 1/10 of the price, and my defenses go up, bringing your final price with it. Talk nice and use some common sense while haggling, and you got what you asked for.
[ad name=”inlineright”]Could we have maximized the sale more? Probably. I had intended to hang up a sign that simply said “$100” to set a high anchor-price on everything, but I forgot.
Note: The entire series is contained in the Garage Sale Manual on the sidebar.
Update: This post has been included in the Carnival of Personal Finance.
5 Ways to Force Your Spouse to Get Frugal*
Communication is important in a marriage. If you can’t communicate, how are you going to get your way?** I’ve helpfully compiled the best possible ways to get your spouse on board with your budget plans.
- Don’t include her. When I absolutely, positively cannot afford to be working towards a different goal than my wife, I do my best to ignore her. I don’t tell her how much we’ve paid off, how much we have left, or what we can afford to spend on groceries. I think she enjoys not having to worry about the petty details like “Are we overdrawn?” or “Will we be eating Alpo next week?” I’ll do anything to make her life easier.
- Nag. Nothing convinces my wife to do things my way like unending scolding. If I just remind her, day and night, surely she’ll cooperate with my budgeting plans and ideas to save money, right? Every body loves the attention, and, since we got a text messaging plan, I can shoot her a message every five minutes while she’s at the store. In all seriousness, this is actually a problem and a source of friction at my house. Reminding her every time she goes to the store is not an effective strategy.
- Whine. If nagging fails, I always try to take the advice of my toddlers and whine until I get my way. “But Ho-uh-neee-eee! Why’d you buy tha-at?” It’s always been a big hit at my house. My wife appreciates the effort I put into getting the third, screechy syllable into simple words, just to try to convince her to give up or see things my way.
- Obsess. This goes hand-in-hand with both #2 and #3. If I never giver her the chance to forget about our goals, she can never stray from them. A memo in the morning, hourly text reminders, and a daily summary of our account balances and month-to-date budget compliance just keeps us working together. Everything we do can be tied back to our frugal choices and debt repayment, whether it’s a game of Sorry or a trip to a wrestling tournament.
- Yell. If all else fails, just turn up the volume. If there’s a problem, I nag at level 10. Whining loudly enough to wake the neighbors will convince her to comply with my wishes next time. This has the added benefit of allowing my kids to receive the wisdom of my experience, even if they are in the basement playing games with their friends.
*This obviously isn’t a gender-specific article, but, as a man, I write from a man’s perspective and my pronouns match my perspective.
**Sarcasm. Really. Following these rules should result in divorce, NOT happy agreement. If you are operating under this action plans, get therapy.
Update: This post has been included in the Carnival of Personal Finance.
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
How You’re Finding Me
Every once in a while, I like to dig through Google Analytics and see how people are finding this site. Some of the search terms are interesting.
“father of three” mid life crisis
Here’s a free piece of advice. As a father of three, you don’t get to have a mid-life crisis. It’s not allowed. Rather, it’s allowed, but you aren’t allowed to act on it. At a minimum, until your children are out of the house, you need to man up and provide all of the support you possibly can. No sports cars you can’t afford and no 22 year old hardbodies. Be there for your kids.
“payday loans” which accepts guest posts
Payday loan marketing. Just go away. You aren’t running a guest post here.
“slow carb” hungry all the time
You’re doing it wrong. If you are hungry, eat more bacon. Or beans. Beans fill you up longer.
$1000000 business idea
Ideas are the easy part. Execution makes you a millionaire.
articles on why appearance shouldn’t matter?
Appearances do matter, and always will. Your appearance is what makes the initial impression when you meet someone new. You don’t have to be a model, but basic grooming and fashion sense is necessary. Take this with a grain of salt. I’ve got a week’s growth of a beard and I wear a different plaid, button-down shirt every day.
are push ups supposed to be hard
Only the first 50. After that, I kind of go on blissed-out autopilot. If you can do 100 pushups, you can probably do 200.
acceptable place to put tattoo
If you wear clothes there, you can put a tattoo there. Visible tattoos are called “job stoppers” for a reason. If you put a tattoo on your face, the only job you qualify for is “drug dealer’s girlfriend”. Or possibly prison janitor.
burning bridges with toxic people
If you must burn bridges, filling them with toxic people first isn’t a bad idea.
candied pork butt
Rule 34: If it exists, there is porn of it. Interesting side story: while double-checking the rule number, I stumbled across My Little Ponies doing things they never advertise on the box.
cut my wife’s hair
I did this once. Pro tip: In the back, at the bottom, cut small chunks and leave them longer than you think they should be. You can always cut more, but uncutting hair is really hard.
f***** on the roadside by your mechanic
He probably deserves a tip for that.
girls fart for money and girls live farts
See the bit about the pork butt, remove the funny, and…ewww.
how to be a successful debtor
I recommend starting by paying your bills. When the debts are gone, you win. Success!
i ate bacon on slow carb diet
So did everyone else, sweetie. It’s the biggest draw to the slow carb diet.
in memory of pets tattoos
When I get a pet, I get it with the understanding that I’m going to outlive it. The day I bring it home, some small part of me is preparing for the day when I have to dig a hole in my backyard. Tattooing that day? Not gonna happen.
thickening felt behind testicle
Why are you on google? Go to the doctor. Please?
Interesting. Between girls farting and my post about being well-trained, there is a significant amount of fetish traffic coming through here. Maybe I need to explore a new advertising strategy.
