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Sunday Roundup: Reddit Rocks

Misc

Enthiran
Image via Wikipedia

Friday was my biggest traffic day, ever.   Mike‘s guest post, Brown Bagging Your Way to Savings, went slightly nuts on reddit.  For a few hours, it was in the top 10 on the front page, generating more traffic every half hour than I normally see in a day.  That was fun.

In other news, my kid is in the #2 slot for wrestling the heavyweight slot on his wrestling team.

30 Day Project Update

This month, I am trying to establish the Slow Carb Diet as a habit.   At the end of the month, I’ll see what the results were and decide if it’s worth continuing.   For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms.   My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils).    There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism.   The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind.  There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.

I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs.   Between the two, I should have an accurate assessment of my progress.

Weight: I have lost 25 pounds since January 2nd.   That’s 3 pounds since last week.  17 more to meet my goal for February.

Total Inches: I have lost 14 inches in the same time frame, down 2.5 since last week.

Best Posts

J. Money has launched an awesome new project called Love Drop.  Once a month, they go make a huge difference in someone’s life.   Wise Bread interviewed them yesterday.

Tip: Use the word “solved” in a google search to find the answers to tech problems.

If OMG and Awesome got drunk and made a baby with Optimus Prime, Arnold Schwarzenegger and Cobra Commander’s nastiest fantasies, the offspring wouldn’t be this good. Holy crap.  Major cheese alert.

Q. Why do some business lobby hard for excessive regulation in the name of protecting the environment or forcing people into decisions they disagree with, only to turn around and lobby for waivers to those regulations once they are passed?  A. Because it’s not about the environment or health or giving-a-crap.  It’s about the money.  When an established company pushes for regulations, it’s to keep upstarts from entering the market.  Regulations add barriers to entry.   Anybody who’s trying to force you to do something for your own good has a product to sell to meet that “need”.

LRN Timewarp

This is where I review the posts I wrote a year ago.  Did you miss them then?

Have you ever given any thought to the idea that debt is a social disease?  It’s taboo, you usually didn’t do anything nice to get it, and it’s hard to get rid of.

In case I haven’t made it obnoxiously clear, I’m more than a bit of a geek.  The post I wrote about D&D and personal finance should make it more obvious.

Carnivals I’ve Rocked and Guest Posts I’ve Rolled

Medical Costs and Choices was included in the Festival of Frugality.

How to Save Money On Anything was included in the Carnival of Personal Finance.

Mike from http://savingmoneytoday.net presented Brown Bagging Your Way to Savings, which is the post that went kinda nuts on reddit.  He also hosted my post, Resisting Temptation.

Thank you! If I missed anyone, please let me know.

Get More Out of Live Real, Now

There are so many ways you can read and interact with this site.

You can subscribe by RSS and get the posts in your favorite news reader.  I prefer Google Reader.

You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.

You can ‘Like’ LRN on Facebook.   Facebook gets more use than Google.  It can’t hurt to see what you want where you want.

You can follow LRN on Twitter.   This comes with some nearly-instant interaction.

You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of.   I promise to reply to any email that isn’t purely spam.

Have a great weekend!

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Sunday Roundup: Spent weekend

Misc

Photographer: Frank C. Müller
Image via Wikipedia

The problem with running a training class for a side hustle is that it sucks up half of my weekend, whenever I hold a class.   I like my weekends.  Unfortunately for downtime, I like extra money more.

30 Day Project Update

This month, I am trying to do 100 perfect push-ups in a single set.  I’m recording each session in a spreadsheet.  I am currently up to 50 in a set and 175 in a session, spread across 5 sets.  This week, my elbow started hurting, so I took 2 and a half days off.

Weight Loss Update

I am on the Slow Carb Diet.   At the end of the month, I’ll see what the results were and decide if it’s worth continuing.   For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms.   My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils).    There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism.   The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind.  There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.

I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs.   Between the two, I should have an accurate assessment of my progress.

Weight: I have lost 38 pounds since January 2nd.   That’s 2 pound since last week.

Total Inches: I have lost  22.5 inches in the same time frame, down 1.5 inches since last week.   My biceps, which are part of this measurement, have grown half an inch each since I started doing push-ups twice a day.

Best Posts

My mother-in-law hates dandelions, with a passion that just isn’t sane.   I want to make her a meal that consists of nothing but dandelions.

When I got my first RSA SecureID card, I thought it was the coolest thing ever.   If you’ve never had one, it gives you a rotating password that changes every 30 seconds, so nobody can guess you password for long.  It was neat, and, apparently, not that secure.

The idea of a tortoise on wheels makes me smile.

I’d like to try to make yogurt.  I can try whatever flavors I like.  Poptart-and-broccoli yogurt just sounds….

I work really hard to save money on vacations, and this post is full of good ideas to help me do that.

eBay is making changes to their fee structure that will make it a lot cheaper to sell things.  I’m guessing the back-the-customer-no-matter-what-at-the-expense-of-the-seller’s-getting-scammed policy was costing them some money.

The big box stores are pushing for Amazon to collect sales tax on all sales, in opposition to a Supreme Court ruling on the topic.  It won’t make a difference in sales.  Amazon will still be cheaper.  And I’ll get a Canadian mail drop.

LRN Timewarp

This is where I review the posts I wrote a year ago.  Did you miss them then?

I talked about teaching my kids the joy of delayed gratification.  Interestingly, my son has since decided he doesn’t want an XBox 360, because the buy-in is too high, with having to buy games and controllers to match the console.  We’ve also changed his allowance to savings ratio.  Now, 25% of everything he makes hits his bank account.  The rest is his to do with as he sees fit.

Last year at this time, it was scam week here.  I wrote a post on debt scams and another on disaster scams.

Carnivals I’ve Rocked and Guest Posts I’ve Rolled

Money Problems: Boosting Your Income was included in the Totally Money Carnival.

Living in Debt: How I Sacrificed My Future was included in the Carnival of Personal Finance.

My post on spendthrift whiners was hosted on Faith and Finance.  In return, I hosted his post on paper statement fees.

Thank you! If I missed anyone, please let me know.

Yakezie Blog Swap

Jacob hosted the Yakezie Blog Swap, which is a bunch of bloggers writing on the same topic and sharing the posts with each other.   Here is his list of the participants this round.

He wrote about 3 of my financial pet peeves (spending too much money on drinks, financing expensive furniture, and active investing strategies) on Narrow Bridge Finance.

Robert from The College Investor wrote about how people making mistakes with their 401k accounts is a big “no-no” at Thousandaire.
Narrow Bridge Finance posted about how people not taking responsibility for their financial actions infuriates him on My Personal Finance Journey.
Prairie Eco-Thrifter posted about how sales tax is her biggest financial pet peeve at 101 Centavos.

101 Centavos posted about how wasting food makes his blood pressure rise at Prairie Eco-Thrifter.

LaTisha D Styles writes about how greedy banks upset her at Retire by 40.

Retire by 40 wrote about how bigger is not necessarily better at FSYA Online.

Bucksome Boomer writes about how advertisers that hide the real price of a product is maddening at The Single Saver.

The Single Saver wrote about parents who do not teach their children financial responsibility at Bucksome Boomer.

Kevin from Thousandaire writes about people having misconceptions about Roth IRA’s at The College Investor.

Time from Faith and Finance vents about financial institutions charging to send paper account statements, but still send out a plethora of paper junk mail at Live Real Now.

Jason from Live Real Now politely rants about how aggravating it is to see people whine about their less-than-ideal financial situations, yet do nothing about it, at Faith and Finance.

Money Sanity vents about people complaining about paying overdraft and bank fees, while at the same time, having no idea how much credit card debt they have or their checking account balance at The Saved Quarter

The Saved Quarter writes about people who are financially irresponsible and want to complain about how broke they are while showing off the new things they bought at Money Sanity

Barb Friedberg talks about how investment advisors that get paid to sell products (more salesman than investment advisors in my book) upset her at Happy Simple Living

Happy Simple Living writes about how companies and people that exploit others aggravate her at Barb Friedberg Personal Finance. 

Get More Out of Live Real, Now

There are so many ways you can read and interact with this site.

You can subscribe by RSS and get the posts in your favorite news reader.  I prefer Google Reader.

You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.

You can ‘Like’ LRN on Facebook.   Facebook gets more use than Google.  It can’t hurt to see what you want where you want.

You can follow LRN on Twitter.   This comes with some nearly-instant interaction.

You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of.   I promise to reply to any email that isn’t purely spam.

Have a great week!

 

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Prepping for an Estate Sale

Finance

At the end of the month, we’re having a massive garage/estate sale.   When my mother-in-law died, she left us a lot of stuff.

A lot.

Really, when I say “lot”, I mean it.   When most people say they have a lot of stuff, they mean they’ve got a closet to clean out.   That’s similar to looking at a “scale of the universe” app and comparing a grain of salt to the Oort cloud.   We’ve donated several truckloads of blankets, jackets, and toiletries to a homeless shelter and more than 80 rubbermaid containers full of clothes to the Salvation Army.   That’s on top of two dumpsters(big enough to park a truck in) full of garbage of things we didn’t think were worth salvaging.   That has still left us with several rooms packed full of stuff.

When I say ” a lot”, I mean it in a visceral, oh-my-god-can-this-be-over-or-should-we-consider-arson kind of way.

Now, it’s time to get rid of the stuff that’s left.

The things that have sentimental value have already come home with us.

The things that look unique, rare, or collectible–like the 1970s Pepsi glasses–have been set aside for more research.   They may end up in the sale, or on eBay, depending on what we find out.

From here, I think I can just follow my garage sale guide.

We’re going to run the sale on Friday, Saturday, and Monday of Labor Day weekend, to maximize traffic.

We’ll advertise in the paper and put up some signs.    The house is on the busiest street nearby, so passing traffic should be high.

The nice thing about having an emptied house is that setup can be completely done ahead of time.   We’re setting up tables and starting to price it all this weekend.

On the days of the sale, we’ll have at least 2 people working the entire time.  One will be inside, while the other will be outside for the tools and furniture that are getting sold.  Both will have money and be able to make change.

Outside, we’ll have the bigger pieces of furniture, tools, and some kid stuff to draw in passerby.   Inside will be the appliances, jewelry, and the small and/or valuable items.   We’ll only  be setting up in the living room and dining room, with the back hallway and kitchen roped off, to control access and visibility.

We’ve got a bit of help available at different times over the weekend, so we should be able to handle the entire sale, including breaks, relatively smoothly.

Have you ever run an estate sale?  Anything I’m missing?

 

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Making Extra Money Part 3: Product Selection

Finance

When you’re setting up a niche site, you need to monetize it.  You need to have a way to make money, or it’s a waste of time.

There are two main ways to do that:  AdSense or product promotion.   To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.

I don’t do that.

I don’t own a single AdSense site and have never set one up.  This article is not about setting up an Adsense site.

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it.

Naturally, picking a good product is an important part of the equation.

The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made.     There are a lot of places to find affiliate programs.     Here are a few:

  • Amazon.   If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase.   That means you have a lot of product to choose from.   Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return.   On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
  • Commission Junction.   These are the people managing affiliate programs for a large number of credit cards and banks.  If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!)   They have a lot of other products, too.
  • e-Junkie.  This one is a popular distribution system for bloggers.   It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process.   A lot of the products available there have an affiliate program, but that is up to the owner of the product.
  • ClickBank.  My favorite.   This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses.   Commissions are good, often 50-75%.   They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer.  This is the site I’ll be using for this series.

The first thing you need to do is sign up for whichever program you intend to use.

If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.

Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.

Clickbank

From here, it’s just a matter of finding a good product to sell.   Here are the niches we’re going to be looking for:

  • Back pain
  • Bankruptcy
  • Conflict resolution at work
  • Detox diets
  • Fat kids
  • Foreclosure avoidance
  • Job hunting
  • Weddings
  • Writing sales copy

I’m going to look for one or two good products in each niche.  When that’s done we’ll narrow it down by consumer demand.

For now, go to advanced search.

CBSearch

Enter your keyword, pick the category and set the advanced search stats.     Gravity is the number of affiliates who have made sales in the last month.  I don’t like super-high numbers, but I also want to make sure that the item is sellable.  Over 10 and under 50 or so seems to be a good balance.

The average sale just ensures that I’ll make a decent amount of money when someone buys the product.   I usually aim for $25 or more in commissions per sale.  Also, further down, check the affiliate tools box.    That means the seller will have some resources for you to use.

This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products.    After unchecking the affiliate tools and setting the gravity to greater than 1,  I’ve got 211 results.    Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting.   One has a 45% commission, the other is 55%.  The X-Pain Method has an initial commission of $34 and claims a 5% refund rate.   Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale.  I’ll add both to the list for further research.

I’m not going to detail the search for the rest of the niches.  That would be repetitive.  You can see my selections here:

Now we’re going to go through a few steps for each of these products.

The Sales Page

We need to make sure the sales page doesn’t suck.    If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.

  • Raw Foods is eliminated.  The sales video is horrible and the order link is at the bottom of several screens worth of nothing.  It’s a crap site.
  • The 7 day foreclosure-avoidance product is out.  Site’s down today.  I want reliability.
  • Management Training By The Book is out.  I don’t like typos on the sales page, especially in the page title.

The Email List

If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails.   If it is, the seller is effectively stealing commissions.  In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription.  It’s harder–and time-consuming–to monitor that.  On of my niche site had a seller completely drop their product.  Instead, they pushed for email subscriptions so they could promote other products as an affiliate.  Absolutely unethical.

  • Wedding speeches is eliminated for  throwing a mandatory email entry into the order process.  There’s no guarantee they are up to anything shady, but I’m taking the simple route.

Checkout and Credit

Finally, we’re going to visit the checkout page.  You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.

The way to tell who’s being credited is to look at the bottom of the order page, under the payment information.   It should say [affiliate = xxx] where xxxis your ClickBank ID.   Anything else, and the product gets cut from the list.

When you are checking these, don’t click on every possible link at once.  That confuses the cookies. Do one at a time.  I tried to do it in one batch for this post and lost half of the cookies.  If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.

Other Factors

Sometimes, when you’re examining a product, it just doesn’t feel right.  When that happens, drop it.  There are millions of other products you can promote.   In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem.  Here’s a life tip:  If everyone else is a jerk, the problem probably isn’t everyone else.

  • Another important factor is the sales page itself.  If it doesn’t make you want to buy the product, why would anyone else?
  • Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link.  If I have to hunt for it, it’s losing customers.
  • Amazing Wedding Planning is getting eliminated because I don’t like the sales page.  The buy link is easy to overlook, and it doesn’t compel me to buy.

Now we’re down to 10 products in 6 niches.    At this point, we’re comfortable with the sales pages and we know that they are crediting commissions.   As it stands right now, all of the products are worth promoting.

We’ll make the final determination after doing some heavy keyword research in the next installment.   That’s where we’ll find out how hard it is to compete.

Any questions?

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Refinancing Through the HARP Program

Finance

HARP Refinance

If you owe more than your house is worth, and want to refinance to today’s low interest rates, you need to check out the HARP program. Millions of homeowners with underwater homes are finding relief in a new version of the Home Affordable Refinance Program (HARP). Refinancing to lower interest rates could slash your monthly mortgage payment or shorten the time it takes to pay-off your mortgage.

The new HARP loosened qualification rules, making it it easier for underwater homeowners to qualify for a refinance. When HARP 2.0 was released in November 2011 you had to work with your original lender. Since March 2012, when Fannie Mae and Freddie Mac rolled out the automated underwriting systems, you can work with any participating HARP lender. That means more competition for your business and better rates for you

HARP 2.0’s Hurdles

There are two series of hurdles you must clear before you can refinance your loan under HARP 2.0. The first set of hurdles concerns the loan itself. The three key eligibility questions are:

  1. Is the loan owned by Fannie Mae or Freddie Mac?
  2. If so, was the loan purchased by Fannie or Freddie on or before May 31, 2009?
  3. The loan was not refinanced under HARP before (some exceptions apply).

If you answer yes to these three questions, then your loan may be eligible for HARP.

Tip: If your loan is a FHA loan, then check out a FHA streamline refinance loan.

The second set of hurdles concerns your finances and property. Fannie Mae and Freddie Mac set up the basic guidelines. There are two basic ways your loan can be processed:

  1. Manual Underwriting System: Only your original lender (who is also your current servicer) can process a HARP loan through the manual underwriting system.
  2. Automated Underwriting System: Any participating lender can process a HARP loan through the automated system.

Keep in mind that lenders are free to have stricter qualifying rules than the basic Fannie and Freddie requirements.

When shopping for a HARP loan, here are some of the main points to look out for:

  • Credit Score Requirements: Fannie and Freddie have no minimum FICO score requirements. However, each lender has its own credit score requirements, so if you are denied by one lender, keep shopping.
  • Income Requirements: Your original lender can approve a loan with no debt to income ratio (DTI) requirement. However other lenders must qualify you based on  your DTI. The rule-of-thumb for a HARP loan is a 45% maximum DTI.
  • Timely Mortgage Payments: The HARP program allows for no late mortgage payments in the last 6 months and one late (30 days) payment in the preceding 6 months. However, some lenders do not allow any late payments.
  • Investment Properties Qualify: You can refinance a second home or rental property under HARP 2.0.
  • Fees: Lenders are not consistent in the fees or the interest rates they charge for HARP 2.0 loans. Some lenders charge a few hundred dollars for HARP 2.0 loan fees, and others charge thousands. It pays to shop around, so you can compare interest rates and fees.
  • Condos: While HARP guidelines for condos are tricky, many more condo owners will qualify for a loan under HARP 2.0 than under the first version of HARP.

Applying for HARP
First, go to the Fannie Mae and Freddie Mac Web sites to learn if either owns your loan and whether they bought your loan on or before May 31, 2009. If so, you can contact either your current mortgage servicer or shop around with the many lenders who are offering the HARP 2.0 loan. 

If your application is rejected, ask for the specific reason why. If you applied with your original lender, find out whether the lender used the manual or automated system. Request manual underwriting if your original lender turned you down based on automated underwriting, as it may result in your loan being approved.

It pays to shop for HARP 2.0 refinance. Many homeowners report one lender will reject their application, but another will offer them an attractive refinance. Second, lenders are not consistent in their offers. As mentioned, closing costs are all over the map. Interest rates vary, too.

Summary
HARP 2.0’s rules are technical. Each lender creates different overlays. If you believe you qualify for HARP 2.0, be persistent! The rules that are in place today could very well be expanded in the future. This is one instance in life where shopping can be the solution to your problem.

Make Extra Money, Part 6: Setting Up a Site

Business, Finance

In this installment of the Make Extra Money series, I’m going to show you how to set up a WordPress site.   I’m going to show you exactly what settings, plugins, and themes I use.   I’m not going to get into writing posts today.  That will be next time.

I use WordPress because it makes it easy to develop good-looking sites quickly.   You don’t have to know html or any programming.   I will be walking through the exact process using Hostgator, but most hosting plans use CPanel, so the instructions will be close.  If not, just follow WordPress’s 5 minute installation guide.

Installing WordPress

Assuming you can follow along with me, log in to your hosting account and find the section of your control panel labeled “Software/Service”.  Click “Fantastico De Luxe”.

Fantastico

On the Fantastico screen, click WordPress, then “New Installation”.

Install WordPress

On the next screen, select your domain name, then enter all of the details: admin username, password, site name, and site description.  If you’ll remember, I bought the domain  http://www.masterweddingplanning.net.   I chose the site name of “Master Wedding Planning” and a description of “Everything You Need to Know to Plan Your Wedding”.

Click “install”, then “finish installation”.   The final screen will contain a link to the admin page, in this case, masterweddingplanning.net/wp-admin.  Go there and log in.

Configuring WordPress

After you log in, if there is a message at the top of the screen telling you to update, do so.   Keeping your site updated is the best way to avoid getting hacked.  Click “Please update now” then “Update automatically”.  Don’t worry about backing up, yet.  We haven’t done anything worth saving.

Next, click “Settings” on the left.  Under General Settings, put the www in the WordPress and site URLs.  Click save, then log back in.

Click Posts, then Categories.  Under “Add New Category”, create one called “Misc” and click save.

Click Appearance.  This brings you to the themes page.   Click “Install Themes” and search for one you like.   I normally use Headway, but before I bought that, I used SimpleX almost exclusively.   Your goal is to have a simple theme that’s easy to maintain and easy to read.  Bells and whistles are a distraction.

Install a theme

Click “Install”, “Install now”, and “Activate”.  You now have a very basic WordPress site.

Plugins

A plugin is an independent piece of software to make independent bits of WordPress magic happen.   To install the perfect set of plugins, click Plugins on the left.    Delete “Hello Dolly”, then click “Add new”.

In the search box, enter “plugin central” and click “Search plugins”.    Plugin Central should be the first plugin in the list, so click “install”, then “ok”, then “activate plugin”.  Congratulations, you’ve just installed your first plugin.

Now, on the left, you’ll see “Plugin Central” under Plugins.  Click it.  In the Easy Plugin Installation box, copy and paste the following:

 All in One SEO Pack
 Contact Form 7
 WordPress Database Backup
 SEO SearchTerms Tagging 2
 WP Super Cache
 Conditional CAPTCHA for WordPress
 date exclusion seo
 WP Policies
 Pretty Link Lite
 google xml sitemaps
 Jetpack by WordPress.com


Click “install”.


On the left, click “Installed Plugins”.   On the next screen, click the box next to “Plugins”, then select “Activate” from the dropdown and click apply.


Activate plugins


Still under Plugins, click “Akismet Configuration”.  Enter your  API key and hit “update options”.  You probably don’t have one, so click “get your key”.


Tools


The only tool I worry about is the backup.   It’s super-easy to set up.   Click “Tools”, then “Backup”.  Backup


Scroll down to “Schedule Backups”, select weekly, make sure it’s set to a good email address and click “Schedule Backup”.   I only save weekly because we won’t be adding daily content.  Weekly is safe enough, without filling up your email inbox.


Settings


There are a lot of settings we’re going to set.   This is going to make the site more usable and help the search engines find your site.  We’re going to go right down the list.   If you see a section that I don’t mention, it’s because the defaults are good enough.


Writing


Set the Default Post Category to “Misc”.


Visit this page and copy the entire list into “Update Service” box.   This will make the site ping a few dozen services every time you publish a post.   It’s a fast way to get each post indexed by Google.


Click “Save Changes”.


Discussion


Uncheck everything under “Email me whenever…” and hit save.   This lets people submit comments, without actually posting the comments or emailing me when they do so.  Every once in a while, I go manually approve the comments, but I don’t make it a priority.


Permalinks


Select “Custom structure” and enter this: /%postname%/


Click save.


All in One SEO


Set the status to “Enabled”, then fill out the site title and description.  Keep the description to about 160 characters.  This is what builds the blurb that shows up by the link when you site shows up in Google’s results.


Check the boxes for “Use categories for META keywords” and “Use noindex for tag archives”.


Click “Update Options”.


Date Exlusion SEO


Check the boxes to remove each of the dates and set the alt text to “purpose” or something.   This will suppress the date so your posts won’t look obsolete.


Hide Dates


SEO Search Terms 2


This plugin reinforces the searches that bring people to your site.   It’s kind of neat.  Skip the registration, accept the defaults and hit save.


WP Policies


Scroll to the bottom and click import.  We’ll come back to this.


WP Super Cache


Select “Caching On” and hit save.


JetPack


Across the top of the screen should be a giant banner telling you to connect to WordPress.com and set up Jetpack.  You’ll need an account on WordPress.com, so go there and set one up.   After authorizing the site, you’ll be brought back to the Jetpack configuration screen.   Click “Configure” under “WordPress.com Stats”.  Take the defaults and hit save.


Contact


On the contact configuration page, copy the code in the top section.  You’ll need this in a moment.


Contact form code


Pages


Now, we going to create a couple of static pages.   On the left, click “Pages”, then “Add new”.


Name the first page “Contact” and put the contact form code in the body of the page.  Hit publish.


Menus


Under Appearance, click “Menu”.   Enter a menu name and hit save.


Then, under “Pages”, click the box next to “Contact”, “Disclaimer”, and any other policies you’d like to display.  Hit save.


Widgets


Also under Appearance, click “Widgets”.   This is where you’ll select what will display in the sidebar.   All you have to do is drag the boxes you want from the middle of the page to the widget bar on the right.   I recommend Text, Search, Recent Posts, Popular Search Terms and Tag Cloud.  In the text box, just put some placeholder text in it, like “Product will go here”.   We’ll address this next time.


Posts


We’re not going to worry about getting posts in place, yet.    That will be the next installment.  However, the steps in the next installment could take 2 weeks to implement, and we want Google to start paying attention now.  To make that happen, we need to get a little bit of content in place.   This won’t be permanent content.  It’s only there so Google has something to see when it comes crawling.


To get this temporary, yet legal content, I use eZineArticles.  Just go search for something in your niche that doesn’t look too spammy.


Then, click “Posts”, then delete the “Hello World” post.  Click “Add new”.   Copy the eZine article, being sure to include the author box at the bottom, and hit publish.


To see your changes, you may have to go to Settings, then WP Cache and delete the cache so your site will refresh.


Congratulations!  You now have a niche blog with content.   It’s not ready to make you any money, yet, but it is ready for Google to start paying attention.    In the next installment, I’ll show you how I get real unique content and set it up so Google keeps coming back to show me the love.


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