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Credit Cards: How to Pick a Winner

Finance

Image via Wikipedia

We live in a decidedly credit-centric culture.   Whip out cash to pay for $200 in groceries and watch the funny looks from the other customers and the disgust from the clerk.    It’s almost like they are upset they have to know how to count to run a cash register.

If someone doesn’t have a credit card, everyone wonders what’s wrong, and assumes they have terrible credit.  That’s a lousy assumption to make, but it happens.   For most of the last two years, I shunned credit cards as much as possible, preferring cash for my daily spending.   Spending two years changing my spending habits has made me comfortable enough to use my cards again, both for the convenience and the rewards.

Having a decent card brings some advantages.

Credit cards legally provide fraud protection to consumers.  Under U.S. federal law, you are not responsible for more than $50 of fraudulent charges.  many card issuers have extended this to $0 liability, meaning you don’t pay a cent if your card is stolen.  Trying getting that protection with a wallet full of cash.

The fraud protection makes it easier to shop online, which more people are doing every day.   At this point, there is no product you can buy in person that you can’t get online, often cheaper.   How would you order something without a credit card?  Even the prepaid cards you can buy and fill at a store will often fail during an online transaction because there is no actual person or account associated with the card.  The “name as it appears on the card” is a protective feature for the credit card processors and they dislike accepting cards without it.

If you’re going to use a credit card, you need to make a good choice on which credit card to get.  There are a few things to check before you apply for a card.

Annual fee. Generally, I am opposed to getting any card with an annual fee, but sometimes, it’s worth it.    If, for example, a card provides travel discounts and roadside assistance with its $65 annual fee, you can cancel AAA and save $75 per year.     A good rewards plan can balance out the fee, too.   I’m using a travel rewards card that has a 2% rewards plan.  That’s 2% on every dollar spent, plus discounts on some travel purchases.    In a few months, I’ve accumulated $500 of travel rewards for the $65 fee that was waived for the first year.  The math works.  A card that charges an annual fee without providing services worth several times that fee isn’t worth getting.

Interest rate. This should be a non-issue.   You should be paying off you card completely every month.  In a perfect world.   In the real world, sometimes things come up.   In my case, I was surprised with a medical bill for my son that was 4 times larger than my emergency fund.   It went on the card.  So far, I’ve only had to pay one month’s interest, and I don’t see the balance surviving another month, but it’s nice that I’m not paying a 20% interest rate.  Unfortunately, as a response the CARD Act, the days of fixed rate 9.9% cards seems to be over.

Grace period. This is the amount of time you have when the credit card company isn’t charging you interest.  Most cards offer a 20-25 day grace period, but still bill monthly.  That means that you’ll be paying interest, even if you pay your bill on time.  To be safe, you’ll need to either find a card that has a 30 day grace period, or pay your balance off every 15-20 days.  Some of the horrible cards don’t offer a grace period of any length.  Avoid those.

Activation fees. Avoid these.  Always.  There’s no card that charges an activation fee that’s worth getting.  An activation fee is an early warning sign that you’ll be paying a $200 annual fee and 30% interest in addition to the $150 activation fee.

Other fees. What else does the card charge for?  International transactions?  ATM fees?  Know what you’ll be paying.

Service. Some cards provide some stellar services, include concierge service, roadside assistance, and free travel services.   Some of that can more than balance out the fees they charge.   My card adds a year to the warranty of any electronics I buy with it, which is great.

Credit cards aren’t always evil, if you use them responsibly.   Just be sure you know what you’re paying and what you’re getting.

What’s in your wallet?

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Making Extra Money Part 3: Product Selection

Finance

When you’re setting up a niche site, you need to monetize it.  You need to have a way to make money, or it’s a waste of time.

There are two main ways to do that:  AdSense or product promotion.   To set up an AdSense site, you write a bunch of articles, post them on a website with some Google ads, and wait for the money to roll in.

I don’t do that.

I don’t own a single AdSense site and have never set one up.  This article is not about setting up an Adsense site.

My niches site are all product-promotion sites.  I pick a product–generally an e-book or video course–and set up a site dedicated to it.

Naturally, picking a good product is an important part of the equation.

The most important part of product selection is that the product has an affiliate program. Without that, there’s no money to be made.     There are a lot of places to find affiliate programs.     Here are a few:

  • Amazon.   If you don’t live in one of the states that Amazon has dropped in retaliation for passing laws that attempt to circumvent the Supreme Court’s ruling on collecting sales tax, you can sign up as an associate and collect a commission on every referral you send that turns into a purchase.   That means you have a lot of product to choose from.   Unfortunately, your commission is small, so you need to promote fairly expensive products to get a decent return.   On the other hand, people trust Amazon, so that’s one less hurdle to making a sale.
  • Commission Junction.   These are the people managing affiliate programs for a large number of credit cards and banks.  If you’ve opened an account with INGDirect through one of my links, I got a commission for the referral. (Thank you!)   They have a lot of other products, too.
  • e-Junkie.  This one is a popular distribution system for bloggers.   It’s likely that, if you’ve bought an ebook from a blogger, e-Junkie handled the fulfillment process.   A lot of the products available there have an affiliate program, but that is up to the owner of the product.
  • ClickBank.  My favorite.   This is one of the largest affiliate networks specializing in electronic products, whether that’s membership sites, ebooks, or video courses.   Commissions are good, often 50-75%.   They also offer a 60 day guarantee of every product sold through their site, which helps soothe the wary customer.  This is the site I’ll be using for this series.

The first thing you need to do is sign up for whichever program you intend to use.

If you’re not going with Clickbank, feel free to skip ahead to the section on keyword research.

Once you are signed up and logged in, click on the “Marketplace” link at the top of the screen.

Clickbank

From here, it’s just a matter of finding a good product to sell.   Here are the niches we’re going to be looking for:

  • Back pain
  • Bankruptcy
  • Conflict resolution at work
  • Detox diets
  • Fat kids
  • Foreclosure avoidance
  • Job hunting
  • Weddings
  • Writing sales copy

I’m going to look for one or two good products in each niche.  When that’s done we’ll narrow it down by consumer demand.

For now, go to advanced search.

CBSearch

Enter your keyword, pick the category and set the advanced search stats.     Gravity is the number of affiliates who have made sales in the last month.  I don’t like super-high numbers, but I also want to make sure that the item is sellable.  Over 10 and under 50 or so seems to be a good balance.

The average sale just ensures that I’ll make a decent amount of money when someone buys the product.   I usually aim for $25 or more in commissions per sale.  Also, further down, check the affiliate tools box.    That means the seller will have some resources for you to use.

This combination will give us 36 products to check out for back pain, unfortunately, none of the results are for back pain products.    After unchecking the affiliate tools and setting the gravity to greater than 1,  I’ve got 211 results.    Sorting by keyword relevance, I see three products, two of which look like something I’d be interested in promoting.   One has a 45% commission, the other is 55%.  The X-Pain Method has an initial commission of $34 and claims a 5% refund rate.   Back Pain, Sciatica, and Bulging Disc Relief pays $16, which will make it a potentially easier sale.  I’ll add both to the list for further research.

I’m not going to detail the search for the rest of the niches.  That would be repetitive.  You can see my selections here:

Now we’re going to go through a few steps for each of these products.

The Sales Page

We need to make sure the sales page doesn’t suck.    If the site doesn’t work, is hard to read or navigate, has a hard-to-find order button, or just doesn’t look professional, it’s getting cut.

  • Raw Foods is eliminated.  The sales video is horrible and the order link is at the bottom of several screens worth of nothing.  It’s a crap site.
  • The 7 day foreclosure-avoidance product is out.  Site’s down today.  I want reliability.
  • Management Training By The Book is out.  I don’t like typos on the sales page, especially in the page title.

The Email List

If it has an email subscription form, we’ll need to subscribe, then double-check to make sure our affiliate information isn’t getting dropped in the emails.   If it is, the seller is effectively stealing commissions.  In the interest of time and laziness, I’m going to eliminate anyone pushing for an email subscription.  It’s harder–and time-consuming–to monitor that.  On of my niche site had a seller completely drop their product.  Instead, they pushed for email subscriptions so they could promote other products as an affiliate.  Absolutely unethical.

  • Wedding speeches is eliminated for  throwing a mandatory email entry into the order process.  There’s no guarantee they are up to anything shady, but I’m taking the simple route.

Checkout and Credit

Finally, we’re going to visit the checkout page.  You need to do this from every links in the newsletter and the links on the sales page, just to make sure you’ll get your money.

The way to tell who’s being credited is to look at the bottom of the order page, under the payment information.   It should say [affiliate = xxx] where xxxis your ClickBank ID.   Anything else, and the product gets cut from the list.

When you are checking these, don’t click on every possible link at once.  That confuses the cookies. Do one at a time.  I tried to do it in one batch for this post and lost half of the cookies.  If it weren’t for the fact that I already own one of the products and bought it through my own link and got credited, I would have been talking undeserved trash about thieving companies.

Other Factors

Sometimes, when you’re examining a product, it just doesn’t feel right.  When that happens, drop it.  There are millions of other products you can promote.   In this case, I’m dropping the anger management program because, in my experience, angry people don’t think they are the problem.  Here’s a life tip:  If everyone else is a jerk, the problem probably isn’t everyone else.

  • Another important factor is the sales page itself.  If it doesn’t make you want to buy the product, why would anyone else?
  • Amazing Cover Letters is eliminated because it’s too easy to overlook the buy link.  If I have to hunt for it, it’s losing customers.
  • Amazing Wedding Planning is getting eliminated because I don’t like the sales page.  The buy link is easy to overlook, and it doesn’t compel me to buy.

Now we’re down to 10 products in 6 niches.    At this point, we’re comfortable with the sales pages and we know that they are crediting commissions.   As it stands right now, all of the products are worth promoting.

We’ll make the final determination after doing some heavy keyword research in the next installment.   That’s where we’ll find out how hard it is to compete.

Any questions?

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Money Problems – Day 4: Making a Budget

Finance

Fiscal Year 2010 Budget Briefing (200905070001HQ)
Image by nasa hq photo via Flickr

Today, I continuing the  series, Money Problems: 30 Days to Perfect Finances.   The series will consist of 30 things you can do in one setting to perfect your finances.  It’s not a system to magically make your debt disappear.  Instead, it is a path to understanding where you are, where you want to be, and–most importantly–how to bridge the gap.

I’m not running the series in 30 consecutive days.  That’s not my schedule.  Also, I think that talking about the same thing for 30 days straight will bore both of us.   Instead, it will run roughly once a week.  To make sure you don’t miss a post, please take a moment to subscribe, either by email or rss.

This is day 4 and today, you are going to make a budget.

Now that you’ve got your list of expenses and you’ve figured out your income, it’s time to put them together and do the dreaded deed.  Your going to make a budget today.  Don’t be scared.  I’ll hold your hand.

Here are the tools you need:

  1. Your list of expenses from Day Two.
  2. Your list of income from Day Three.
  3. A spreadsheet.  I recommend the spreadsheet included in Google Docs, but Excel or the Open Office alternative, CALC, are acceptable substitutes.

Setting up the spreadsheet is dead simple.

Create a column for the label, telling you what each line item is.  Create a column to hold the monthly payment amount.   At the bottom of column 2, create a formula that totals your expenses.   If you are including a bill that isn’t due monthly, use a formula similar to the day 3 income formula to figure out what you need to set aside each month.  To figure a quarterly bill, multiply the amount by 4, then divide by 12.  To figure a weekly bill, multiply by 52 and divide by 12.

Scoot over a few columns and do the same thing for your income.

Scoot over a couple more columns and set up a total.  This is easy.  It’s just a matter of subtracting your expenses from you income.  Hopefully, this gives you a positive number.

To make this even easier, I’ve shared a blank budget spreadsheet.  No excuses.  If that simple spreadsheet doesn’t meet your needs, I’ve got a much more detailed version that includes categories.   I use the detailed version.

Making a budget may be the most intimidating financial step you take, but everything else is built on the assumption that you understand where you money came from and where it is going.  Without,it, your navigating a major maze based on a coin flip instead of a map.

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Budgeting Sucks

Finance

Image via Wikipedia

Budgeting kind of sucks.

Filling out a budgeting spreadsheet, putting in all of your expenses, listing all of your income,  tracking all of your spending.   Yuck.

Balancing the fact that you may have $200 to spare, but if your gas bill is a bit lower one month then you have a some more money, but if your electric bill’s a little bit high, then you have a little bit less.  It’s too much work.

Here’s the new plan:

I just opened up a new credit card. This credit card’s got a fairly high limit, not that I care since I’m never going to come close to the limit. It’s got an okay interest rate, not that I care–it’s going to be paid off every month.  It also has a good travel rewards plan, so our family vacations can, to a large extent, be paid for.

Now, with this card, I’m taking all of my regular bills, and setting them up to be automatically paid by the credit card.   It’ll get automatically charged every month.  I won’t have to think about it.  Once a month, I’ll just log on and pay off the card.   All I have to do is make sure the  balance stays under my monthly budgeted amount.  I already know what I have to be paying each month, so, no problem.

This will make it easier to budget and  track my actual spending.  It’ll even make it easier to balance my checkbook, since right now, I’m logging into my bank account a couple of times a month to compare it to Quicken.   Any budget helper is nice.

After this plan takes effect, my bank account will only have any ATM withdrawals that I need to make–which shouldn’t happen more than once or twice a month–and my checks to day care.  There should be just six manual transactions every month plus all of my miscellaneous transfers to and from INGDirect, which should also be minimal– there should only be two of those each month.

This will simplify everything while at the same time giving me the maximum amount of travel rewards I’ve been able to find.  Hopefully, it will work as well as I think it will.

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I’d Tap That: Making Life Difficult for Government Spying

Life

4th Amendment

 

Skip to the bottom if you’re familiar with PRISM and don’t want to hear any political talk and rampant violations of our Constitutional rights, but still want to protect your privacy.

For those of you who haven’t been paying attention, the PRISM program is an NSA program to monitor electronic activity.

Lots of electronic activity.

The companies identified to be working with the NSA in this grand overreach include AOL, Apple, Facebook, Google, Microsoft, PalTalk, Skype, Yahoo! and YouTube.  For most people, that is the definition of “the internet”.  If you’re doing it online, the NSA is–or could be, at their leisure–watching.

This isn’t a crazy conspiracy theory.  This is happening, and the government has admitted it.  In fact, when this broke, the executive branch’s response was along the lines of, “Don’t worry, we’ll find the guy who leaked this information.”

On top of that, the government has been demanding phone records from at least Verizon on a daily basis.

In addition, the Justice Department was just busted wiretapping Associated Press phones.

Seriously, if you put this in fiction, nobody would buy it, because it’s ridiculous in the land of the free.

As far as the people who say I’ve got nothing to worry about if I’m not doing anything wrong: shut up.  You can speak again when you give me your email passwords, bank records, and let me install a toilet cam in your house.  What are you trying to hide?

Seriously, there is such a mess of non-legislative administrative regulations that are considered felonies that the best estimate is that most people commit three felonies a day, without realizing it.

  • Catch your kid with a joint and neglect to call the cops?  Welcome to the federal penitentiary.
  • Use one of those pill planner things to sort prescription meds for your half-senile grandmother?  In some states, that’s a felony.

When we live in a system with so many rules that have never been voted on and our legal system refuses to consider legitimate ignorance of the law to be a defense and we have a collection of secret laws that are a felony to disclose or violate, government spying gets far more dangerous.

  • Many TSA guidelines are secret.
  • The Banking Secrecy Act of 1970 has a number of secret provisions.
  • FISA.

The Foreign Intelligence Surveillance Act of 1978(FISA) is the law the NSA is using to justify all of these data requests.  The law, that we all must obey, is being overseen by a small subcommittee in Congress, and the FISA courts are just a small subset of the judges.   The judges are signing warrants allowing the wiretaps and massive surveillance, but that is clearly unconstitutional and, hence, illegal.

The text of the Fourth Amendment to the Constitution, the supreme law of the United States is: “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.”

Any warrant that cannot name a place to be searched is illegal.

Any warrant that cannot describe the person to be monitored is illegal.

Any warrant that is not backed by probable cause is illegal.

Tell me how “I want to watch what everyone is saying on Facebook and seize all of the data” meets any of those criteria.

Bueller?

Wiretapping the AP is a serious violation of the First Amendment, too.  “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

“Congress shall make no law…abridging the freedom of speech, or of the press..and to petition the Government for a redress of grievances.”

Monitoring the press in case somebody breaks a story the government doesn’t want broken is crap.

How can we petition the government for redress of grievances that they call a felony if the company discloses the violation to us?  It’s self-serving circular crap.

When you throw the IRS harassing charities working for the “wrong” politics, you start to pine for the good old days of Nixon-level fair play and integrity.

To be fair, FISA got nasty with the Patriot Act, which was an abomination enacted by a different political party.  Hey, Washington, next time try to remember that your laws will someday be administered by your political enemies, k?  (NSA: I trust you’ll pass the message for me?)

Political talk is over.  How do we stop the government snooping?

There are four main pieces to discuss, based on the scandalous Constitutional violations reported recently.

1.  Social media monitoring.   There’s nothing to this.  If you post things on Facebook, the government sees it and knows it’s you.  Don’t post anything you don’t want broadcast to the police, your grandmother, and your priest.

2.  Internet browsing.  There is very little that is secure on the internet.   The government can subpoena your ISP and get any records they keep.  Unless you go anonymous and encrypted.  Welcome to TOR.  The Onion Router is a system that encrypts your internet traffic and bounces it all over the world.   Once you enter TOR, nothing you do can be tracked, until your internet request leave the TOR system.   The system is not centrally owned or controlled, so nobody in the system can track what you are doing.

For example, if I use the TOR browser to search Wikipedia, a snoopy NSA goon could tell I’m using it, and they could tell there was a request from the TOR system to Wikipedia, but they can’t tie one request to the other.  If I’m dumb and log into Facebook, I lose that anonymous shield.

That’s solid protection from anyone watching your internet traffic.

How do you use it?

Easy.  Just install the Tor Bundle.  When you want the NSA to stop snooping over your shoulder because you want to do a search on erectile dysfunction, you launch TOR and the TOR browser and search without having to share your embarrassing secrets.

3.  Email.  Email is easily the least secure means you can communicate.  When you send an email, that message is in plain text, and it bounces from server to server until it reaches the recipient.  Any of the involved servers can keep a log of the traffic and read your email.

Never, ever, ever, ever put anything incriminating or important in an email.  Don’t send credit card numbers, your social security number, or the address of your meth lab.

But what if you want to have a dirty conversation with your spouse without letting the sick voyeurs at the NSA listen to you ask your wife what she’s wearing and how would she like it torn off?

Use PGP.  OpenPGP is a free software encryption program that is basically impossible to decrypt.   It’s known as public-key encryption, which means that anybody can encrypt a message to you that only you can read.

It’s like magic.

To use PGP, the easy way(for Windows users) is to get Gpg4win.  Install that, then open Kleopatra.  This will let you generate your encryption key.  You do that by:

  • Clicking File, then New Certificate
  • Click Create  Personal OpenPGP key pair
  • Enter your name and email, then click next, then “Create Key”.  Enter your passphrase when asked.

You now have a set of PGP keys.  To get your public key that others can use to send you messages, right-click your certificate and select “Export certificates”.  Pick a path to save the certificate, then do so.  You can open this file with notepad to get your public key, or you can email the file out.  There is no need to worry about security with this file.

You will end up with something that looks like my public key here:

—–BEGIN PGP PUBLIC KEY BLOCK—–
Version: GnuPG v2.0.20 (MingW32)
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=fHba
—–END PGP PUBLIC KEY BLOCK—–

To get your private key, that you can use with any number of plugins for your email client, right-click on your certificate and select “Export secret keys.”

You can either use PGP as a plugin for your email client, or you can use Kleopatra’s feature “Sign/encrypt files”.  To do that, write your message in a file, then select the feature inside Kleopatra.  You’ll end up with an encrypted file you can attach to your email that snoopy government man can’t read.

4.  Phone calls.  This would appear to be harder, since your phone is largely out of your control.   There’s nothing practical you do about a landline, except to avoid saying anything sensitive.  On your cell phone, you have options, assuming you use a smartphone.

For Android users, it’s free an easy.  Install Redphone.  If you place a call with Redphone, it checks to see if the caller also uses Redphone.  If he does, it places an encrypted call over your data plan to the other phone.   Nobody can listen in to an encrypted call.   The same company also makes a program for texting.

For iPhone users, you’re stuck with Silent Circle for $10/month,  which may be a better option, since there is support for more devices, including Android.   It was designed by the guy who designed PGP and handles texting and email, too.

That’s it.

There you are, the whats, whys, and hows of modern, hassle-light, private communications.   Doing what we can to foil bad government programs is our patriotic duty.

 

 

 

 

 

 

 

 

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The Luxury of Vacation

Finance, Parenting

This was a guest post I wrote last year to answer the question posed by the Yakezie blog swap, “Name a time you splurged and were glad you did.”

There are so many things that I’ve wanted to spend my money on, and quite a few that I have.  Just this week, we went a little nuts when we found out that the owner of the game store near us was retiring and had his entire stock 40% off.  Another time, we splurged long-term and bought smartphones, more than doubling our monthly cell phone bill.

This isn’t about those extravagances.  This is about a time I splurged and was glad I did.   Sure, I enjoy using my cell phone and I will definitely get a lot of use out of our new games, but they aren’t enough to make me really happy.

The splurge that makes me happiest is the vacation we took last year.

Vacations are clearly a luxury.  Nonessential.  Unnecessary.  A splurge.

When we were just a year into our debt repayment, we realized that, not only is debt burnout a problem, but our kids’ childhoods weren’t conveniently pausing themselves while we cut every possible extra expense to get out of debt.  No matter how we begged, they insisted on continuing to grow.

Nothing we will do will ever bring back their childhoods once they grow up or—more importantly—their childhood memories.  They’ll only be children for eighteen years.  That sounds like a long time, but that time flies by so quickly.

We decided it was necessary to reduce our debt repayment and start saving for family vacations.

Last summer, we spent a week in a city a few hours away.  This was a week with no internet access, no playdates, no work, and no chores.  We hit a number of museums, which went surprisingly well for our small children.  Our kids got to climb high over a waterfall and hike miles through the forest.  We spent time every day teaching them to swim and play games.   Six months later, my two year old still talks about the scenic train ride and my eleven year old still plays poker with us.

We spent a week together, with no distractions and nothing to do but enjoy each other’s company.  And we did.   The week cost us several extra months of remaining in debt, but it was worth every cent.   Memories like we made can’t be bought or faked and can, in fact, be treasured forever.

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