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Side Hustle: The Garage Sale Marketing

By popular demand, here is our garage sale marketing copy.

First, the newspaper ad, which ran in the Sunday edition through Tuesday before the sale:

MOTHER OF ALL GARAGE SALES! 5/13 to 5/15, 8-5!
1000s of items! Furn, crib, electronics, dishes,
cloz from baby to adult fashion!
Lots more!

Next, our Craigslist ad:

Huge sale!
Decades of accumulated stuff from four households!

Thousands of items! Yes, thousands!

We’ve got hundreds of outfits for fashion-conscious women and dozens of candles and candle-holders from Partylite!

Our babies keep growing and outgrowing their stuff. Lots of clothes, a changing table, a convertible drop-side crib, a tall dresser, and many, many, MANY toys!

We’ve got clothes in a variety of sizes: newborn through preschool, boy’s clothes from kindergarten through almost junior high school, adult clothes for both men and women.

There’s a china cabinet/hutch, a curio cabinet, 3 computer desks, a butcher-block kitchen table, a toddler bed and more! The bed and the crib even come with the mattresses, which we kept wrapped in a protective sheet the entire time they were used!

Antiques, toys from our childhood, hundreds of books and movies and much, much more!

Extra computer equipment for the true geek in your life! Boxes of RAM and video cards, a small LCD monitor that’s perfect for putting a computer in your car. I upgrade and replace my computers often. Here’s your chance to upgrade for just a couple of dollars.

Shoes! Holy cow, do we have shoes! New in the box, never been worn, selling for a buck! You can’t beat that price!

Jackets galore! There are a couple of dozen jackets ready to go. Spring and winter, sizes for all ages, including snow suits for babies and toddlers. We’ve got hats and gloves. Don’t miss this opportunity to outfit your kids and grandkids for the upcoming winter. It’s never too early!

We’re even getting rid of some tools and gear for the garage. There’s a 12-volt refrigerator/food-warmer. That’s a fridge for your car or camper! Also a variety of tools and a snowblower. You don’t want to miss this!

Last, but certainly not least:
A 1986 Honda Shadow VT700.
11,000 miles and two owners.
This is in excellent condition. It’s got almost no rust, just a few spots on the exhaust. It starts with no effort every spring. New tires, brakes, and a carb rebuild just a couple of seasons ago. New leather on the seats last fall. It’s a beauty.
Only $2750.

Thursday, May 13th through Saturday, May 15th. 8AM to 5PM

Address redacted.

Note: The entire series is contained in the Garage Sale Manual on the sidebar.

Prepping for an Estate Sale

Finance

At the end of the month, we’re having a massive garage/estate sale. When my mother-in-law died, she left us a lot of stuff.

A lot.

Really, when I say “lot”, I mean it. When most people say they have a lot of stuff, they mean they’ve got a closet to clean out. That’s similar to looking at a “scale of the universe” app and comparing a grain of salt to the Oort cloud. We’ve donated several truckloads of blankets, jackets, and toiletries to a homeless shelter and more than 80 rubbermaid containers full of clothes to the Salvation Army. That’s on top of two dumpsters(big enough to park a truck in) full of garbage of things we didn’t think were worth salvaging. That has still left us with several rooms packed full of stuff.

When I say ” a lot”, I mean it in a visceral, oh-my-god-can-this-be-over-or-should-we-consider-arson kind of way.

Now, it’s time to get rid of the stuff that’s left.

The things that have sentimental value have already come home with us.

The things that look unique, rare, or collectible–like the 1970s Pepsi glasses–have been set aside for more research. They may end up in the sale, or on eBay, depending on what we find out.

From here, I think I can just follow my garage sale guide.

We’re going to run the sale on Friday, Saturday, and Monday of Labor Day weekend, to maximize traffic.

We’ll advertise in the paper and put up some signs. The house is on the busiest street nearby, so passing traffic should be high.

The nice thing about having an emptied house is that setup can be completely done ahead of time. We’re setting up tables and starting to price it all this weekend.

On the days of the sale, we’ll have at least 2 people working the entire time. One will be inside, while the other will be outside for the tools and furniture that are getting sold. Both will have money and be able to make change.

Outside, we’ll have the bigger pieces of furniture, tools, and some kid stuff to draw in passerby. Inside will be the appliances, jewelry, and the small and/or valuable items. We’ll only be setting up in the living room and dining room, with the back hallway and kitchen roped off, to control access and visibility.

We’ve got a bit of help available at different times over the weekend, so we should be able to handle the entire sale, including breaks, relatively smoothly.

Have you ever run an estate sale? Anything I’m missing?

Refinancing Through the HARP Program

Finance

HARP Refinance

If you owe more than your house is worth, and want to refinance to today’s low interest rates, you need to check out the HARP program. Millions of homeowners with underwater homes are finding relief in a new version of the Home Affordable Refinance Program (HARP). Refinancing to lower interest rates could slash your monthly mortgage payment or shorten the time it takes to pay-off your mortgage.

The new HARP loosened qualification rules, making it it easier for underwater homeowners to qualify for a refinance. When HARP 2.0 was released in November 2011 you had to work with your original lender. Since March 2012, when Fannie Mae and Freddie Mac rolled out the automated underwriting systems, you can work with any participating HARP lender. That means more competition for your business and better rates for you

HARP 2.0’s Hurdles

There are two series of hurdles you must clear before you can refinance your loan under HARP 2.0. The first set of hurdles concerns the loan itself. The three key eligibility questions are:

Is the loan owned by Fannie Mae or Freddie Mac?
If so, was the loan purchased by Fannie or Freddie on or before May 31, 2009?
The loan was not refinanced under HARP before (some exceptions apply).

If you answer yes to these three questions, then your loan may be eligible for HARP.

Tip: If your loan is a FHA loan, then check out a FHA streamline refinance loan.

The second set of hurdles concerns your finances and property. Fannie Mae and Freddie Mac set up the basic guidelines. There are two basic ways your loan can be processed:

Manual Underwriting System: Only your original lender (who is also your current servicer) can process a HARP loan through the manual underwriting system.
Automated Underwriting System: Any participating lender can process a HARP loan through the automated system.

Keep in mind that lenders are free to have stricter qualifying rules than the basic Fannie and Freddie requirements.

When shopping for a HARP loan, here are some of the main points to look out for:

Credit Score Requirements: Fannie and Freddie have no minimum FICO score requirements. However, each lender has its own credit score requirements, so if you are denied by one lender, keep shopping.
Income Requirements: Your original lender can approve a loan with no debt to income ratio (DTI) requirement. However other lenders must qualify you based on your DTI. The rule-of-thumb for a HARP loan is a 45% maximum DTI.
Timely Mortgage Payments: The HARP program allows for no late mortgage payments in the last 6 months and one late (30 days) payment in the preceding 6 months. However, some lenders do not allow any late payments.
Investment Properties Qualify: You can refinance a second home or rental property under HARP 2.0.
Fees: Lenders are not consistent in the fees or the interest rates they charge for HARP 2.0 loans. Some lenders charge a few hundred dollars for HARP 2.0 loan fees, and others charge thousands. It pays to shop around, so you can compare interest rates and fees.
Condos: While HARP guidelines for condos are tricky, many more condo owners will qualify for a loan under HARP 2.0 than under the first version of HARP.

Applying for HARP
First, go to the Fannie Mae and Freddie Mac Web sites to learn if either owns your loan and whether they bought your loan on or before May 31, 2009. If so, you can contact either your current mortgage servicer or shop around with the many lenders who are offering the HARP 2.0 loan.

If your application is rejected, ask for the specific reason why. If you applied with your original lender, find out whether the lender used the manual or automated system. Request manual underwriting if your original lender turned you down based on automated underwriting, as it may result in your loan being approved.

It pays to shop for HARP 2.0 refinance. Many homeowners report one lender will reject their application, but another will offer them an attractive refinance. Second, lenders are not consistent in their offers. As mentioned, closing costs are all over the map. Interest rates vary, too.

Summary
HARP 2.0’s rules are technical. Each lender creates different overlays. If you believe you qualify for HARP 2.0, be persistent! The rules that are in place today could very well be expanded in the future. This is one instance in life where shopping can be the solution to your problem.

Optimized to Go, Part 1

Business, Finance

Last weekend, we held a garage sale at my mother-in-law’s house. It was technically an estate sale, but we treated it exactly as a garage sale.

A week before we started, a friend’s mother came to buy all of the blankets and most of the dishes, pots, and non-sharp utensils so she could donate them all to a shelter she works with. She took at least 3 dozen comforters and blankets away.

Even after that truckload, we started with two double rows of tables through the living room and dining room. The tops of the tables were as absolutely full as we could get them, and the floor under the tables was also used for displaying merchandise.

Have you ever had to display 75 brand-new pairs of shoes in a minimal about of space? They claimed about 16 feet of under-table space all by themselves. Thankfully, the blankets weren’t there anymore.

We also had half of the driveway full of furniture, toys, and tools.

We had a lot of stuff.

Now, most people hold a sale to make some money. Not us. We held a sale to let other people pay us for the privilege of hauling away our crap. As such, it was all priced to move. The most expensive thing we sold was about $20, but I can’t remember what that was. Most things went for somewhere between 25 cents and $1.

At those prices, we sold at least 2000 items. That isn’t a typo. We ended the day with $1325. After taking out the initial seed cash, lunches we bought for the people helping us, and dinner we bought one night, we had a profit of $975.

At 25 cents per item.

We optimized to sell instead of optimizing for profit. At the end of a long summer of cleaning out a hoarding house, it all needed to go.

In the next part, I’ll explain exactly how we made it work.

Money Problems – Day 5: Boosting Your Income

Finance

Pizza Delivery Bike — Image by Kevin H. via Flickr

Today, I am continuing the series, Money Problems: 30 Days to Perfect Finances. The series will consist of 30 things you can do in one setting to perfect your finances. It’s not a system to magically make your debt disappear. Instead, it is a path to understanding where you are, where you want to be, and–most importantly–how to bridge the gap.

I’m not running the series in 30 consecutive days. That’s not my schedule. Also, I think that talking about the same thing for 30 days straight will bore both of us. Instead, it will run roughly once a week. To make sure you don’t miss a post, please take a moment to subscribe, either by email or rss.

Today we’re going to look at ways to boost your income.

People spend a lot of time talking about ways to reduce your expenses, but there is a better way to make ends meet. If you make more money, you will—naturally—have more money to work with, which will make it easier to balance your expenses. I’ve found it to be far less painful to make more money than to cut expenses I enjoy.

I can hear what you’re thinking. It’s easy to tell people to make more money, but what about telling them how? Guess what? I’m going to tell you how to make money because I rock.

By far, the simplest way to make more money is to convince whoever is paying you to pay you more for what you are already doing. In other words, get a raise. I know that’s easy to say. Money’s tight for a lot of companies and layoffs are common. None of that matters. Your company knows that hiring someone new will involve a lot of downtime during training. If you’ve been visibly doing your job, and the company isn’t on the brink of failure, it should be possible to get a bit of the budget tossed your way.

The first thing you need to do is get visible. If you habitually come in 15 minutes late, make it 15 minutes early. If you are working an alternative schedule, consider switching to the standard schedule, so everyone who matters can see you are at work. Start sending status updates to your boss, including copying him on emails to other people you work with, if those emails signify important milestones in a project.
Next, log your work. Keep track o what you do, what you’ve accomplished, and—most important—how much money you have made or saved for the company.
Third, do your research. Hit the salary survey sites to find out what other people in your field are making. Don’t worry if you are on the high side. There is always someone making more than you. If you are the exception to that rule, try using a similar variation of your job description and title. What’s the concrete difference between a software engineer I and and a software engineer II? About $15000.
Finally, schedule a meeting with your boss and ask. Lay out the things you’ve done, the amount you make for the company and what other companies are paying. Chances are, your boss will have a hard time refusing your request.

Another simple idea is to get a second job. Personally, I hate this idea, but it works wonders for some people. Gas stations and pizza stores offer flexible schedules and they are always hiring. If they aren’t willing to work with your schedule, or it doesn’t work out, you can always quit. This isn’t your main income, after all.

My favorite option is to create a new income stream. What can you do?

Take a piece of paper and a close friend and brainstorm how you can make some money. Write down every type of activity you have ever done or ever wanted to do. Then write down everything you can think of that other people who do those activities need or want. Remember, during a brainstorming session, there are no stupid ideas. Take those two lists and see if there is any product or service you can provide.

You can start a blog—although don’t expect to generate much money early—or try writing for some revenue-sharing article web sites, like hubpages or squidoo. Other options include affiliate marketing, garage sale arbitrage(buying “junk” at garage sales, fixing it up and selling it), or even doing yard work for other people.

One interesting business I’ve seen lately is a traveling poop-scooper. These people travel around and scoop poop out of ddog-owners’ yards. Business booms in the spring when the snow melts, but it can be an ongoing income, since dogs don’t stop pooping.

Raising your income can make it easier to pay your bills, pay off your debt, or even taking nice vacations. How have you made some extra cash?

Credit Cards: How to Pick a Winner

Finance

Image via Wikipedia

We live in a decidedly credit-centric culture. Whip out cash to pay for $200 in groceries and watch the funny looks from the other customers and the disgust from the clerk. It’s almost like they are upset they have to know how to count to run a cash register.

If someone doesn’t have a credit card, everyone wonders what’s wrong, and assumes they have terrible credit. That’s a lousy assumption to make, but it happens. For most of the last two years, I shunned credit cards as much as possible, preferring cash for my daily spending. Spending two years changing my spending habits has made me comfortable enough to use my cards again, both for the convenience and the rewards.

Having a decent card brings some advantages.

Credit cards legally provide fraud protection to consumers. Under U.S. federal law, you are not responsible for more than $50 of fraudulent charges. many card issuers have extended this to $0 liability, meaning you don’t pay a cent if your card is stolen. Trying getting that protection with a wallet full of cash.

The fraud protection makes it easier to shop online, which more people are doing every day. At this point, there is no product you can buy in person that you can’t get online, often cheaper. How would you order something without a credit card? Even the prepaid cards you can buy and fill at a store will often fail during an online transaction because there is no actual person or account associated with the card. The “name as it appears on the card” is a protective feature for the credit card processors and they dislike accepting cards without it.

If you’re going to use a credit card, you need to make a good choice on which credit card to get. There are a few things to check before you apply for a card.

Annual fee. Generally, I am opposed to getting any card with an annual fee, but sometimes, it’s worth it. If, for example, a card provides travel discounts and roadside assistance with its $65 annual fee, you can cancel AAA and save $75 per year. A good rewards plan can balance out the fee, too. I’m using a travel rewards card that has a 2% rewards plan. That’s 2% on every dollar spent, plus discounts on some travel purchases. In a few months, I’ve accumulated $500 of travel rewards for the $65 fee that was waived for the first year. The math works. A card that charges an annual fee without providing services worth several times that fee isn’t worth getting.

Interest rate. This should be a non-issue. You should be paying off you card completely every month. In a perfect world. In the real world, sometimes things come up. In my case, I was surprised with a medical bill for my son that was 4 times larger than my emergency fund. It went on the card. So far, I’ve only had to pay one month’s interest, and I don’t see the balance surviving another month, but it’s nice that I’m not paying a 20% interest rate. Unfortunately, as a response the CARD Act, the days of fixed rate 9.9% cards seems to be over.

Grace period. This is the amount of time you have when the credit card company isn’t charging you interest. Most cards offer a 20-25 day grace period, but still bill monthly. That means that you’ll be paying interest, even if you pay your bill on time. To be safe, you’ll need to either find a card that has a 30 day grace period, or pay your balance off every 15-20 days. Some of the horrible cards don’t offer a grace period of any length. Avoid those.

Activation fees. Avoid these. Always. There’s no card that charges an activation fee that’s worth getting. An activation fee is an early warning sign that you’ll be paying a $200 annual fee and 30% interest in addition to the $150 activation fee.

Other fees. What else does the card charge for? International transactions? ATM fees? Know what you’ll be paying.

Service. Some cards provide some stellar services, include concierge service, roadside assistance, and free travel services. Some of that can more than balance out the fees they charge. My card adds a year to the warranty of any electronics I buy with it, which is great.

Credit cards aren’t always evil, if you use them responsibly. Just be sure you know what you’re paying and what you’re getting.

What’s in your wallet?

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