It’s been almost exactly one year since I told my wife that we were either going to take control of our finances or file bankruptcy.
At that time, we were spending at least $500 more each month than we made, and often, it was $1000 more. We had more than $5000 accumulated on our overdraft line of credit, more than $30,000 in credit card debt, $2500 on a student loan, $12,000 on a car note, and our mortgage.
Our savings were nonexistent. We had automatic deposits established, but we’d transfer the money out right away to cover other expenses. Everything that came up was an emergency and a surprise. We had no real idea how much our lifestyles cost or what it actually took to maintain.
Maintaining our finances took several hours every payday to balance the checkbook and pay bills.
Fast forward 1 year. The student loan is gone, the line of credit will be gone next month, and the car loan will be paid off before the end of the year. We’ve reduced our total debt load by more than 20%.
We have a useful emergency fund and we’re meeting our other savings goals, including a college fund for the kids. We don’t have extremely high balances, but it’s reassuring to have more than a couple of months of expenses in our savings accounts.
We’ve automated almost everything and gone to a cash-only system. I now spend about 20 minutes a month balancing the checkbook and less than 5 minutes paying bills.
A year ago, we were in a hole, digging as fast as we could. Now, we can see the end of the debt tunnel and we are rushing as fast as we can to get there. According to my debt spreadsheet, we will be completely debt free in just under 4 years, ignoring any money coming from our side-hustles and work bonuses.
We’re making better progress than I had hoped for, and it keeps getting easier. Smart spending is becoming a habit, instead of a just wishful thinking.
Update: This post has been included in the Carnival of Debt Reduction.
We are now to the end of Garage Sale Week here at Live Real, Now. I hope you’ve enjoyed it.
Image via Wikipedia
After you shut down on the last day, take the evening off. You’ve just been hard at work for 2-3 days and need a break. Deal with the stuff tomorrow. Tomorrow–and probably the next few days–you’ve got work to do. What do you do with everything that didn’t sell? If you’re planning on making garage sales a regular side-hustle, just box it all up and put it to the side until next time. After all, it’s all priced, sorted, and ready-to-go, right? If, like me, your goal was to declutter, then it’s time for some serious downsizing. Let’s dump the crap.
The first thing we did was box up all of the books and movies to bring to the used book store. We dropped the items at the sell table and spent half an hour browsing a bookstore. That’s never a good way for me to save money. The store we went to checks the demand for everything you bring in. If there’s no demand, they donate or recycle the items and you don’t get paid. DVDs bring about $1 each. VHS is demand-based. Paperbacks are something less than half of the retail price. Hardcovers are demand-based. We were offered $28 and pointed to the huge pile of discard/recycle items that we were free to reclaim. I picked out 4-5 books and movies that I thought had value and left the rest. Bringing the clutter back home would defeat the purpose of going there.
The clothes were handled two ways. First, all of the little girl clothes were bagged and set aside for some friends with a little girl. The rest were bagged and loaded in the truck for a run to Goodwill. The clothes filled the box of our pickup.
The random knick-knacks were also boxed up and delivered to Goodwill, along with most of the leftover toys. This was another completely full truck box. We had a lot of stuff in our sale.
The beat-up or low-value furniture that didn’t sell was put on the curb with “FREE” signs. I posted the free items on Craigslist and they were gone in just a few hours. The Craigslist ad said “Please do not contact, I will remove the listing when the items are gone.” Otherwise, there are usually 10-15 emails per hour asking if the items are still available. The ad didn’t even have pictures and it worked quickly.
Some of the furniture–the toddler bed, changing table, china cabinet, and the good computer desk–were hauled back to our garage to post on Craigslist with a price-tag. They are too good to give away. If the camera wouldn’t have died two nights ago, the pictures would already be up. Some of the other items were also reserved for individual sale. The extra router, the 6 inch LCD screen, and a few other toys will go on Ebay.
Finally there was some stuff that we decided we weren’t going to get rid of. We kept a few movies, but only because I didn’t notice them until I got back from the bookstore. My wife kept a box of Partylite stuff–though most of the leftovers were donated. Very little of the things we had ready for sale are being kept in our lives. Almost all of it is gone, or will be soon.
All in all, this was a cathartic end to last month’s 30 Day Project. There was some surprising emotional attachment to some things I didn’t think I cared about. It’s good to see it gone.
Note: The entire series is contained in the Garage Sale Manual on the sidebar.
Really, I am. When I get home from work, I want nothing more than to plop down on the couch, dial up a movie and ignore the world for a few hours. I need some downtime to relax.
While I am keeping the couch from flying away, my wife gets home, makes dinner, does the dishes, changes the cat litter and maybe vacuums the floor. Once dinner is cooking, she usually throws in a load of laundry. Three kids is a great way to guarantee a lot of laundry needs to get washed.
I have just two things to say about that:
It makes me feel really lazy.
I love you, honey!
I’ve never considered it a problem because I work my butt off on the weekend. My wife isn’t happy with the arrangement because I tend to do next to nothing during the week. I think it’s a good balance. I’m productive on the weekend, she’s productive during the week. Unfortunately, my habitual laziness has caused a bit of tension. We’ve had a few “discussions” about that balance. It’s obviously not working.
Over the past few weeks, I’ve been trying something new. When I get home from work I’ve been doing just 1 thing. I do one thing per day. One day, I fold laundry, another day I do the dishes. Some days, I pick a room to organize. It’s never very much, but it’s always something that needs to be done and, possibly most important, it looks like I’m doing more so my wife feels less abandoned to the housework. I’m not actually doing more, but it gets spread out over the week, so it looks like more. Slowly, surely, all of the work is getting done.
It’s not a perfect solution, but it seems to be working. More is getting done, my wife feels like I’m helping out more and I get more time on the weekends to pursue whatever I feel like pursuing. It’s a win for each of us.
How do you balance relaxation and a shared workload?
English: Jalopy car in Joshua Tree National Park in Hidden Valley Campground (Photo credit: Wikipedia)
When it’s time to replace your car, most people focus on the new car, instead of the old, but that is ignoring real money. Your old car–unless it has disintegrated–still has value. Sometimes, it’s just time to ask yourself, “When should I sell my car?”
When you’re looking to sell your car (like with We Will Buy Your Car), you generally have several options:
Tow & crush. If your car has been wrecked, doesn’t run, or is just old and beat up, you may be stuck with calling a junkyard and accepting $50 for them to pick up your car and crush it for scrap.
Trade it in. This is probably the least hassle, but–other than #1–doesn’t pay well. Dealerships are willing to pay something under what they will get at a wholesale auction, which is quite a bit less than the blue book value.
Sell it yourself. Now you’re thinking, “He’s going to buy my car! Oh, bother.” It can be a pain, but it’s also the best way to get a decent price for your wheels.
When you sell your car, there are a few things to keep in mind, much like when you sell something on Craigslist.
Don’t be alone. There are bad people in the world, but they don’t like witnesses. Bad things are much less likely to happen if you have company.
Know your price. Specifically, know three price: your dream price, the price that would make you happy, and the absolute lowest price you are willing to accept. Make sure you figure these numbers out ahead of time. Know what you are comfortable with before it comes time to close the deal.
Check IDs. The buyer is going to want to test-drive your car. That’s fine, but you want to make sure you know who is driving off in your car. “Officer, Sumdood took my car. He was wearing jeans.” That won’t get your car back.
Clean it up. Get the car detailed before you show it to a potential buyer. A sparkling-clean car will almost always bring in a few hundred extra dollars. It’s well worth the expense.
Following this plan should make the sale go as smoothly as possible and bring you the most possible money.
Readers, what have you done to dispose of an old car?
This is a sponsored post written to provide some insight into the world of used car retail.
I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.
Small Message, Big Impact
An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.
A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.
An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.
Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?
The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.
You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are
Case. If you can’t make your case, nothing else matters.
Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.
One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.
Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.
In this installment of the Make Extra Money series, I’m going to show you how I do keyword research.
Properly done–unless you get lucky–this is the single most time-consuming part of making a niche site. If you aren’t targeting search terms that people use, you are wasting your time. If you are targeting terms that everybody else is targeting, it will take forever to get to the top of the search results.
Spend the extra time now to do proper keyword research. It will save you a ton of time and hassle later. This is time well-spent.
If you remember from the last installment, when we researched products to promote, we narrowed our choices down to a few products.
What I’ve done is create a spreadsheet to score the products. You can see the spreadsheet here. I’ll explain the columns as we populate them.
The first column contains the name of the product. Easy. We’ve got 10 products. I’m going to walk through scoring 1 product, then, through the magic of the internet, I’ll populate the rest, and you’ll get to see the results instantly. Wow.
The second column is the global search volume for the exact search term. I base my product niche sites primarily on the demand for a given product. Everything else is a secondary consideration.
To find the demand for a product, go to the Google Adwords Keyword Tool. In the “word or phrase” box, enter your product name, exactly. In this case, it’s “X-Pain Method”. When the search results come up, change the match type to “Exact”. You should have something like this:
Click to embiggenate
Enter the global search volume in column 2. In this case, it’s 73. Keep this window open, because we’ll be coming back to it.
Column 3 is the search competition. Go to google and enter your product name, in quotes. In this case, “X-Pain Method”. Put the total number of search results in column 3: 223000.
Search Results
Column 4 is the search competition, but only what appears in a page’s title. Your search query is intitle:”X-Pain Method”, which yields 4400 results.
The next column is for the average PageRank of the first page of search results. For this, I use Traffic Travis. I use the 4th edition, which is paid software, but you can get the free version of version 3, instead. I’ll use version 3 for this example. Open the software and click on “SEO Analysis” on the bottom left of the screen. Put your search term (“X-Pain Method”) in the “phrase to analyze” and set the “Analyze Top” to 10, then hit “Analyze”. When it’s done running, just add up all of the PRs and divide by 10. Ignore Travis’s difficulty rating.
Now, for the rest of the columns, we’re going to look at the keyword tool again. We’re going to pick 3 alternate search terms. Here are the criteria:
At least 1000 global monthly searches. We want terms that people are searching for.
Competition bar at medium or less. This bar is just a rough guess on competition, so it’s really an arbitrary exclusion factor, but it helps narrow down the choices.
A “buying” keyword is preferred, but not necessary. This is a term that indicates people are looking to spend money. “Back pain doctor” is a buying keyword, but it’s not an indicator that someone wants to buy a product, so we’ll skip it. A buying keyword isn’t absolutely necessary, because these will also be the terms we’ll use to generate content later.
It has to be related to our product.
Once we pick the keywords, we’ll throw them into google to get the competition, just like we did to populate column 2.
“Exercises for back pain” has medium competition and 1900 monthly searches. It also has an estimated cost-per-click of $3.02, which means people are paying for this.
“Lower back pain exercises” has 6600 searches and medium competition. It’s actually on the lower end of medium, so it looks really promising.
“Lower back” has 4400 searches and low competition, with a CPC of $6.24. This should be a good one. Scratch that. It has 40 million search results, but only 4400 searches. That’s a lot of competition for a small market.
Instead, I’m going to search for “cure back pain” in the keyword tool and see what I get. “Upper back pain” is better. Low competition, 18000 searches each month, and only 2000000 competing search results. Now, I’ll score it.
You really want at least 500 searches per month for the product name. More than 2500 is better. I’m going to assign 1 point per 500 monthly searches.
You also want a lower number of search results. Less than 10,000 is ideal. Less than 100,000 is still decent. More than 250,000, I’d walk. So, under 10,000 gets 5 points. Under 50,001 gets 4. Under 100,001 gets 3. Under 200,001 gets 2. Under 250,001 gets 1. Any higher gets 0.
The ideal intitle search will have less than 2000 results. More than 100,000 is too time-consuming to deal with. 0-2000: 5 points; 2001-10,000: 4 points; 10001-25000: 3 points; 25001-50000: 2 points; 50001 to 100000: 1 point.
The perfect product will have the first page of search result all with a PageRank of 0. That’s a 5 point product. I’ll knock off half a point for every point of average PR.
The related terms are more relaxed. They are what’s known as “Latent Semantic Indexing” (LSI) terms. We will be creating articles to match those search terms, mostly to make our niche site look as natural and real as possible. Any actual traffic those pages drive is just gravy. Points for the related searches start at 10 and get 1 point knocked off for each 3 million results. We’ll be treating the 3 terms as one for this score.
That gives us a perfect score of about 25. There’s no actual upper limit, since the score for the search volume has no upper limit. X-Pain Method scored 18.22.
Now, excuse me a moment while I score the rest.
I’m back. Did you miss me?
I’ve finished scoring each of the products and sorted the results by score. The clear winner is the back pain product, but the lack of searches bothers me. The wedding guide looks much nicer, especially if I target the phrase “wedding planning guide” during the SEO phase of the project. That change alone brings the score almost to first place.
Frankly, I’d take either 2nd or 3rd place over the back pain product. The bare numbers don’t support it, but my judgement tells me they are better products to promote.
There is one final step before deciding on the product. I have to buy it. I can’t review the product without seeing it and I can’t promote it without approving of it.
That’s the secret to ethical niche marketing, you know. Only promote good products that you’ve personally read, watched, or used.
