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The Library vs Amazon
A few weeks ago, I discovered the queue at my public library’s website. The process is simple: Select your books, wait a few days, then pick them up. They are available from any library in the county, delivered to my local library. That’s awesome. Much more convenient-and cheaper-than Amazon
So I moved a couple of pages of my Amazon wish-list into the library’s queue.
I must not have been thinking, because two days later, I got an email telling me that 19 books were ready to be picked up and 10 more were in transit.
In this county, each checkout is good for 21 days. For items that don’t have a waiting list, you can reserve 3 times. That’s 12 weeks for 29 books. Hopefully, I’m up to the challenge. Please keep in mind, I’m a father of three, two of whom are in diapers, and I’m married, and I have a full time job.
I have frugally blown every second of spare time for months.
Update: This was another post written in advance. When all of the books came in, I suspended my request list. Little did I realize, the suspension cancels itself after 30 days. That was 30 more books. Whee!
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Chromecast: Saving Money on Cable
Google has decided to jump into the competition of content streaming by introducing its very own streaming device, the Chromecast. Following in the footsteps of other dominant content streaming devices and services such
as Apple TV or the Roku, Google hopes to allow casual video watchers the ability to watch streaming content on their TV instead of on a tablet or smartphone. With penny pinching being on everyone’s minds as prices increase for everything ranging from food to gas, cutting costs on entertainment expenses by eliminating cable is a wise decision.
Chromecast costs significantly less than other devices available on the market at a mere $35. Three months of NetFlix are included with the purchase, which essentially puts the price of Chromecast at only $11. It is a bit larger than a thumb drive and plugs into an open HDMI port on your high-definition television. It can be powered directly through the HDMI port on newer televisions as long as you have HDMI 1.4, but if you have older HDMI technology, Chromecast can also get power from a USB port if your television has one. As a last resort, you can also get an optional power cord to power the device from a regular outlet. You’ll also need to have Wi-Fi access to send the signal from your chosen device.
Chromecast is designed to allow you to stream your content at a low cost without requiring you to buy a smart TV. Once it is connected, you can stream video or audio content from your phone, tablet or computer directly to your television. One of the key benefits of Chromecast is that it can be controlled with multiple devices, not just Google’s. It can be controlled with an iPhone, iPad or Android-powered tablet or phone. You can also project content that you have open in Google’s Chrome browser on your computer to your TV screen. Unfortunately, you’re completely out of luck for the moment if you use a BlackBerry or Windows device since they trail behind Android and iOS in popularity.
Since Chromecast is relatively new, only a few apps currently support the “cast” ability that projects your content to the screen. The device runs a barebones version of Google’s own Chrome operating system. When you press “cast” through an application the content is sent directly to your television. It doesn’t merely mirror your device’s screen, so you can still play games, surf the web or check your email while watching your TV.
Control of the Chromecast is also simple since you can select what you want to watch, adjust the volume and control playback directly from your device without having to adjust to a new interface or have another remote floating around the house. Another selling point is that family and friends can utilize your Chromecast without needing to jump through any set up hoops along the way.
Ditch the costly cable service and get with the times by utilizing streaming devices and services.
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Cheap Conference Calls
Sometimes, a conference call can make you thousands of dollars. Whether you’re pitching a product, or planning a new service to offer, sometimes you need to be able to talk with a team.
Business owners rely on many technological tools to conduct business day to day. Online business conferencing is one of the more popular services that owners have come to rely on. There are lots of online websites that provide free conference calling services that will save the small business owner some cash. Some of these sites offer permanent free calling for life and others offer free calling for a limited time only.
Free Conference Calls
There are a number of free conference call services out there. For most, you can use the site and get unlimited free conference calling 24 hours a day and seven days a week. This is a permanent full time offer and no credit card is needed with the best of the service. You can often conference with up to 96 different users at the same time and spend at least six hours on each call. That is more than enough time for the average business owner to conduct all of their all business with fellow participants.
Skype
Skype is another company that has a free business conferencing service for all Skype users. There is no fee for conference calls as long as all of the users have downloaded Skype. Anyone that wishes to use their mobile phone to join in can be added by purchasing Skype Credit. Payments can be made online or through payment processing services like PayPal. This is a cheap way for a small business owner to connect with team members via conference call.
Go To Meeting
GoTomeeting.com is the most well known of the companies providing conference calling services. The company offers its GoToMeeting, GoToWebinar, and GoToTraining that provide unlimited usage for business owners. Basic plans start at $15 a month which is a bargain for owners that have frequent conference calls with employees and customers. At the high end of their offering is GoToTraining at $150 per month. GoToMeeting has a lot of features including the recording and playback of all meetings. This is a useful option for any attendee that misses a meeting and needs to catch up.
These are just a few of the options available to the business owner who is on a budget and looking for a way to stay connected with his employees.
