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Side Hustle: The Garage Sale Marketing

By popular demand, here is our garage sale marketing copy.

First, the newspaper ad, which ran in the Sunday edition through Tuesday before the sale:

MOTHER OF ALL GARAGE SALES! 5/13 to 5/15, 8-5!
1000s of items! Furn, crib, electronics, dishes,
cloz from baby to adult fashion!
Lots more!

Next, our Craigslist ad:

Huge sale!
Decades of accumulated stuff from four households!

Thousands of items! Yes, thousands!

We’ve got hundreds of outfits for fashion-conscious women and dozens of candles and candle-holders from Partylite!

Our babies keep growing and outgrowing their stuff. Lots of clothes, a changing table, a convertible drop-side crib, a tall dresser, and many, many, MANY toys!

We’ve got clothes in a variety of sizes: newborn through preschool, boy’s clothes from kindergarten through almost junior high school, adult clothes for both men and women.

There’s a china cabinet/hutch, a curio cabinet, 3 computer desks, a butcher-block kitchen table, a toddler bed and more! The bed and the crib even come with the mattresses, which we kept wrapped in a protective sheet the entire time they were used!

Antiques, toys from our childhood, hundreds of books and movies and much, much more!

Extra computer equipment for the true geek in your life! Boxes of RAM and video cards, a small LCD monitor that’s perfect for putting a computer in your car. I upgrade and replace my computers often. Here’s your chance to upgrade for just a couple of dollars.

Shoes! Holy cow, do we have shoes! New in the box, never been worn, selling for a buck! You can’t beat that price!

Jackets galore! There are a couple of dozen jackets ready to go. Spring and winter, sizes for all ages, including snow suits for babies and toddlers. We’ve got hats and gloves. Don’t miss this opportunity to outfit your kids and grandkids for the upcoming winter. It’s never too early!

We’re even getting rid of some tools and gear for the garage. There’s a 12-volt refrigerator/food-warmer. That’s a fridge for your car or camper! Also a variety of tools and a snowblower. You don’t want to miss this!

Last, but certainly not least:
A 1986 Honda Shadow VT700.
11,000 miles and two owners.
This is in excellent condition. It’s got almost no rust, just a few spots on the exhaust. It starts with no effort every spring. New tires, brakes, and a carb rebuild just a couple of seasons ago. New leather on the seats last fall. It’s a beauty.
Only $2750.

Thursday, May 13th through Saturday, May 15th. 8AM to 5PM

Address redacted.

Note: The entire series is contained in the Garage Sale Manual on the sidebar.

Prepping for an Estate Sale

Finance

At the end of the month, we’re having a massive garage/estate sale. When my mother-in-law died, she left us a lot of stuff.

A lot.

Really, when I say “lot”, I mean it. When most people say they have a lot of stuff, they mean they’ve got a closet to clean out. That’s similar to looking at a “scale of the universe” app and comparing a grain of salt to the Oort cloud. We’ve donated several truckloads of blankets, jackets, and toiletries to a homeless shelter and more than 80 rubbermaid containers full of clothes to the Salvation Army. That’s on top of two dumpsters(big enough to park a truck in) full of garbage of things we didn’t think were worth salvaging. That has still left us with several rooms packed full of stuff.

When I say ” a lot”, I mean it in a visceral, oh-my-god-can-this-be-over-or-should-we-consider-arson kind of way.

Now, it’s time to get rid of the stuff that’s left.

The things that have sentimental value have already come home with us.

The things that look unique, rare, or collectible–like the 1970s Pepsi glasses–have been set aside for more research. They may end up in the sale, or on eBay, depending on what we find out.

From here, I think I can just follow my garage sale guide.

We’re going to run the sale on Friday, Saturday, and Monday of Labor Day weekend, to maximize traffic.

We’ll advertise in the paper and put up some signs. The house is on the busiest street nearby, so passing traffic should be high.

The nice thing about having an emptied house is that setup can be completely done ahead of time. We’re setting up tables and starting to price it all this weekend.

On the days of the sale, we’ll have at least 2 people working the entire time. One will be inside, while the other will be outside for the tools and furniture that are getting sold. Both will have money and be able to make change.

Outside, we’ll have the bigger pieces of furniture, tools, and some kid stuff to draw in passerby. Inside will be the appliances, jewelry, and the small and/or valuable items. We’ll only be setting up in the living room and dining room, with the back hallway and kitchen roped off, to control access and visibility.

We’ve got a bit of help available at different times over the weekend, so we should be able to handle the entire sale, including breaks, relatively smoothly.

Have you ever run an estate sale? Anything I’m missing?

Refinancing Through the HARP Program

Finance

HARP Refinance

If you owe more than your house is worth, and want to refinance to today’s low interest rates, you need to check out the HARP program. Millions of homeowners with underwater homes are finding relief in a new version of the Home Affordable Refinance Program (HARP). Refinancing to lower interest rates could slash your monthly mortgage payment or shorten the time it takes to pay-off your mortgage.

The new HARP loosened qualification rules, making it it easier for underwater homeowners to qualify for a refinance. When HARP 2.0 was released in November 2011 you had to work with your original lender. Since March 2012, when Fannie Mae and Freddie Mac rolled out the automated underwriting systems, you can work with any participating HARP lender. That means more competition for your business and better rates for you

HARP 2.0’s Hurdles

There are two series of hurdles you must clear before you can refinance your loan under HARP 2.0. The first set of hurdles concerns the loan itself. The three key eligibility questions are:

Is the loan owned by Fannie Mae or Freddie Mac?
If so, was the loan purchased by Fannie or Freddie on or before May 31, 2009?
The loan was not refinanced under HARP before (some exceptions apply).

If you answer yes to these three questions, then your loan may be eligible for HARP.

Tip: If your loan is a FHA loan, then check out a FHA streamline refinance loan.

The second set of hurdles concerns your finances and property. Fannie Mae and Freddie Mac set up the basic guidelines. There are two basic ways your loan can be processed:

Manual Underwriting System: Only your original lender (who is also your current servicer) can process a HARP loan through the manual underwriting system.
Automated Underwriting System: Any participating lender can process a HARP loan through the automated system.

Keep in mind that lenders are free to have stricter qualifying rules than the basic Fannie and Freddie requirements.

When shopping for a HARP loan, here are some of the main points to look out for:

Credit Score Requirements: Fannie and Freddie have no minimum FICO score requirements. However, each lender has its own credit score requirements, so if you are denied by one lender, keep shopping.
Income Requirements: Your original lender can approve a loan with no debt to income ratio (DTI) requirement. However other lenders must qualify you based on your DTI. The rule-of-thumb for a HARP loan is a 45% maximum DTI.
Timely Mortgage Payments: The HARP program allows for no late mortgage payments in the last 6 months and one late (30 days) payment in the preceding 6 months. However, some lenders do not allow any late payments.
Investment Properties Qualify: You can refinance a second home or rental property under HARP 2.0.
Fees: Lenders are not consistent in the fees or the interest rates they charge for HARP 2.0 loans. Some lenders charge a few hundred dollars for HARP 2.0 loan fees, and others charge thousands. It pays to shop around, so you can compare interest rates and fees.
Condos: While HARP guidelines for condos are tricky, many more condo owners will qualify for a loan under HARP 2.0 than under the first version of HARP.

Applying for HARP
First, go to the Fannie Mae and Freddie Mac Web sites to learn if either owns your loan and whether they bought your loan on or before May 31, 2009. If so, you can contact either your current mortgage servicer or shop around with the many lenders who are offering the HARP 2.0 loan.

If your application is rejected, ask for the specific reason why. If you applied with your original lender, find out whether the lender used the manual or automated system. Request manual underwriting if your original lender turned you down based on automated underwriting, as it may result in your loan being approved.

It pays to shop for HARP 2.0 refinance. Many homeowners report one lender will reject their application, but another will offer them an attractive refinance. Second, lenders are not consistent in their offers. As mentioned, closing costs are all over the map. Interest rates vary, too.

Summary
HARP 2.0’s rules are technical. Each lender creates different overlays. If you believe you qualify for HARP 2.0, be persistent! The rules that are in place today could very well be expanded in the future. This is one instance in life where shopping can be the solution to your problem.

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5 Personal Safety Apps that Could Save Your Life

Life

Image representing iPhone as depicted in Crunc... — Image via CrunchBase

No one likes to think about the possibility of dying too young. But knowing that potential exists, you take the smart step of protecting those you love by carrying term life insurance. But what about preventing the worst? Did you know your iPhone or Android device can call for help or record vital information if you ever find yourself in a life-threatening situation? Here are five personal safety apps that could save your life.

1) myGuardianAngel

Once this app allows you to reach all of your emergency contacts with the push of one button. You enter the contact information for anyone you would want to get in touch with if you were in any sort of emergency as soon as you download it. If you are in an emergency, the app will call your contacts, send them an e-mail with your GPS location and immediately begin recording audio and video from your phone.

2) StaySafe

This app is good for anyone who works or travels alone. You can schedule the app to automatically notify friends or family after a certain period of time when your phone is inactive. For example, you can estimate how long you expect to drive from one location to another on your own and then the phone will contact someone automatically if you are out of contact longer than expected. That way your friends will know to send help because something is wrong, even if you aren’t in a position to contact them yourself. StaySafe sends your contacts a detailed GPS location for you so that they can easily find you and bring help.

3) RESCUE

This full-service app can help you on the scene as well as notify your emergency contacts for you. If you are in trouble, you can trigger the app to sound a loud alarm that might frighten off anyone who might be planning to do you harm. The alarm can also help someone find you if you are lost or unable to move from your current location. When the alarm is triggered, the app will also send immediate notifications to your emergency contact list so that they can begin to send help right away. Emergency services such as the police and fire department can also be set for notification through the RESCUE app.

4) Night Recorder

This is a good app to have when you need to make a quick recording of your surroundings for any reason. The app can be set to begin recording at a touch. If you are stranded, you could create a recording by speaking about the landmarks you can see and explaining how you got to your current location. The recorder can then send an email of your recording to anyone on your contact list.

5) iWitness

With this app, you can instantly make video or audio recordings of your situation so that there is a permanent first-hand record of everything that happens. It is a handy tool for anyone who has been in a car accident or involved in a medical emergency because you can go back and look at the video to see exactly what happened if there is any question about it later. The app will also contact emergency services or your personal emergency contacts if you are in trouble. The built-in GPS locator will transmit your exact location so that people can find you quickly and easily.

Post by Term Life Insurance News

Make Extra Money, Part 6: Setting Up a Site

Business, Finance

In this installment of the Make Extra Money series, I’m going to show you how to set up a WordPress site. I’m going to show you exactly what settings, plugins, and themes I use. I’m not going to get into writing posts today. That will be next time.

I use WordPress because it makes it easy to develop good-looking sites quickly. You don’t have to know html or any programming. I will be walking through the exact process using Hostgator, but most hosting plans use CPanel, so the instructions will be close. If not, just follow WordPress’s 5 minute installation guide.

Installing WordPress

Assuming you can follow along with me, log in to your hosting account and find the section of your control panel labeled “Software/Service”. Click “Fantastico De Luxe”.

On the Fantastico screen, click WordPress, then “New Installation”.

On the next screen, select your domain name, then enter all of the details: admin username, password, site name, and site description. If you’ll remember, I bought the domain http://www.masterweddingplanning.net. I chose the site name of “Master Wedding Planning” and a description of “Everything You Need to Know to Plan Your Wedding”.

Click “install”, then “finish installation”. The final screen will contain a link to the admin page, in this case, masterweddingplanning.net/wp-admin. Go there and log in.

Configuring WordPress

After you log in, if there is a message at the top of the screen telling you to update, do so. Keeping your site updated is the best way to avoid getting hacked. Click “Please update now” then “Update automatically”. Don’t worry about backing up, yet. We haven’t done anything worth saving.

Next, click “Settings” on the left. Under General Settings, put the www in the WordPress and site URLs. Click save, then log back in.

Click Posts, then Categories. Under “Add New Category”, create one called “Misc” and click save.

Click Appearance. This brings you to the themes page. Click “Install Themes” and search for one you like. I normally use Headway, but before I bought that, I used SimpleX almost exclusively. Your goal is to have a simple theme that’s easy to maintain and easy to read. Bells and whistles are a distraction.

Click “Install”, “Install now”, and “Activate”. You now have a very basic WordPress site.

Plugins

A plugin is an independent piece of software to make independent bits of WordPress magic happen. To install the perfect set of plugins, click Plugins on the left. Delete “Hello Dolly”, then click “Add new”.

In the search box, enter “plugin central” and click “Search plugins”. Plugin Central should be the first plugin in the list, so click “install”, then “ok”, then “activate plugin”. Congratulations, you’ve just installed your first plugin.

Now, on the left, you’ll see “Plugin Central” under Plugins. Click it. In the Easy Plugin Installation box, copy and paste the following:

 All in One SEO Pack
 Contact Form 7
 WordPress Database Backup
 SEO SearchTerms Tagging 2
 WP Super Cache
 Conditional CAPTCHA for WordPress
 date exclusion seo
 WP Policies
 Pretty Link Lite
 google xml sitemaps
 Jetpack by WordPress.com

Click “install”.

On the left, click “Installed Plugins”. On the next screen, click the box next to “Plugins”, then select “Activate” from the dropdown and click apply.

Still under Plugins, click “Akismet Configuration”. Enter your API key and hit “update options”. You probably don’t have one, so click “get your key”.

Tools

The only tool I worry about is the backup. It’s super-easy to set up. Click “Tools”, then “Backup”.

Scroll down to “Schedule Backups”, select weekly, make sure it’s set to a good email address and click “Schedule Backup”. I only save weekly because we won’t be adding daily content. Weekly is safe enough, without filling up your email inbox.

Settings

There are a lot of settings we’re going to set. This is going to make the site more usable and help the search engines find your site. We’re going to go right down the list. If you see a section that I don’t mention, it’s because the defaults are good enough.

Writing

Set the Default Post Category to “Misc”.

Visit this page and copy the entire list into “Update Service” box. This will make the site ping a few dozen services every time you publish a post. It’s a fast way to get each post indexed by Google.

Click “Save Changes”.

Discussion

Uncheck everything under “Email me whenever…” and hit save. This lets people submit comments, without actually posting the comments or emailing me when they do so. Every once in a while, I go manually approve the comments, but I don’t make it a priority.

Permalinks

Select “Custom structure” and enter this: /%postname%/

Click save.

All in One SEO

Set the status to “Enabled”, then fill out the site title and description. Keep the description to about 160 characters. This is what builds the blurb that shows up by the link when you site shows up in Google’s results.

Check the boxes for “Use categories for META keywords” and “Use noindex for tag archives”.

Click “Update Options”.

Date Exlusion SEO

Check the boxes to remove each of the dates and set the alt text to “purpose” or something. This will suppress the date so your posts won’t look obsolete.

SEO Search Terms 2

This plugin reinforces the searches that bring people to your site. It’s kind of neat. Skip the registration, accept the defaults and hit save.

WP Policies

Scroll to the bottom and click import. We’ll come back to this.

WP Super Cache

Select “Caching On” and hit save.

JetPack

Across the top of the screen should be a giant banner telling you to connect to WordPress.com and set up Jetpack. You’ll need an account on WordPress.com, so go there and set one up. After authorizing the site, you’ll be brought back to the Jetpack configuration screen. Click “Configure” under “WordPress.com Stats”. Take the defaults and hit save.

Contact

On the contact configuration page, copy the code in the top section. You’ll need this in a moment.

Pages

Now, we going to create a couple of static pages. On the left, click “Pages”, then “Add new”.

Name the first page “Contact” and put the contact form code in the body of the page. Hit publish.

Menus

Under Appearance, click “Menu”. Enter a menu name and hit save.

Then, under “Pages”, click the box next to “Contact”, “Disclaimer”, and any other policies you’d like to display. Hit save.

Widgets

Also under Appearance, click “Widgets”. This is where you’ll select what will display in the sidebar. All you have to do is drag the boxes you want from the middle of the page to the widget bar on the right. I recommend Text, Search, Recent Posts, Popular Search Terms and Tag Cloud. In the text box, just put some placeholder text in it, like “Product will go here”. We’ll address this next time.

Posts

We’re not going to worry about getting posts in place, yet. That will be the next installment. However, the steps in the next installment could take 2 weeks to implement, and we want Google to start paying attention now. To make that happen, we need to get a little bit of content in place. This won’t be permanent content. It’s only there so Google has something to see when it comes crawling.

To get this temporary, yet legal content, I use eZineArticles. Just go search for something in your niche that doesn’t look too spammy.

Then, click “Posts”, then delete the “Hello World” post. Click “Add new”. Copy the eZine article, being sure to include the author box at the bottom, and hit publish.

To see your changes, you may have to go to Settings, then WP Cache and delete the cache so your site will refresh.

Congratulations! You now have a niche blog with content. It’s not ready to make you any money, yet, but it is ready for Google to start paying attention. In the next installment, I’ll show you how I get real unique content and set it up so Google keeps coming back to show me the love.

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