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Book Review: Social Nation

I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title.

Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social media is, quite simply, using the internet to drive interactive communication. This includes Twitter, Facebook, and forums. Sometimes, it’s just discussion, sometimes, it’s sharing user-generated content.

Social Nation “will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services.” It bills itself as a “complete toolbox” for social media. Does it match the hype? Let’s see.

The book is broken into three sections.

Part 1: The Future of Business is Social

Libert asserts that the future of business is social. That is obviously true, to a degree. A solid viral marketing campaign can drive more eyeball to a product than a full-page spread in the New York Time or a 30-second spot during Super Bowl halftime. However, there are a lot–possibly a majority–of business-to-business companies that will gain no value from a social media campaign. Would a regional supplier with an exclusive distributorship for a top-name line of faucets benefit from being on Twitter? No. On the other hand, 17% of our time online is spent on social applications and the fastest growing demographic on Facebook is 35 years old or older. There is certainly some value to be gained by have a social media presence in some markets.

This section(all of chapter 3!) also contains a link to a test to determine your social media skills. I haven’t taken the test, mainly because I don’t feel like registering for another site. This struck me as nothing more than lead generation, which is a shame. It could be a useful tool.

Part 2: Seven Principles for Building Your Social Nation

This section has seven chapters, containing 7 case studies that detail the 7 principle of social media, as defined by Libert and Mzinga.

The principles include:

Let the culture lead the way, as demonstrated by Zappos.com.
Involve your fans. The big takeaway from chapter 8 is that, when you create a community, your job is to facilitate involvement, not to control it. If you try to run it with an iron fist, it will choke and die.
Reward others and you will be rewarded. Apple lets developers keep 70% of the money they make in the app store. That encourages developers to develop, making everyone more money. Give. Karma will take care of the rest.
There are 4 other principles, but some are just common sense, and I don’t want to give away the contents of the book.

Part 3: Start Today and Create Your Own Social Nation

aka

Chapter 11: How to Get Started and 10 Pitfalls to Avoid

Section 3 has just one chapter, but it’s a good one. It explains the difference between followers and fans, the value of each and how to bond with each. The difference? Fans are actively involved. Followers are far more passive.

This section/chapter also goes into some things to avoid, like abandoning a social media strategy too early, failing to market your business, underestimating the power(positive and negative) of a social network.

Is it worth getting the book?

Social Nation bills itself as a complete social media toolbox, but it falls a bit short. The book tackles social media from a purely strategic point of view, ignoring the tactical concerns. It’s clearly geared toward helping a company plan its social media strategy from a 10,000 foot perch. For the people in the trenches, or anyone with a grasp of strategy that’s looking for the details on running a social media campaign, it’s not enough. That said, if you are trying to plan a social media strategy, or you have no idea where to start, this is a great book for you. It holds a lot of value, but stops some distance before “complete”. Definitely worth a read if you are involved is social media planning.

Giveaway

I’m giving away Social Nation. If you’d like to have a chance to get it, just leave a comment, telling me how you like to see companies use social media. Fair warning, this is the book I read, so it’s “used”. I take care of books, so you can’t tell that it’s used.

Publishers, Publicists, and Authors

If you have a book you’d like me to review, please contact me.

5 Life Altering Lessons I Learned From My Debt

Finance, Life

Starting position of a chess game. House of St... — Image via Wikipedia

Several years ago, my wife and I dug ourselves into debt pretty deep. It wasn’t as bad as some, but it was much worse than anybody could actually want. Recognizing the problem as a problem was a life-changing event. From there, I’ve been examining every thing else about my life. As part of that examination, I’ve spent a lot of time really thinking about the ultimate causes of the debt and what it has taken to motivate ourselves to get rid of it.

I’ve realized a few things:

The things I want right now do not matter. I own around 2000 movies. Up until last spring, every time I went into a store that sold movies, I’d peruse the cheap rack and buy 2-3 moves. I’d watch them all, but the vast majority were only ever watched once or twice. The rest may as well have been rented. I wanted them and I wanted them “right now”, but after watching them once, the value vanished. Most things I’ve bought on a whim lost their value to me shortly after bringing them home. Planned purchases are enjoyable longer.
The things I care about do not cost money. I cannot buy a kiss from my kids, or a hug from my wife. The school project my son did on his hero(Me!) is absolutely priceless. The TV, the smartphone, a new car, these things are fleeting. Teaching my kids to read or ride a bike, getting beat by a 6 year old at chess, these things will last us all forever. It took $30,000 of unsecured consumer debt to drill that lesson home.
Instant gratification is easier than security, but not nearly as gratifying. It is incredibly easy to buy what you want when you want it. It is much harder to postpone buying something until you can afford it. Once you build that habit, and see the savings of delayed gratification, it’s worth it. There is a comfort in having a few months worth of expenses in an emergency fund that no amount of knickknacks can match.
I like getting stuff more than I like having stuff. It’s easy to succumb to the temporary high of a quick purchase. It’s easy to train yourself to crave that high to the point that it’s impossibly to walk out of a store without buying something. I did that. When I cleaned out my entire house this spring, I came to the realization that I don’t need–or even want–most of the things I own. I wanted it once, but once I had it, the infatuation was gone. I didn’t have many problems unloading most of my crap. It felt good to get rid of it.
Owing money sucks. The borrower is slave to the lender. When our debt exceeded our annual income, we were working 3/4 of the time just to stay afloat. Instead of being able to spend my time and money on the things that matter, I was forced to spend thousands of hours just covering interest and pretending to make progress on my shackles. That’s not how I recommend spending your life. Time is the one thing you have that you can never get back. Don’t waste it on crap like debt.

Have you learned anything from your debt?

Clearing Up Social Debt in 3 Steps

Finance

Debt can be thought of as a disease–probably social. Most of the time, it was acquired through poor decision making, possibly while competing with your friends, occasionally after having a few too many, often as an ego boost. Unfortunately, you can’t make it go away with a simple shot of penicillin. It takes work, commitment and dedication. Here are three steps to treating this particular affliction.

1. Burn it, bash it, torch it, toss it, disinfect. Get rid of the things that enable you to accumulate debt. If you keep using debt as debt, you will never have it all paid off. That’s like only taking 3 days of a 10 day antibiotic. Do you really want that itchy rash bloodsucking debt rearing its ugly head when you’ve got an important destination for your money? Take steps to protect yourself. Wrap that debt up and keep it away.

2. Quit buying stuff. Chances are, you have enough stuff. Do you really need that Tusken Raider bobble-head or the brushed titanium spork? They may make you feel better in the short term, but after breakfast, what have you gained? A fleeting memory, a bit of cleanup, and an odd ache that you can’t quite explain to your friends. Only buy the stuff you need, and make it things you will keep forever. If you do need to indulge, hold off for 30 days to see if it’s really worthwhile. If it’s really worth having, you can scratch that itch in a month with far fewer regrets.

3. Spend less. This is the obvious one. The simple one. The one that makes breaking a heroin addiction look like a cake-walk(My apologies to recovering heroin addicts. If you’re to the point that personal finance is important to you, you’ve come a long way. Congratulations!). Cut your bills, increase your income. Do whatever it takes to lower your bottom line and raise your top line. Call your utilities. If they are going to take your money, make them work for it. If they can’t buy you drinks or lower your payments, get them out of your life. There’s almost always an alternative. Don’t be afraid to banish your toxic payments. Eliminate your debt payments. This page has a useful guide to debt and how to clear it off.

Update: This post has been included in the Festival of Frugality.

Brown Bagging Your Way to Savings

Finance

Today’s post is written by Mike Collins of http://savingmoneytoday.net as part of the Yakezie Blog Swap in which bloggers were asked to share their best day to day money saving tip.

Do you buy lunch at work every day? Have you ever actually sat down and added up how much money you’re spending?

I did once…and I almost fell out of my chair when I saw how much I was spending!

Back in the day I used to buy lunch at the office almost every single day. It certainly didn’t seem like I was spending much. A chef salad here, a cheese steak and fries there. But every day I was spending about 7 dollars and change. That’s $35 a week, which adds up to a whopping $1820 over the course of a year!

I started thinking about all the things I could do with that extra $1820, like paying off some of our debt, increasing my 401k contributions(ed: but staying with your 401k contribution limits, of course!), picking out a new big-screen tv, or enjoying an extended family vacation at Walley World.

I immediately starting bringing my lunch to work 4 days a week (I do treat myself once a week) and I’ve been saving money ever since.

Now I know what you’re thinking. It costs money to bring lunch from home too right?

Yes, of course it does…but nowhere near as much as eating out every day. Let’s do some basic math to prove the point. Say you swing by the grocery store to buy some ham and cheese so you can make sandwiches for the week. You pick up a half pound of ham for $3 and a half pound of cheese for $2. A loaf of bread on sale runs you another $2. That means you just spent $7 for a week’s worth of lunches. Even if you only bring lunch 4 days a week you’ve still saved yourself $21. That’s over $1000 a year!

And here’s a tip to save even more: If you have extra food from dinner, just bring the leftovers for lunch the next day. We always try to make just a little bit extra so I can have free lunch the next day.

So the next time you’re sitting around complaining that you don’t have enough money for so and so, think about how much money you are spending every day on lunch, or coffee, or cigarettes, etc. You might just find that you have plenty of money after all if you just shift your priorities a bit.

Sunday Roundup: Reddit Rocks

Misc

Friday was my biggest traffic day, ever. Mike‘s guest post, Brown Bagging Your Way to Savings, went slightly nuts on reddit. For a few hours, it was in the top 10 on the front page, generating more traffic every half hour than I normally see in a day. That was fun.

In other news, my kid is in the #2 slot for wrestling the heavyweight slot on his wrestling team.

30 Day Project Update

This month, I am trying to establish the Slow Carb Diet as a habit. At the end of the month, I’ll see what the results were and decide if it’s worth continuing. For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms. My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils). There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism. The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind. There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.

I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs. Between the two, I should have an accurate assessment of my progress.

Weight: I have lost 25 pounds since January 2nd. That’s 3 pounds since last week. 17 more to meet my goal for February.

Total Inches: I have lost 14 inches in the same time frame, down 2.5 since last week.

Best Posts

J. Money has launched an awesome new project called Love Drop. Once a month, they go make a huge difference in someone’s life. Wise Bread interviewed them yesterday.

Tip: Use the word “solved” in a google search to find the answers to tech problems.

If OMG and Awesome got drunk and made a baby with Optimus Prime, Arnold Schwarzenegger and Cobra Commander’s nastiest fantasies, the offspring wouldn’t be this good. Holy crap. Major cheese alert.

Q. Why do some business lobby hard for excessive regulation in the name of protecting the environment or forcing people into decisions they disagree with, only to turn around and lobby for waivers to those regulations once they are passed? A. Because it’s not about the environment or health or giving-a-crap. It’s about the money. When an established company pushes for regulations, it’s to keep upstarts from entering the market. Regulations add barriers to entry. Anybody who’s trying to force you to do something for your own good has a product to sell to meet that “need”.

LRN Timewarp

This is where I review the posts I wrote a year ago. Did you miss them then?

Have you ever given any thought to the idea that debt is a social disease? It’s taboo, you usually didn’t do anything nice to get it, and it’s hard to get rid of.

In case I haven’t made it obnoxiously clear, I’m more than a bit of a geek. The post I wrote about D&D and personal finance should make it more obvious.

Carnivals I’ve Rocked and Guest Posts I’ve Rolled

Medical Costs and Choices was included in the Festival of Frugality.

How to Save Money On Anything was included in the Carnival of Personal Finance.

Mike from http://savingmoneytoday.net presented Brown Bagging Your Way to Savings, which is the post that went kinda nuts on reddit. He also hosted my post, Resisting Temptation.

Thank you! If I missed anyone, please let me know.

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Have a great weekend!

$1500 Luxury

Finance, Relationships

I’ve got some expensive habits. Not like Charlie Sheen snorting $2500 of blow of a hooker’s boobs, but still expensive.

Charlie Sheen in March 2009 (Photo credit: Wikipedia)

My latest one is dancing lessons. Linda surprised me on one of weekly date nights a few months ago. She found a Groupon for the dancing studio we used before we got married. It was $69 for a month of unlimited group lessons.

When the month was up, we signed on for their beginner cycle of lessons, which cost another $400.

And now we’re starting the Social Foundation program.

Social Foundation is a series of classes that teach some advanced moves, but also to teach dancers how to lead and follow properly and how to dance socially and look respectable on a dance floor in any number of situations. Leading and following are important because every single dance move out there has specific cues that tell your partner what’s coming next. If she doesn’t know, you both look clumsy.

So we chose the four dances we’re going to learn better and signed up. We’re going to learn the Rumba, Waltz, Tango, and Swing. We’re already pretty good at Rumba and Swing, but we’re going to get better. Personally, I’m hoping to also figure out how to use the Tango on an open dance floor without crashing into people. That way, we can pretend to be Gomez and Morticia, my heroes.

Now, the thing is, dance lessons aren’t cheap. They cost about $100 per hour, where an hour is defined as 45 minutes. We’re rolling the last half of our beginner lessons into our social foundation lessons and paying $1400.

Ouch.

They gave us the option of financing it over 3-4 months, but I didn’t want to pay an extra $200 for the privilege. I think we’ll be tapping the vacation fund to pay for the lessons.

Why am I willing to pay this much?

Dancing is one of the very few things Linda and I both enjoy. We’re pretty good at it, it’s great exercise, it’s fun, and (shhh!) it counts as foreplay. It also doesn’t hurt to have the sidelines of the dance floor lined with people watching us dance, wishing they could do what we’re doing…or wishing their husbands were willing to learn how to dance. This also isn’t just something we’re doing at the studio. We are out on a dance floor dancing to a live band almost every week. That usually comes with about $25 in cover charges and drinks.

Fun, exercise, have sex, and inspire jealousy. That’s a winning combination. And finding things to do that we both love to do is difficult and easily worth the $2000 we’ve paid the dance studio this year.

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