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5 Steps to Save

: Image by BitHead via Flickr

“Saving is too hard.”

“I don’t know where to start.”

“How much should I save?”

“Who the heck are you to tell me what to do with my money?”

“Shut up, Jason.”

These are the things I hear when I start talking about getting a good strategy in place to save some money. Financial matters are intimidating to a lot of people. They’d rather not think about their money any more than they absolutely need to, if that much. Here, I’m breaking it down to some simple steps to make saving easy.

1. Get motivated. Why do you want to save some money? Are you trying to make a secure future, or do you just want to buy a new toy? These are the kind of questions you have to ask yourself. Nobody else can tell you why you want to make changes to your lifestyle, and nobody else’s reasons matter in the least. Saving money is something you have to do for you.

2. Figure out how much you can save. Generally, you’re going to need a budget so you can figure out what you can afford to save, but not always. If you are making ends meet, then you get a raise, you can obviously afford to bank the difference. If you do that, you’ll never even notice the missing money. If you try to save so much your mortgage goes unpaid, you’re plan is doomed to failure.

3. Open an account at a new bank. The biggest problem I used to have when I was trying to save was that it was too easy to get the money. Every time I checked the balance of my checking account, I saw the balance in the savings account. Worse, it took seconds to transfer that money from my savings account to my attached checking account. Every time I wanted to see if I could afford whatever toy I was looking at, I’d see money that wasn’t earmarked for anything in particular. Naturally, that money got spent more often that it was ignored and allowed to grow. Now, I can completely forget about the money.

4. Automate. I’ve automated everything I can. All of my bills are paid automatically, except for one company that insists on quarterly paper invoices. I’ve got $665(neighbor of the beast!) automatically transferred to my INGDirect account, to get divided between my various savings goals, including a fund for my semi-annual property tax payments and a fund to pay for the braces we haven’t actually had to buy yet, but will in a couple of years. The money disappears into a bank I don’t use for my day-to-day expenses and grows completely out of sight. Every once in a while, I look at the account and get surprised by how much has accumulated.

5. Get rich. Once you’ve got the other four steps in place, all you’ve got to do is let it work. Over time, you will build wealth in a way that may surprise you. Your goal at this point is to do nothing new. Every once in a while, you can pull out some money and tuck it into an investment account to get some real growth going for you.

“Thank you.”

“You’re the best.”

“What would I do without you?”

“How can I show you my appreciation? <wink><wink>”

“What the heck are you doing with my wife?”

These are the things I always hope to hear after sharing my strategies to save money.

How to Have a Perfect Life

Life

A few years ago, my wife and I were discussing life improvement, the options in front of us, and our future goals. She said she felt trapped by the scope of our goals and didn’t know where to start. That led to a discussion on

achieving our goals, which led to this.

Examine your life. Take stock of every aspect of your life. What pleases you? What upsets you? What do you do that adds no value to your life? Or worse, removes value? What do you do that adds the most value? What would you like to change? Eliminate? Improve? Count the small things. Nothing is insignificant. Write it all down and be specific.

Analyze your list. Are there any obvious patterns? Is there a single thread that is making you miserable or affecting multiple other items? Would eliminating 1 factor improve 90% of the rest? Is there a bad job or a toxic relationship ruining your happiness? Be honest and be critical.

What are your dreams? Where would you like to be in six months? A year? 5? 10? How would you like to retire? When? Write it all down. This is now your life plan.

Set goals. Set concrete, definable goals. Set goals that have an obvious success point. When you reach your goal, you want to be able to point it out. “Lose weight” is not a goal. “Lose 50 pounds in the next year” is a measurable, definable, concrete goal. Set incremental goals to reach your larger goals and, more importantly, your dreams.

Here’s an example:

Dream: Retire at 50.

Incremental Goal: Get a 10% raise within 6 months
Incremental Goal: Eliminate debt within 3 years
Incremental Goal: Max out 401k contribution
Incremental goal: Save 150,000 within 10 years
Incremental Goal: Save 45k each year after that.
Retire

When you are setting up your goal plan, make sure to include the analyzed items mentioned earlier. These are the things that will make today happier for you.

Now, you have examined your life. You have analyzed the results. You’ve gathered your dreams and compiled a goal plan based on your hopes, dreams, goals and desires. What’s next?

We’re going to take a page from David Allen. It’s time to Get Things Done. What do you have to do next to reach your goals? What is the next step? Don’t let yourself be overwhelmed by the scope of the entire list. Select one single item from your plan and look for the one single next step to make on the path to that goal.

Going back to the retirement goal plan, the next step towards a 10% raise could be researching salaries for your job description in your area to give you ammunition in the meeting with your boss. It could be updating your resume to hunt for a better paying job, or even just studying up on some resume tips.

If you want to run a marathon next year, the next step is to start walking every day to train your body.

If you want to improve communication with your spouse, the next step is probably to let her know.

If you want to eliminate debt, the next step may be setting up a budget or canceling unnecessary services like cable.

Every goal has a path leading to it. If that’s not true, you haven’t defined a concrete measurable goal.

Examine your life. Analyze your situation. Know WHAT you want. Know what you want to change. Set goals to get there, one step at a time. Take a single step towards your goals.

Then take another.

What are you doing to reach your goals and improve your life?

Book Review: Small Message, Big Impact

Reviews

I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech.

An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about 3 minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.” It’s a 3-minute speech you give to intrigue someone enough that they will let you give a real presentation.

A lot of people–probably most–use their 3 minutes of unexpected access as an “information dump”. They pour as much data as possible into their audience. According to Sjodin(and I agree!), and elevator speech needs to be primarily persuasive, not informative. You need to include enough information to back up your persuasive arguments, but too much information is at least as bad, if not worse, than too little.

An elevator speech is either a sales pitch or a waste of time. You are selling the right to give more detailed information at a later time. The elevator pitch is not about making the sale. It’s about advancing the ball toward the eventual sale.

Who needs an elevator pitch? You do. Everybody sells. Even if you don’t have a product, a service, or a business, you have yourself. Can you pitch your boss on why you deserve a raise or a promotion?

The author walks you through creating an elevator speech that takes advantage of Monroe’s Motivated Sequence to advance your goal, whatever that is. She’ll teach you how to grab your audience’s attention and make them recognize a need for change. You’ll offer a solution, help them see the super-ninja-awesome future you’re offering, and give them a clear call to action. All in 3 to 5 minutes. Small Message, Big Impact will also teach you to provide a clear progression through those steps, making it easy for your target to say yes.

You’ll learn the basic outline of an elevator speech, including how to grab your target’s interest, build a persuasive case, and establish credibility when you’ve been surprised with a few moments of access. The three pieces of any successful presentation, from an elevator speech to a full-day presentation are

Case. If you can’t make your case, nothing else matters.
Creativity. You won’t win by being the same as everyone else. The same product, the same service, the same buzzwords won’t differentiate yourself from the competition.
Delivery. Stumbling, stammering, and talking to the wall will make the the best product and the most creative presentation sound like crap, every time. You need to build your presentation and practice it, so you come across and smooth an knowledgeable.

One of the best ways to sound credible, which will assist your delivery like nothing else, is to use an authentic voice. Be sincere and sound it. Believe in the material and yourself. Know the material–inside and out–and practice it until you can deliver it smoothly, even if that means enlisting a friend for speech practice.

Of the books I’ve reviewed, I think this is my favorite. If you need to design an elevator speech or improve the one you’ve been using, you should read this book. Even if you don’t care about an elevator speech, the book provides a decent education on persuasive selling that easily carries over to the written word.

How would you(or do you) use an elevator speech?

‘Mommy, I’m bored!’ Top 5 online activities for your kids

Finance

This is a guest post.

When nasty weather, a cold or the flu keeps kids indoors, plan ahead for those days with some great online activities kids will enjoy. Whether it is learning a new language with mom or dad, or practicing multiplication tables with an older sibling, kids can find plenty of cool things to do to kill their time. Here is a top five list of things your children can do while surfing the net.

Fun Languages
Learn Spanish, German, or French online with your kids. Give your children the gift of language with some key phrases and words to encourage brain activity in the language zones. Studies have shown that children exposed to multiple languages in their elementary years are more likely to learn a second language as adolescents and adults. Statistics indicate basic knowledge of a second language promotes better understanding of English grammar. The internet has some great resources for older children and parents wishing to improve their vocabulary knowledge and grammar skills. Word a day programs and test prep programs are often as entertaining for the parents as they are for the kids.

Arts and Crafts
There is a plethora of sites offering downloadable art project sheets, coloring pages, creative flash cards, art activity books and art games on the internet. Let the creative genius of your young artist shine through with how to draw tutorials and interactive art history sites. Don’t forget the musician in the house, as there are plenty of great music tutorials complete with video and audio for the young future soloist to watch. Many sites offer interesting and kid friendly “how to” videos for piano and vocals. Many sites offer inexpensive or free holiday cards the kids can create and print for one of a kind holiday or birthday gift giving. Crayola offers terrific downloadable coloring pages, games and activities.

More Academics with Math
Colorful math puzzles, homework practice sessions all online, downloadable speed tests and great interactive programs abound for the math whiz. Fun and entertaining, these online interactive programs are often free and downloadable in seconds. Your kids will never be bored again when accessing such interesting activities as tangrams, money games and creating their own math flash cards. Periodic tables and math and science in the kitchen bring fun and kid friendly experiments for rainy days and long summer vacations. Keep them interested in STEM (science, technology, engineering and math) with how things work videos.

Early Learners Have Fun Too
There are wonderful sites that teach young children and early learners about counting, colors and shapes. Teach your children about telling time and other valuable skills. Learn about money, traffic safety and stranger danger in fun and engaging videos and interactive games. Young children are remarkably quick to pick up on new skills through technology. Parents can take advantage of wonderful online activities at many educational websites.

Games and More Games
There are free and not so free video and mobile device games for children of all ages. Fun and diverting puzzles, adventure and arcade, card and board games for younger to middle school aged children can be found just a few clicks away. Fun and challenging sports and trivia games for high school aged kids are often found at no charge.

Sell old CDs
Got some unused video games ready for the bin? A DVD that you kids received for Christmas and never watched? An old CD they don’t like to listen to anymore? Here it is another opportunity to spend some time online having fun. Websites such musicmagpie will allow your children to sell their unwanted CDs and make a bit of money out of it. Less clutter around the house, more fun for your kids. That sounds like a win-win.

2011 Goals

Life

It’s that time of the year when people make public promises to themselves that last almost as long as the hangover most of them are going to earn tonight, otherwise known as New Year’s Resolutions.

Not a fan.

I am, however a fan of planning out some concrete goals and doing my best to meet them. I do this through a series of 30 day projects. I set a goal that can be reached in 30 days, and push for it. I tend to make my goals fairly aggressive, and I tend to meet them.

Here were my goals and results for 2010:

January: Wake up at 5am AND read to my kids every night before bed. These were easy goals to meet. A year later, I am still getting up much earlier than I ever have, even if it’s not 5AM. I write better late at night than I do early in the morning, anyway. I’m not still reading to my kids every night, but we are making progress on teaching my four-year-old to read.
February: Do 100 push-ups at one time by the end of the month. I accomplished this in 22 days. I also had a secret project that involved doing something sweet for my wife every day. By the end of the month, she was convinced I had done something horrible that I was trying to make up for.
March: Do 100 sit-ups at one time by the end of the month. It took me a week, but I found out how bad sit-ups are for your back. Pure failure.
April: Spring Cleaning. I will declutter every room in my house this month. We missed one room and one closet, but made a lot of charities happy.
May: Have a sit-down dinner with my family, at the dining room table at least 3 times per week. We managed this one and enjoyed it, but we haven’t managed to keep it up. I’ll have to try this again.
June: No computer use, while anyone else in the family is awake, except for household necessities, such as bills. This one worked well and improved the quality of our interaction. I’m not quite this strict about it, but my computer use has gone down dramatically while my family is awake.
July: Write fiction every day. I don’t think I wrote more than a few pages of fiction, but I did write every day.
August: Buy nothing new this month. We came very close to doing this one perfectly. It wasn’t easy.
September: Attempt to learn a new language. Total bomb. I never even got started.
October: No yelling at the kids. Have you ever thought about trying this with a a two-year-old and a four-year-old? We never got started.
November: No complaining. Not at home, not at work. I didn’t make this an actual month, but I’ve been trying to complain much less. I think it’s been working.
December: I will have done 14 projects this year. December is a month off. As planned, I took December off.

So I missed 4 months of projects. This year, I’m going to modify my overall plan and only do 6 projects, every other month. That will give me a month off to either relax or incorporate the goal into my ongoing habits without any stress.

Here are my goals:

January: I’m going to do Tim Ferriss’s Slow-Carb diet. Yes, it’s a fad diet, but it beats the constant stream of garbage I eat now. The basic plan is to avoid anything white; no bread, pasta, rice, potatoes, or sugar. That’s accompanied by a targeted supplement regimen and a timed exercise plan to manipulate my metabolism. I’m not adding any aerobic exercise to my day, because I want this to be as controlled an experiment as possible. If it’s working at the end of the month, I will keep it going. It’s time to not be fat anymore.
March: In February, I managed to get myself able to do 100 pushups in a single set. In March, I hurt my back trying to do the same with sit-ups and that killed my workout habit. This March, I’m going to do the 100 pushups challenge again, but this time, I’m going for perfect pushups. Last year, they got sloppy after about 80. This year, that won’t be good enough.
May: I’m going to do at least 30 days of the Couch to 5k running program. It’s a 9 week program. As a 30 day project, it’s designed to establish the habit. When I tried picking up running last year, my knees were causing problems. Hopefully, my January project will mitigate that this year.
July: I’m going to pick up a new language. This is the failed plan from September 2010. I’ve narrowed it down to either Spanish, Swedish, or Italian. One is useful, one is a part of my heritage, and one is for fun. At the moment, I’m undecided.
September: Undecided. I am leaning towards a “nice” month. 30 days of doing something nice, for someone, somewhere. If I go this route, I’ve got 9 months to plan, because that’s a lot of things to do.
November: Absolutely undecided. Any suggestions?

That’s my plan for the new year. Six specific goals, each lasting 30 days. I could definitely use some help for September and November. Please give me some suggestions in the comments.

Choosing an eCommerce Platform to Sell Products Online

Business

According to the U.S. Online Retail Forecast, 2011 to 2016, a report conducted by global research and advisory firm Forrester, eCommerce sales in the United States topped $200 billion in 2011. This figure is set to rise by a staggering 62% by 2016, with the resulting $327 billion in annual eCommerce sales accounting for 9% of total retail sales. Spurred by innovative shopping models and online loyalty programs, the eCommerce sales channel is clearly benefiting from the increasing levels of comfort customers are feeling while shopping online. It’s not too late for companies of all sizes to reap the benefits of growth in this area. Assuming a product is ready to sell, the digital landscape boasts several eCommerce platforms and related services that will help companies to sell products online.

eCommerce Platforms: Several Flavors of Opportunity

eBay and Amazon: Ready Made eCommerce Platforms

Online retailers eBay and Amazon offer a quick and easy route for any business to start selling products online. The global reach of these sites means marketers gain immediate access to an audience of millions of potential customers. Despite increasing publicity in respect of the fees charged by the sites, particularly by eBay, a growing number of traders boast a turnover in excess of $1m. If nothing else, these platforms represent a practical opportunity for new companies to get started in online retail.

Shopify: Out-of-the-box Online Retail Stores

To date, over 20,000 business owners are using Shopify to realize the benefits of selling products online. This creative software allows businesses to use their own domain name, includes eCommerce hosting and an integrated shopping cart. It also boasts many online store designs customizable with over 100 ecommerce website templates. Payment for the service is made monthly with different plans available to suit businesses of varying sizes.

Facebook: Move Over Farmville

The phenomenal growth of social media has surprised most Internet users. With Facebook membership expected to exceed 900 million users by the end of 2012, a report from comScore, ‘The Power of Like, ‘ claims that customers are between 40 and 150 times more likely to consume branded content that is visible in their newsfeed than they are to visit a particular business page. Startups like 8th Bridge and Payvment are helping online retailers take advantage of this trend with the provision of innovative eCommerce solutions that encourage users to shop where they socialize.

Wordpress: It’s not just for Bloggers

While it’s true to say that WordPress was initially targeted at bloggers, it is now better described as a competent eCommerce and CMS platform. It’s a perfect option for those businesses who prefer to do things their way. Users can take advantage of free or premium eCommerce website templates and various WordPress plugins that will see their site turn from a basic blog site to a fully functional online retail store in minutes. Although all the potential eCommerce platforms discussed required that due diligence is given to marketing and optimization strategies, a business running its own online store should prioritize these aspects of success.

From Bricks to Clicks

The ‘clicks not bricks’ mentality is set to grow beyond the most idealistic of visions. Savvy business owners will give appropriate consideration to which eCommerce platforms will best suit their needs and that of their business. Many will come to the conclusion that the best solution is a combination of platforms.