- "The best way to spend your money is to spend it on time, not on stuff." http://su.pr/2tr5iP #
- First bonus by stock options today. Not sure I'm impressed. #
- RT @chrisguillebeau: US border control just walked the train asking "Are you a US citizen?" Native American guy says: "One of the originals" #
- @FARNOOSH My credit score is A measure of my integrity not THE measure. in reply to FARNOOSH #
- I'm listening to a grunge/metal cover of "You are my sunshine" #
- There's something funny about a guy on reality TV whining about how private he is. #LAInk #
Twitter Weekly Updates for 2010-05-01
- RT @Dave_Champion Obama asks DOJ to look at whether AZ immigration law is constitutional. Odd that he never did that with #Healthcare #tcot #
- RT @wilw: You know, kids, when I was your age, the internet was 80 columns wide and built entirely out of text. #
- RT @BudgetsAreSexy: RT @FinanciallyPoor "The real measure of your wealth is how much you'd be worth if you lost all your money." ~ Unknown #
- Official review of the double-down: Unimpressive. Not enough bacon and soggy breading on the chicken. #
- @FARNOOSH Try Ubertwitter. I haven't found a reason to complain. in reply to FARNOOSH #
- Personal inbox zero! #
- Work email inbox zero! #
- StepUp3D: Lame dancing flick using VomitCam instead or choreography. #
- I approve of the Nightmare remake. #Krueger #
Saturday Roundup
First, the shameless self-promotion:
If you want to see the glorious wisdom that is my Twitter feed, follow me on Twitter. I’m @LiveRealNow.
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Next, for the part you’re here for…
The Cute War.
Budgeting In the Fun Stuff guest-posted here a few days ago. The post was about her dog. Nicole asserted that her kittens were cuter than BFS’s pug. There is some personal risk involved for me, but my pets are cuter. The proof:
The Best Posts of the Week:
Frugal Dad discusses What to Do When Your Beneficiaries are Minors. We settled this by not making our minor children the beneficiaries. If we both leap off the mortal coil at once, my Dad gets the money. I trust him to take care of my kids with it. No, Dad, you can not work on my brakes.
Marko found a fascinating photo series of WWII war photos overlaying modern pictures of the same location. It’s kind of creepy in places.
My favorite dinosaur has a child has been reclassified as a child itself, not an actual dinosaur. That makes youthful me very sad.
Finally, a list of the carnivals I’ve participated in:
Both the Carnival of Personal Finance and the Yakezie Carnival included Selling Your Home: For Sale by Owner.
The Festival of Frugality has It’s Better to Buy a House than Rent.
If I missed a carnival, please let me know.
Reputation Isn’t Everything
- Image by Getty Images via @daylife
I’m a code monkey by trade. Software development pays my mortgage.
I’m also–and separately–a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are–at least some of the time–recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
Saturday Roundup
- Image via Wikipedia
I’ve got a birthday party today and a class to teach tomorrow. Sometimes I think I take on too much, but it’s hard to roll that back when the side-hustles are all making a bit of money. What I need to do is make the side-hustles profitable enough that my straight job is optional.
In other news, I’m 10 days away from my first blogging anniversary(here). I’ll have to come up with a way to celebrate that.
Favorite posts this week:
GOOG-411 is shutting down, but there are alternatives. My favorites are Google SMS and Bing-411.
I’m a Zimbabwean quadrillionaire due to their version of “quantitative easing”. If you’re not pushing an agenda, QE is also known as devaluing the dollar.
I’m happy to be living in the future. When I told my wife this story, she was ready to cry at the beginning, but had to see the pictures by the end. Yay, technology!
And finally, thanks to Chris, here’s a primer on the absurdities of the security theater known as TSA:
Carnivals I’ve rocked:
Experiences v Stuff was included in the Carnival of Debt Reduction.
Thank you!
If I’ve missed anyone, please let me know.
Anchor Price Your Salary
- Image by Dalboz17 via Flickr
Conventional wisdom says that, when negotiating your salary or a raise, you should make whatever crazy ninja maneuvers it takes to get the other person to name a number first.
Horse pellets.
Have you ever watched an infomercial? Those masters of of impulse marketing geared towards insomniacs, invalids, and inebriates?
“How much would you pay for this fabulous meat tenderizer/eyelash waxer? $399? $299? No! If you call within the next 73 seconds, we will let you take this home for the low, low price of just $99.99!”
That’s the magic of anchor pricing.
The first number you hear is the number you will base all further numbers on. If you hear a high number, other lower numbers will feel much lower by comparison. The number doesn’t even have to be about money.
There was a study done that had the subjects compare a price to the last two digits of their social security numbers. Those with higher digits found higher prices to be acceptable, while those with lower prices only accepted cheaper prices.
What does an infomercial marketing ploy have to do with your salary?
If you are negotiating your salary and your potential employer gives a lowball offer, every higher counteroffer after that will much, much higher than than it would otherwise. On the other hand, if you start with your “perfect” salary, they amount you will be happy to settle for won’t seem to be nearly as high to the employer. At the same time, you will be less likely to accept a lowball offer if you set your anchor price high.
For example, if you are looking to make $50,000:
The employer offers you $40,000. $60,000 seems too high by comparison, so you counter with $50,000, then compromise and settler for $45,000. Or, you could start at $60,000, making the employer feel that $40,000 is too low, so he counters with $45,000, leaving a compromise at $52,000. That’s a hypothetical $7,000 boost, just for bucking conventional wisdom and taking a cue from the marketing industry.
How have you negotiated your salary?
