This post was published a year ago as part of Budgets Are Sexy’s Side Hustle series.
On a chilly February day in 2007, I went with a friend to get a permit to carry a pistol. It was partially on a lark, and partially because a right not exercised is a right lost and I am a strong believer in the right to self-defense.
I spent the morning in an overcrowded classroom and the afternoon on an outdoor shooting range when it was -9 degrees Fahrenheit. I was cold numb, but I had the paperwork I needed. As my friend and I slowly thawed out on the drive home, we looked at each other and said “We can do better than that.”
After picking up teaching certifications from the NRA, the Minnesota Dept of Natural Resources, the Minnesota Association of Defensive Firearms Instructors and finally, the Minnesota Bureau of Criminal Apprehension, we started teaching as Metro Defense Training, LLC.
We’ve been doing this for 3 1/2 years, holding one class per month. In the first two and a half years, we taught about 80 people what they needed to know to legally carry a gun. Last year, it exploded. By March, we had made more money than we made in all of 2009. The rest of the year rocked just as hard. We turned ourselves into one of the top 10 training organizations by volume, among a field of 200 competing agencies.
This isn’t a huge market, and it will never make us rich, but it is bringing us a decent chunk of extra cash. It’s made a huge difference on my debt repayment. I don’t include this money on my budget, so every penny I take as pay goes straight to my debt. This has pushed me two whole years ahead of my debt repayment schedule.
What did we do right?
The most important thing we did was to partner with each other. We make a good team. My partner is a natural-born salesman, while I’m an introvert. I couldn’t have built this without him. I am a super-geek, so our technical costs have been nonexistent, aside from a domain and hosting. I’m also a bit obsessive about my passions, so I keep us up to date on any legal issues and developments. He’s working on an MBA and has run small businesses before, giving us valuable knowledge and experience.
We’ve never cut any corners. We give the best possible class we can, no matter what. No extra fees, or sardine-packed students.
We answer questions for our students for years after class. If a student wants a refresher, they can come back for free as often as they’d like.
Word of mouth has been a godsend. The local sheriff–in the most populous county in the state–recommends us when people call. You can’t buy ads like that.
What did we mess up?
Marketing. If a tree falls falls in the business district, does anyone care? If you run a business, put up some ads or fliers and get the word out. No matter how good your business is, you’ll never make a cent if nobody knows about it.
Scheduling. The nice thing about a business like this is the flexibility. We can run a class whenever we’d like. Unfortunately, we forget to schedule the next class until the end of the current class. We could do better. That still leaves a full month’s notice, but some people have to request time off from work far in advance, or do things like going on vacation.
Would I do it again?
Absolutely. We found an accessible niche that serves a need in the community. We’ve turned a passion into a healthy side income, without having to devote full-time labor to it. The buy-in cost was low. It only cost about $1000 and a few weekends to get the equipment and make our training presentation.
It has been an excellent learning experience. I’ve learned a lot about running a business, and I’ve become something of an expert on the related laws. It’s led to my involvement with a non-profit, which has put me in contact with a number of lobbyists and politicians. I’m learning more about how our legal system works than you’ll ever learn watching C-Span and sending letters. Even if the business failed, I’d still be ahead of the game when you count the skills and knowledge I’ve acquired.
The most important thing I’ve learned is that, when you are looking for a side-hustle, you should find something you care about and chase that until it turns into money. Not every hobby or interest can turn into a paycheck, but many can. Ultimately, you have to do something you care about and care about what you do.
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
Click for full-size image
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
Bestsellers
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
Back pain
Bankruptcy
Conflict resolution at work
Detox diets
Fat kids
Foreclosure avoidance
Job hunting
Weddings
Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Everybody with a savings account or almost any form of debt has at least a passing familiarity with interest. How many of you actually know what it is, or even how much you are actually paying?
First, some definitions.
Principal is the term used for the amount of money you have borrowed.
Interest is the rent you pay to have that money. Interest is money-rent, expressed as a percentage of the principal. If you borrow $100 at 10%, you pay approximately $10 in interest. I say “approximately” because it’s just not that simple.
There are two kinds of interest: simple and compound.
Simple interest is called that because it is just that: simple. It’s easy to understand and it’s what most people mistakenly assume they are paying. With simple interest, the interest rate is only applied to the principal, never to the accumulated, or accrued, interest.
For example, if you have borrowed $100 at 10% annual interest, this is what your balance will look like:
At the time of borrowing the money, you owe $100.
After 1 year, you owe 10% of the $100, in addition to the original $100: $110.
After 2 years, you owe 10% of the $100, in addition to the original $100 and year one’s interest: $120.
After 10 years, you will owe a total of $200.
That’s simple.
On the other hand, in addition to five more fingers, you have compound interest. Compound interest complicates things considerably. With compound interest, interest is applied to the entire balance of what you owe; both the principal and the accrued interest are included in the calculation.
For example, with $100 at 10% compounded annually:
Year 1: You will owe $100 + 10% of the original $100, or $110
Year 2: You will owe $110 + 10% of the $110, or $121
Year 3: You will owe $121 + 10% of the $110, or $133.10
Year 4: You will owe $131.10 + 10% of the $110, or $144.41
Year 5: You will owe $144.41 + 10% of the $110, or $158.85
Year 6: You will owe $158.85+ 10% of the $110, or $174.74
Year 7: You will owe $174.74 + 10% of the $110, or $192.21
Year 8: You will owe $192.21 + 10% of the $110, or $211.43
Year 9: You will owe $211.43 + 10% of the $110, or $232.57
Year 10: You will owe $232.57 + 10% of the $110, or $255.83
That is a total of $155.83 in interest paid over 10 years, or $15.58 per year, for an effective interest rate of 15.583%.
To throw another twist into the mix, interest is rarely compounded annually. Monthly, or even daily, is much more common. With monthly compounded interest, the annual rate, or APR, is divided by 12 and recalculated every month.
For example, using the same $100 at 10% APR, compounded monthly:
Since the interest rate is compounded monthly, we will be using the monthly periodic rate, which is 10% / 12, or .83%
Month 1: $100 + .83% of $100 = $100.83
Month 2: $100.83 + .83% = $101.67
Month 3: $101.67 + .83% = $102.51
Month 4: $102.51 + .83% = $103.36
Month 5: $103.36 + .83% = $104.22
Month 6: $104.22 + .83% = $105.08
Month 7: $105.08 + .83% = $105.95
Month 8: $105.95 + .83% = $106.83
Month 9: $106.83 + .83% = $107.72
Month 10: $107.72 + .83% = $108.61
Month 11: $108.61 + .83% = $109.51
Month 12: $109.51 + .83% = $110.42
That’s $0.42 more interest paid the first year, and that number will continue to climb each year the interest is compounded.
It gets worse if interest is compounded daily, like most credit cards. If you see “Daily Periodic Rate” anywhere in your agreement, you are getting compounded daily. This same loan, compounded daily instead of monthly will yield $110.51 owed the first year. That $0.51 might not seem like much, but imagine it on a $10,000 credit card, or a $100,000 house! And that’s just the first year. Every year after, the disparity gets bigger.
Edit: The formula for calculating compounding interest is Principal x (1 + rate as a decimal / compounding term)compounding term. So, for $100 at 10% compounded monthly, the formula is 100 x (1 + 0.1 / 12)12
That’s the downside to compounding interest. There is an upside, if you have investments or interest-bearing accounts. If that’s the case, compounding interest is working in your favor.
If you save $100 per week, and manage to get a 10% return on your investment, you will have $331,911 after 20 years(with $104,000 contributed) and $2,784,424 after 40(with $208,000 contributed). That mean you will have tripled your money in 20 years, or vingtupled* it in 40 years.
That’s how you get rich. $100 per week for the rest of your life will leave you with a comfortable retirement, without missing out on life now.
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* Yes, it’s a real word**. It means a twenty-fold increase.
Rumours swirl around Lamar Odom and Khloe Kardashian that their marriage is in trouble due to the basketball star’s addiction to recreational drugs. The couple has not been spotted together since June, and Kardashian has been photographed recently not wearing her wedding ring. On Sunday, August 25, TMZ reported that Odom had been missing for 72 hours after a dispute with Kardashian that some say was a failed intervention.
Los Angeles Hotel
On Monday, August 26, ESPN reported that Odom’s agent, Jeff Schwartz, claimed that Odom was in a Los Angeles hotel and that friends were attempting to get him help for a drug problem that the agent declined to explain further. The agent also said that Kardashian knew Odom’s whereabouts. Kardashian herself tweeted that she was unhappy with the news reports about her family, but failed to elaborate on whether the reports were true or false. ( http://espn.go.com/nba/story/_/id/9601746/agent-disputes-report-saying-lamar-odom-missing)
History of Drug Probems
In 2001, Odom violated NBA drug policies twice in eight months, apologizing at a press conference after the second offense. Odom claimed he did not have a drug problem and was only guilty of smoking marijuana. Odom often speaks of losing his mother to colon cancer at the age of 12 and his father’s heroin addiction, eventually moving in with his grandmother. In 2006, Odom’s son, Jayden, died of sudden infant death syndrome. In 2011, a cousin who Odom was close to died of gunshot wounds in New York, and just two days after the cousin’s funeral, Odom was involved in a car accident that resulted in the death of a teenager. Odom’s chauffer driven SUV collided with a motorcycle, causing the bike to go out of control and strike a 15-year old pedestrian who died of head injuries the next day. (http://articles.latimes.com/2011/aug/02/sports/la-sp-lamar-odom-accident-20110803). Odom took a 10-day leave of absence from the Dallas Mavericks, claiming his father was ill right after the incident.
Clash over Partying
Odom Shooting (Photo credit: compujeramey)
According to insiders, Odom and Kardashian have often clashed over his partying, but that she had kept his addictions secret from her family. According to many who have known Odom well, when things are difficult for him, he likes to get away and hide, which is what some say he did when he took leave from the Mavericks and just recently when he disappeared for a few days. (http://www.people.com/people/article/0,,20728355,00.html) Insiders are reporting that Kardashian is contemplating divorce, which will be costly for Odom as there is a strong infidelity clause in the couple’s prenuptial agreement, and there are rumors that Odom has been unfaithful.
High Cost of Addiction
Most of the rumors surrounding the Kardashian Odom marriage are related to the fact that two women have come forward claiming affairs with Odom while he was married to Kardashian, and not due to his drug use. However, the fact that there is a strong fidelity clause in the prenuptial agreement indicates that Kardashian may be unwilling to ignore his dalliances. If it is proven that Odom committed adultry and the couple divorces, Kardashian retains the Tarzana mansion the couple share, $500,000 for every year they were married, two vehicles, shopping money and spousal support. However, many reports continue that infidelity is not the problem in the marriage, but Odom’s continued use of drugs. Odom checked into a San Diego rehab in 2012, but left after only three weeks, and insiders claim that Odom’s recent disappearance was related to an intervention, staged by Kardashian, to encourage him to return to rehab.
Regardless of whether the marriage ends due to infidelity or drug use, it appears that addiction may be a costly proposition for Odom due to the clause in his prenuptial agreement.
While jogging with my wife a few days ago, we had a conversation that we haven’t had in years. We discussed our dreams.
It’s an important conversation for couples to have. What are your hopes? What are your dreams? Where do you want to be in 10 years? In 20? In 50? Planning for the future gives you a map for the present.
My wife and I hadn’t had this conversation in years. A few days ago, we did. Our life-goals are simple and achievable.
I want to leave the corporate world and support my family with writing and the training classes I do. I want a chunk of land outside of any major metropolitan area, but close enough for the entertainment and shopping. I want enough land to expand my classes on my own property, relying on no one.
My wife wants enough land to have some horses. It was unspoken, but I think she wants my goals to take off so they can support her goals, too.
We want a comfortable retirement and we want to help the kids with college.
We’re a bit behind the game for college funding. That’s ok, though. There is nothing wrong with a kid working his way through college and learning those life lessons.
We are also behind on the retirement. But, if I can support us doing the things I love, I don’t need $X million. Retirement isn’t a cessation of activity, it is taking the time to do the things you love on your own schedule. If writing a book while sitting on my private range is enough to fund our life, that’s the perfect retirement.
